Are you a small business owner looking for a way to get more visibility online?
Well, you’ve come to the right place. Here at [company name], we know that it can be hard to keep up with all of the changes in digital marketing, but we also know that it’s important that you do. That’s why we offer our free SEO tools for digital marketing small businesses—so you can focus on what matters most: your business and its success.
SEO stands for “search engine optimization,” which is basically the process of getting your website ranked higher in search results so customers can find you when they’re looking for products or services like yours. If you have an established business and are already listed on Google, then you might think SEO isn’t important anymore; but this couldn’t be farther from the truth! In fact, SEO is actually more important than ever because it works to keep your website visible in search results over time as Google updates their algorithm and adds new features (like Google Maps).
With our free SEO tools for digital marketing small businesses, you can:
- Monitor your site ranking across multiple search engines (including Google)
Free Seo Tools For Digital Marketing Small Business
Did you know there are more than 30 million small businesses in the United States alone?
With a number like this, small business owners need a competitive edge. If you are building a business, chances are you’re looking for ways to get your leg up on the competition. To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools.
In this post, I’m going to outline 22 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you.
From simplifying your social media marketing efforts and project management to finding freelancers, each of these tools will help you get the competitive edge you’re after.
22 Online Marketing Tools to Start a Business
Here are some online marketing tools we’re going to cover in more detail that will make starting a business easier.
MailChimp
HubSpot
MobileMonkey
Trello
Hootsuite
Google Analytics
KISSmetrics
FollowerWonk
All-in-One SEO Pack (for WordPress)
Buzzsumo
Crazy Egg
Ubersuggest
CoFoundersLab
Adobe Sign
DropBox
Google Business Suite products
oDeskWork
Upwork
Fiverr
OmniFocus
Zoom
Toggl
- MailChimp
Get this: email marketing is used by eight out of ten marketers.
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This isn’t something you should wait on. Instead, you should implement an email marketing strategy on day one.
With more than 12 million customers, MailChimp has claimed its spot as one of the top email marketing providers and digital marketing tools in the world.
While there are alternatives, this tool remains one of the best, for many reasons:
History dating back to 2001, well before most companies began using email marketing
Self-service support options, ensuring that you can quickly find answers to all of your questions
Free plan for those with less than 2,000 subscribers and those who don’t send more than 12,000 emails per month
When starting a business, it’s not likely that you will have more than 2,000 subscribers. For this reason, you can get started with MailChimp early using the tool for free as you get your feet wet with email marketing and then move to a paid plan as you scale.
mailchimp digital marketing tool
- HubSpot
When it comes to marketing, sales, and CRM software, HubSpot has become one of the top players.
For the sake of this post, let’s focus on its marketing software solutions. The company has this to say about this digital marketing tool:
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.
You know just how important it is for your marketing funnel to be in good working order. With this software, you have access to tools that help with:
blogging
SEO
social Media
website
lead management
landing pages
calls-to-action
marketing automation
email
analytics
There is no stone left unturned, when you rely on HubSpot’s all-in-one marketing software.That’s why it’s a top choice for those who are starting a business.
With everything you need in one place, you don’t have to pull yourself in many different directions. This will help you to find success in the early days and help you as you grow.
hubspot digital marketing tool
- MobileMonkey
MobileMonkey is a must-have chat marketing automation tool that gives customers a way to chat with you, and you with them automatically.
With 75% of customers reporting that chatting or texting with a business is a better way to connect than email or phone, getting your customer chat up and running can’t be ignored by any business.
MobileMonkey is a great choice for marketing and support because it connects to all your customers’ favorite messaging channels including:
Instagram DMs
SMS text messaging
Live chat
Facebook Messenger
With MobileMonkey, everything you need for customer chat from Instagram marketing tools to Facebook messaging lead ads to live chat is available in a single platform.
Not only can you use one inbox to view and respond to the incoming messages from all your messaging accounts, MobileMonkey makes it easy to set up automations to respond, collect lead info, and send leads straight into your other marketing systems.
I’m using MobileMonkey Instagram marketing tools to automatically reply to Instagram post comments and story mentions. It improves my Instagram engagement rate and boosts my content reach to gain more followers.
- Trello
Trello is a digital marketing tool that helps you to manage projects and stay on the same page as your team–a sound digital marketing practice if you want to save time and frustration.
For example, you can share blog posts on Trello before you publish them. This gives others on your team the opportunity to review the post, weigh in with their thoughts and make changes that could strengthen the piece before it goes live.
In the past, before the days of Trello and similar programs, email was the best way to collaborate with your team. While this is still helpful, to a certain degree, it can lead to confusion, missed messages, and frustration.
trello digital marketing tools
With Trello, everything related to your online marketing strategy can be shared in the same place. It only takes a few minutes to set up a board. Even better, you can quickly invite your entire staff, all of whom can jump in on the action without delay.
Trello isn’t the only digital marketing tool of its kind, but it’s, by far, one of the best. When it comes to collaborating with others regarding marketing tasks, this tool is hard to beat.
- Hootsuite
hootsuite digial marketing tools
Social media plays a big part in the success of any company, regardless of size, age, or industry. In fact, I’d argue that social media marketing is a must to thrive in this digital era.
Digital marketing tools like Hootsuite allow you to schedule social media posts in advance, thus saving you loads of time.
Hootsuite offers tons of features to help you grow your business. For example, you can:
Identify influencers for your marketing team and leads for your sales team
Reply to comments and mentions through the dashboard–there’s no reason to visit each individual platform
Take advantage of pre-written responses
Schedule posts when your audience is most active (even if you’re asleep!)
Social media marketing is not as difficult as it sounds, especially when you rely on tools like Hootsuite. With this particular tool, you can schedule and manage social media profiles for more than 30 platforms.
Imagine doing this by hand, without a central dashboard to guide you. It would be enough to frustrate even the most experienced entrepreneur, let alone a new business owner. Let Hootsuite take over like the social media marketing manager it is.
- Google Analytics
As one of the top free tools from Google, Analytics should be part of your digital marketing strategy from the very start. In fact, I’d argue it’s one of the most powerful digital marketing tools out there.
It only takes a couple of minutes to add the Analytics code to your website, giving you the ability to track every action by every visitor.
This is considered by many to be nothing more than a traffic tool, but it can actually have a big impact on your marketing strategy, if you know what you’re doing.
Take, for example, the ability to see where your traffic comes from:
google analytics digital marketing tools
Maybe you realize that a particular social media campaign is driving tons of traffic to your website. With this data, you can adjust your future strategy, in an attempt to capture the same results.
Or, maybe you find that a particular set of keywords is doing wonders for your organic traffic. Again, you can turn your attention to these keywords, ensuring that you keep these in mind as you create content down the road.
Google Analytics isn’t one of those digital marketing tools you can ignore. Installing this early on is a key decision, in regards to your digital marketing strategy. The data you can collect is extremely valuable.
- KISSmetrics
The tagline of this digital marketing tool says it all:
Accelerate growth by seeing what’s happening on your website and apps.
It’s good that you want to spend so much time on digital marketing in the early days of your business. But, do you really want to make decisions that aren’t having an impact?
You need to track and analyze every move that you make, as this is the only way to focus on the tactics that are providing the best return on investment (ROI).
With KISSmetrics, you can easily see what’s working and what’s not, across all of your campaigns.
Take, for example, its Analytics products. With a funnel report, you can see if there are any “leaks” in your business. Here’s a screenshot of what to expect:
kissmetrics digital marketing tool
Starting at $120/month, KISSmetrics isn’t the cheapest digital marketing tool on this list. Even so, it’s one that you’ll want to think about, as your business gets up and running.
With a variety of products at your fingertips, the insights you receive will be invaluable to your company’s growth.
- Followerwonk
digital marketing tool follower wonk
Do you plan on spending a lot of time on social media marketing?
While this is a great way to engage your audience and send traffic to your website, it’ll only work in your favor if you have a solid plan in place.
Tools, such as Followerwonk, are designed to help you improve your social media marketing strategy, such as by digging into your Twitter analytics data.
I included this digital marketing tool on the list for two reasons: it’s easy to use and it’s extremely effective.
Followerwonk breaks down its service into three distinct categories:
Find: Use the tool to search Twitter bios and compare accounts.
Analyze: Breakdown your follower list by bio, location, who they follow, and many other criteria.
Optimize: match your strategy to follower gains and losses, to understand what type of content performs best.
The only downside of Followerwonk is that it can’t be used with other social media platforms, such as Facebook, Instagram and LinkedIn. However, if you have big plans for Twitter, this is a digital marketing tool you should use often.
Even though you may not use it on a daily basis, it can come in handy from time to time. After all, it’s imperative that you understand your audience.
follower wonk digital marketing tools
- All in One SEO Pack
If WordPress is your content management system (CMS) of choice, you shouldn’t hesitate to install the All in One SEO Pack plugin.
A big part of your digital marketing strategy should be based around search engine optimization (SEO) and this digital marketing tool will ensure that you always make good decisions regarding your content and its appeal to search engines.
Some of the top features of the plugin include:
XML Sitemap support
Advanced Canonical URLs
Automatic generation of META tags
Compatible with most other plugins
Automatically notifies major search engines, including Google and Bing, of any site changes
Even though all of these features are exciting, it’s something else that has made it one of the most popular WordPress plugins of all time: its ease of use.
Here’s a screenshot, showing a small portion of the tool’s back end:
digital marketing tool AIOSEO
You don’t have to make many decisions in order to get started. And, if you’re ever confused as to what you should be doing, there is help to be had. All you have to do is click the “?” symbol and you’re provided with more information and advice.
The All in One SEO Pack plugin has more than a million active installs. You won’t have to look far to find competitors, but there’s a reason why so many people use this digital marketing tool.
Not only is it free and simple, but it’s results can’t be denied. It will definitely help your website from an SEO perspective, which is something all new businesses need.
- BuzzSumo
BuzzSumo is a big deal for people who need to learn more about their market.
When you start a business, it’s safe to say you know a thing or two about your industry and primary competitors. But, once you dig around more, you’ll find that there is tons of data you can use to your advantage.
If you want to better understand your competition or if you want to learn what type of content performs best with search engines and your audience, you don’t need any other digital marketing tool by your side.
A BuzzSumo search results page looks something like this:
digital marketing tools buzzsumo
Additionally, there is high level data associated with each result:
digital marketing tools buzzsumo
This information can come in handy at many times, such as when you are creating content for your blog.
Why guess as to what is performing best in your niche? You can use BuzzSumo to answer this question with 100 percent accuracy.
With this search, you see that the top result has approximately 20k social shares. You now know what to strive for, if you want to achieve the same level of success.
As a big fan of BuzzSumo, this is a ditial marketing tool that I use on a regular basis. Even if you don’t do much with the data at first, each search will help you to better understand your competition and target audience.
- Crazy Egg
crazy egg digital marketing tool
Do you ever find yourself asking this question: what’s working and what’s not about my website?
This is where Crazy Egg can step in and provide assistance.
There are two keys here:
You can use Crazy Egg to make website changes that generate better results.
You don’t need much, if any, IT help to get started.
When you’re new to your business, you don’t want to spend countless hours dealing with IT issues. Unfortunately, this often happens when it comes to split testing. Unless you use Crazy Egg, of course.
The tool is packed with features, such as:
heatmaps and mouse recording
analysis and reporting
platforms and integrations
targeting and personalization
research and user feedback
A tool that helps you understand what your website visitors like and don’t like, so you can maximize your sales and leads, means that you have to give Crazy Egg a try. It’s one of those digital marketing tools that you don’t know you need, until you use it one time.
- Ubersuggest
ubersuggest marketing tool for starting a business
Not only is keyword research a challenging task, but it can also get expensive with the price of premium keyword research tools. Your typical free software won’t offer you much but Ubersuggest isn’t your typical free software.
Digital Marketing Tools You Need When Starting a Business ubersuggest screen shot
As a whole, this digital marketing tool is easy for beginners because the dashboard is simple to navigate so you can quickly find the data you want. You’ll start by entering a root keyword or domain that you want to research. You get up to three free searches per day on the free version and you can upgrade to a paid software as well.
Ubersuggest provides useful keyword information such as total search volume, difficulty, and paid difficulty if you’re thinking of running an ad campaign around that keyword.
digital marketing tools for starting a business ubersuggest keyword ideas
As you work your way down you’ll see historical data that will show you how that keyword has trended over time. This is helpful for determining seasonal keywords or ones that are popular now but may die off over time.
You also get keyword ideas and suggestions that are relevant to the one you’re searching for so you can update older content or develop a content marketing plan.
Overall, Ubersuggest is an amazing free keyword research tool that is a great choice for beginners and has enough value as a paid tool for those who are scaling as well.
- CoFoundersLab
digital marketing tools for starting a business cofounders lab
CoFoundersLab is a great digital marketing tool for small businesses that are growing but need a little help to take things to the next level. It uses AI to help you find a cofounder, additional member, or advisor based on a certain set of criteria.
The best digital marketing tools make life easier. CoFoundersLab intends on helping to create a large ecosystem of business owners, entrepreneurs, consultants, and advisors so it’s that much easier to find whatever you need at the current stage in your business.
For example, you can search for someone with a specific skill and find them instantly without having to post on job boards, conduct interviews, and do onboarding. If you’re looking for an SEO content creator, you’ll simply fill out that set of criteria and be instantly connected to someone who can fill that role.
It’s similar to other freelancing platforms out there, but what separates CoFoundersLab is you can find someone who is on the same level. If you’re looking for someone to financially back your business or simply support you equally in your venture, this might be the place to do it.
- Adobe Sign
adobe sign digital marketing tools for starting a business
When it comes to must-have digital marketing tools, Adobe Sign more than makes the cut. It’s a cloud-based e-signature service that helps you use less paper, save time, and get signatures using an automated signature system. You can send documents, sign, and manage the whole process via desktop or mobile device.
There are also integrations to keep records of all the signatures you’ve received so you can reference back if you lose something important.
This simple but useful tool solves a major problem that a lot of businesses have. More and more people are working remotely and may not have access to printers and scanners. This creates delays in your workflow and can frustrate customers if you’re unable to get them what they want because you’re waiting on signatures and approvals.
Adobe Sign is also usable from anywhere on any device. Someone can be on their way to a meeting in the car and sign on their mobile device using their fingertip. No need to print anything, scan, fax, anything. It’s completely digital, safe, and secure.
- DropBox
DropBox is an essential piece of the modern digital business. It allows all the working pieces of your business to come together in one place to eliminate clutter and save time looking for things.
Organization is the key to a successful business, and downloading and sharing files simply doesn’t cut it anymore. With people working from home, you can’t have everyone downloading personal company files onto their computers, misplacing them, or potentially abusing them.
DropBox prevents this from happening by being a totally cloud-based document sharing platform that allows you to set permission levels so certain people can only see what they need to.
You can also connect other tools like Slack and Zoom to DropBox so you have everything in one place. All company data stays in one place so it’s organized, safe, and accounted for.
If you’re still manually downloading files to your computer, attaching them to emails, and sending them off into space, you’ll find DropBox is a much more efficient and safer way to keep track of documents and document sharing in your business.
- Full Access to Suite of Gmail Products
digital marketing tools to start a business google products
I don’t know where I would be without the full line of Gmail products. There used to be a time when we’d create pieces of content in Word platform, download it, and then attach it to an email and send it off.
The next person would mark it up with notes and adjustments, send it back, and the process would start over.
Thankfully, those days are long gone.
With Google Docs and Sheets, you can share documents in real-time and actually mark them up with the writer looking at them so you can see what they’re doing. There’s a chat feature and a suggestion area, too where you can ask questions and provide responses as to why a certain adjustment was made.
There’s a level of security and protection here, as well. Different permission levels ranging from “view” to “edit” give you complete control over your documents. If you’re sending a document off as a reference to something, you might not want that person to make any changes to it without making a copy for themselves, the Gmail Suite of products can do that.
Plus, everything syncs with your Google Calendar. If you’re talking in an email about setting up a call in three days, you can instantly set that appointment on your calendar and you’ll receive reminders across all your devices.
- ODeskWork
odesk work digital marketing tools
oDeskWork is a freelancer platform that connects you with the right virtual assistant or freelancer to support your business. At some point, every business needs to start hiring. No matter what business you’re in, to grow and scale, you need a support system because you can’t do everything.
This is where digital marketing tools like oDeskWork come into play. You can upload current projects that you need completed, browse profiles, and start communicating with potential candidates.
The platform also offers payment protection, so you ensure you get the services you anticipated. Payments are only released to the freelancer when you’re satisfied with the work they completed.
oDeskWork has experts and freelancers in all different kinds of niches including digital marketing, virtual assisting, transcribing, proofreading, writing, editing, SEO, WordPress, and more.
- Upwork
upwork digital marketing tools
Upwork is a freelancer platform that connects you with qualified candidates who can help your business grow, making it a must-have digital marketing tool. What I like most about Upwork is the transparency you get and the fact that you can see all types of work that the freelancers have completed.
For example, if you’re browsing for someone to build you a WordPress website, you wouldn’t hire someone without first seeing what type of work they do, right?
The platform will show you examples of their work, their job success rating, a description of their skills, their rate per hour, as well as any badges they’ve earned for continuous performance.
When you’re searching for tools for digital marketing agencies, the last thing you need is to waste time with people who can’t deliver. Upwork ensures that doesn’t happen with their escrow protection as well. None of the money you pay for a job will be released until you are happy with it.
I also find that Upwork is a great place to find long-term working relationships with freelancers that you can use on an ongoing basis versus a one-off job.
- Fiverr
fivver digital marketing tools
I like to think of Fiverr as Upwork’s little brother. When you’re looking to create long-term working relationships and hire someone who can really provide you with a premium service, you should turn to Upwork.
Sometimes though, you’re just looking for a quick job that someone can turn around fast for an affordable price. For example, if you need someone to do up a quick logo for an affiliate site for five dollars, Fiverr is the way to go.
One thing I really like about Fiverr is you can quickly sift through freelancers using the search feature. Type in the service you’re interested in, and you’ll find information such as overall rating and average starting cost.
Fiverr also provides certain freelancers with titles like “top-rated seller” and “level 2 seller.” These will help you determine what level of experience you’re looking for in the job you need to be completed. The best digital marketing tools offer this kind of trust.
This tool is best for one-off jobs that are lower budget and not as difficult, but I wouldn’t recommend hiring off Fiverr for anything too involved such as link building or content creation.
- OmniFocus
omnifocus digital marketing tool
Need to stay on task? This digital marketing tool can help.
OmniFocus is a task management tool that helps you manage all your operations in one place. You can keep track of everything that’s going on all from your browser or mobile device.
You can tag certain projects, assign them to the individual you want to complete them, and set due dates so you can lay out your week in the most productive way possible. As work comes in, you can assign support workers to handle the task and close it out when it’s complete.
One of my favorite things about OmniFocus is the forecast feature where you can get an overall snapshot of what you have coming up in the future including recurring tasks that might only happen once per quarter, bi-annually, or even every few years. This ensures that no one forgets anything.
The main downside is that this tool is only available for Apple users at this point. For all the Windows and Android people out there, you’ll have to go with something else like Trello or ClickUp for now.
- Zoom
zoom digital marketing tool
We all know Zoom as the video conferencing software used to bring people together no matter where they are on the planet. We’re all facing our own unique remote working situation but we still need to connect sometimes and Zoom allows that to happen. The best digital marketing tools help bring businesses together.
You can share your screen, draw on the screen, record meetings, and invite others to join in as well. Zoom offers free video conferencing for up to 100 participants for up to 40 minutes.
If you’re holding a one-on-one meeting that runs longer than 40 minutes, I’ve found in the past that Zoom will often extend the meeting for free with no time limit.
- Toggl
toggle digital marketing tool
Toggl helps bring this list of digital marketing tools together. For all the work you’re doing, freelancers you’re managing, and documents you’re sharing; you need to have an idea of how long everything takes.
This tool does that with time tracking, reporting, and project planning. You can use Toggl to get an accurate representation of how long a task or project will take so you can know how many resources you need to allot for next time.
Toggl offers a few different tools for time tracking, project planning, and candidate-screening so it’s an all-inclusive tool for businesses that manage a remote team.
free digital marketing tools 2021
Marketers in small companies or startups feel they need to spend a small fortune on the right tools to get work done. But can you get the same results with free tools?
Your marketing stack should include tools for a range of uses, from content writing, social media, SEO, and website analysis.
So, can you build your marketing stack without spending a dime?
We took this challenge and researched the top 24 free marketing tools that can help you build your stack without going over budget.
Short on time? Here you have the list.
In this post
Top Free Digital Tools for Marketers
Let’s start with four essentials for writing content, designing, testing, and research.
- Landing Pages – WordPress
WordPress
WordPress is one of the most popular content management and editing software out there. With an estimated 64 million websites and over 400 million visitors, it is a very versatile tool.
You can build your website, create, edit and publish your content. It features also many add ons and extensions that make creating and tracking metrics for landing pages easier.
- Design – Canva
Canva
This design tool helps you create images and visuals for everything imaginable. From infographics, blog posts, ecards, prints, and whatever you need.
The site features free and paid templates for every type of content. Here at CodeFuel, we use it to prepare visuals and infographics for our content. The built-in templates make it easy to create different types of images for different social media channels.
- Testing – UserPeek
UserPeek
UserPeek is a clever tool that allows you to test your product or website with real users. You can detect usability issues and get audience insights. You can set the test scenarios and tasks, or choose from test templates. The solution lets you test websites, apps, copy, images, and ads.
- Google Alerts
Google Alerts
This tool can help you track trends and monitor the web for topics that interest you. You can check search results for a given query. Setting a Google Alert can save time since you can set keywords and get an alert every time there is new content related to it.
Social Media Free Tools
Investing in solid social media is a key strategy to drive engagement and grow your consumer base. Being consistent and covering your channels is at the base of every social media strategy. Social Media Management and scheduling tools make your life easier.
- Social media scheduling – Buffer
Buffer
Scheduling your social media posts has several advantages:
Create your posts in one go and publish them at the best time over the week or even month.
Plan your entire weekly or monthly strategy and see it through. It gives you a bird’s eye over the entire strategy.
Buffer’s forever free plan allows you to connect one profile from each channel (Twitter, Facebook, and so on). You can schedule up to 10 posts for each network.
- Manage your Twitter – TweetDeck
TweetDeck
You can manage your Twitter profile from the platform but if you have something more professional you can try TweetDeck’s free plan.
TweetDeck is a free tool that allows you to manage easily multiple (unlimited) Twitter accounts. It provides a single dashboard and unified interface. You can monitor lists, searches, and hashtags.
- Facebook analytics tools – Agorapulse
Agorapulse
With Agorapulse you have two different free Facebook analytics tools. The first tool allows you to compare your page according to the market benchmark. You can monitor then how your content is performing regarding the market average and which metrics you need to optimize. The second tool is for competitor analysis.
The reports can be done at the page level or timeline level, according to paid, organic, or viral reach. You can even calculate the ROI of your Facebook marketing.
Marketing Research Free Tools
Every successful marketing strategy starts with great research. Good research tools don’t need to be costly. Here are some options to do great research.
- Trend research – Google Trends
If you’re looking to quickly search if a keyword or topic is trending, you should have a go with Google Trends.
See what the world is searching for right now and over time. For instance, I wanted to know the interest in “website monetization”, “monetizing with ads” and “monetization platform” search terms.
Google Trends
So, I imputed those terms into Google Trends and it looks like there is an interest in those concepts.
- Research – Google Scholar
Google Scholar
Contrary to what you may think, this tool is not only for researching heavy science papers and reports. You can search online studies from universities, thesis, books, professional societies papers, on a wide variety of topics. If you add a Google Alert to it, you can get instant insights right to your email.
- Blog Topics search – Answer the Public
Answer the Public
This tool is a great starting point for question queries. Basically, you can input keywords and the platform will tell you what are the most common questions asked about that topic. The tool takes autocomplete data from search engines and presents the phrases and questions people are asking around your keyword.
Content Writing Free Tools
At the core of a successful website is great content. That’s why “Content is King” is heard by marketers everywhere. To write well, you’ll need to produce something interesting and unique, take care of your grammar and spelling, and be easy to read. Here are free tools you can use to improve your writing.
- Write well – Grammarly
Grammarly
The free Grammarly is more than a grammar and spell checker. It gives you suggestions on clarity, synonyms, and other basic issues. While the premium package acts almost like a writing tutor, you can have great results with the free version.
They have an online editor and a plugin for Google Docs, that checks your writing while you are producing it.
- Check for plagiarism – Plagiarismdetector.net
Plagiarismdetector.net
To be effective, content should be unique. With millions of articles, blog posts, and copy it is difficult to sure whatever you write is 100% original. Checking for plagiarism is key for producing original content that doesn’t get you flagged in search engines.
Plagiarism report is free and checks the uniqueness of your content against millions of online pieces. It analyzes the text not only based on words but also lexical frequency. To use it: upload a file, copy/paste the text into the tool’s editor or the URL.
- Readability – Hemingway
Hemingway
Your content should be easy to read so you don’t bore or annoy your readers. Hemingway app helps you to grade your text for readability. It checks adverbs, passive voice, and complicated sentences.
Website Analysis Free Tools
To ensure your marketing efforts are successful you should track your website metrics. Here you have some free tools that can help you.
- Keyword research – Ubersuggest
Ubersuggest
Having the right keywords is critical for connecting with your audience. One of the best free tools out there is UberSuggest, by Neil Patel. This tool gives you long-tail keyword suggestions and content topic ideas. The paid tier also includes competitor analysis and other features.
- SEO – Open Site Explorer
Open Site Explorer
Open Site Explorer was developed by Moz to track the links that lead to your website. This optimization tool works as a search engine for links. While some of the filtering and comparison metrics are free, you’ll need an account for more advanced reports.
You can discover which links are pointing to your website and increase the authority. This, in turn, will increase your ranking in search engines.
- Analytics – Google Analytics
Google Analytics
Source
Google Analytics tracks the traffic to your website. It is free and gives you a ton of info. You can see traffic from different networks, look at the engagement with Time on Page rates. Google Analytics gives you real-time statistics of who is looking at your website.
- Heatmap – HotJar
HotJar
You know that users are visiting your website, how long they stay, and the pages they visit. But do you know exactly where do they look? Where they click? How far do they scroll?
Hotjar is a free tool that shows you in a heatmap how users are experiencing your website. You can see where they click, where they scroll. It is extremely valuable to see how someone interacts with your blog posts.
- Analyze your headlines – IsItWP headline analyzer
IsItWP headline analyzer
Having strong headlines is key to drive traffic and shares. A clickable SEO headline means your site will rank better in search results. IsitWP SEO Headline Analyzer gives an overall score to your headline, taking into account word balance, word count, power words, and other factors.
You should aim for a score of over 70 to be effective in terms of SEO. The tool also gives you tips to improve your headline. Unlike other paid tools, you can try as many headlines as you want until you find the perfect one, for free.
- Website analysis tool – HubSpot Website Grader
HubSpot Website Grader
Website Grader is a website audit tool that also lets you analyze your site as a comprehensive all-in-one tool for free, so what more do you need? It gives you an overall score in terms of performance, SEO, speed, and mobile responsiveness. You also get tips on how to improve your website.
Relationship Management Free Tools
To be productive, your staff needs to have visibility over your projects. Staying on top of content production and distribution, deliver timely email campaigns, and relating with clients require tools to be effective. Here are our top relationship tools picks:
- Project management – Asana
Asana
Asana is a simple but powerful project management tool. It allows you to have visibility over the entire project cycle, add and assign tasks, get comments, share documents, all in a simple central dashboard.
You can group projects in a portfolio, manage multiple teams and projects. We use Asana to collaborate in your content production and other tasks.
- Email marketing – Mail Chimp
Mail Chimp
MailChimp, one of the most used email marketing solutions, has a free plan you can use if you have less than 2000 people on our mailing lists. With this free plan, you can send up to 10,000 emails a month to up to 2,000 subscribers. Small businesses and personal accounts can benefit from this free account. The free plan also includes an in-built CRM.
- CRM – HubSpot CRM
HubSpot CRM
HubSpot CRM is a free complete software for contact management and productivity. It gives you visibility into the sales pipeline in real-time in a centralized dashboard. You can also get detailed reports on productivity, sales, and individual performance.
This tool is free with unlimited users and up to a million contacts. So, in our opinion, it has nothing to envy from paid CRM software.
Monetization Free Tools
Creating great content and having a high-performance website or app is just the first step. The goal of every company is ultimately to make money from their online properties. That’s why choosing the right monetization method and platform is critical.
- Monetization platform – CodeFuel
CodeFuel
There are many monetization options for applications or websites available. You can use a different solution for every goal but it can be time-consuming having to track all the monetization methods you use. Instead, use a monetization platform that covers all your digital properties.
Codefuel is a complete free monetization platform that allows you to leverage user intent to display search and shopping ads to monetize a website, application, or extension.
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- Google AdSense
Google AdSense
AdSense is one of the most popular free monetization options that works by displaying ads on your website. To qualify for Google AdSense your site needs to meet certain conditions. While widely popular and offering a huge reach, the earnings of using AdSense can be on the lower side. It may also not be suitable for niche sites.
Paid vs Free
Should you use a free tool? Or maybe your company needs to upgrade to a paid version? While this will depend on your company’s size and goals here you have some pointers to help you decide.
Who may use free tools
Most free tools have a limit on the number of users, contacts, or other factors. Therefore, free tools are best suited to small and medium businesses or solopreneurs. That being said, these will really depend on the company’s activity. For instance, a large company that doesn’t have yet a big email list can use free email marketing tools.
An exception may be monetization platforms since they are best suited to companies that generate a sizeable amount of traffic.
Who may need a paid tool
Large enterprises that go over the limit of customers or users may need to upgrade their marketing stack to include paid tools. In many cases, upgrading to a paid version implies substituting the tool. Other companies invest in paid tools because of extra features.
That’s a Wrap!
Well, that was a handful, but we hope you can benefit from our complete list of free tools. In that list, you can have a free tool for every need in your stack. Building a successful marketing stack doesn’t mean you need to invest a fortune beforehand. From content creation to website analysis and monetization, you can find the tool you need, for free.
Conclusion
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