google social media tools

Google Social Media Tools allow you to easily see what the public is thinking about your company.

With Google Social Media Tools, you can search for and view mentions of your company across social media platforms. You can also use these tools to monitor keywords and phrases in order to track customer sentiment over time.

The information that you uncover with Social Media Tools can help inform important business decisions, such as how to improve customer service, how to adjust your marketing strategy, and how to advertise more effectively.

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Google is one of today’s most recognisable global brands. As such, it’s almost impossible for anyone not to use it in some form in their daily business activities.

Google Social Media Tools

18 Best Social Media Management Tools to Use in 2020 - SEO Basics

Although their search engine captures 3.5billion searches everyday, there’s a lot more to Google than just search.

Every marketer will know about Google Ads and Analytics, not to mention Chrome, Maps and Google Drive. But what about the not so well known ones? Have you ever explored Google’s “Even More” section? Google has several dozen free tools that can help with everyday marketing and business operations and you may be surprised with how useful they are.

Here are our top 8 free marketing tools from Google…

  1. Google Trends
    Google Trends is an online search tool that allows you to see how often certain keywords or subjects have been searched over a certain time period. It also highlights trending topics so you can hook people by engaging their interest.

Google Trends are particularly useful for:

Knowing the hottest trends
Finding sites for bank linking
Monitoring your brand
Monitoring competitors

Google TrendsGoogle Trends

  1. Digital Garage
    Digital Garage is an online learning platform that delivers free skills training, covering all things digital, from websites and tracking to online marketing and beyond. Not your average online learning experience, it combines quizzes, graphics videos, plus more.

It could be used by freelancers and small businesses wanting to improve their digital marketing, it could be used by somebody with an interest in social media or by marketing and communications officers within larger corporations.

Regardless of your existing skills and expertise in digital marketing, you’ll learn something new with Digital Garage.

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8 Tips for the Perfect B2B Marketing Plan

  1. Google My Business
    Google My Business (GMB) is the top local business listing platform online. It’s completely free and lets you manage how your business appears on Google Search and Maps.

A GMB account allows you to add crucial business information such as location, contact details, opening hours, website URL, etc. The one account means you simultaneously reach multiple Google Platforms. Google revealed that one third of Google searches has local intent.

If that doesn’t have you convinced, here’s more benefits of Google My Business:

It’s free
It gives your business better search visibility
It helps customers find you
It includes a review section
It provides customer insights
wurkhouse-Google-My-BusinessOur Google My Business listing

  1. Search Console
    Search Console is a conglomeration of Google SEO tools and reporting. It’s free to use and it helps you monitor and maintain your site’s presence in Google Search results. It gives you insight from Google as to how the search engine sees your website; you can check indexing status and optimise visibility pretty easily.

You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimise its performance in search results.

Search Analytics within Google Search Console (Source: Search Engine Journal)

  1. Google Alerts
    Google Alerts is a free service that automatically delivers content to your inbox as it happens.

You choose what you want to hear about then Google sends you an email when it appears in a new page on the web. This allows you to receive results weekly, daily and in real time. Alongside this you can choose whether you want to track mentions; news, blogs, books etc etc.

All you need is a Gmail account to get started

Google Alerts are especially useful for:

Monitoring mentions of your brand
Following industry trends
Keeping up-to-date on trending news stories
Sourcing articles and content to share
Keeping an eye on competitor’s activity

Google-My-Business-Tips-Optimise-Your-Business-ListingRelated Blog:
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7 Tips on Optimising Your Google My Business Listing

  1. Google Forms
    Google Forms is a web based survey app that builds data collection forms. It allows you to create polls, surveys, quizzes, and event registration sheets in your mobile or web browser; no need for specialist software.

You can view and analyse results as they come in. You can also easily summarise survey results with charts and graphs.

Google FormsGoogle Forms setup

  1. Keyword Planner
    Google’s Keyword Planner is a keyword research tool that allows you to find the right keywords to target for advertising and content.The keyword planner shows you average monthly search volume, level of competition and estimated cost-per-click for specific keywords. As well as providing metrics for keywords you have input, it also has the ability to suggest new keyword ideas.

So if you’re starting from scratch and you’re not sure which keywords you should be focusing on, simply input the URL of your landing page and the tool will produce a list of keyword ideas.

  1. Public Data Explorer
    Google’s Public Data Explorer pulls public data and forecasts from a range of sources, including global organisations and academic institutions. If you’re after quality secondary research, look no further.

The info can be displayed as line graphs, bar graphs, cross sectional plots or on maps.

list of google tools for education

We all know (and love) Google’s suite of apps for education—Gmail, Chrome, Drive, Docs, Slides, and Sheets—for creation and collaboration within the classroom. These apps have significantly improved the efficiency and effectiveness of day-to-day learning for millions of students and educators. But did you know that Google has been simultaneously developing tons of other tools behind the scenes that can help students accomplish goals, save time, and think creatively? Check out these 7 “secret” Google tools that are sure to become your new favorites!

1. Keep

Seriously the BEST of Google’s lesser known apps. It’s a simple digital note-taking app where users can upload photos, create lists, embed links, draw sketches, record audio clips, and more.  The best part is that Keep integrates with other Google apps like Docs and Slides so you can drag and drop notes into your projects with ease! Download the mobile app for seamless integration and note-taking on the go. Check out our blog post, Google Keep: A Busy Teacher’s Best Friend, for all the details.

2. AutoDraw

This experimental tool from Google uses artificial intelligence to turn your rough drawings into polished, recognizable images. Just begin drawing an object and the tool will offer suggestions that you can then choose from. Change the image color, size, or orientation and add text before downloading for free. There are so many creative uses for AutoDraw in the classroom, like creating quick sketchnotes, infographics, and story illustrations to name a few!

3. Tour Creator

Using Google’s map technology, users create interactive virtual tours, including locations, images, videos, descriptions, hyperlinks, and more. Tours can be created for any topic or subject and the platform is so easy to use that even elementary students can build tours. Watch this video tutorial for details and check out the Tour Library for ideas and inspiration.

4. Data GIF Maker

Create stunning data visualizations to tell your story in numbers. This easy to use tool could help add interest to your Google presentations and docs. Make your own professional looking GIF in just a few seconds.

5. Mystery Animal

Play this 20 questions game with students when you have a few extra minutes to spare or as part of a lesson on animals. Using your computer’s microphone, ask up to 20 questions (e.g., “Are you a mammal?” or “Do you have feathers?”) and Google’s advanced AI interface responds, helping you narrow your guess. 

6. Chrome Music Lab

This Google experiment allows students to explore music and its connections to science, math, and art. Try various tools within the website to create new rhythms and sounds. Study patterns within music, compose songs, or just play!

7. Chrome Omnibox

Use Google Chrome’s omnibox or search bar for more than just a keyword search. Type “flip a coin” and you get a virtual coin flip tool. Type “roll a die” or “spinner” for other instant digital tools in a pinch.


Let us know your thoughts in the comment section below.

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