In our new age of marketing, we are constantly bombarded with advertisements and promotional content online. This constant influx of marketing materials can be a bit overwhelming for the masses. As a result, your business’s content must be clear and concise. Our content creation tools free download will help you do just that!
Your business will have an easier time producing quality content when you download these tools. With our software, you’ll be able to produce clear and concise copy that captures the attention of your target audience. Our software is easy to use, which means you can focus more on what matters most: creating high-quality content for your business.
Table of Contents
Content Creation Tools Free Download
There’s no doubt about it – we live in a visual age. That means if you don’t have a visual content creation strategy, you’re losing your audience.
The stats prove it:
Video gets lots of online attention across all age groups and is predicted to be 82% of online traffic by 2021
Content with images gets more views and more shares than other content
Images help your marketing convert, increasing signups in one case by as much as 329%
Video can help boost customer retention, as in the case of Tiger Fitness, who had a 60% returning customer rate
The bottom line: if you’re going to stay ahead of the marketing game, you need to use visual content marketing.
But not everybody’s a design whiz. We totally get that.
If creating visuals is a stretch, you’re going to need some help. That’s why we’ve put together this list of digital content creation software. It contains the tools you need to nail visual content creation, and there’s an added bonus.
All of the visual content creation tools listed below are free.
That means you can use visuals to get visitors’ attention without blowing a hole in your budget, and get the benefits of more attention, more leads, and ultimately, more sales.
Recommended Resource: Need to jumpstart your content marketing results? Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020.
We’ve divided the tools into categories, so you can easily find the visual content creation tools you need first:
Image Creation Tools
Video Creation Tools
Animation Tools
Infographic Creation Tools
Screen Capture Tools
Meme Creation Tools
GIF Creation Tools
Presentation Creation Tools
Image Creation Tools
Let’s start our list of digital content creation tools with some tools focused on creating and editing images.
- Adobe Spark
adobe spark – digital content creation software
Adobe Spark is a fast content creation software that lets you easily combine text, images, and video content for better storytelling online.
- BeFunky Graphic Designer
be funky fast content creation software
If you’re looking for a way to quickly create collages and other photos, BeFunky Graphic Designer can help. You can also make cards, banners, brochures, and posters with this fast content creation software package.
- Canva
content creation tools for social media imclude canva
Canva is one of our favorite tools, making it easy to create and edit customized images for sharing on social media, illustrating blog posts, and much more. It’s an essential content marketing tool for many professionals.
- Fotor
free content marketing tools – fotor
Looking for photo editing, photo effects, and image retouching? Try the templates and tools from Fotor to make graphic design easy.
- Image Quote
handle content creation for social media with Image Quote
As the name suggests, Image Quote (previously known as Instaquote) is all about helping you create quote graphics by adding words to images. This is a mobile app, available for both iOS and Android.
- Pablo
6 Pablo by Buffer – digital content creation tools
If you’re looking for content creation tools for social media, then Pablo, by Buffer, is a good choice. It makes it easy to combine beautiful images with text, and includes filters. You can add your own logo, too.
- Photo Collage
photo collage is digital content creation software
Photo Collage opens with a blank canvas where you can add your photos and arrange them. You can also add text. It includes a handy tool to create your collage automatically if you don’t want the hassle of arranging the images yourself.
- Pixlr
8 Pixlr Web Apps
Pixlr is another useful free content creation tool. It’s available in three flavors:
A quick tool for adding fun filters
Pixlr Express, which includes more image editing
The full Pixlr Editor, which has many of the same functions as professional image editing software like Photoshop
- Quotes Cover
content creation for social media with quotes cover
You don’t have to login or sign up to use Quotes Cover. This free digital content creation tool lets you easily create quote graphics online. And you can use their designs as a starting point, making the process pretty quick.
- Quozio
quozio is fast content creation software
Quozio is another tool to help you speed up content creation for social media by making it easy to create quote graphics. Just enter your text in a box, say who said it, and you’ll soon have plenty of choices with different backgrounds and fonts. Sharing buttons are available just below, which keeps the process simple.
- Snappa
content creation tools for social media – snappa
The next on our list of free content marketing tools is Snappa. This web app is a full-featured drag and drop image editor, which lets you add and edit effects with a slider. You can upload your own graphics, and save designs in folders.
- Stencil
Stencil content creation tools
Stencil streamlines content creation for social media. This fast, simple app lets you easily combine photos, icons, and more to create your own images. And it includes templates and quote graphic templates, too.
Video Creation Tools
Our next selection of free visual content creation tools is all about video.
- Animaker
content creation tools – animaker
Want to get the effect of a studio-created animated video without the hefty price tag? That’s what Animaker offers. You can create multiple video types including explainer videos, whiteboard videos, and even infographic videos.
- iMovie
visual content creation tools – imovie
If you’re using iOS or MacOS, then iMovie is likely one of the best free content creation tools you can use. This app makes it easy to create and share videos, and to make Hollywood-style video trailers.
- Lumen5
lumen5 is a visual content tool
Lumen5 is one of the more interesting visual content creation tools on our list. That’s because it uses artificial intelligence to let you create a video from text. Enter a URL and the software will create videos to match, including photos and music. This is definitely one to keep an eye on.
- RawShorts
use rawshorts as a visual content creation tool
RawShorts is a drag and drop video editor designed to make it easy to create animated and explainer videos. It includes templates for many industries which users can select and customize. And it’s easy to add other media, transitions, and audio to your video creation.
- Soapbox
Soapbox by wistia
Soapbox is a Chrome extension from video hosting service Wistia. It lets you create and share videos in your browser window, with no technical skills required. The extension also includes a split-screen view, allowing you to record your webcam and your screen at the same time.
- VideoShop
digital content creation tools – videoshops
VideoShop lets you add music, sound effects, and voiceovers to your videos. You can also combine and edit clips, and add filters and transitions. Plus it’s easy to share your creations on social media. This app is available on iOS and Android.
Tools to Use: 11 Best Instagram Video Editing Tools Compared (Free and Paid)
Animation Tools
Want to make short animations to liven up your content marketing? These content creation tools will help.
- Boomerang
Boomerang from Instagram
Boomerang is a video app from Instagram, available both as a standalone app and within the Instagram app itself. It allows you to take short stop motion videos, and share them on Instagram. These are a highly engaging and popular content format on that platform.
- Biteable
biteable visual content creation
Biteable lets you create up to 5 videos per month in its free plan, and publish them to YouTube and Facebook. It says it’s the simplest way to create a video. You can easily choose from pre-made templates, styles, and soundtracks, or create your own. And you need just one click to share to your favorite social media platform.
- Google Photos
free content marketing tools – google photos
Google Photos has a built-in Assistant that works with the photos you upload to automatically create short movies and animations. If you want more control, you can also create them yourself from within the cross-platform app.
- Powtoon
powtoon is a well known visual content creation tool
Powtoon bridges the gap between videos and presentations, making it easy to create appealing visual content in only a few minutes. These are an excellent way to get attention and engage your audience.
- Renderforest
Renderforest
If you’re looking for a way to create visual content fast, RenderForest is a good option. This cloud-based animation and video maker helps you quickly make intro videos, explainer videos, presentations, infographics, and much more.
- RendrFX
RendrFX
RendrFX is a paid service, but you can create up to 3 watermarked videos for free. Add your content to the site’s many templates, and you’ll soon have an engaging video you can use anywhere.
Infographic Creation Tools
Next, it’s time to look at tools for infographics, which are one of the most engaging visual content formats.
- Easel.ly
easelly is one of the free content creation tools
Easel.ly aims to make it simple to create infographics by using pre-made templates and adding photos, images, and charts. The free version gives you access to 10 templates, but you’ll get hundreds more with a paid plan.
- Google Charts
google charts
While Google Charts doesn’t exactly let you create infographics, it’s a great tool to support infographic creation. That’s because it lets you visualize data by creating and customizing multiple chart formats.
- Infogram
infogram
If you’re looking for interactive visual content creation tools, Infogram is worth a try. In the free version, you get access to 37 types of interactive infographics plus 13 types of maps, and you can use drag and drop to create a stunning infographic.
- ThingLink
free content marketing tools – thinglink
ThingLink is another piece of digital content creation software with a focus on interactivity. You can embed images, video, 360° content, maps and more for a truly immersive experience.
- Venngage
Venngage
Venngage makes it easy to create infographics via a three-step process. First, choose a template, then add elements, and finally, customize your design. Some functionality is reduced in the free plan.
- Visme
use visme for visual content creation
If you want to get started with infographics, Visme has a lot to offer. It includes several templates, charts and widgets that you can use to create your infographic. However, you’ll need to upgrade for an even wider range and additional organizational features.
Screen Capture Tools
If you need fast content creation software, a screen capture tool’s a great way to illustrate something for your audience. Here are some worth checking out.
- CloudApp
use CloudApp for visual content creation
CloudApp is a favorite on the OptinMonster team because it’s the tool we use for creating screenshots, screen recordings, and animated GIFs. It’s simple to use and allows unlimited screenshots, even in the free version. You can also easily share and store images.
- Awesome Screenshot Awesome screenshot
Awesome Screenshot is a browser extension available for Chrome, Firefox, and Safari that lets you quickly capture web pages and add annotations. You can store, organize, and share images, too. - Firefox Screenshots Firefox Screenshots
Recent versions of the Firefox web browser include the built-in Firefox Screenshots tool. This lets you take a photo of a part of the screen, the visible screen area or the whole web page with just a couple of clicks. You get online storage for images, too. - Kap
digital content creation tools – kap
If you need a digital content creation tool for MacOS, then Kap could be useful. It’s an open-source screen recorder that’s fast, functional, and easy to use.
- Nimbus Capture
Nimbus Capture
Nimbus Capture is another browser screenshot tool that allows you to capture and edit screenshots. It works with Chrome, Firefox, Opera, and Edge, as well as on Android, PCs, and Macs.
- Windows Snipping Tool
windows snipping tool
The Snipping Tool built into Windows is another easy way to create screenshots. You can use different types of screen captures and can highlight, annotate, and remove URLs from snips.
Meme Creation Tools
Whether they’re cat pictures or screenshots from movies, it’s hard to imagine the web without memes, so here are some visual content creation tools to help you create your own.
- iMeme
imeme visual content creation software
iMeme is a digital content creation software for making memes. It includes 50 common memes, or you can use your own photos. You can also customize the text. There’s just one downside: there’s no built-in sharing. You’ll have to download your newly created meme and share it manually.
- Kapwing
Kapwing
If you’re looking for a simple meme creator, Kapwing is worth a look. Just upload or paste a link to an image, video, or GIF; add your text; then share your new meme.
- Make a Meme
visual content creation tools – make a meme
With Make a Meme, you can upload an image, add text via the onscreen input boxes, then press a button to create your meme. If you’re happy with the meme preview, it’s then easy to share from the preview page.
- Meme Buddy
use meme buddy as a visual content creation tool
Meme Buddy is an online meme generator with a difference: it lets you make a meme by voice via an integration with Google Assistant. You can choose images, add text, translate memes, and much more, all without having to touch a keyboard.
- Meme Generator
Meme Generator for visual content creation
The meme creation process in the Meme Generator is pretty simple. You search for or add an image, add some text, and then share your meme. It’s pretty quick, making it easy to get started with meme creation.
GIF Creation Tools
A little bit of animation is great for getting visitors’ attention, so it doesn’t hurt to add GIFs to your digital content creation mix. Here are some tools to help you get started.
- Ezgif
ezgif
Want to create a GIF fast? With Ezgif you can upload a series of images and it’ll create the GIF for you. You can adjust the order of uploaded images, change the GIF size, and tweak animation settings, too.
- GIFMaker GIF Maker
GIFMaker lets you upload up to 300 images to create a new animated GIF. You can use the online GIF creator to change the canvas size and animation speed. There’s also the option to add music from YouTube to make your GIF even more appealing. - Giphy
giphy is a visual content creation tool
Giphy is one of the best-known content creation tools for social media. It integrates with multiple apps to help people find the right GIF to share. But it also includes an online GIF creator. Just upload a photo or a video, set your animation speed, and add some decorative effects, then your GIF is ready to upload and share.
- Imgflip
imgflip is a digital content creation tool
Like other online meme generators, Imgflip works with existing memes or lets you upload your own image. Once that’s done, you can easily add text to the top, bottom or both to create your meme.
- Google Slides
Google Slides
If you’re already using other Google services, then Google Slides is a useful part of the suite. It allows you to quickly create visually appealing presentations using pre-made templates. You can also use Slides to work with imported PowerPoint presentations or to export your creations to PowerPoint. Best of all, you never lose your work since everything auto-saves.
- Emaze
emaze is fast content creation software
Emaze is an online presentation tool, with templates for design, business and education in a variety of categories. Just choose a template and start editing, and you’ll soon have an attractive presentation. You can also create other visual content, as well as websites, with this software.
- Prezi
Prezi
Prezi offers presentation design for non-designers, letting you get started quickly with templates relating to different niches. This fast content creation software also makes it easy to change how you navigate through a presentation based on your audience. And it provides stats on audience interaction. The free version has some limitations.
- SlideDog
SlideDog presentation software
SlideDog lets you create and play presentations and media playlists. There’s just one catch: in the free version, you can only use Pro features for 15 minutes at a time. Presentations are interactive, and you can livestream and share content. SlideDog integrates with all common presentation and media software.
- Slides
slides is a free visual content creation tool
Slides is a browser-based presentation tool that offers a live presentation mode. It includes vertical slides, and lets you create private slide decks by default. And it includes the ability to embed presentations and to get data on viewer activity.
- Sway
Sway
Sway is an online presentation tool from Microsoft that lets you create presentations from existing templates or documents. It’ll also help you get started by gathering resources related to your chosen topic.
That’s it! With these visual content creation tools, you have everything you need to grab visitors’ attention. Next, see our list of the best WordPress plugins to grow your business.
But don’t stop there – use the videos, presentations, memes, GIFs and more to improve your OptinMonster marketing campaigns.
OptinMonster customer Sportique doubled conversions by using an edited image as part of an optin form and combining it with OptinMonster’s exit-intent technology to get visitors’ attention just before they clicked away from the site.
free content writing tools
Writing comes naturally to some people, while others have to work at it. If you find yourself in the latter camp, I’ve come up with 10 free content writing tools to make you a better copywriter.
These helpful content writing tools will help you research blog ideas, improve your grammar, stay focused and entice readers to check out your words.
So, read on, take note and watch your copywriting skills explode!
- Answer The Public – content ideas
One of the best free content writing tools out there for researching blog ideas is Answer The Public.
Using search data, it invites you to type in one or two keywords, then scours the web to find searches relating to your topics.
For example, if you’re writing content for a bakery, you could enter the word “chocolate” into Answer The Public and hit search. Immediately, you’ll see 80 search terms relating to chocolate that could spark new blogs. Examples on this search included:
When was chocolate invented?
Which chocolate is vegan/gluten-free?
Why chocolate is good for you
How is chocolate made?
Instantly, you have four strong blog topics which will capture search traffic, inform readers and position the bakery as an expert in all things chocolate, through simple content writing. Excellent food for thought (sorry).
- Grammarly – spelling and grammar aid
Grammarly is the godfather of free content writing tools.
Add it as an extension to your web browser, then let it loose on your writing.
It will pick up any typos and grammar errors in your content, so you can correct your content before posting it.
As it runs constantly in the background, you can update your content as you go, and avoid missing any glaring errors in your writing.
While the free version corrects most spelling and grammar mistakes, there’s a premium version that helps improve your writing further.
- ProWritingAid – spelling, grammar and content writing tool
If Grammarly’s free package isn’t enough to polish up your prose and you feel the need to invest more in your writing form, ProWritingAid could be the one.
Sadly, it’s not free, so I’ve technically cheated by including it here. However, this useful content writing tool offers a free trial version, so you can check it out before you invest.
If you’re concerned about the quality of your writing, ProWritingAid can help you improve your content.
Download the Chrome extension and it will not only correct your spelling and grammar but also help you remove unnecessary words, banish the dreaded passive voice and spruce up your writing.
I’ve given it a whirl to check out the benefits, and while confident writers probably wouldn’t deem it worth the money, it could be a smart investment if you’re keen to write your own content but spelling and grammar aren’t your strong suits.
- BuzzSumo – blog ideas
Another SEO tool to help you plan blog ideas is BuzzSumo.
The basic version is a free content writing tool that enables you to search for a topic or keyword, then view the top blogs on this subject. Each article displays ranking and social shares, so you can easily view how popular and successful a post has been.
You can also use BuzzSumo to find influencers, track competitors, and set up alerts for keywords, brands, or websites.
Using the keyword “chocolate” again (I must be hungry), BuzzSumo comes up with links to two existing articles with the following titles:
Cheesecake stuffed with chocolate-covered strawberries
McDonald’s Introduces Ice Blended Chocolate With Oreo
Another two inspired content ideas to set you off writing your next blog.
If you like the tool and want to pay to upgrade, you can unlock more content ideas and organise results by engagement on different platforms to suit your marketing plan and audience. There’s a free trial so you can try before you buy.
- Ubersuggest – SEO and content ideas
Neil Patel’s Ubersuggest offers similar content suggestions to BuzzSumo by trawling the web for the highest-ranking content on your topic.
A free version existed prior to COVID-19, but right now most of the tools on Ubersuggest are free, so it’s a brilliant time to sign up and take advantage.
You can also use Ubersuggest to find keywords for your blog and get an SEO audit for your website.
Sticking with the chocolate theme, Ubersuggest comes up with the following blog writing ideas, based on high ranking existing articles:
Research shows that eating chocolate cake for breakfast is good for the brain and the waistline
This is what “self-care” really means, because it’s not all baths and chocolate cake
Triple chocolate cheesecake with Oreo crust
Chocolate peanut butter gooey butter cake
Chocolate turtle apple slices
Chocolate chip cookies and cream cookies
The most amazing chocolate cake recipe
This shows recipes are popular, so you can start writing some chocolate-covered content to give your customers what they crave.
- Google Trends – content ideas
Google Trends is one of the most fascinating free content writing tools out there.
You can choose whether to view the most searched words and phrases in the world, or enter your chosen keyword and see what’s been trending on this topic.
Choose your date range to update your search to suit your purposes.
For example, searching the word “chocolate” over the past 12 months shows the following results:
Advent calendar 2019
White chocolate coco pops
Chocolate orange twirl
Hot chocolate bomb
Pure heavenly chocolate
This reflects chocolate-related trends and interests over the course of a year, which could form part of your general content writing schedule.
If you want to write a topical blog for your industry, you can narrow the time frame to view more recent trends. The same search for the past month produces the following results:
Chocolate cornflake nests
Nigella white chocolate cheesecake
The Little Welsh Chocolate Co
Chocolate quiz questions
Chocolate bar quiz
As I write this, we are in the middle of the COVID-19 pandemic. And the lockdown mentality is clear in this search overview: we have an enormous appetite for home baking and virtual quizzes right now. Therefore, if you want to write a blog or social content about something topical, this is how to find it.
- BrainFM – content writing focus tool
For many people, staying focused is the major hurdle to writing content successfully.
If that’s you, BrainFM can help you zone into your writing and switch off the temptation to scroll social media aimlessly.
BrainFM offers your first two hours for free, which should be plenty to see if it works for you. There is a paid version after this, but if it’s given you an appetite for motivational music, you can always track down similar sounds for free on Spotify or SoundCloud.
It promises results in under 10 minutes, so if you’re on a deadline and need to focus on your writing urgently, it could be a shrewd way to find your content creating mojo.
- Headline Analyzer – free writing tool
The Headline Analyser tool from CoSchedule aims to help you up your title game.
Copy and paste your blog title into the search bar, then await your results. It will rate the structure, grammar, and readability of your headline, suggesting areas for improvement if the score is low. The tool also gives feedback on how emotive your title is and previews how it will appear in search and inboxes.
Headline Analyzer also offers handy tips and links you to useful blogs on writing better headlines.
(And in case you were wondering, the title of this blog scored a respectable 73%).
- WordCounter – free writing tool
Contrary to the name, WordCounter counts not only words. It’s actually a nifty little content writing tool that checks spelling and grammar, helps you improve your writing style, highlights repetition and plagiarism, and gives you SEO feedback.
Paste your content into the box and WordCounter instantly checks and analyses your writing. You can edit your content in WordCounter, using its handy auto-save feature.
- Focus Writer – content writing focus tool
Focus Writer is a free writing tool for improving your concentration when writing content.
Simple yet effective, it hides everything on your screen other than the document you’re working on, so you can focus on your writing and shut out all the distractions.
Say goodbye to the websites and apps that regularly stop you in your tracks during a writing session and say hello to productive and successful content writing sessions.
Conclusion
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