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Free Seo Tools For Bloggers Website

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Welcome to the best free SEO tools for bloggers website!

Here you’ll find a curated list of the best free SEO tools available to help you optimize your site and get it ranking higher in Google. We update this page regularly with new tools as they become available, so check back often to see what’s new!

We’ve included some of our favorite personal favorites on this list, but if there’s a tool that you think should be added, feel free to let us know by leaving a comment below.

Best free SEO tools for Bloggers

Free Seo Tools For Bloggers Website

Here at Moz, we understand the value of top-end SEO tools — we’ve designed and built best-in-class search tools for close to 15 years. Premium tools are hugely valuable in SEO when you need higher limits, advanced functionality, stored data, or on-call support.

Do you want to boost your website’s traffic?

Take advantage of FLUX DIGITAL RESOURCE seo tools

But for 75 percent of other tasks, a free tool often does the trick.

There are literally hundreds of free SEO tools out there, so we want to focus on only the best and most useful to add to your toolbox. Tons of people in the SEO community helped vet the SEO software in this post (see the note at the end). To be included, a tool had to meet three requirements. It must be:

Widely used and recommended by the SEO community
Offers above-board value + actionable data
Actually, truly free
The tools are categorized by SEO function. Click on a button below to jump to that specific section.

Categories:

Analytics Crawling/Indexing Keyword Research Link Tools Local SEO Mobile SEO Multi-tool On-page SEO Research Site Speed WordPress

The Best Free SEO Tools
Analytics
The best tools to analyze search performance, monitor SERPs, keywords, and competitor analysis:

  1. Bing Webmaster Tools

While Google Webmaster Tools gets all the glory, folks forget that Bing Webmaster offers a full suite of website and search analytics. Especially useful are keyword reports, keyword research, and crawling data.

Get it: Bing Webmaster

  1. Data Studio

If you need to merge data from different sources (say Search Console and Google Analytics), visualize, and share it – this is Google Data Studio’s comfort zone. For an idea of all the SEO tasks and dashboards that you can build for free, check out these Google Data Studio Resources from Lee Hurst.

Get it: Data Studio

  1. Enhanced Google Analytics Annotations

How do you know if your dip in traffic (or rise) is associated with a Google Algorithm update, or perhaps a major holiday? This is a highly-recommended Google Chrome plugin that overlays additional data on top of your analytics, so you can easily send screenshots to clients showing exactly how outside forces impacted traffic.

Get it: Enhanced Google Analytics Annotations
Alternatives: Panguin Tool, Zeo Tools

  1. Google Analytics

The big kahuna, and the most widely-used web analytics package on earth. For being free, Google Analytics is surprisingly robust and plays well with other Google products, including Optimize, Search Console, and Data Studio. Some folks have privacy concerns with GA — though Google swears they don’t use this data for search rankings.

Get it: Google Analytics

  1. Search Console

Probably the most useful free SEO tool on this entire list, it’s hard to imagine doing modern SEO without access to the data inside Google’s Search Console. This is the most reliable location for information on how Google crawls and ranks your site, and is one of the only places where you can get reliable keyword data. Search Console limits downloads to 1000 rows, so also bookmark the free Search Console Data Exporter to download up to 25,000 rows at a time.

Get it: Search Console

  1. Keyword Hero

Did somebody say (not provided)? Keyword Hero works to solve the problem of missing keyword data with lots of advanced math and machine learning. It’s not a perfect system, but for those struggling to match keywords with conversion and other on-site metrics, the data can be a valuable step in the right direction. Pricing is free up to 2000 sessions/month.

Get it: Keyword Hero

  1. MozCast

The brainchild of Dr. Pete and the original Google SERP tracker, MozCast is the go-to algorithm tracker whenever there’s a big update, or not. Also useful are the SERP tracking features showing the prominence of such features as ads and knowledge panels.

Get it: MozCast

Crawling/Indexing

  1. Beam Us Up

If you need a free, desktop crawler, you can’t do better than Beam Us Up. While it doesn’t have as many features as Screaming Frog, it does offer 100 percent free crawling with no limits. Windows only.

Get it: Beam Us Up

  1. Link Redirect Trace

A free Chrome extension, lots of SEOs recommend Link Redirect Trace as the “all-in-one redirect path analyzer.” The extension reveals information about HTTP headers, rel-canonicals, robots.txt, and basic link metrics from LinkResearchTools. The “Save Screenshot” feature is super useful too.

Get it: Link Redirect Trace

  1. Redirect Path

Similar to Link Redirect Trace, Redirect Path is a nifty tool from the good folks at Ayima that shows redirect paths and header information for every URL you visit. Gotta admit, I’ve used this extension for years and it’s almost “always on” in my browser.

Get it: Redirect Path

  1. Screaming Frog

Aside from having one of the best Twitter accounts of any SEO tool maker, Screaming Frog is the most popular desktop-based crawler available today. Many people don’t realize that there’s a free version that allows for up to 500 URLs per crawl. While not as fully functional as the paid version, it’s great for small projects and smaller site audits.

Get it: Screaming Frog

  1. Screaming Frog Log File Analyzer

Most folks in the SEO space are familiar with Screaming Frog, but many don’t realize that the Frog also offers a standalone free/paid Log File Analyzer tool. The free version is very robust, though limited to 1000 lines.

Get it: Screaming Frog Log File Analyser

  1. SEOlyzer

SEOlyzer is a log analysis tool recommended by Aleyda Solis in her very excellent SEO podcast Crawling Mondays. SEOlyzer is a terrific log analysis tool with some cool features like real-time analysis and page categorization.

Get it: SEOlyzer

  1. Xenu

Gotta be honest, although Xenu has been on every “free SEO tool” list since the dawn of, no way did I think it would make this one. This Windows-based desktop crawler has been virtually unchanged over the past 10 years. That said, a lot of folks still love and use it for basic site auditing, looking for broken links, etc. Heck, I’m leaving here for sentimental reasons. Check it out.

Get it: Xenu

Keyword Research
Tools to discover what people are searching for, along with volume and competition.

  1. Answer The Public

It’s hard not to love Answer The Public. The interface has an almost “Cards Against Humanity” rebel vibe to it. Regardless, if you want to generate a massive list of questions from any keyword set, this is your go-to tool.

Get it: Answer The Public

  1. Keyword Explorer

If you’re not familiar with Moz’s amazing keyword research tool, you should give it a try. 500 million keyword suggestions, all the most accurate volume ranges in the industry. You also get Moz’s famous Keyword Difficulty Score along with CTR data. Moz’s free community account gives you access to 10 queries a month, with each query literally giving you up to 1000 keyword suggestions along with SERP analysis.

Get it: Keyword Explorer

  1. Keyword Planner

Google’s own Keyword Planner was built for folks who buy Google ads, but it still delivers a ton of information useful for SEO keyword planning. It uses Google’s own data and has useful functions like country filtering. Be careful with metrics like competition (this is meant for paid placements) and volume — which is known to be confusing.

Get it: Keyword Planner

  1. Keyword Sh****r

Yes, it’s called Keyword Sh****r. It pains me to write this. That said, it says what it does and does what it says. Type in a keyword and it, um, poops out a poop-ton of keywords.

Get it: Keyword Sh****r

  1. Keyword Surfer

We used to recommend Keywords Everywhere (still a great tool) but they no longer offer a free version. As an alternative, the most popular community-based recommendation—that’s still free—is Keyword Surfer. This Chrome extension gives you keyword search volume in Google search results. We’re also a fan of WMS Everywhere, a Chrome extension that gives you search volume, cost-per-click, and keyword suggestions.

Get it: Keyword Surfer

  1. Ubersuggest

Sometimes I make fun of Neil Patel because he does SEO in his pajamas. I’m probably jealous because I don’t even own pajamas. Regardless, Neil took over Ubersuggest not long ago and gave it a major overall. If you haven’t tried it in a while, it now goes way beyond keyword suggestions and offers a lot of extended SEO capabilities such as basic link metrics and top competitor pages.

Get it: Ubersuggest

Link Tools

  1. Disavow Tool

Google makes the Disavow Tool hard to find because most site owners usually don’t need to use it. But when you do, it can be useful for getting penalties removed and some SEOs swear by it for fighting off negative SEO. If you choose to use this tool, be careful and check with this guide on disavowing the right links.

Get it: Disavow Tool

  1. Link Explorer

Link Explorer is arguably the largest, highest-accuracy link index and the most accurate DA and backlink checker in the SEO world today, boasting 35 trillion links. The free account access gives you 10 queries and 50 rows of data per query every month, plus adds basic link metrics to the MozBar as you browse the web.

Get it: Link Explorer

  1. Link Miner

Link Miner is a free Chrome extension developed by Jon Cooper, one of the masters of link building. Use it to quickly find broken links on each page, as well as see basic link metrics as you search Google. Simple, easy, and useful.

Get it: Link Miner

  1. Detailed

Detailed is a unique type of free link research engine, developed by the marketing genius Glen Allsopp (you can find him in the comments below). Detailed focuses on what’s driving links to some of the most popular niches on the web, without the extra fluff that can make reverse engineering success a sometimes time-consuming process. Oh, he’s got a killer newsletter too.

Get it: Detailed

  1. Backlink Checker

Many people don’t realize that Ahrefs offers a free backlink checker, but they do, and it’s pretty good. It does have a number limitations compared to their full-fledged paid tool. For example, you’re limited to 100 links, and you can’t search by prefix or folder, but it’s handy for those quick link checks, or if you’re doing SEO on a tight budget.

Get it: Backlink Checker

Local SEO
Free tools to optimize your on Google Maps and beyond.

  1. Google My Business

Basically, this is the #1, must-have tool for Local SEO — especially if you live in a market served by Google. It allows you to claim your business, manage listing information, and respond to reviews — among other things. Claiming your business profile forms the foundation of most other local SEO activities, so it’s an essential step.

Get it: Google My Business

  1. Google Review Link Generator

The Google Review Link Generator by Whitespark solves a simple problem – how do you give your customers a URL to leave a Google review for your business? Reviews drive rankings, but Google doesn’t easily provide this. This generator makes it easy.

Get it: Google Review Link Generator

  1. Local Search Results Checker

One of the hardest parts of Local SEO is figuring out rankings from any location — especially when Google stubbornly wants to serve results from the location you’re in. BrightLocal solves this with a quick local ranking tool that can virtually drop you into any location on earth to check actual local rankings.

Get it: Local Search Results Checker

  1. Moz Local Online Presence Tool

How consistent is your business information and local citations across the internet? Moz Local lets you quickly check how your business shows up across the web in the major data aggregators that Google and others use to rank local search results. Very handy to understand your strengths and weaknesses.

Get it: Moz Local Online Presence Tool

Mobile SEO
Tools to optimize your website in Google’s mobile-first world.

  1. Mobile First Index Checker

Mobile versions of websites often differ significantly from their desktop versions. Because Google has switched to mobile-first indexing, it’s important that major elements (links, structured data, etc.) match on both versions. A number of tools will check this for you, but Zeo’s is probably the most complete.

Get it: Mobile First Index Checker

  1. Mobile SERP Test

It’s amazing how mobile search results can vary by both location AND device. MobileMoxie’s mobile SERP test lets you compare devices side-by-side for any location, down to specific addresses.

Get it: Mobile SERP Test

  1. Mobile-Friendly Test

The gold standard for determining if your page meets Google’s mobile-friendly requirements. If your page passes the test, then Google counts it as mobile-friendly, which is a bonafide (albeit small) ranking factor. If your page isn’t mobile-friendly, it will give you specific areas to address.

Get it: Mobile-Friendly Test

Multi-tool
Free SEO tools that have so many functions, they have their own special category.

  1. Chrome DevTools

The sheer number of SEO tasks you can perform—for free—with Chrome DevTools is simply staggering. From JavaScript auditing to speed to On-Page SEO, some of the best features are hidden away but totally awesome. Need some specific ways to use it for SEO? Check out these resources here, here, and here.

Get it: Chrome DevTools

  1. Marketing Miner

Marketing Miner has a low profile in the United States, but it’s one of the best-kept secrets of Eastern Europe. If you need to pull a lot of SERP data, rankings, tool reports, or competitive analysis, Marketing Miner does the heavy lifting for you and loads it all into convenient reports. Check out this list of miners for possible ideas. It’s a paid tool, but the free version allows to perform a number of tasks.

Get it: Marketing Miner

  1. MozBar

One of the original SEO toolbars, the MozBar has seen significant upgrades over the years. Log in with a free Moz account and get link metrics as you browse the web, perform on-page analysis, and SERP analysis. The free version is super-useful by itself, while Pro users get additional functionality like advanced keyword suggestions.

Get it: MozBar

  1. SEMrush

Like Moz, SEMrush offers a full suite of all-in-one SEO tools, and they have a free account option that works well if you only work with a single website, or only need a quick peek at top-level data. The free account level gives you access to one “project” which includes basic site auditing, as well as limited keyword and domain reporting.

Get it: SEMrush

  1. SEO Minion

SEO Minion is a very popular Chrome extension that goes beyond most SEO toolbars. Some of the quick functions it performs include analyzing on-page SEO, check broken links, Hreflang checks, a SERP preview tool, and a nifty Google search location simulator. Definitely worth trying out.

Get it: SEO Minion

  1. SEOquake

Out of all the SEO toolbars available on the market, SEOquake is probably the most powerful, and comes with a plethora of configuration options — so you can configure it to adjust to your SEO needs. Aside from offering a boatload of data for every URL you visit, you can also perform basic on-page audits, compare domains, and export your data.

Get it: SEOquake

  1. Sheets for Marketers

Sheets for Marketers isn’t a tool per se, but a website that contains over 100+ free templates to perform a huge number of tasks using Google Sheets. Find powerful free sheets for everything including competitive analysis, site audits, scraping, keyword research, and more. This is a website for your bookmarks.

Get it: Sheets for Marketers

  1. Small SEO Tools

Small SEO Tools is a favorite among old-time SEO. It comprises a collection of over 100 original SEO tools. Each tool performs a very specific task, hence the name “small”. What’s great about this collection is that in addition to more traditional toolsets like backlink and keyword research, you’ll find an abundance of hard-to-find and very specific tools such as proxy tools, pdf tools, and even JSON tools.

Get it: Small SEO Tools

  1. Varvy

Varvy offers a suite of free website audit tools from the folks at Internet Marketing Ninjas. Most of the checks are of the on-page type concerning crawling and best practices. Varvy also offers separate stand-alone tools for page speed and mobile SEO. Overall, this is a good quick tool to start an SEO audit and to perform basic checklist tasks in a hurry.

Get it: Varvy

On-page SEO
Tools to help you maximize your content potential at the page level.

  1. Natural Language API Demo

While there is some debate over how actionable Google’s Natural Language API is for SEO, there is no denying it’s a cool tool with lots of advanced analysis. The free demo allows you to analyze the text of a single page at a time and lets you see how a search engine would view entities, sentiment analysis, syntax, and categorization.

Get it: Natural Language API

  1. Rich Results Test

Did you implement review rating stars in your JSON-LD, and want to see if your markup is valid for Google’s Rich Results? Getting a passing grade doesn’t mean your page will automatically display rich results in the SERPs, but think of it as the cost of admission (the cost being free, of course.)

Get it: Rich Results Test

  1. Structured Data Testing Tool

Bookmark, bookmark, bookmark this page. Google’s Structured Data Testing tool is essential for not only troubleshooting your own structured data but performing competitive analysis on your competitor’s structured data as well. Pro Tip: You can edit the code within the tool to troubleshoot and arrive at valid code.

Get it: Structured Data Testing Tool

  1. Tag Manager

On the surface, Google Tag Manager serves a simple purpose of allowing you to inject “tags” (such as Google Analytics) into your HTML. Beyond that, advanced users can leverage Tag Manager for a host of SEO functions. While Google recommends against using Tag Manager to insert important elements like structured data, it remains useful for a ton of SEO-related activities.

Get it: Tag Manager

  1. View Rendered Source

This simple JavaScript auditing tool does one thing, and it does it very well. View Rendered Source is a free Chrome plugin that allows you to easily see the fully rendered DOM of any URL, and compare it to the original HTML. Great for JavaScript auditing and troubleshooting.

Get it: View Rendered Source

Research

  1. BuzzSumo

As an SEO research tool, BuzzSumo is awesome. Its Chrome extension is one of the few tools available that deliver reliable social share count estimates for any piece of content. You don’t get as much data with a free account, but you still get access to top content and trending data. One of our favorite tools.

Get it: BuzzSumo

  1. Hunter

Hunter is a popular email search tool, and definitely the most popular free email finder. Use it to find the email address associated with any company or individual, and verify any email address you already have. 50 free queries/month before paid plans kick in.

Get it: Hunter

  1. SimilarWeb

SimilarWeb is like competitor analysis on steroids. You can research your competitor’s traffic, top pages, engagement, marketing channels, and more. The free offering is limited to five results per metric, but it’s often enough to grab a quick data point.

Get it: SimilarWeb

  1. Wappalyzer

There are lots of tools that help you analyze what technology stacks a website runs on, but Wappalyzer is an SEO favorite. It’s 100 percent free (unless you want advanced reporting) and will instantly tell you what technology a site is using. For example, are they using Yoast or All In One SEO Pack?

Get it: Wappalyzer

  1. Wayback Machine

Gotta be honest, I personally use the Wayback Machine 2–3 times a week. It’s perfect for uncovering historical data. You can even find a trove of historical robots.txt files archived. There are a ton of other SEO uses for Wayback Machine you may find useful. 100 percent free.

Get it: Wayback Machine

  1. Name.com bulk domain search

Simply input the domain names you want to check — all at the same time, and it will quickly tell you if they are available. Beats the heck out of typing them in one at a time using Godaddy.

Use it: Name.com

Site Speed
Tools to speed up your site in order to improve engagement, increase conversions, and rank higher.

  1. Cloudflare

There are so many good things to say about Cloudflare, it’s difficult to know what to include here. Aside from a free CDN to speed up your site, it also allows for easy DNS management, and 100 percent free DDoS protection. You can run on a paid plan forever, but if you’re ready to upgrade, the pro features are super cool and amazingly affordable.

Get it: Cloudflare

  1. GTmetrix

GTmetrix is one of many webpage speed performance tests that SEOs love to use. It provides familiar reports such as PageSpeed, YSlow, and Waterfalls, as well as automatically visualizing historic data for each page it analyses.

Get it: GTmetrix

  1. Lighthouse

Lighthouse is Google’s open-source speed performance tool. It’s also the most up-to-date, especially in terms of analyzing the performance of mobile pages and PWAs. Google not only recommends using Lighthouse to evaluate your page performance, but there is also speculation they use very similar evaluations in their ranking algorithms.

Get it: Lighthouse

  1. Page Speed Insights

Page Speed Insights is another Google tool built on top of Lighthouse, with one key added metric: Field Data. Field Data uses metrics collected by the Chrome User Experience Report so you can see how your page performs with real users across the globe. Not every page has data, but it’s super useful when it does.

Get it: Page Speed Insights

  1. SpeedMonitor.io

If manually logging into a speed tool to check your performance each day isn’t your thing, consider SpeedMonitor.io. It uses Lighthouse data to gauge performance, then tracks it over time and stores the results — all for free. You can even add competitor tracking and on-demand audits.

Get it: SpeedMonitor.io

  1. WebpageTest

Webpage test is another performance tool similar to GTMetrix. It breaks down performance into easy-to-understand grades, along with some of the most detailed performance reports found anywhere.

Get it: WebpageTest

WordPress
To be honest, there are literally hundreds of WordPress plugins that can be helpful for SEO. You almost always want a “general” SEO plugin, and we’ve listed two below. For others, you have a lot of options, but this list from Kinsta is a good place to start.

  1. Rank Math

The “new” kid on the WordPress SEO plugin block, RankMath is quickly earning a cult following among certain SEO pros. It’s fully functional and comes with some cool features like built-in redirection, which means needing to install fewer plugins or pay for upgrades. Worth checking out.

Get it: Rank Math

  1. Yoast SEO

Yoast is the “name” in WordPress SEO. The most trusted name, the most installed (30 million sites) and often, the most innovative. With the help of our friend Jono Alderson, they’ve created some amazing advances in the delivery of structured data. I personally use Yoast on most of my WordPress sites, and they are obviously highly recommended.

A comprehensive list of SEO tools and resources is maintained by Saijo George. It’s continually updated and well maintained. You can find it here.

p.s. While these are 60 of the best free SEO tools, it’s by no means a complete list! What are some of your favorite free SEO tools? Let us know in the comments.

Best seo tools for beginners

Why Use SEO Tools?
SEO tools save you from tedious keyword research and data analysis. With these tools, you’re able to see what’s working and which parts of your strategy could benefit from some tweaking. The best SEO tools also provide reports about how you measure up to competitors and where the greatest opportunities lie. What’s more, they allow you to measure search performance countries, regions, or languages.

It gets better. If you’re managing more than one website, SEO tools can help you assess each site’s performance on the fly. Many entrepreneurs with multiple websites end up putting a lot of data in spreadsheets and analyzing it manually. But that soon becomes overwhelming and raises the risk of the reports being inaccurate. Fortunately, you can use SEO software to save hours of effort and generate accurate reports at a click.

Best Search Engine Optimization (SEO) Tools

  1. Ahrefs: SEO Keyword Tool
    Ahref – SEO Keyword Tool
    Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche, check and fix broken links on your website,and get an overview of your best-performing pages (so you can see what information is drawing in the visitors).

Syed Irfan Ajmal, a Growth Marketing Manager at Ridester, loves the SEO keyword tool Ahrefs. He shares, “Ahrefs is surely our most favorite tool when it comes to various facets of SEO such as keyword research, rank tracking, competitor research, SEO audit, viral content research and much more. We add our site and those of our competitors to it.

The tool then shows us the sites which have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t have been so easy if Ahrefs didn’t have the largest database of backlinks. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to 350,000 visitors per month.”

  1. Google Search Console: Top SEO Tool
    Best seo tools
    Offered for free to everyone with a website, Google Search Console lets you monitor and report on your website’s presence in Google SERP. All you need to do is verify your website by adding a code to your website or going through Google Analytics and you can submit your sitemap for indexing. Although you don’t need a Search Console account to appear in Google’s search results, you can control what gets indexed and how your website is represented with this account. As an SEO checker tool, Search Console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results. It’s especially useful for new websites as it lets site owners submit web pages for search indexing.
  2. SEMRush: Marketing SEO Tools
    SEMRush – Marketing SEO Tools

Marketing SEO tools like SEMRush tend to be fan favorites in the SEO community. Experts love that they let you easily assess your rankings as well as identify changes and new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain analysis, which allows you to easily compare your website to your competitors.

If you’re looking for analytics reports to help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings and find some recommendations on how to improve your website’s performance.

Liraz Postan – SEO Experts

Liraz Postan, Senior SEO & Content Manager at Outbrain, recommends SEMRush as one of the best SEO tools. She says, “My favorite SEO tool is SEMrush with the feature of “organic traffic insights”. This feature lets me see all my leading articles with one dashboard, along with related keywords, social shares and word count. This gives me a quick overview of what’s working and where to optimize. I generally use SEMrush on my daily work, love this tool, and love using its site audit to optimize our site health. We improved our site health by 100% more since we started using SEMrush, and we increased conversions by 15% more from our content pages.”

  1. KWFinder: SEO Keyword Tool

An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.

George PerryGeorge Perry, an SEM Specialist at Bandwidth, raves about KWFinder. “I like that not only does it show me information on the keyword that I was searching for, but pulls in good suggestions for related terms, and how they compare (volume, CPC, difficulty, etc.) to the term I originally looked at. I’ve been able to help my clients target not only those big, pie in the sky vanity terms, but to better target those terms that are lower in the funnel and more likely to convert, allowing me to target them through focused content that answers the questions they’re actually asking.”

  1. Moz Pro: SEO Software
    Moz Pro SEO software
    SEO software Moz Pro keeps popping up as one of the best SEO tools that experts actually use. Some specialists raved about how Moz was always up to date despite Google’s regular algorithm changes. Others praised Moz’s chat portal that allows them always to get an insightful response to every question asked. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download to see your website’s metrics while browsing any page. If you’re looking to learn more about SEO, you should also consider checking out MozCon, their annual conference.

Keri Lindenmuth

Keri Lindenmuth’s, Marketing Manager at Kyle David Group, go-to SEO tool is none other than Moz Pro. She says, “My favorite feature of the tool is its ‘page optimization feature.’ It tells you exactly what steps you can take to improve the SEO of every single page on your website. For example, it will tell you to ‘Include your keyword in this page title’ or ‘Add an image with a keyword alt tag.’ This tool has substantially improved our client’s business simply by the fact that it gives increased transparency. We can compare their site’s traffic and optimization to that of their competitors. We can see which pages and search terms their competitors perform well in and alter our web practices to compete against theirs. Without a tool like Moz, SEO really becomes a guessing game. You have no idea where you’re doing well and where you can use improvement.”

  1. Ubersuggest: Keyword Tracking Tool
    Ubersuggest: Keyword Tracking Tool

Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPsFrom short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. Metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is.

  1. Answer The Public: Free SEO Tools
    Answer The Public – Free SEO Tools

Free SEO tools like Answer The Public allow you to easily find topics to write about for your blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around keywords like fitness, yoga, running, Crossfit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would only take you five minutes, making it one of the most efficient ways to come up with SEO topics for new websites.

Matt Jackson

Matt Jackson, Head of Content at Wild Shark, loves free SEO tools like AnswerThePublic. He shares, “One of my favorite tools when compiling SEO content for a site is AnswerThePublic.com. The best feature of the tool is that it presents a list of the questions that web users are asking about a particular keyword. If I’m running out of genuinely useful content ideas, or if I’m compiling an FAQ page, it provides invaluable guidance as to what, exactly, people are searching for. It is not only useful for SEO content, it means that our clients can answer questions on their site, minimizing the number of customer service calls they receive and giving greater authority to a page and the overall business. And here’s a quick tip: prevent neckache by hitting the Data button, rather than straining to read the question wheel.”

  1. SpyFu: Free SEO Tools
    SpyFu – Free SEO Tools

While SpyFu has an amazing premium version, many of our experts raved about its free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword. You can also do some research on your competitors to determine which keywords they use. Additionally, you can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the campaigns they’re running with Google Ads, and more. It’s one of the most detailed SEO analysis tools on the market.

  1. Woorank: SEO Ranking Tool
    woorank seo ranking tool
    As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can overlap with theirs. Try understanding how keywords perform over time to optimize for users and search engines in the best way possible. And most importantly, understand the things your website is lacking from both a technical and content perspective. Woorank can help you identify duplicate content, downtime, and security issues and provide guidelines on how to fix them.
  2. Majestic: Marketing SEO Tools
    Majestic: Marketing SEO Tools
    Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites. Did your website make the cut? The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have. It also works as an SEO keyword tool to find the best keywords to target while also having features geared to site comparisons and tracking your rank.

  1. Google Trends: SEO Checker Tool
    Google Trends Wireless Phone Charger
    Google Trends has been around for years but has been underutilized. Not only does it give you information regarding a keyword but it offers great insight into trends around the topic, which can be invaluable at any stage of a business’s growth. Search for keywords in any country and receive information around it like top queries, rising queries, interest over time, and geographical locations depending on interest. If you are unsure which trends are the ones for you, this is the best SEO tool to use.
  2. SEOQuake: Free SEO Tools
    SEOQuake – Free SEO Tools

SEOQuake is considered one of the best free SEO tools. This Chrome extension acts as an SEO checker tool that performs on-page site audits, assesses both your internal and external links, and also does website comparisons to determine how you perform against your competitors. Other features of this SEO analysis tool include keyword analysis such as keyword density, an easy to read SEO dashboard, and an export feature that allows you to easily download and send data to key people on your team.

Brin Chartier

Brin Chartier, an expert digital marketer, and SEO content creator, loves the free SEO tool SEOQuake. She says, “I love a good browser extension, and SEOquake is the best free SEO tool for instant SEO metrics on any website or SERP. I can instantly pull an on-page SEO audit for myself or competitors, and the SERP overlay feature is an awesome visualization of key page metrics that I can export to CSV & share with my team. This tool saves me hours of manual work that I can use to actually move the needle creating SEO optimized content instead.”

  1. Siteliner: SEO Analysis Tool
    Siteliner – SEO Analysis Tool
    Siteliner is an SEO checker tool that helps you find duplicate content on your website. What’s duplicate content? Identical content to other websites. And Google penalizes websites with it. With SEO tools like this one, you’ll be able to scan your entire website to find duplicate content, broken links, average page size and speed, the number of internal links per page, and more. It also compares your website to the average of websites checked with this tool to help you better understand where you stand.

Identifying and remedying potential problems almost automatically improves quality and value, reduces cannibalization, and adds more context to a specific page if done correctly, which is the whole reason for using this tool. For a free (paid version offering more available) tool to offer the ability to check duplicate levels, broken links, and reasons any pages were skipped (robots, no-index, etc.) though, there can be no complaints at all.

The key feature here that Siteliner does better than any other I’ve come across is the Duplicate Content table. It simply and easily lays out URLs, match words, percentages, and pages. And because it’s smart enough to skip pages with no-index tags, it’s a safe bet that most showing a high percentage need to be dealt with.

I’ve seen a lot of ecommerce sites relying on manufacturer descriptions, service sites that want to target multiple areas with the same text, and sites with simply thin pages – sometimes a combination of these, too. I’ve seen that adding valuable and unique content has seen rankings, and in turn, sessions and conversions jump up for clients. All of this has stemmed from Siteliner. It may not be the enterprise-level, all-singing, all-dancing software that promises the world, but its simplicity is perfect.”

  1. Fat Rank: SEO Tools
    Fat Rank – SEO Tools

SEO Chrome extensions like Fat Rank allow you to easily analyze your website’s performance. This SEO keyword tool lets you know the ranking of your keywords. You can add keywords to your search to find out your rank per page for each keyword you optimized for. If you don’t rank for the top 100 results, it’ll tell you that you’re not ranking for that keyword. This information allows you to better optimize your website for that keyword so you can make adjustments as needed.

Blake Aylott

Blake Aylott’s, SEO expert at Project Build Construction, favorite free SEO tool is one no one ever really talks about. “The SEO tool is called Fatrank. It’s a Chrome extension, and it shows the rank for any search query you type in as for a URL as long as you’re on that URL. If I need to know how I am currently ranking for a keyword, I can simply type it in and see. It is extremely accurate and live. The tool is a lifesaver when clients want to know their current ranking for something, and I can tell them with 100% accuracy. Fat Rank is free and should be a part of every SEO’s arsenal of tools.”

  1. Keywords Everywhere: SEO Keyword Tool
    keywords everywhere seo tool
    Keywords Everywhere is another great SEO Chrome extension that aggregates data from various SEO tools like Google Analytics, Search Console, Google Trends, and more to help you find the best keywords to rank for. Free SEO tools like these simplify the process of determining the best keywords for your website. So rather than going through several websites each day, you can use this one tool to save you a huge amount of time.

Eagan Heath

Eagan Heath, Owner of Get Found Madison, is a huge fan of the SEO tool Keywords Everywhere Chrome extension. He shares, “It allows both me and my clients to see monthly U.S. keyword search volume right on Google, which is great for brainstorming blog topic ideas. It also allows you to bulk upload lists of keywords and see the data, which Google now hides behind enormous ranges unless you pay for Google Ads. Unbelievable value for a free tool!”

  1. Screaming Frog: SEO Tools Online
    Screaming Frog – SEO Tools Online
    Ribbit, Ribbit. Screaming Frog is considered one of the best SEO tools online by experts. They love how much time they save by having this tool analyze your website super fast to perform site audits. In fact, every person we spoke to said that the speed at which Screaming Frog gives you insights was faster than most SEO tools online. This tool also informs you of duplicate content, errors to fix, bad redirections, and improvement areas for link building. Their SEO Spider tool was considered the best feature by top SEO experts.

Jon Hoffer

Jon Hoffer, Director of Content at Fractl, loves the SEO tool Screaming Frog. He shares, “I wouldn’t be able to do my job without it. It lets me crawl client and competitor sites and get a broad overview of what’s going on. I can see if pages are returning 404 errors, find word counts, get a list of all title tags and H1s, and analytics data all in one place. Upon initial glance, I can find opportunities for quick fixes and see which pages are driving traffic. Maybe meta descriptions are missing, or title tags are duplicated across the site, or maybe somebody accidentally non indexed some pages – it’s all there. I also love the ability to extract certain data from pages. Recently, I was working on a directory and needed to find the number of listings that were on each page. I was able to pull that information with Screaming Frog and look at it next to analytics data. It’s great to know what competitors actually have on their sites. This is great for content ideas. Overall, Screaming Frog gives me the chance to run a quick audit and come away with an understanding of what’s going on. It reveals opportunities for easy wins and actionable insights. I can determine if site migrations went off without a hitch; they usually don’t. With the inclusion of traffic data, I’m also able to prioritize tasks.”

  1. Serpstat: All-in-one SEO platform
    Serpstat

Serpstat is a growth-hacking platform for SEO, PPC, and content marketing goals. If you’re looking for an affordable all-in-one tool to solve SEO tasks, analyze competitors, and manage your team, Serpstat will be a great choice. Many experts are now switching to the tool, as it has collected keyword and competitor analysis data for all the Google regions in the world. Moreover, Serpstat is known for its awesome features. The most popular one is a Missing Keywords feature, which identifies the keywords that your competitors are ranking for in the top-10 search results, and you aren’t.

Dan Taylor
Dan Taylor, Senior Technical SEO Consultant & Account Director at SALT.agency, switched to Serpstat after trying other tools: “I’ve used a lot of keyword research and analysis tools in the years I’ve been working in digital marketing, and a lot of them have become really lossy and tried to diversify into different things, losing focus on what people primarily use the tool for. Serpstat is a great tool for research, doing some performance tracking, and monitoring multiple data points. It’s also user-friendly, and the fact it allows multi-user on the 3rd tier plan is a game-changer. To sum up, Serpstat is a great addition to the suite of tools that we use and is a very capable, cheaper, and less lossy alternative to other popular platforms.”

  1. Bonus Tool: Incognito
    incognito tool
    Switching to Incognito mode and performing Google searches will give you unbiased, ‘clean’ searches to understand what your user sees and the results they get when searching for keywords. Using the autofill options will give you suggestions of semantic keywords to use. As one of the free and best SEO tools, searching in Incognito is helpful as it shows where you truly rank on a results page for a certain term.

The best SEO tools on this list are gold. They give you insights that would otherwise take ages to generate. That said, you’re going to have to put in the work to get the results you want. That means producing content that’s SEO optimized, rewriting all your product descriptions, and taking what you’ve learned from these SEO tools, and making adjustments.

Check out this SEO checklist to make sure you’ve got all your bases covered. If you’re on a budget, most of these tools have free features or trials you can play around with. Try them out. Do it. Discover what you need to improve to rank higher in SERPs. And follow the tool’s suggestions to skyrocket your growth. Your success falls on you. Take that next step.

Conclusion

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