Blog Introduction
In this article, we will be comparing the best free SEO tools for bloggers and influencers. There are many tools available in the market that can help you to optimize your blog easily. However, not all of them are equally effective in delivering results. Therefore, it is important to find out which tool is right for you and your business.
By following some simple steps, you can easily compare these two types of tools and choose one that suits your needs best.
Free Seo Tools For Bloggers Vs Influencers
SEO is very easy to do when you have the knowledge and are armed with the right tools. And, organic traffic is the most popular/easiest way to increase site traffic using Search engine optimization.
There are tons of free SEO tools available for use, but some of these tools have a lot of limitations (which is the downside to free tools). This blog post considered a list of Free SEO tools available on the internet and curated only the best. Mind you, most SEO tools usually have free and paid versions.
Some platforms’ free versions are so limited in functions that you as a user are better off without them, while some can offer more advanced functions than the average free tools.
The SEO tools listed in this post are free but may also come with paid versions that offer more advanced SEO functions. FYI, some paid versions can carry out several SEO functions with a single click.
There are tons of free SEO tools available for use, but some of these tools have a lot of limitations (which is the downside to free tools). This blog post considered a list of Free SEO tools available on the internet and curated only the best. Mind you, most SEO tools usually have free and paid versions.
However, depending on your SEO needs and the maturity of your website, the free version of these SEO tools might be all you need.
Why do we use SEO tools?
Table of Contents
Why do we use SEO tools?
FREE SEO tools for optimization
- Google Search Console
- Google SERP Preview tool
- Keywordtool.io
- Ubersuggest
- Answerthepublic
- MozBar
- BuzzSumo
- Google Analytics
- FAQFox
- SEOptimizer
- PageSpeed Insights
- Ahrefs
FAQ on Free SEO tools
What are SEO tools?
Are SEO tools completely free?
Can free SEO tools rank sites on Google?
What is the best free SEO tool?
Can SEO be done for free?
What are the free SEO tools for research?
SEO tools are used for a variety of reasons depending on your SEO needs, and these can be:
Analytics
Keyword research
Content research
SERP analysis
Local SEO
Auditing
On-Page SEO
Off-Page SEO
Backlinking
Site speed
Among others.
FREE SEO tools for optimization
- Google Search Console
There are tons of free SEO tools available for use, but some of these tools have a lot of limitations (which is the downside to free tools). This blog post considered a list of Free SEO tools available on the internet and curated only the best. Mind you, most SEO tools usually have free and paid versions.
Although a bit underrated, Google Search Console (GSC) is a reliable SEO tool. It is a completely free platform with data that provides you with insights into how your site is faring. It also optimizes your website’s organic presence.
As the name implies, GSC shows relevant data related to search engine optimization. Some of this data is also shown on Google Analytics, but the upside of GSC is that it showcases the most relevant data at a single glance on its dashboard.
Compared to analytics, GSC is more simple and beginner-friendly.
If you are looking for an SEO tool to give you relevant data in a simplified form, then this is it.
- Google SERP Preview tool
SARMLife
Knowing fully well that the way your posts appear on search engines has a way of influencing the user’s decision to click on your link, Google provided an SEO tool that allows you to preview how your posts will appear on SERP to any user.
This makes you aware of what to add, remove or adjust from the title length to the meta description and URL.
- Keywordtool.io
SARMLife
This is a free keyword research tool that analyzes the actual phrase used by people on search queries.
Keywordtool.io analyzes several platforms, including Bing, LinkedIn, Wikipedia, eBay, and Fotolia. It shows highly relevant keyword suggestions to create valuable and possibly engaging content since they are user-generated.
- Ubersuggest
SARMLife
The best keyword research tool is Ubersuggest. Compared to keyword.io, it might not give results across several platforms but focuses more on the major search engine.
Ubersuggest gives you insight into the keyword overview, which shows the search volume, SEO difficulty, paid difficulty, and cost per click of the specific keyword.
It also shows content and keyword ideas around that keyword, top websites, and their selected keywords.
- Answerthepublic
SARMLife
Regarding content research, answerthepublic showcases questions that users ask in real-time.
When you insert a particular keyword, it gives you a compilation of all the questions users ask, enabling you to come up with content that relates to the questions in your audience’s minds.
On answerthepublic, you can get up to 400 search queries depending on your keyword.
- MozBar
SARMLife
This is an easy-to-use, free SEO tool that shows posts analysis and displays link metrics with a single click. This SEO tool is compatible with most browsers, although it is by default a chrome extension.
The MozBar extension is displayed on the top right corner of the browser, but one can also adjust this position.
This tool shows you link metrics for each page displayed on the SERP. These metrics include domain authority, page authority, and the number of backlinks.
The page analysis of the MozBar has three sections:
- Page elements
This includes metrics such as the URL, Page title, meta description, headers, and meta keywords. - Page attributes
The metrics in this section include load time, cache URL, robots, etc. - Link data
The metrics in this section take a more in-depth survey of the page by providing the domain authority, page authority, inbound and outbound links, among others. - BuzzSumo
SARMLife
This SEO tool picks up a search query or keyword and analyzes its success on the web and social media platforms. It is both a content marketing and SEO tool.
It analyzes social media engagement, backlinks, and even its evergreen scores.
Among the many features of BuzzSumo, it also includes features that let you monitor trends as they are happening and select influencers that are relevant to your niche and content bucket.
- Google Analytics
SARMLife
More in-depth than Google Search Console, Google Analytics is a tool that every blogger should have. It is the best data source to get real-time, in-depth insights into site performance and pinpoint the strengths and weaknesses.
Google Analytics can help keep track of marketing campaigns, site goals, and user experience.
Google Analytics displays metrics on its dashboard, although you can customize the metrics displayed on the analytics dashboard to fit your preferences. This way, you get to control the metrics you see at first glance.
RELATED: The most important Google Analytics metrics every blogger must track.
- FAQFox
SARMLife
This is an SEO tool that lets you do market research on questions that are circulating among your target audience across several platforms.
You insert the keywords you want to analyze alongside your selected platforms, and the tool gives you questions asked by your audience.
This tool is only for idea generation, and these ideas still need to be fully optimized before they are uploaded to the net.
- SEOptimizer
SARMLife
This is your stop if you are looking to find and solve SEO errors on your website. SEOptimizer is a free SEO audit tool that will help you perform in-depth SEO analysis on your website while also giving recommendations on the actionable steps to use to fix these errors.
The main goal of the SEOptimizer is to fix your website to be able to gain a vast online presence and rank well on search engines.
- PageSpeed Insights
SARMLife
How well is your site’s SEO performance, and how do you fix it?
PageSpeed Insights is a performance tool that reviews the issues on your site regarding speed. It helps you free up inactive resources that you have used or non-functional.
Issues such as large-sized images, several plugins, or too many videos can affect the loading speed of your website. This tool optimizes your site’s content for various devices.
- Ahrefs
SARMLife
Probably the SEO tool that does the most! Ahrefs analyzes several aspects of your website, including link profile, keyword ranking, and SEO health.
It analyzes keywords across several platforms while also providing the user with insights into how different content are performing on the internet.
Generally, it improves your SEO performance and helps you maintain an optimized blog.
FAQ on Free SEO tools
What are SEO tools?
SEO tools are tools that help website owners to rank higher in organic search results and increase domain authority and visibility.
Are SEO tools completely free?
To an extent. Most SEO tools contain both free and paid versions, and the free version has limited functions compared to the paid version.
Can free SEO tools rank sites on Google?
Websites that use free SEO tools can rank on the first page of Google. I shared secrets of how my website keeps ranking on the first page of Google using free SEO tools in my book.
GET BOOK HERE
What is the best free SEO tool?
Depending on your SEO needs, the best SEO tool can vary. For example, if your goal is to rank on the first page of Google, you might need to use tools for keyword research and on-page SEO like Ubersuggest (the best out there).
Check out other free SEO tools here
Can SEO be done for free?
Yes, SEO can be done for free by using the free version of SEO tools and software.
What are the free SEO tools for research?
Ubersuggest, Annswerthepublic, and FAQFox are the best tools for your research (keyword research, topic research, and content research).
best seo tools for beginners
You can never see too many lists of free tools if you’re just starting out in SEO. Tools are crucial to practicing SEO and grasping a better understanding of how the industry works, but many of them are very expensive. As a beginner, it is not necessary to start by buying a tool that costs a lot of money. Once you know what you’re looking for and know what you’re doing, then you can move on to something advanced. For now, the free SEO tools out there will absolutely get the job done. In fact, many are surprised at just how many quality tools SEO professionals give out for free. Below are some of the top choices for beginners:
- Google Analytics. A great tool to get you started. Even the most advanced professional who make SEO a full-time job are using Google Analytics. It might be confusing at first, but it will help any beginner get a sense of what is measured (website traffic, conversions, audience, etc.) and therefore what is important.
- AdWords Keyword Tool. Completing keyword research is an incredibly important aspect of SEO (you have to know what and where to optimize, after all). This tool will show you the competition, global monthly searches, and local monthly searches for every keyword you try. Even the most advanced SEO professionals turn to this tool for their research.
- Open Site Explorer. This tool will help you find link opportunities through competitor backlink research. The tool comes from SEOmoz and helps you determine if you can earn the same links that your competitors have earned (not to mention do a little bit of snooping).
- SEO by Yoast. This is my favorite SEO plugin to install on a website. It helps walk you through the different steps of SEO to make sure that you’re optimizing each and every webpage. This works best when you’re focusing on optimizing the content on your website.
- PageRank Status. You can download a free browser extension to help you see the PageRank of every webpage you visit. This will help beginners get a sense of where the website ranks on Google (it doesn’t always mean that one website is better quality than another, but it does mean it is more established). This is a great way to find authoritative link building opportunities. You can see SEO stats, site info, page info and page speed all by just clicking on the plugin.
- Google Webmaster Tools. Every SEO professional has a Google Webmaster Tools account, so the sooner beginners get on board, the better. The tool allows you to monitor the indexing of your website, keyword clicks, sitemaps, and lists of links (external as well as internal) to you site.
- Bing Webmaster Tools. You can’t forget that Bing is still the number three search engine out there, so optimizing for it is important even if you’re a beginner. Bing has a few different features than Google Webmaster Tools, but for the most part it serves the same purpose—giving you insight as to the number of clicks, links, indexing, etc.
I highly recommend clicking on the links to learn more about the free tools and what they can offer. The above just gives a quick overview, but each individual tool is chock-full of information to learn. If there is a free tool that has helped you learn SEO in past, let us know.
Conclusion
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