Small SEO Tools is one of the best SEO tools online. We have over 50 tools that are available for free. Our tools are very intuitive, simple, and easy to use, and most of all they are free.
This great set of website optimization tools will help you take your SEO to the next level by checking your web page’s SEO score, page size and load speed, and other key SEO metrics. We also offer a wide range of other free SEO tools, such as Broken Link Checker, Backlink Maker & Checker, Keyword Position Checker, Robots.txt Generator & Checker, and more!
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Small Seo Tools Seo Score
How do you run your SEO? Are you data-driven or you are going about it unwittingly, paying zero attention to the numbers?
It’s the 21st century and if you want your Search Engine Optimization game to be operating at its absolute prime, then you just must know your SEO data and use it to improve your rankings.
As a webmaster, it’s your responsibility to regularly run what is called “website SEO score check” for your website, to discover this data.
Site score is a measure of how well your website is optimized to rank on search engine results pages (SERPs).
When you’re equipped with this data, you’d more easily be able to:
- See what’s going on with your website SEO on a general level
- Discover SEO issues on your website and fix those
- See what’s working and what’s not
- Identify what needs to be replaced, removed, or improved.
And to examine your site’s SEO score? You need a reliable SEO checker tool. And that is exactly what we have built here for you.
WEBSITE SEO CHECKER by Small SEO Tools is your best bet for discovering your site’s SEO metrics and status.
WHAT IS SEARCH ENGINE OPTIMIZATION AND HOW IT WORKS?
Everyone who owns and operates a website has either used SEO tools or has heard about them but has not applied them on the website. SEO is the commonly used abbreviation for Search Engine Optimization. Before we discuss SEO lets, understand how Google website analysis works. Google is the most popular and used search browser today. Google periodically examines very website and ranks it.
The Google website crawler visits websites and examines its content saves relevant website information in its database and ranks it.
ABOUT WEBSITE SEO CHECKER
To ensure compliance with the latest and best industry practices, we keep a close watch on Google’s ranking criteria as well as that of other major search engines like Bing and Yahoo!. Thus, the tool is updated whenever Google Site score checking algorithm is changed and made public.
Built to deliver accurate, helpful, and reliable results, anyone can use this tool for absolutely free to get their site’s SEO report.
But the tool does more than just checking site SEO scores. It actually supplies a complete and detailed analysis of a website’s SEO data and performance in virtually all ramifications, with just a click.
To get the full picture of this, let’s examine some of its most obvious features.
KEY FEATURES OF WEBSITE SEO SCORE CHECKER
Before we go on talking about the remarkable features of this amazing SEO tool, please note that ALL the features and displays discussed below will show up with just ONE click after you might have entered your URL. Very brilliant, uhn?!
Let’s get to the features:
SEO Score: This is of course a tool for checking SEO site score, so it shows you the SEO score of the website you enter. This data is usually actually the first visual display you’d come across in the results section after running a request. And frankly, this “Website Ranking report” is where most other “Website checkers” out there stop. But Site Checker by Small SEO Tools is waaaayy better than that! See below for features that are more than what you might find in other tools.
SEO Test: Still with just the first click, our tool also runs a quick SEO test on your website and shows you the number of tests the site has passed, warnings, and errors found. Still on the first section, the tool will show you the “Status” of the test, and other data.
SEO Grading and Certification: This tool is not just an SEO site checker as we’ve said. It doubles as a website grader. So it grades your site against key metrics like performance, SEO, mobile readiness, and security. Based on the grading of your website, Website SEO Checker will automatically create both large and small SEO grading certificates for you to display on your website at will to build trust with your audience. To do that, simply copy and paste the code on your website.
General SEO Evaluation: As you keep going, things get more interesting. Still with just the initial one click, Website Ranking Checker will show you a bunch of “General SEO” metrics and information. Basically, it checks and tests for the SEO elements listed below (each one of those is a big data on its own!) and shows you the status for each one along with detailed information and recommendations as related to your site:
- Page Title
- Meta Description
- Meta Keywords
- Google Search Results Preview
- Keywords Density Test
- Keywords Test
- <h1> Heading Status
- <h2> Heading Status
- Robots.txt Test
- Sitemap Test
- Broken Links Test
- Underscores in Links Test
- SEO Friendly URL Test
- Image Alt Test
- Inline CSS Test
- Favicon Test
- Deprecated HTML Tag Checking
- Noindex Tag Checking
- Nofollow Tag Checking
- Domain Authority Checking
- Page Authority Checking
- WWW Redirection Test
- HTML Page Size Test
- HTML Compression/GZIP Test
Screenshots: Website Score Checker takes and shows you the desktop and mobile screenshots of your website for improving your design for better rankings.
Keywords Analysis: The tool shows you a thorough analysis of the major keywords used across your entire website. It analyzes from 1-word keywords to 4-words keywords along with their statistics.
Social Stats: You also get to see a collection of all the social signals connected to your site, including the total number of shares your site has gotten on all the major social media sites since day one.
Server and Security Test: Google takes security pretty seriously. So this free online SEO score tool tests a number of elements on your server to ascertain the security of your website. These include:
- HTTPS Test
- Server Signature Test
- Safe Browsing Test
- Directory Browsing Test
- Plaintext Emails Test
Advanced SEO: If you thought the above reports our tool displays are more than mind-blowing, wait for this: Website Ranking Checker takes things to an entirely different level by showing you some advanced SEO reports you can actually trust. These include reports like page load time, page size, and a lot more.
Imagine getting all of these reports in one place with just a click, plus expert recommendations on what to do for each one to move your site SEO forward for improved rankings. That’s exactly what you get with Website Score Checker for FREE.
And these elements were NOT pick at random. These are the exact major checks that Google and other search engines perform on every website. Which means, with us, you’re in safe hands.
No other website analysis tool is this elaborate on the whole of the Internet. Yet, this tool is one of the easiest to use.
HOW SEO CHECKER WORKS AND HOW TO USE IT
So typically, how this tool works is that you simply enter a website URL in the space provided and click on the “Check SEO” button to run a request.
Within a second, all the reports (and more) listed above on the “Features” section will be available to you for free.
The information displayed will be beneficial in knowing the SEO strengths and weaknesses of your website. When you know the weaknesses, you can focus on strengthening them so that your website starts to rank better in search engines.
Once you’ve resolved the weaknesses and tweaked your website accordingly, you can rerun the test to see your new status. Repeat this process until you are sure that all the weak points have been taken care of and that you’re satisfied with your results.
At the bottom of the results, our tool automatically displays the website’s SEO score and certificate, along with HTML code that you can copy and paste on the backend of your website to display the certificate.
This builds trust between you and your audience.
Additionally, you can also use this tool to evaluate other websites, like that of your clients or even competitors.
It can also be helpful to examine the SEO Site Checker of top ranking websites like Amazon, Wikipedia, etc., to get an idea of the tactics they employ to rank high.
Now that you have a reliable and extensive SEO Site checking tool available to you, and know how to use it and what to use it for, simply go ahead and, well, use it. Remember, it is as simple as entering your URL and giving it just one lazy click or tap and the tool will do the rest of magic
And if you need more helpful SEO tools? We’ve got you covered. How about you check out our Online Ping Website Tool, Google Index Checker, or Spider Simulator?
squarespace seo tips
All Squarespace sites are built for clean indexing by search engines, but the content you add to your site and how you present it plays a big role in how well people can find you. As you prepare to publish your site, go through the list below to ensure your site is optimized for search engines and visitors alike.
For more in-depth explanations of SEO best practices, visit Increasing your site’s visibility to search engines. If you want hands-on help, you can hire a vetted Squarespace Expert to build your site with SEO in mind.
Tip: Register for our Growing Your Audience webinar where we’ll teach you about Squarespace’s built-in marketing, SEO, and analytics tools. You’ll learn SEO basics, strategies to build and engage your audience, and how to track your marketing efforts.
Before publishing
Before publishing your site, optimize it for search engines.
Site information
- Add a site title – Even if you’re using a logo, you should add a site title, as the text may be Indexed by search engines. We recommend you keep the title under 60 characters and include one or more keywords.
- Add a site description – Add a short (50-300 characters), relevant, readable description of your site to your SEO site description. This text may appear below your site title in search results, depending on what your visitors are searching for.
- Add SEO descriptions – Ensure each page on your site has a unique SEO description. The text should be short and readable (50-300 characters), and describe the content of the page. You can also add SEO descriptions to individual blog posts, products, and events.
- Check your page and title formats – Control how your page titles appear in browser tabs, social shares, and search engine results. You can set this for page titles, the homepage, and collection items (such as blog posts or products).
Site design
- Add a browser icon – Your site’s browser icon or favicon gives visibility to your site’s brand. The icon may appear in search results, browser tabs, and elsewhere on the web.
- Add social sharing images – Social sharing images display on social media when you or someone else shares your site. Add one to represent your whole site, one for each page individually, and one for each blog post, product, and event.
- Create a custom 404 page – Customize the 404 page with links to some of the popular or important areas of your site. This encourages visitors who encounter a broken link to stay on your site, rather than immediately going back to search results.
- Review your content – Ensure you’ve followed our content best practices for all pages on your site.
Domain and URL setup
- Connect a custom domain – Using a custom domain (rather than the built-in .squarespace.com URL) strengthens your brand and makes it easier for potential customers to find you in search results.
- Connect to social media – Set up social sharing to link to your social media profiles, push content as you publish it, and encourage people to share your pages.
- Ensure SSL is enabled – Confirm your SSL panel is set to the Secure setting. Sites without SSL may be penalized.
- Check URL slugs – It’s best to have URLs that reflect the content of the page. If you save a blog post, product, or event before adding a title, the URL slug will be a random string of characters. Check the slugs for each page and item on your site, and change any that don’t use real words.
- Choose your blog post URL format – If you’re blogging, choose how your blog post URLs are automatically created. While you can choose any options that fit your needs, we recommend you always include the post’s title.
Location information
- Add your location – Your site has a better chance of appearing in searches for your area if Google and your customers can confirm your location. If you have a business with a physical location, we recommend you create a Contact Us page with your address and a map.
- Publish your location online – Create and manage online listings for your business’ physical location, serviced areas, and hours of operation. If you already have a Google My Business listing, connect it to your site and manage your information through Squarespace.
After publishing
To help surface your site and its content to search engines, we recommend doing the following as soon as your site is published:
- Verify your site with Google Search Console – After you’ve verified your site with Google, you can manage your site’s presence in Google search results and review how visitors find you.
- Request that Google index your site – This asks Google’s bots to review your site and update search results with your new content.
- Verify your site with Bing Webmaster Tools – Verify your site with Bing to manage your site’s presence in Bing and Yahoo search results.
- Connect to Google Analytics – Track visits and other reporting on your site through our built-in integration with Google.
- Enable AMP – If you have a blog, enabling AMP creates a stripped-down version of your site that loads faster on mobile devices.
As your site evolves
As you add or edit content, ensure that your site stays as friendly as possible for search engines.
Optimize new content
- Make updates strategically – Continue optimizing your site by following our content best practices.
- Redirect changed or broken links – If you change the URL slug on a page on your site, create URL redirects to forward visitors who go to the old URL to the correct page.
- Continue updating and adding content – Updating your site often helps search engines view your site as an active site. One way to regularly add content to your site is to start blogging.
Track your site traffic
- Use your site’s analytics tools – Visit your site’s Search keywords panel and other analytics panels, such as Activity log, Popular content, and Traffic, to track changes to your site traffic and search engine ranking.
- Follow Google Analytics – Use our integration with Google Analytics for more visitor tracking and reporting.
Content best practices
As you build your site, keep in mind the following best practices for your content.
Text content
- Use keywords strategically – Include text on your site (including page titles and descriptions) that matches the search terms people use to find sites like yours. For more help, visit Adding keywords for SEO.
- Structure your content – Structure your pages with headings to keep your text skim-friendly and help search engines navigate your content. Visit our tips for more help.
Images
- Add alt text to images – In addition to increasing accessibility for visitors who use assistive screen readers, alt text also helps search engines identify the content of a page.
- Give your images readable file names – Image file names may also be used as alt text. Follow our best practices when creating your image file names.
- Keep your pages nimble – To ensure your site loads well, we recommend keeping images under 500 KB and overall page size under 5 MB.
Pages and collection items
- Add social sharing images and SEO descriptions – As you add new pages to your site, give them social sharing logos and SEO descriptions.
- Add tags and categories – Organize your blog posts, products, gallery images, and other content with tags and categories to help visitors navigate your site.
- Link to your site’s content – Where it’s relevant, use page links to connect the pages on your site to each other.
- Customize URL slugs – As you add pages and collection items, ensure their URLs reflect the content of the page.
Site ranking changes
If you notice a dip in ranking right after optimizing your site, it’s okay. It’s normal to see some fluctuations in your ranking while search engines index your changes.
If your ranking hasn’t gone up after a week or two, check analytics to see if there are site traffic trends that might explain the dip. For example, a change in how other websites link to your site can affect your visibility. You could also consider updating your keywords to target different search terms.
Conclusion
Let us know your thoughts in the comment section below.
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