A best SEO tools for beginners pdf is a great way to get started and grow your business. But with so many out there, it can be hard to know which ones will really help you succeed. We made this collection of the best SEO & marketing tools in one place so you can start using them right away. We update it all year round, so the tools on here are the latest and greatest released during that time period.
Table of Contents
How Best Seo Tools For Beginners Pdf
You’ll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts.
This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.
The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! (Woohoo!)
Combine this information with some practice and you are well on your way to becoming a savvy SEO.
The basics of search engine optimization
Ever heard of Maslow’s hierarchy of needs? It’s a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). The theory is that you can’t achieve the needs at the top without ensuring the more fundamental needs are met first. Love doesn’t matter if you don’t have food.
Our founder, Rand Fishkin, made a similar pyramid to explain the way folks should go about SEO, and we’ve affectionately dubbed it “Mozlow’s hierarchy of SEO needs.”
Here’s what it looks like:
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As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there.
Using this beginner’s guide, we can follow these seven steps to successful SEO:
- Crawl accessibility so engines can read your website
- Compelling content that answers the searcher’s query
- Keyword optimized to attract searchers & engines
- Great user experience including a fast load speed and compelling UX
- Share-worthy content that earns links, citations, and amplification
- Title, URL, & description to draw high CTR in the rankings
- Snippet/schema markup to stand out in SERPs
We’ll spend time on each of these areas throughout this guide, but we wanted to introduce it here because it offers a look at how we structured the guide as a whole.
Explore the chapters:
CHAPTER 1: SEO 101
What is it, and why is it important?
For true beginners. Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right.
CHAPTER 2: HOW SEARCH ENGINES WORK – CRAWLING, INDEXING, AND RANKING
First, you need to show up.
If search engines literally can’t find you, none of the rest of your work matters. This chapter shows you how their robots crawl the Internet to find your site and add it to their indexes.
CHAPTER 3: KEYWORD RESEARCH
Understand what your audience wants to find.
Our approach targets users first because that’s what search engines reward. This chapter covers keyword research and other methods to determine what your audience is seeking.
CHAPTER 4: ON-SITE OPTIMIZATION
Use your research to craft your message.
This is a hefty chapter, covering optimized design, user experience, information architecture, and all the ways you can adjust how you publish content to maximize its visibility and resonance with your audience.
CHAPTER 5: TECHNICAL SEO
Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers.
By implementing responsive design, robot directives, and other technical elements like structured data and meta tags, you can tell Google (a robot itself) what your site is all about. This helps it rank for the right things.
CHAPTER 6: LINK BUILDING & ESTABLISHING AUTHORITY
Turn up the volume.
Once you’ve got everything in place, it’s time to expand your influence by earning attention and links from other sites and influencers.
CHAPTER 7: MEASURING, PRIORITIZING, & EXECUTING SEO
Set yourself up for success.
An essential part of any SEO strategy is knowing what’s working (and what isn’t), adjusting your approach as you go along.
THE SEO GLOSSARY
Understand key terms and phrases.
Learning SEO can sometimes feel like learning another language, with all the jargon and industry terms you’re expected to know. This chapter-by-chapter glossary will help you get a handle on all the new words.
How much of this guide do I need to read?
If you’re serious about improving search traffic and are unfamiliar with SEO, we recommend reading the Beginner’s Guide to SEO front-to-back. We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.
Go through at the pace that suits you best, and be sure to take note of the dozens of resources we link to throughout the chapters — they’re also worthy of your attention.
If you want to take a more organized approach to learning SEO or training your entire team, check out the Moz Academy SEO Essentials Certification. We’ve consolidated all the resources you need to learn SEO fundamentals alongside unique learning strategies, task lessons and quizzes to test your knowledge. You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge.
Getting excited yet? You should be! Search engine marketing is a fascinating field and can be lots of fun! If you get confused, don’t give up; we have folks who can help you with instructor-led SEO training seminars.
advanced seo tutorial pdf
Here are 10 advanced SEO techniques that you can implement right away to increase your
visitor numbers, search tra ic, and conversion rate.
- Audit Your Site Framework
Few simple steps you can use to conduct a site audit and discover opportunities for improving
your search traffic:
Step #1: Go to QuickSprout. Plug your site URL in the search box and click the “Log in with
Google” button.
Step #2: Analyze your site performance. Make note of potential errors and Fix those.
Use the following table as a template:
Title tag too long http://mywebsite.com/inner-page Need to reduce title below
70 character- Data Research Via End User Value
The objective is to get relevant data about your users interests. This is will help you to create even
better content and drive more tra ic.
There are several social media platforms that you can use. I personally like to use Quora.
Here are the basic steps:
Step #1: Go to Quora. On the homepage, type your primary keyword (e.g., blog traffic). Hit
the “enter” button.
Step #2: Analyze the result with the most answers. Click the most interesting or relevant headline
and read the answers from users.
Step #3: Extract ideas for your content.
Other sites you can use are1. Ubersuggest - Linkedin Groups
- Forum Threads
- Facebook Groups
Data Sources Findings
Quora
Ubersuggest
Linkedin Group
Forum Threads
Forum Threads
Pick a long-tail keyword. For example: SEO copywriting.
Use Optimizepress or another landing page creator for WordPress.
Add fresh content to your landing page.
Make landing page content useful.
Make a good looking headline, hen the subtitle, the bullet points, and so on.
Design is King, so design your page nicely.
Build links to your landing page. - Create More Optimized Landing Pages
A well-designed landing page can improve your lead generation and sales. The more landing
pages you create, the more gateways you open up for search traffic.
Copyblogger Media creates high-quality landing pages on popular topics. They go the extra
mile with professional graphics and layout. Then they drive traffic, links, and authority to the
page through press release and content marketing.
Landing pages can generate staggering income. But how to optimize your landing pages?
Use the following checklist to create an optimized landing page: - Make Your Site Responsive and Mobile-Friendly
It’s projected that in 2015, mobile shoppers will spend up to $25 billion. Mobile users are ardent
shoppers, maybe because they can make purchases from anywhere. It’s more di icult for desktop
users. That’s why 220 million retailers plan to invest in and learn about mobile advertising this
year.
All these statistics are pointing to one thing: there is tremendous potential for increased search
tra ic in making your site mobile-friendly.
If you’re looking for a step-by-step tutorial for making your site responsive to any mobile
device or platform, see Building Your Mobile-Friendly Site. - Double Your Infographic Power
One of the simplest ways to double your search tra ic is through infographics. Here’s how:
i) Create your infographics: You can use visual.ly or other infographics tools. Better
yet, go to Dribbble and find a professional infographic designer.
ii) Write fresh content based on your infographic: For example, if your infographic is
titled “10 ways to make your site load faster”.
iii) Submit your infographics to the top 20 infographics directories.
Note: Focus on quality links over quantity of links to avoid a Google penalty. That way you’ll
improve your search tra ic and sustain your rankings. - Implement Latent Semantic Indexing (LSI)
A few guidelines when you’re targeting LSI keywords:
Find LSI keywords that mean the same as the main keyword, but with di erent
spelling and structure.
Don’t over-optimize for LSI keywords or else you could get penalized. Only use them where
necessary and make sure your copy flows naturally.
Write in a natural tone. Make sure that the LSI keywords don’t override the main keywords that
you want to rank. The LSI key phrases are only there to give additional meaning to your
content and to help Google understand what topic you’re writing about.
Competitor Keywords Ranking page URL
blogs that make money - Spy and Target Competitor’s Live Keywords
Here’s how to pinpoint your competitor’s live keywords:
Step #1: Go to SEMrush. Plug your competitor’s site URL (e.g., boostblogtraffic.com) into
the search box, set the country to U.S., then click the green “search” button.
Step #2: Analyze live keywords.
You can also use Backlinkwatch.com, to find competitor link sites and blogs.
Here is a live keyword that Boostblogtra ic.com is ranking for: - Leverage Authoritative Social Platforms
You can leverage the power of authoritative platforms such as Docstoc, Slideshare,
Blogger, Quora.
These sites give you the opportunity to improve your search rankings, as well as build a
following, within a short period of time.
If you’d like to leverage Slideshare as a search tra ic booster, here are the basic steps you
should take:
Step #1: Find a trending topic- simply selecting a keyword and creating a top-notch
slideshow presentation doesn’t always generate enough buzz.
Instead, look for and use topics or discussion topics already trending on blogs.
Just as you do when looking for blog post ideas, you should identify what people are
talking about right now.
Step #2: Make outlines- When you go through your selected article, pick out key points and
create an outline for your presentation.
Step #3: Find supporting images- Slideshare presentations are all about using images to captivate and hold the viewer’s attention. You can find free stock photos by searching Google for “free
stock photos.”
Gratisography is one place you can download free stock photos without copyright
restrictions.
Step #4: Study successful Slideshare presentations- The best way to hack free search tra ic
and rankings is by learning from experts. Several presentations are featured on the Slideshare
homepage. Study them carefully. Consider how you could improve them – using better images,
for example, or incorporating statistics and data to back up facts, and so on.
Step #5: Create your Slideshare presentation- With all of the information you’ve gathered,
create your presentation and try to make it better than others.
Share your presentation here for stronger authority:
scribd
animoto - Deep Linking to Internal Pages
Deep linking is the practice of using anchor text to link to other pages inside your blog. Before you
start linking to your inner pages, you should first check to see how many inbound links go to your
homepage as compared to your other pages.
Step #1: Go to Moz’s OpenSiteExplorer. Plug your site URL into the search box, and click the
“search” button.
Step #2: Click on “Top Pages” at the top le -hand side.
Step #3: Check the ratio of inbound links.
Here are a few other reasons why you should deep link to your internal pages:
i) Improve page authority.
ii) Make your internal pages indexable.
You could ping high authority search directories, such as:
Weblogs
Newsgator
Just go over to Ping-o-matic, input your blog URL, select all the directories, and click “send
pings”: - Refresh Your Archive Pages
Start by identifying the best performing archive pages and create better content, based on recent
trends and development.Your search tra ic will dramatically increase.
Do the following practice to refresh archive pages:
Step #1: Log in to Google Analytics. Click the “Behavior” tab on the le side.
Step #2: Click Site Content > All Pages and look for the best performing posts from three to six
months ago.
To refresh your archive pages and double the search tra ic to those pages, follow these steps:
i) Write a sharable headline:
ii) Back up facts with data and stats.
Conclusion:
SEO success is all about giving useful and relevant content to your target audience, in a way that’s
easily digestible for them.
So focus on user intent, and use keywords not for manipulation, but for positioning your
content pages that have been optimized for the use.
Conclusion
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