How Machine Learning Content Creation Tools 2018

Machine Learning Content Creation Tools 2018 is a report on the top innovative tools for content creation, curated by five tech experts who test products and services for a living. This information-packed report includes rankings in three key categories: maker, share and discover. It includes reviews of more than 50 tools by our experts, to help you choose the best suite for your business.

How Machine Learning Content Creation Tools 2018

How big of an impact content marketing can create isn’t new, but how we think and talk about it is constantly evolving. Ultimately, the ongoing concern is how to keep your content current and valuable for your audience.

To do this well takes time and money, but in today’s digital age, there is help: machine learning. This subset of artificial intelligence is impacting almost every industry, including automobile (self-driving cars), advertising (spam detection), finance, retail, etc., but content marketing is one of the most exciting potential use cases for machine learning.

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Artificial intelligence (AI) and machine learning (ML) are fascinating in that they benefit every facet of content marketing. Specifically, through advanced machine learning technology, the process of creating content marketing strategies becomes easier.

In this article, I’ll walk you through how AI and ML are transforming content marketing.Free Bonus Download: Get our free marketing guide to learn tactics that have actually generated millions of dollars for our clients!

What Is Machine Learning?

Machine learning is a subset of artificial intelligence where computer algorithms are programmed to learn on their own from new and large sets of data (“Big Data”) in order to perform certain actions. These self-driving systems adapt and change their actions based on historical data and patterns, and the more crucial information they gather, the more accurate they become.

Through Big Data, machine learning can analyze data, create insights, and help build a personalized strategy, which means that content marketers will have a better chance of creating valuable, effective, and/or personalized content that’s easy to find on the SERPs and can get more engagements.

Machine learning can perform beyond simple content creation; it can enable marketers to better use that material for more impact. For example, ML tools can analyze both competitor strategies and user behavior to determine the best approach to engage with potential customers.

Artificial Intelligence and machine learning


7 Ways Machine Learning Can Transform Content Marketing

1) Improved Productivity

Machine learning algorithms can be used effectively for better productivity. Repetitive, mundane or time-consuming tasks like keyword analysis – collecting the highest search volume keywords with the lowest keyword difficulty – can be done quickly by intelligent automation.

This means that you will be able to focus more of your time and energy on content writing. As long as you provide the underlying information, which requires knowing the procedures, the mundane part can be done by ML. And you can optimize this procedure for better results by using the right data-powered CMS (content management system), such as Scoop:

Content marketing tools help with optimizing and manage the creation, curation, distribution, sharing, monitoring and sourcing of content. These tools also help businesses to plan, track and manage activities.

2) Targeted and Personalized Content

With a traditional content marketing strategy, creating customized content for different demographics to satisfy specific customer search intent is a huge effort.

These days, personalization is a hot trend in digital marketing and with the help of ML technology, you can gather very precise data about your audience. Based on user interaction with content, machine learning algorithms can foresee what kinds of subjects they are interested in. Therefore, you can better understand your customers’ needs and provide specific solutions for them.


Based on the user’s behavior, the machines will categorize the audience into groups and predict how these groups respond to specific events. It encourages you to make personalized content for every stage of the buyer’s journey and is an important feature for one-to-one marketing.

Here are some tools for targeted and personalized content:

  • OneSpot (personalized content ads)
  • Opentopic  (which communications an audience prefers)
  • CaliberMind  (B2B customer data platform)
  • Personyze (personalized content and emails)
  • Granify (for e-commerce sites)

3) Finding the Right Content

To write in-depth and valuable content, finding the search intent of the audience is the crucial element. AI gathers important data like trending topics and popular search queries on the search engines and predicts the future (at least content-wise!) of your audience.



Content writers can go through many, many articles to find the best topic ideas to write on and figure out how to write it better than their competitors. It usually takes a lot of time. In this case, machines can help you find trending and quality content that is getting the highest social engagement in real time, providing insight into which topics are useful for a specific audience.

Through TFIDF, computers can also comprehend the subject of each article and when blended with Latent Dirichlet, writers can create better content than even the top-performing articles.Free Bonus Download: Get our free marketing guide to learn tactics that have actually generated millions of dollars for our clients! 


4) Tracking Data

Digital marketing success depends on gathering and analyzing the results and figuring out what works and what doesn’t. It is an essential factor to enhance your content marketing strategy.

The use of data tracking entirely depends on predicting the future based on historical behavior – which is what ML computers are trained to do, based on real-time data.

Google Analytics

Sometimes you might miss an important keyword in your content optimizations. Or your article could be an exceptional fit as a backlink on another writer’s article – that you’re unaware of. With these kinds of data-based recommendations, computers can help elevate your content marketing strategy.

5) Reduced Cost

A content marketing strategy should always be based on analysis rather than guesswork because creating an article that nobody is interested in reading is just a waste of time. Your budget can then be spent on more important things because of this improved work processes.

Machine learning can deliver instructions to create a data-driven strategy and help ideate good content. As computers can do repetitive tasks quickly and efficiently, that frees you up in terms of both time and money spent. For example, you won’t need to use as many tools to find the best keywords or create content or analyze performance, etc.

There are some great tools that allow you to perform the whole creation procedure within one single platform, such as Curata:

Curata uses machine learning and Natural Language Processing (NLP) to learn user preferences and find high-quality content. Once Curata finds the best content that matches those preferences, the system will automatically organize and contextualize it, and then publish and promote it. Curata offers data-driven insights to measure the impact on your audience so you can improve your content strategy accordingly.

6) Content Automation

Machine learning algorithms can understand the English language and provide guidelines to improve content, like detecting the passive voice or excluding clichés. They can also accomplish more advanced tasks.

Natural Language Processing NLP Softwares

Natural Language Generation (NLG) has the ability to translate data into human language so machines can comprehend the connection between data and text. Though some tools are designed to create content with just one click, they have their limitations: with automated content generation, the emotional touch is missing.

Natural Language Generation NLG Softwares

Automation plays an important role in allowing small- and medium-sized businesses (SMBs) to stay competitive in this age of cutthroat competition. It has the capability to present specific content to targeted audiences and has been a distinct advantage for boosting ROI and reducing costs.

By implementing resources in a system that automatically oversees things like promotion, user management, planning, and more, small businesses can ensure better productivity, and increased revenue, and can save an incredible amount of time.

ai content creator tools

1. Content Creation (automation)

Some tools can create an entire set of articles out of a few keywords. Any form of content creation that requires to fall within the framework of SEO, will be better scripted by an AI tool.

With dynamically changing SEO rules and algorithms, present-day AI tools can update and tweak any number of articles, at a much faster rate when compared to a human content creator.

2. Content Editing & Optimization

AI can also help in paraphrasing and summarizing existing articles. Tools can be used to improve grammar, avoid plagiarism and proofread. Humans are prone to err. Ig used effectively, AI can help minimize these human errors and therefore help save a lot of time.

3. Content Personalization

Most online businesses collect a wide range of insightful data about their customers. Content personalization uses this visitor data (ranging from location, demographic, shopping habits) to create relevant content based on audience likes, dislikes, and motivations.

It can range from a very specific call-to-action to a dynamic landing page which changes based on geographic or industry-specific customer segments! Introduction of smart chatbots that curate content for the users based on their past interactions can take personalization to the next level.

4. Text Mining & Keyword Analysis

There are tools that can analyze the ideal keywords that would improve your website ranking organically.

These tools scout your text-based content for the presence of high performing keywords that your website needs to drive traffic to it.

5. Content Marketing

AI tools help in making data-driven content marketing decisions based on your user data and the marketing strategies employed by your competitors.

AI tool capabilities range from social media listening to creating a social media calendar to maximize your reach and thus, earnings.

Let us have a look at the most sought after AI-enabled content creating, curating and optimizing tools.

For this article, we will refrain from diving into the world of keyword analysis and content marketing AI tools, and focus on the most popular content management tools.

Best AI Content Creation Tools in 2022

1. Articoolo: Automatic Article Generator

Articoolo can be best explained, in the simplest terms, as a bot trained to create unique text-based articles. It has an algorithm which can create an entire article on any topic, provided it can be described in two to five words.

This Ai tool is capable of creating hundreds of uniquely different articles on the same topic. The resultant articles are meant to be factual, without any bias or standpoint. The tool provides a time-efficient way to meet the demand for SEO related assets. The main drawback of this tool is the quality of content as most of the articles are far from perfect.


  • Articoolo offers articles at prices ranging from $0.99 to $1.25 per article.

2. Wordsmith by Automated Insights:  BI Meets Content Creation

This content creation tool allows large firms to create complex templates that turn raw data into written reports like P&L and Budgets vs spends tracker reports. Wordsmith works seamlessly with a wide array of business intelligence (BI) tools like Tableau, Power BI, Tibco Spotfire.

It is ideal for large scale firms who have a lot of data collected over several years and constantly create reports using that data. This software enables them to create insightful reports at a speed and accuracy that no human can match. Thus, Wordsmith may not be an ideal tool for domestic usage by independent content creators. It is also on the costlier side of tools that are available for the purpose.


  • $2000 per month with additional management fees and additional set up costs for each of the data points used.

3. Quillbot: Paraphrasing in 7 Different Ways

Quillbot is a content paraphrasing and summarizing tool, used by students, teachers, business professionals as well as content creators. The paid version of Quillbot offers to paraphrase your content in seven different modes

Standard: This is the default rephrasing mode which replaces a few words at the most, with closest synonyms possible.

Fluency: This mode tries to make the content more fluent and removes any grammatical errors

Creative: This mode tends to change your input text, with a lot more creativity. Quillbot warns that this mode might affect the accuracy of the text.

Creative+: This mode takes the creative freedom one step further, compared to the creative mode.

Formal: This mode rewrites the input text into a more professional language suitable for business usage.

Shorten: As the name indicates, this mode simplifies by shortening any written content.

Expand: This mode paraphrases the content into an elaborate and detailed text.


  • Quillbot offers a free and a premium paid version. The free version has 5,000 summarizer character limit, 700 paraphraser character limit, 3-word flipper options and 3 writing modes included in the package.
  • The premium version offers a 25,000 summarizer character limit, 10,000 Paraphraser character limit, 15 sentences processed at once, 4 Word Flipper options, 7 Writing modes, ability to freeze words and phrases. The package comes in three variations:
  • Monthly Plan: $14.95 / month, billed monthly.
  • Semi-Annual Plan: $9.99/ month, billed every 6 months.
  • Annual Plan: $6.67/month, billed annually.

4. Grammarly: The Free Online Writing Assistant

Grammarly is a digital writing assistance tool, that uses AI and machine learning quite efficiently. It is heaven-sent for people who lack an eye for proofreading. Grammarly acts as a modern version of the rudimentary spell checker available since Microsoft Office’ inception. The software comes as a Chrome plugin which needs to be turned on, for it to work.

The only drawback of this tool is that Grammarly tends to hyphenate several words in every article. Hyphens have a very subjective usage pattern and sometimes you may not agree with the tool’s choice of the hyphen placement. But like other proofreading tools, one has the choice to ignore its suggestions.


  • Grammarly has a free version which works well enough for basic proofreading. It also offers a premium version:
  • Single user:  $11.66 / month.
  • Business version for 1-50 users: $12.50/month.

5. WordAi: Content Spinner

WordAi was created as a tool which could offer writers improved alternatives to their badly scripted sentences. But now WordAi can scan through the entire article and spin it into a completely new article without losing the essence. It is also capable of bulk spinning by recreating an entire folder full of articles for you, in one go.

WordAi goes beyond the other content spinners, by understanding the unique relationships between words, enabling it to ensure that the meaning of the sentence should doesn’t change on paraphrasing.

The main drawback of WordAi is its pricing, which may act as a major deterrent. Another issue with WordAi is that it also has a monthly word limit which cannot be exceeded.


  • 3-day free trial.
  • Monthly Plan: $49.95 / month.
  • Annual (Turing plan): $347 annually.

6. Article Forge: High Qualtiy Content under 60 Seconds

Article Forge uses algorithms to rewrite articles just like a human content creator. Its in-built algorithm researches several articles on the selected topic before writing a new version on its own. The content created by Article Forge is also SEO enabled and can be used to improve your web rankings.

The tool has a scheduler which allows you to connect and post directly to your WordPress account. Article Forge works well for articles in the range of 500-700 word count but loses its quality as the length of the article and the complexity of the topic increases.


  • 5-day free trial with a money-back guarantee.
  • Monthly: $57/ Month billed monthly.
  • Annual: $27/month billed annually.

7. WordLift: AI-powered SEO Tool

WordLift is an AI tool powered by SEO which helps your content to reach the maximum audience. WordLift adds a markup which is identifiable by the search engines. By structuring the data, WordLift enables content writers to enhance their websites with backlinks, images, recommendations, and more. Hence the UX becomes far more interactive.


  • 14-day free trial.
  • Starter for a small website: $47/month.
  • Professional: $79/month.
  • Agencies: $199/month.

8. INK: Free Web Content SEO Editor

This AI-powered writing software shows you exactly what to do so that you can write incredible SEO copy in a fraction of seconds (well, at least minutes). Its most basic version helps you optimize for all content types based on audiences most interested in your topic whether you are blogging, educating, or selling.

While emphasizing on engagement and performance, INK’s self-editing principle allows you complete
control over what changes get made and which don’t. It is continuously working on building advanced features that target user intent.

It comes with both free and paid versions with monthly and annual subscriptions.


  • Free (forever) version available.
  • Pro version: $15.99/ month.

9. Atomic Reach: AI-Powered Content Optimizer

Atomic Reach helps content marketers in publishing their content by using insights from historical user data. It can scan through your past data to make an informed decision about any new piece of content, even before it is published online.

You can monitor the performance of every piece of content across various customer segments with ease. This helps in tweaking your messages to maximize their reach and impact.

Another great thing about them is that their products are tailored for your business needs and you can choose what you want to pay for.


  • Free: Access to basic data optimizer and grammar correction.
  • Starter at $79/month: Access to Atomic Topics to figure out what engages your audience. Helps in deciding trending topics to write about.
  • Pro at $129/month: Atomic Engagement & Atomic Insights.
  • Premium: $499/month: Atomic Profiles for customer segmentation and targeting.
  • Managed: $1500/ month: Atomic Professional Guidance end-to-end.

10. Curata: Content Curation Tool

Curata uses machine learning to automate the content curation process. It offers a wide range of curation plans for small scale firms handling single publishing channels to firms handling 10+ publishing channels. Curata enables marketers to grow their online revenue by streamlining the entire content creation process.

Despite its exemplary performance in curating its content, it performs poorly on socials. Social sharing of the curated contents still needs a few improvements.


  • No free version or a free trial.
  • Quote is provided only on demand.


There have been many debates on the pros vs cons of AI. While one set believes that AI is likely to be more harmful than helpful, by displacing human jobs; there is another set focusing on the silver lining.

It’s a proven fact that when applied to content creation, AI can turn a good post into a great one by effortlessly adding a bonus layer like SEO-optimization.

Not only that , they can also make continuous changes and adaptations to the content based on revised SEO rules, with the speed and accuracy unmatched by a human content creator.

These are the capabilities of the present-day tools that make anyone self-dependent – be it a small time entrepreneur or a social media influencer.

Let’s take an example of a small business owner – adopting any of the above mentioned AI tools will enable him/ her to focus on creating basic content with depth, thought and critical thinking – at a reasonable cost.

That said, doing it independently also demands time and dedication to a certain extent. It’s always a choice between time/ dedication vs monetary investment. Ain’t it? 🙂

AI is learning every day in one way or the other and the possibility of it outsmarting humans can not be completely discounted.

However, it is long way ahead for it to completely replace humans – another problem for another day. Until then, we can continue to leverage its capabilities to accomplish the smaller tasks and topping it with an additional layer of human intelligence.


Let us know your thoughts in the comment section below.

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