A hosted email marketing service provides you with all of the tools you need to grow your business from a single user. Our hosted email marketing software is easy-to-use and full of useful features like A/B testing, personalized emails and sales templates, scheduled broadcasts and drip campaigns, blog publishing and RSS integration into your emails, real time data on traffic sources, unsubscribe rates and click throughs, and detailed reports on your campaigns.
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Hosted Email Marketing Software
Email is one of the ideal points of contact between business and their customers. Clients resort to email these days to communicate their queries or complaints regarding services or products. On the other site, enterprises and businesses use email to advertise and market products among potential customers. Mail marketing software tools are key to achieving optimum utilization of resources when it comes to using email as a way of contact.
Following is a handpicked list of Best Self-Hosted Email Marketing Software Tools, with their popular features and website links. The list contains both Open Source (Free) and Commercial (Paid) software.
Best Self-Hosted Email Marketing Software (Open Source/Paid)
1) MailWizz
MailWizz is a self hosted email marketing software which is written in PHP and MySQL. This application is suitable for both beginners and experts. It provides a detailed overview dashboard that enables you to manage your mails with ease. MailWizz enables you to create an unlimited separate customer account. It allows you to send mass emails to clients with no hassle.
Features:
- Create autoresponders, recurring campaigns, or regular campaigns.
- You can send campaigns based on JSON feeds or external RSS.
- Get detailed reports according to your campaigns and share it with anyone.
- Send your emails with any SMTP server, SparkPost, Amazon SES, MailGun, and more.
- It enables you to import your subscribers from a text file, external database, or CSV file.
- You can create custom fields required for your subscribers.
- This application enables you to manage all your surveys created throughout the system.
2) Capaigns
Campaigns is email marketing software that helps you to increase your sales with no hassle. It enables you to quickly create mail using ready-made templates. This tool allows you to make a personal connection with personalized email campaigns.
Features:
- This software provides you analytics in real time.
- It is integrated with Zoho CRM.
- Enables you to automate your email marketing.
- Offers drag and drop editor.
- Share your campaigns on social media.
3) Interspire
Interspire is the best email marketing softwares. It can be easily used to turn your leads into buyers. Interspire app helps you to create, send, and track emails for marketing. This application is specifically built to automate your follow up marketing. The tool allows you to send personalized email messages to your new leads.
Features:
- This self hosted email marketing application can remove inactive leads from your list.
- It helps you to optimize your click-through rate.
- You can see the complete activity of a lead with event logging.
- The tool has a drag and drop editor that can customize surveys and feedback forms that you can link with your email campaigns.
- This open source email marketing software offers a user-friendly interface to manage your emails.
- You can keep your list up to date with automated bounce processing.
- Interspire software provides easy to read summary report.
4) Sendy
Sendy is one of the best self-hosted email marketing solutions built in PHP. It enables you to send newsletters via Amazon SES (Simple Email Service). This open-source email marketing software offers reports to see the result of every campaign. Sendy automates your marketing by sending bulk emails. Sendy allows you to block emails belonging to certain domains from signing up on your list.
Features:
- It provides campaign builder, automatic bounce handling, reporting, and more.
- You can filter out emails with ease.
- Sendy provides you a notification when someone subscribes to the list.
- This app enables you to create a suppression list of emails.
- This open source email marketing software helps you to clean inactive or unconfirmed subscriber mails.
Link: https://sendy.co/
5) Octeth
Octeth is a self hosted email marketing service that helps you to setup mail series depend on triggers like subscription info or email clicks. This application allows you to create and manage more than one user account with ease. It can identify a bounced email address that you can easily filter from your user list.
Features:
- It provides reports for email opens, clicks, links, invalid emails, and more.
- You can schedule your emails with ease.
- This email marketing platform enables you to know the log of every activity of subscribers.
- It allows you to collect information about your subscriber.
- Octeth has easy to use easy to use subscription form designer.
- You will get email notification whenever subscription or unsubscription occurs.
- It offers a wizard to create your email.
- The tool can be used to publish emails on Facebook, Twitter, MySpace, and more.
Link: https://www2.octeth.com/
6) Mautic
Mautic is a free and open source email marking automation software. It helps you to generate a lead, contact segmentation, marketing campaigns, etc. This application can be installed without any hassle. Mautic provides unlimited customizations, integration, and can be easily extended via API.
best email marketing software for wordpress
Looking for the best WordPress email marketing plugins? In this post, we’ll feature seven great options and help you decide which plugin is right for you.
1. Sendinblue Subscribe Form and WP SMTP
Newsletter, SMTP, Email marketing and Subscribe forms by Sendinblue
Author(s): Sendinblue
Current Version: 3.1.40
Last Updated: April 8, 2022
mailin.3.1.40.zip88%Ratings100,000+InstallsWP 4.4+Requires
Sendinblue Subscribe Form and WP SMTP is the official WordPress plugin for the Sendinblue email marketing service. It lets you run all your email marketing efforts from right inside your WordPress dashboard.
Key features:
- Build custom subscription forms, and embed them in posts, pages, or widget areas
- Use a drag-and-drop tool to create emails from scratch (or start from a template)
- Segment and automate your newsletters in a variety of ways
- View real-time statistics about your emails, such as clicks, opens, and so on
What you’ll need to use it:
In order to use this plugin, you’ll also need to use the Sendinblue email marketing service. You can get started with this service for free.
Pricing:
The plugin itself is free, and there’s a no-charge Sendinblue plan that lets you send up to 300 emails per day. Premium plans with higher limits start at $25.00 per month, the Lite version (20,000 emails / month), and go up to $65 for 100,000 emails / month.
Who should use it:
Naturally, if you’re already using the Sendinblue service, this is the plugin you want. It’s also one of the best WordPress email marketing plugins if you want a platform offering more than just the basics – including advanced segmentation and automation functionality.
2. Email Subscribers & Newsletters
Email Subscribers & Newsletters – Simple and Effective Email Marketing WordPress Plugin
Author(s): Icegram
Current Version: 5.3.11
Last Updated: April 13, 2022
email-subscribers.5.3.11.zip92%Ratings100,000+InstallsWP 3.9+Requires
If you’re looking for a full-featured solution, Email Subscribers & Newsletters is one of the best WordPress email marketing plugins to start with. It provides everything you need to create and manage a list and send newsletters, without requiring a third-party connection.
Key features:
- Add a subscription box to your site for collecting email addresses
- Send out email newsletters manually, or automatically based on specific triggers
- Receive notifications when new subscribers sign up and send out automated welcome emails
- View email data, such as when each was sent and viewed
What you’ll need to use it:
Email Subscribers & Newsletters makes use of your own server to send emails, so it doesn’t require any third-party subscriptions or additional tools.
Pricing:
Along with the free version, there’s a premium tier starting at $9 per month. This provides extra features such as email templates, built-in spam filtering, and the option to test newsletters.
Who should use it:
This plugin is an excellent option if you want a no-frills solution that you can manage straight from your website. It includes all the basics, is easy to pick up, and offers a decent amount of automation potential.
3. Newsletter
Author(s): Stefano Lissa & The Newsletter Team
Current Version: 7.4.2
Last Updated: March 28, 2022
newsletter.7.4.2.zip92%Ratings400,000+InstallsWP 4.6+Requires
Newsletter is another self-contained email marketing solution. Once it’s installed on your WordPress site, you’ll immediately be able to start collecting emails and sending newsletters – no complex setup required.
Key features:
- Collect email addresses via a customizable widget, page, or form
- Create newsletters using a responsive drag-and-drop system
- Segment your list to target different audiences with specific messaging
- Use a central status panel to configure the plugin and keep an eye on your campaigns
What you’ll need to use it:
You do not need any other tools or services to use this plugin, though it does give you the option of connecting to other SMTP plugins to help deliver your emails.
Pricing:
The base plugin is free, and there are a number of premium extensions to provide additional functionally. You can purchase these separately, or get them all for $76.59 for up to 3 websites or for $298.60 for unlimited number of websites.
Who should use it:
Newsletter is one of the best WordPress email marketing plugins if you want to carry out targeted campaigns. While it offers fewer automation options than some tools, it provides a lot of segmentation potential.
4. MailChimp for WordPress
MC4WP: Mailchimp for WordPress
Author(s): ibericode
Current Version: 4.8.7
Last Updated: March 2, 2022
mailchimp-for-wp.4.8.7.zip96%Ratings2,000,000+InstallsWP 4.6+Requires
This one connects your site to Mailchimp – one of the most popular email marketing services available. If you’re a Mailchimp user, this plugin will help you grow your list more effectively.
Key features:
- Create custom sign-up forms and add them to your WordPress site
- Integrate with a wide variety of form builder and e-commerce plugins
- View detailed reports about your campaigns (premium only)
- Send automatic notifications when new subscribers sign up (premium only)
What you’ll need to use it:
To use this plugin, you’ll need to also use the Mailchimp email marketing service. Mailchimp offers a free plan that includes up to 2,000 subscribers and 12,000 emails per month. The paid tiers start at $10 per month, and prices scale with the number of subscribers you need.
Pricing:
As for the plugin itself, the free tier is very streamlined. It only enables you to create sign-up forms and add them to your site. If you want access to more functionality, you’ll need a premium license, which starts at $59 per year.
Who should use it:
This is one of the pricier options on our list of the best WordPress email marketing plugins. However, it also offers integration with one of the most feature-rich services available. It’s worth considering if you want an email marketing solution that enables you to create complex and highly-customized campaigns.
Additionally, this is one of the best WordPress email marketing plugins if you’re already using the Mailchimp service.
5. HubSpot All-In-One Marketing
HubSpot – CRM, Email Marketing, Live Chat, Forms & Analytics
Author(s): HubSpot
Current Version: 8.9.22
Last Updated: April 13, 2022
leadin.zip88%Ratings200,000+InstallsWP 4.0+Requires
HubSpot offers a free reliable and feature-packed email marketing tool that’s suited for growing businesses. The tool is part of HubSpot’s free WordPress plugin.
With HubSpot Email Marketing, you can create professional marketing emails that engage and grow your audience with the easy drag-and-drop email builder. HubSpot Email is automatically connected with HubSpot CRM, so you can tailor relevant emails based on any details you have such as form submissions and website activity.
Key features:
- Create beautiful emails from scratch using the drag and drop editor, without any extra IT and designer resources needed
- Use one of HubSpot’s goal-based email templates included in the free version
- Personalize subject lines, content, links, attachments, and calls-to-action based on subscriber’s lifecycle stage, list membership, or any information in their contact records
- Optimize email campaigns with A/B tests and analytics
What you’ll need to use it:
Simply install HubSpot’s free WordPress plugin and you’ll get access to HubSpot Email, CRM, and other free marketing and sales tools.
Pricing:
The HubSpot email tool is free for up to 2,000 email sends per month, with upgrade solutions starting at $50 with Marketing Hub Starter.
Who should use it:
HubSpot Email is suitable for any business, it’s free to start, and affordable as the business grows. Because it comes natively integrated with a free CRM, free sales and service tools, this plugin is ideal for teams that want to streamline their business, bringing all of their tools and data into one place.
6. Mailster
Mailster is something of a halfway point between some of the options we’ve looked at so far. It’s a self-contained solution for WordPress, meaning that you don’t need a third-party service to use it. At the same time, it’s a premium-only plugin and offers a wider set of features than most free tools.
Key features:
- Create emails using a library of templates and a drag-and-drop builder
- Set up customized automation, and send out emails based on specific trigger points
- Manage and segment your email lists within WordPress itself
- View detailed analytics on your emails and subscribers, via a centralized dashboard
What you’ll need to use it:
You won’t have to sign up for an external plan to use Mailster. At the same time, it’s compatible with many popular email sending services, such as SendGrid and Amazon SES. Integrating with these services is recommended as it will help you ensure your emails don’t end up in spam.
Pricing:
As we mentioned, Mailster is a premium plugin. It will cost you $59 for a one-site license, updates, and six months’ worth of support.
Who should use it:
If you can afford the upfront cost, and you want a tool that will fully integrate with your WordPress site, Mailster is one of the best WordPress email marketing plugins to choose from. It’s highly customizable, compatible with a wide range of plugins and services, and easy to manage directly from your site.
7. MailPoet
MailPoet – emails and newsletters in WordPress
Author(s): MailPoet
Current Version: 3.87.1
Last Updated: April 14, 2022
mailpoet.3.87.1.zip90%Ratings500,000+InstallsWP 5.3+Requires
MailPoet is a freemium plugin that integrates smoothly with your WordPress dashboard. You can create, schedule, and send emails right from your site, and manage your lists as well.
Key features:
- Create a subscription form, and embed it wherever you like on your site
- Build emails either from scratch or by using a variety of starter templates
- Set up multiple subscriber lists, and manage them within WordPress
- Send automatic signup notifications and welcome emails
What you’ll need to use it:
MailPoet can be used on its own, either by sending emails via your own server or a third-party service of your choosing. You can also sign up for a MailPoet sending plan, either free or premium.
Pricing:
The base plugin is free, and there’s also a free plan that supports up to 1,000 subscribers and includes premium features for free such as all WooCommerce features and segmenting. If you want access to statistics and reporting features, you can get the premium plugin for $99. Alternately, you can pick up the premium version and MailPoet’s sending service in combination, starting at $13 per month (prices scale with subscriber count).
Who should use it:
Besides being a full-featured WordPress solution, MailPoet’s chief advantage is its scalability. You can start out with the free plugin and only pay for more features and resources as you need them.
Conclusion
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