This is a blog about digital marketing. It will discuss what it is, how to obtain it, and why you should have it.
Digital marketing is the process of creating, publishing, and managing online content in order to attract customers and make money.
You can obtain digital marketing by hiring an expert or doing it yourself.
There are many reasons for having digital marketing. This list includes but is not limited to:
- Increase sales
- Make more money
- Gain credibility
- Boost customer trust
- Get the word out about new products/services
Chrome Extension For Digital Marketing
Chrome is one of the most widely used browsers, according to a study by Statcounter. As a digital marketer, various tools, plugins, and extensions are available to help make your work easier. What exactly are extensions? A software program that is installed on the Google Chrome toolbar to help us customize our browsing experience is known as an extension. Most of these extensions appear on the right side of the toolbar and allow users to improve their working experience. They are easy to use and can help minimize our work.
- Top 25 Chrome Extensions for Digital Marketers
This blog will discuss the top 25 google chrome extensions for digital marketers and SEO to help make their work easier, save time, and increase efficiency. Before we get started, let’s talk about how to add a chrome extension to your browser.
Step 1: Go to the Chrome Web Store
Step 2: Select the Extension that you want to add
Step 3: Click on Add to Chrome
Done! You’re all set to use the chrome extension.
Top 25 Chrome Extensions for Digital Marketers
1. Google SERP Counter
As the name suggests, Google SERP Counter helps us count the position of a particular website/blog on the Search Engine Results Page. It adds a number next to the result indicating the position on the SERP. This is helpful as it reduces the time spent manually calculating the position on the SERP. It helps in the quick identification of the position on the SERP. This extension has over 20,000+ users and provides a clear indication of the SERP.
2. Lightshot (Screenshot Tool)
There are several occasions when we may want to highlight a particular part of a screenshot or take a quick screenshot. The lightshot tool is perfect for this situation. It helps us select the area where we’d want to take a screenshot. The following are the features of the lightshot tool:
- Select any part of the page
- Search for a similar screenshot
- Copy and paste the screenshot onto the clipboard
- Save the screenshot or upload it on the cloud
- Edit the screenshot according to the required size
3. Ahrefs SEO Toolbar
As a digital marketer, if you’ve ever used Ahrefs for your keyword research, site explorer, and other processes, you’ll know that Ahrefs is very beneficial. With the help of this Ahrefs SEO Toolbar chrome extension, you’ll be able to get a quick on-page SEO report for any page that you are browsing. It also helps you check for broken links and highlights the outgoing or the nofollow links on a page. The Ahrefs SEO toolbar also helps you check search results in any country.
An all-in-one website checker that can give you instant metrics when you are viewing any page. Mozbar is a chrome extension that helps you create custom searches, access and compare various link metrics across pages, check the page and domain authority of pages, export these results, and so much more. As a digital marketer or SEO expert, it is essential to have such extensions readily available to help in quick analysis and decision-making.
5. Page Analytics (by Google)
An SEO analysis chrome extension, page analytics allows us to see how customers interact with our webpage. When we view a page where we have google analytics access, we can see the following metrics:
- Average time spent on the blog
- Bounce rate
- Exit percentage
- Active users
With the help of this chrome extension, digital marketers can see the social share count for the page they are viewing. BuzzSumo provides us with information from various social media platforms such as LinkedIn, Pinterest, Twitter, Facebook. We can also see who has shared the particular page on Twitter with just one click. This is a quick way to figure out the engagement on a particular page and analyze the top-performing content. See the most shared pages with the help of BuzzSumo.
A new chrome extension that helps us make competitor analysis easier than ever before. Serpstat provides us with crucial domain page data without having to leave the page. It provides the following details that are helpful to any digital marketing professional or SEO professional:
- Keywords based on countries,
- Top Competitors,
- Top Keywords that the domain ranks for,
- Domain Analysis,
- On-page SEO parameters, and more.
8. Google PageSpeed Insights API Extension
The Google PageSpeed Insights Chrome Extension helps us look at real-time Google PageSpeed Score for mobile and desktop. Looking at the page speed is extremely important as a poor speed can make users bounce off from the website or application. This plugin allows us to see the website performance for various channels and also the navigation link to the requested site. It shows us data such as first meaningful paint, time to interactive, total blocking time, and more.
9. Similar Web
The chrome extension Similar Web allows us to look at various information such as the country rank, global website rank, visitors, bounce rate, engagement, and more. It saves a lot of time by allowing us to look at this information with the help of tools rather than checking it manually. With a single click, we have access to in-depth information.
A great chrome extension that allows us to shorten and optimize links. It is one of the best link checker tools available and allows us to shorten links within seconds. It can be optimized with your Bitly account and provides us with a range of tools. Shortening links allows us to ensure they are more powerful and valuable. Recognizable links will help in driving more traffic to your content, and there is no tool better than Bitly to help us do so.
The links can easily be copied to the clipboard, ready to be posted in comments, posts, or messages.
One of the most popular Chrome extensions, Grammarly is a quick and easy way to fix over 250 potential errors. It helps us check various aspects of our writing, such as spelling, active/passive voice, readability, and grammar. It acts as a second set of eyes and helps ensure that no grammatical errors are made in the content piece, be it a blog post or an email. Sending a crucial client email or writing a creative copy? Use Grammarly to ensure that you don’t make any errors. It is a must-have tool for content marketers and content creators.
Grammarly can be helpful whether you’re writing on Gmail, Twitter, Google Docs, LinkedIn, or nearly anywhere. It offers suggestions to help us improve the tone of the content and goes way beyond grammar.
12. Office Editing for Docs, Sheets, and Slides
With the help of this chrome extension, we can view and edit PowerPoint, Excel, and Microsoft Word files without having to install Microsoft Office on our computers. All we need to do is drag the office files onto chrome -> open Gmail -> google drive, and done! The files can easily be opened in docs, sheets, or slides for easy editing and viewing.
The Buffer tool helps in managing and scheduling social media accounts. With just a single click, we can schedule posts to Twitter, Facebook, and LinkedIn. There are several features that help us check analytics, collaborate with our teammates, and better utilize social media accounts. It can be easily integrated into various social media platforms such as Facebook and Twitter and helps us post the blog in front of us, directly to our social media channels, or add it to the queue at a future schedule.
You can also collaborate with your teammates to plan social media campaigns and track various metrics with the help of Buffer.
As we all know, hashtags are extremely helpful when it comes to social media engagement and ranking. With the help of hashtest, you can find the best hashtags with real-time color-based quality scores that help us discover the most popular hashtags. This can help us increase our overall reach on social media and reach the correct audience, whether it is on Facebook, Twitter, or Instagram. It tests the quality of your hashtags and ensures that we use the correct hashtags to bring in the right audience.
Wish to find out SEO metrics and other helpful information such as SEO Audit? Use SEOQuake. This tool allows us to review major metrics, estimate the keyword difficulty, set various parameters for a search query, run an SEO audit, check various social media statistics for Facebook, get reports on internal and external links, compare URLs, and much more.
16. Headline Studio by CoSchedule
This chrome extension is specially designed for digital marketing experts to help them optimize their headlines. The headline is the first piece of content that the audience sees. This plays an important role in increasing traffic. It helps us analyze headlines and suggests words that can improve SEO. The Headline Studio analyzes how the headlines are performing compared to our competitors and helps in improving header writing skills. It can help produce high-quality and intriguing headlines that set us apart from others.
17. Keywords Everywhere
As we know, keywords are one of the most important aspects of SEO. Without keywords, we would not be able to rank our content. With the help of this chrome extension, you can speed up your on-page SEO process. It offers search volume analysis, CPC information, trend analysis, and competition information.
One of the best tools for productivity, boomerang helps write better emails by using Artificial Intelligence. It helps us schedule messages that need to be sent later and track messages to ensure that you hear back. The chrome extension helps us keep a clean inbox and sets reminders in case we forget to reply to a message. It is great for scheduling emails, communicating with individuals in a different time zone, tracking email engagement, and so much more.
With the help of linkclump, you can copy or bookmark several links at the same time. This allows you to drag a selection box over the links you wish to open in a new window or a new tab and save them as bookmarks or copy them to the clipboard.
This chrome extension allows us to figure out the color reading from any part of the browser and allows us to adjust and paste this into another program. It was initially developed for Firefox but quickly gained popularity with over five million downloads. It helps us with features such as eyedropper, webpage color analyzer, CSS gradient generator, and more.
Ubersuggest is an SEO and keyword tool by Neil Patel. It is a free chrome extension that shows us the monthly search volume of keywords, their CPC, and competition data. It works well with not only Google but also Amazon and YouTube too.
22. Meta SEO Inspector
The Meta SEO Inspector tool helps inspect data found within web pages that may not be visible while browsing the web. It helps address core web vitals issues and provides data about no-follow links, HTML meta tags, structured data, and more. It is aimed at web developers but can be helpful for SEO and content marketers as well.
23. Hunter – Email Finder Extension
With the help of Hunter, you can find email addresses from anywhere on the web. When you visit a website, you can immediately find out who to contact. All the information is open-source and is marked as verified or a confidence score.
With the help of this chrome extension, you can instantly find any website that is similar to the one you are currently browsing. You can get a list of recommended websites within seconds. This is helpful for us to shop smarter, consume similar content, plan upcoming vacations, business and research purposes, and much more.
25. SEO Pro Extension
This is another great free tool that helps us in analyzing various metrics and simplifying our SEO tasks. We can use this tool to check title and length, URL and metadata, meta description and its length, structured data, HTTP status, internal and external links, images with or without ALT tag, and more.
Digital Marketing is becoming one of the most sought-after jobs in today’s digital world. If you are new to the field, you can learn digital marketing by taking up various online courses and upskilling in digital marketing. Several chrome extensions are available online that are free of cost and can help make our work as digital marketers and SEO professionals easier. Know of any such extensions that aren’t mentioned in the blog? Leave them in the comments section below and help others learn more!
If you wish to upskill, you can also take up Great Learning’s PGP Strategic Digital Marketing Course and learn with the help of mentorship sessions and online classes. You will have access to career assistance and networking opportunities as well.
best google chrome extensions for bloggers
The only way to make sure you cover all grounds is to use all your resources to their fullest.
One resource that serves as the backbone of a website is the web browser. While different users have their preferences, it is hard to find a browser that comes close to Google Chrome.
Chrome has become a global favorite thanks to its speed, clean design, and efficient tab management. Another reason why Chrome is the leader of all browsers is its extensibility.
Users can customize and improve the browsing experience by accessing the countless number of extensions and apps available on the Chrome Web Store. When you open the Chrome Web Store, you’ll find thousands of extensions and apps that are available for download.
Most of them are free!
Once you download these extensions or apps, they become incorporated into your Chrome browser. You can access these apps with the click of a button.
The sheer number of apps and extensions on the Chrome Web Store can be overwhelming, so here is a list of some of the useful extensions for bloggers.
Making a grammatical error on your web content can spell doom for your credibility. Most customers find a language and grammatical mistakes unforgivable, which is why you need Grammarly.
No matter how good your language is, everyone is prone to slip up once in a while.
Grammarly helps you prevent that by keeping an eye on your grammar and spelling. It scans the text and shows you the improvement opportunity for the better English writing experience.
It works on most of the sites and got a great editor to write a story, article, or book. Sounds perfect for preventing embarrassing grammatical mistakes on your blog post or social media posts.
Nobody on this planet is fond of those pesky pop-up ads. Imagine opening a website and waiting for the content to load, but a large ad banner pops up, blocking most of the page.
You spend a few seconds looking for the elusive Close button, and when you finally find and click it, you are taken to an entirely new page about something you were never interested in.
Well, Google has heard your prayers, which is why you have the AdBlock extension for your Chrome browser. With AdBlock, you can say goodbye to all kinds of annoying advertisements.
Millions of users have installed the AdBlock extension, and you can take their word for how it has dramatically improved their browsing experiences.
If you are looking for an extension that saves videos and articles for later viewing, you should download Pocket.
With more than 15 million users, Pocket is indeed a favorite among Chrome users. It saves web content in one place, which you can access anytime, anywhere, and on any device. The great thing is it allows you to access this content even without an internet connection.
With Pocket, you no longer have to resort to collecting tabs on your browser or emailing links to yourself. Your browser is more organized, and conducting research becomes that much easier.
It has integration tools such as Twitter, Buffer, Feedly, and IFTTT so you can conveniently schedule posts on different social media accounts.
If you are looking to improve the aesthetics of your web page, one of the first areas you should focus on is the text color and font. Visitors enjoy reading a blog with readable text.
So, how do you identify fonts used in blogs or web pages?
WhatFont tells you details of the font you see on a web page.
It is easy-to-use!
Keeping your blog ahead in today’s Internet world takes a lot of effort.
SEO is essential for any site, but it can be quite the task of keeping up with constantly changing requirements. SEOquake can help to ease the SEO related tasks.
It functions as an SEO analysis suite and helps manage SEO efficiently. A good pick if you are looking to optimize your web page for better SEO.
Awesome Screenshot: Screen Video Recorder
Awesome Screenshot allows you to take screenshots of an entire page or part of a web page.
Once the screenshot has been captured, you can edit the picture, highlight, crop, draw shapes, blur out unnecessary or sensitive information, and add annotations.
Another incredible feature of Awesome Screenshot is that it allows you to record activities on your browsers in the form of a video. You can also edit the video, add annotations, crop it, and make changes.
Once done, you can save these images and videos on your local drive or upload them to the cloud.
After becoming one of the most downloaded extensions for Mozilla Firefox, ColorZilla was introduced to the Chrome Web Store for people using the Google browser.
This nifty extension consists of a wide range of color-picking and color-matching tools that are excellent for customizing your browser. The extension has an eyedropper icon, which gives you access to several options such as creating custom color palettes, zoom, and identifying color codes on selected web pages.
It also gives you a color’s Hex value when you click anywhere on the screen.
Emails are still one of the most efficient forms of digital marketing today.
If you use Gmail, you should try MailTrack. It allows you to identify incoming messages and find out if the emails you have sent have been read or not.
This is an excellent tool for users who have a large number of emails coming in every day. MailTrack offers you daily tracking reports, line tracking, reminders, and many other excellent features.
If you have ever wondered what makes a successful website tick, you should install a free Chrome extension known as WhatRuns. This enables you to discover technologies used on any website.
It also notifies you when a website removes or adds new technologies. WhatRuns allows you to get ahead of the game by staying abreast of what your potential partners or competitors are up to.
With the world of retail shopping becoming more and more competitive every day, finding a bargain has become increasingly difficult.
To get the best discount deals and promo deals, all you have to do is install the Honey extension on your Chrome. It’s a blessing because it automatically searches for and applies the best discounts when you are shopping online.
It works for various online stores, including Amazon, eBay, Nike, Sephora, Euro Car Parts, Groupon, etc. With Honey, you no longer have to waste time looking for discount codes.
All you have to do is visit your favorite online store, add items to your cart, and click the Honey icon while checking out. Discount coupons are automatically applied to the items in the cart.
Save money and time with Honey.
Do you ever catch yourself wasting time on viral websites when you should be working?
Peeking at Facebook posts and browsing through Reddit threads are a great way to spend time, but not when you have promised to get some work done.
Say goodbye to procrastination and boost your productivity with StayFocusd. This helps you to remain focused on your work by limiting the time you spend on websites that can be distracting.
You can set a specific amount of time for yourself to browse these websites every day. Once this time is up, you can no longer access these sites for the rest of the day.
Staying ahead of the competition is getting harder every day, which is why you need to keep up with your industry’s news and find inspiration wherever you can.
Panda, a smart extension that works as a newsreader. It brings you the best content related to your areas of interest so you can be informed and inspired.
Once installed, select your industry and areas you are interested in, and you are good to go. Panda allows you to access multiple sites simultaneously, personalize tabs, bookmarking options, great search tools, and offers content free from distractions.
Link Redirect Trace
Did you know that your browser can work efficiently in tracking headers and redirects? Well, now, you do.
It’s an all-in-one tool that analyzes redirected paths, HTTP headers, robots.txt, Rel=Canonicals, link power, etc.
Link Redirect Trace is a must-have for site owners because of its powerful comprehensive and advanced analysis of redirects and links.
It also helps you recognize redirect hops, page blocks, and various kinds of technical issues.
Make digital marketing a breeze with the Hunter.
It is an email finder tool which gives you email addresses of the people behind any website to contact along with their names, phone numbers, job titles, and even social networks. All this data is backed by public sources that are visible in search results.
Privacy is a significant concern. With many website hacks and data leaks, it is natural to become concerned about all that personal data floating around on the internet.
One way to keep your information safe is by using a VPN.
Betternet works without registration. You can activate a proxy server and hide your IP address with the touch of one button. Once activated, you can access all blocked websites without any hassle.
I hope the above extensions help you to do many things without leaving your favorite browser. Most of them are free, so give a try to experience it today.
Let us know your thoughts in the comment section below.