If you’re a marketer, you probably already know how important email marketing is to your business. After all, email marketing has been around for the better part of two decades, and it’s consistently one of the highest ROI-producing forms of marketing out there. In fact, on average, for every dollar spent on email marketing campaigns, you can expect to see about a $38 return!
But here’s the thing: not just any email is going to get you that kind of ROI. You’ll need to use a good email marketing platform to create effective emails that are tailored to your audience, and you’ll need to send those emails to people who want them (after all, spamming your customers with unwanted messages will only hurt your business). That’s where fluxresource.com comes in. Our software lets you send targeted emails to people who want them—and actually helps you find more people who would want them—so that your business can increase its bottom line.
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Email Marketing Software That Allows Purchased Lists
One of the most successful ways to reach a B2B audience is through email marketing. Email’s directness will help you get your message in front of the right people and get them to respond. For sales teams aiming to accomplish more, keeping the sales funnel stocked with new B2B leads is a top priority.
If your email lead generation has come to a halt, you might have considered buying a large email list for lead generation purposes. You’ll discover the best email marketing tools that allow you to buy lists in this article.
» MORE: What is Email Marketing?
What is a Purchased Email List?
There are a plethora of vendors that sell or rent lists (though renting means that the list seller maintains ownership and control of the email list). These are lists of email addresses that vendors offer to any company or individual willing to pay the fees. So, if you get your email list from a third party, such as an email list provider or affiliate, it’s called a purchased or shared list. Vendors build these non opt-in email lists in a variety of ways.
You must have seen one of the most popular methods they use. Consider those blinking banner advertisements you see all over the internet. For example, if you click on a banner ad that says “Congratulations, you’ve won a gift,” or “You’re our lucky winner for today; click here to claim your bonus,” you’ll be redirected to another lead site, where you’ll be asked questions about your age, income, and other details that will help them identify you and market to you. Not to forget your email address is also collected during this process.
Another method of data collection is when list providers purchase email lists from industry trade shows (or other events) where attendees provide their information during the registration process. This isn’t the same as people who signed up directly with you at your trade show booth! Instead, this is where list vendors buy the entire registration list directly from the trade show.
Online customer surveys are a great way to get email addresses. The web surfer can be asked to complete a survey and include their email address to obtain relevant offers.
Your email address is most likely being gathered for a shared or sold list if you sign up for something, and the terms contain words like “Sign up to receive notifications from our partners and us that we think you’ll like.” Co-registration is a subset of this form.
When you sign up for a website, the website often signs you up for other websites, either automatically or almost automatically. They attempt to justify this by reminding you of extra subscriptions or offering uncheckable boxes. This is a case in which the subscriber did not want to sign up for the information they would receive.
Email harvesting is the least ethical form of generating these lists. When vendors use bots to search the web and gather email addresses from blogs, forums, and comment sections, this is known as web scraping. Low-wage and long-suffering staff are occasionally paid to collect email addresses from websites manually. That’s not cool!
» MORE: How Effective Is Email Marketing?
Facts About Sending Email to a Purchased List
Is sending an email to a purchased list effective? Yes, there are safe and effective ways to send email marketing to a purchased list, and it can be a great way to generate new B2B leads and increase revenue and growth for your business. Non-permission-based email marketing is based on sending an email message to a particular list of cold contacts in the hopes of producing a few new leads for your sales team.
It may seem to be “spam” at first, but keep in mind that smart marketers use this tactic every day to land high-quality B2B leads. Ethical companies use outbound email marketing to offer useful solutions to highly targeted, industry-related contacts.
In the field of email lead marketing, the most important thing to note is that your message must have genuine value to your subscribers. Furthermore, if you ever hope to convert a cold prospect, you must have a straightforward solution to a problem.
Why would you want to send an email campaign to a group that has a low open rate in the past? I mean, the people on this list have no idea who you are or what services you provide. Combine a purchased list of emails that suit your target customer profile (sales, marketing, c-level executives, etc.) with an email marketing service that helps you to access them efficiently, and you’ve got yourself a strong lead generation strategy.
The following attainable victories reflect the future value of your purchased email list:
Convert a list of cold contacts into warm opt-in leads.
Then import the converted opt-in leads into your customer relationship management (CRM).
Those warm leads can be nurtured using marketing tools.
To close, contact hot business-to-business (B2B) leads.
Yes, you can transform your email list’s cold contacts into paying customers. When submitting to cold traffic, many of the same best practices used to transform permission-based email campaigns apply. If you ever want to contact these people, your email subject lines, content quality, and CTA will all need to be razor-sharp.
Sending emails to a list of cold contacts, on the other hand, must be handled properly. To secure your online integrity and ensure that your corporate IPs and domains are never compromised, you must take the necessary steps. Non-permission-based email marketing services must be fully CAN-SPAM compliant, or you’ll easily find yourself in a mess.
Remember, my aim with this post is to show you how powerful email marketing can be for generating B2B leads. There are many doubts about emailing purchased lists, so let’s dispel them. In this article, we’ll go through some of the best choices for sending email marketing to a purchased list.
» MORE: B2B SaaS Companies
What to consider when purchasing an email marketing list
Begin by focusing your efforts and identifying your target groups. Then, just buy names that fit your particular requirements, such as title, business, sector, state, region, marketing budget, company size, and so on. It’s more effective to choose names that are specifically related to the company’s market position. The more targeted a list you can buy, and the more likely your content can align with that list, the more focused you are on their market.
It is important to clean your list after you have purchased it. You should expect a 25% trash rate on a brand new list, regardless of how trustworthy the provider is. Before selling to your list, run it through a cleanse to ensure that any bad email addresses are deleted.
» MORE: Best Time to Send a Marketing Email
What to do with a purchased list?
It’s now time to start selling to your newly acquired list. Before emailing the people on the list, you can try to get them to opt-in. How do you go about doing that? First, you advertise to the list and guide them to a landing page designed for conversions.
If you’re a service-based B2B business, your landing pages will usually promote a content upgrade such as an ebook, white paper, or blog. In addition, we recommend LinkedIn for B2B companies so you can upload your email list and target lookalike audiences based on location and company requirements. You can also use Facebook, Twitter, Google AdWords, and other social media networks.
Since you won’t be able to cultivate or even submit to purchased lists without first creating email deliverability, attracting these leads to sign up on their own via advertising is ideal. Furthermore, establishing deliverability by sending to an unaware purchased list is unlikely. This is because email interaction is a crucial factor in email deliverability. People on a purchased list are less likely to respond to your emails.
» MORE: Best Email Marketing Software for 10,000 Contacts
3 Top Email Marketing Tools for Purchased Lists
It’s difficult to get Email Marketing Software that supports sending emails to purchased lists. It’s a major decision to select an email marketing service that allows purchased lists and that you can trust to deliver your bulk email campaigns successfully. I strongly advise you to continue reading this article, compare each of these services’ functionality, and ensure that they are the best match for your target audience and campaign objectives.
Among the best email marketing tools for purchased lists are:
Clickback Mail – best for advanced hygiene tests
Prospect – best for advanced tracking features
Hotsol – best for businesses of all sizes
clickback-mail
- Clickback Mail – best for advanced hygiene tests
Clickback makes it clear that their program is solely focused on B2B lead generation. They clean the third-party list with advanced hygiene tests before importing it. I can say confidently that most marketing automation software does not have this feature.
Sending 100 percent CAN-SPAM compatible emails to cold prospects is possible with the use of Clickback. If you’ve hit the cold contacts on your purchased list, you can add them to your opt-in list and nurture your leads further. The ability to turn cold traffic into warm leads is the lead generation power of a non-permission-based list. By including elements such as your contacts’ names, business names, and more, Clickback MAIL allows you to develop customized campaigns.
You can effectively accelerate your outbound B2B email lead generation using a purchased list by employing an email sending platform like Clickback that provides the right resources. They have a strong track record of email marketing to purchased lists, which is difficult to come by in this field. It’s all about targeting the right buyer profile like it is with everything in the B2B world.
email marketing tools list
Marketing trends and channels evolve over time. While some trends come and go quickly, one of the channels that has remained more or less the same is email. In fact, email continues to be the top channel for content marketing with both B2C and B2B marketers. 87% of B2B marketers and 77% of B2C marketers use it to nurture their audience.
It can even help you amplify your other marketing channels such as social. With that said, marketers still face a ton of challenges in their email marketing efforts. One of these key challenges is simply the amount of time it takes to create a great looking email from scratch. Without efficient tools, marketers may end up spending a lot of time creating and sending out emails that don’t exactly look stunning. This hinders productivity while dragging down your email marketing ROI.
A lot of companies settle for this situation because they’re not ready to invest in a tool to simplify the process. However, email marketing tools don’t necessarily have to be expensive. You can find plenty of free email marketing tools that can help you save time and money.
If you’re looking for a social management solution to complement your email marketing, test out a free 30-day trial of Sprout Social:
Start your free Sprout trial
Read on for our list of the top free email marketing tools:
- HubSpot Email Marketing
HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.
Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.
What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.
hubspot email marketing tool
- Sender
Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.
Sender dashboard screenshot
Sender’s robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.
- Sendinblue
Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.
After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.
sendinblue email editor
- Omnisend
Omnisend is a sophisticated ecommerce marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.
You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.
Omnisend dashboard screenshot
- SendPulse
SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a ton of professionally-designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be automatically sent out at the right time based on user behavior, event trigger and other variables.
SendPulse’s subscriber rating feature is an excellent way to identify your most valuable subscribers. It lets you analyze the open and click rates as well as the read and unread rate of each subscriber. You can even set replaceable text fields to personalize your emails by name, gender, date of birth, age and job role.
SendPulse subscriber rating
- Benchmark Email
Benchmark Email is a great option for an email marketing tool to design responsive emails that look great no matter which device they’re viewed on. If you need to add images to your email, you can even edit the image right on the platform. The email editor lets you add effects, stickers and text to effectively send across your message.
You have the option to choose from tons of pre-designed templates based on industry, type and occasion. For the more HTML savvy, you can even use the code editor to build emails from scratch. The dual view feature lets you see your email design as you’re editing it, which simplifies the whole email creation process.
Benchmark Email responsive design templates
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- Mailchimp
Mailchimp is a leader in email marketing tools that you’ve probably heard of. Their free plan provides you with basic email marketing features such as email creation and scheduling. What makes this a great email marketing tool is its smart recommendations feature, which provides you with valuable audience insights to optimize your marketing efforts.
Designing emails on the platform is easy using the Content Manager, where you can store your images and files for easy access. Mailchimp lets you automate your emails at crucial steps of the buyer journey, so you can easily send out welcome emails, order confirmations, abandoned cart reminders and more.
Mailchimp content manager screenshot
- MailerLite
Sophisticated features like the landing page builder and the pop-up customizer make MailerLite stand out among free email tools in the market. In addition to the basics like the drag-and-drop email builder, the tool comes with a rich text editor and a built-in photo editor to create stunning emails.
MailerLite email customizer
You can create responsive landing pages to match the emails that you send, which will improve your chances of driving conversions. You can run split tests on different variations of your email to see what works best to drive clicks and conversions. MailerLite also provides you with a comprehensive campaign report that contains important stats like click rate, unsubscribe rate, open rate and more.
- Mailjet
Mailjet comes with intuitive and collaborative tools to help you build effective email marketing campaigns. Customize any of the pre-designed templates and create responsive emails to impress any recipient no matter which device they’re using. If you work with a team, you’ll love the platform’s real-time collaboration feature that allows for seamless collaboration.
This email marketing tool also lets you add dynamic content so you can create personalized and relevant emails for each recipient. This helps you get much better results out of your email marketing campaigns. You can also integrate the platform into your CRM and easily manage your mailing list through a single dashboard.
Mailjet contact statistics
- Moosend
Moosend is an excellent email marketing tool that lets you automate repetitive tasks and saves you time. You can design behavioral email campaigns based on your subscribers’ information and/or activities. You can use its advanced segmentation feature to send highly accurate emails to each recipient, increasing open rate and click-through rate as well as ROI.
This tool provides you with a detailed campaign performance report so you know exactly how to optimize your campaigns and get even better results. You can even integrate it with some of your favorite apps to seamlessly pass on vital information between different tools. It’s also one of the only free email marketing tools that won’t include its logo in your emails.
Moosend email performance report
- EmailOctopus
EmailOctopus is a simple email marketing tool that runs on the Amazon SES infrastructure. While the free plan doesn’t offer as many features as some of the other free email marketing tools on this list, it does allow a lot more emails per month than most of them.
You can send out unlimited emails from as many email addresses as you like. This makes it the perfect solution for a small agency or entrepreneur representing other brands. It also integrates with third-party apps like MailOptin, WordPress and Zapier so you can seamlessly exchange customer data between different tools.
EmailOctopus email performance report
Bottom line
Most of these free email marketing tools come with robust features even without the need to upgrade to a paid plan. Small businesses and marketers should be able to make the most of them while saving time and money. Even if you need to upgrade to accommodate your business needs, you’ll find that many of the paid plans are affordable and flexible enough to fit your budget.
If you’re just starting out your efforts on this channel, check out our email marketing guide for more ideas on how to get the most out of your tools.
Conclusion
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