The best autoresponder email-marketing service combines the several unique pieces of an effective list management strategy. It includes an autoresponder tool and a link shortening & tracking service.
How Many Best Autoresponders Email Marketing Tools
Autoresponders allow you to send automated emails to people in your email list. Smart marketers use autoresponders to create a sequence of emails sent automatically to users based on certain rules.
For example, if you are collecting email addresses on a coming soon page, then you can set up an auto-responder to send a sequence of emails when your website goes live.
Many bloggers set up a autoresponder sequence to welcome new subscribers. Ecommerce stores use them to educate users about complimentary products, coupon codes, and more.
Most top email marketing companies offer auto-responders. However, if you are just starting out then paying for email marketing would raise your website building costs.
That being said, let’s take a look at some of the best free autoresponder tools that can help you get started.
1. Constant Contact
Constant Contact is the best email marketing service in the world. It’s our top pick for creating autoresponder sequences.
- Their free trial lasts a generous 60 days. That gives you two months to build up your email list and start making money from your blog.
- The free trial doesn’t require any credit card details, so you won’t be billed unless you actively choose to continue using Constant Contact.
- It’s fast and easy to set up your account. You just click a few options and Constant Contact shows you some useful resources based on your answers.
- If you already have a website, Constant Contact can set up your email design based on your website branding. It scans your website to find images and colors and creates several layout options to choose from.
- You can also pick from hundreds of other templates.
- The drag and drop interface is really easy to use. This is especially helpful if you’re new to email marketing.
- The Constant Contact support team is easy to reach through live chat, phone, and email.
- They also have a library of resources and online training. If you’re in the United States, you could even take advantage of their in-person live seminars.
- There’s no free forever plan available. After the 60-day free trial, you’ll need to pay if you want to keep using your email list. WPBeginner users do get 20% off with Constant Contact coupon.
- To use most of the automated features after your free trial, you’ll need to pay for the Email Plus plan.
Constant Contact “Email” plan costs from $20/month which comes with basic automation features. For advanced automation features, though, you’ll need the “Email Plus” plan which starts from $45/month.
Sendinblue is a marketing automation platform that combines both email and SMS marketing. They are one of the fastest growing email autoresponder platforms in Europe.
- You can store as many email contacts as you want on the free plan. You’re just limited by how many emails you can send out each day.
- The majority of Sendinblue’s tools are available on their free plan. These include the automation tools.
- You get access to email support on the free plan, so you can contact the support team if you’re having any problems.
- You can use Sendinblue to send SMS messages as well as emails.
- The marketing automation tool, which is how you create automation sequences, has an easy drag and drop interface.
- There’s a wide range of different templates available, or you can drag and drop elements to create your own template. You can also upload an HTML template if you’ve already created one separately.
- Emails on the free plan (and on the “lite” plan) have Sendinblue’s branding on them. You can’t remove this.
- The 300 emails per day limit might seem like a lot when you’re just starting out, but this goes away quite fast, so don’t let the forever free plan be the only decision factor.
Sendinblue’s free plan is completely free. If you want more features, you can upgrade to a paid plan. The cheapest plan, Lite, is $25/month.
Their plans are priced based on how many emails you send each month, not on the size of your list.
HubSpot is a popular email marketing automation and CRM platform that offers all the tools you need to grow your business. They have a free plan that you can use to get started with their all-in-one marketing platform.
- The free plan lets you collect and store an unlimited number of contacts. You’re only limited by the number of emails sent each month.
- The email tool comes with a free CRM that allows you to deeply personalize your email campaigns based on various segments and the information you have on your contacts.
- HubSpot’s free plan includes many tools other than email marketing to complement your marketing — including a form builder, a landing page builder, live chat, ad management, and more.
- The email editor has an intuitive drag and drop interface that lets you easily customize your emails to match your brand’s feel.
- You have a selection of goal-based templates to choose from, or you can build your emails entirely from scratch.
- You can’t remove the HubSpot branding on the free plan.
- Advanced features like A/B testing and automation are only included in their higher tiered paid plans.
HubSpot’s free plan comes with 2,000 emails per month and unlimited contacts. It also includes all of HubSpot’s free tools, including the CRM, forms, landing pages, live chat, and more.
Paid plans start at $45/month.
MailerLite has become a popular autoresponder tool over the past few years. They have a generous free plan and lots of great features.
- You can use autoresponders and advanced segmentation on the free plan, without any need to upgrade.
- Lots of other features are available on the free plan, such as landing pages, multi-user accounts, and A/B split testing of emails.
- The free plan doesn’t limit you to a set number of emails per day. Instead, there’s a monthly limit of 12,000 emails.
- Even the cheapest paid plan gives you access to all the “Premium Plans” features. These include A/B testing of landing pages, auto-resend, and delivery by timezone.
- There’s a drag and drop editor that you can use to create your emails. You can add and remove blocks easily, change fonts and styles, and more.
- There aren’t any email templates available on the free plan. When you use the drag and drop builder, though, it has a simple default template with space for a logo, header, image, etc.
- If your list grows beyond 1,000 people, you’ll need to upgrade to a $15 or more paid plan.
- Your emails will have the MailerLite logo on them. You can’t remove this while on the free plan.
MailerLite has a free plan that you can use for as long as you like. The cheapest paid plan is $10/month, but if you want more than 1,000 subscribers on your list, you’ll need to pay $15/month or more.
All the paid plans have the same features available, so you’re simply paying as you increase your number of subscribers.
ConvertKit has recently launched a free plan, which allows you to build unlimited landing pages and opt-in forms. It’s a good way to start building your email list.
You can also take a 14 day free trial of ConvertKit.
- If you’re using an optin incentive, ConvertKit has a great delivery mechanism for these. It’s particularly well geared up for professional bloggers.
- ConvertKit has lots of different ways you can segment your customers. You can also assign tags to customers.
- There’s a landing page builder that you can use to create attractive landing pages. There are 30 templates to pick from and you can customize the design.
- Setting up your free account is really quick. It takes just seconds and you can get started on building your landing page straight away.
- You’ll need to invite a friend if you want to unlock most of the features of the free plan, including the ability to actually send emails!
- You can’t use the automation functionality on the free plan. You’ll need to upgrade to a paid plan if you want to use this. You can try it out on the 14-day free trial, though.
ConvertKit has a limited free plan. After this, the cheapest plan is $29/month, which covers you for up to 1,000 subscribers. The next tier is $49/month for up to 3,000 subscribers.
AWeber offers a free trial, which gives you full access to all its features. It’s a popular email marketing service, with powerful autoresponder tools.
- AWeber has been around for a long time. It was founded in 1998 and is now one of the most established autoresponder tools out there.
- The free trial includes all the features you’d get on a paid plan
- AWeber has powerful automation and segmentation tools. You can use it to create some very detailed autoresponder series.
- AWeber can be integrated with a huge number of other services, including OptinMonster, Unbounce, PayPal and more.
- All the support materials, including master class sessions and live webinars, are available even when you’re on the free plan.
- AWeber brings out new features regularly, and all customers get access to these. That includes people on the free plan.
- The free trial is only 30 days. This doesn’t give you all that long to start making money from your email list.
- AWeber definitely isn’t the cheapest option out there. It has more features than some other email autoresponders, but these do come at a price.
AWeber’s cheapest plan is $19/month and that only lets you have up to 500 subscribers.
After that, you’ll be paying $29/month. If you want more than 2,500 subscribers, you’ll be on the $49/month plan.
Mailchimp is a very popular email marketing service with tons of features to automate your emails and a free plan.
- The free plan lets you use segmentation and simple autoresponders. It could be a great fit if you just want to use a bit of automation.
- Mailchimp integrates with over 300 apps, including Canva, SeedProd’s Maintenance Mode Pro, Help Scout, and many more.
- The drag and drop templates are easy to set up and modify.
- Mailchimp is becoming an all-in-one solution with a built-in CRM tool. If this is what you’re looking for, Mailchimp could be a good option for you.
- The free plan only includes email support for the first 30 days. After that, you’ll only have the knowledge base documents to help you.
- There’ll be MailChimp branding on your emails if you’re on the free plan.
- You can’t create multi-step autoresponder sequences on the “Free” or “Essentials” plans.
- MailChimp’s customer support, pricing structure, and features are definitely not the best out there. We no longer recommend them to our readers and suggest these MailChimp alternatives instead.
- MailChimp’s automation tools aren’t as powerful as those of their competitors. This is a particular problem if you’re mainly interested in using them as an autoresponder.
MailChimp has several different pricing systems, which can be a bit confusing. You can either opt for a monthly plan (from $9.99/month for the “Essentials” plan) or you can use “pay as you go” pricing (from $150 for 5,000 emails).
Note: MailChimp’s pricing tires are based on your “contacts”. These include people who’ve unsubscribed and those who haven’t confirmed their email address, as well as your actual subscribers.
bulk email marketing services
As we mentioned, bulk email marketing services are used to send a large volume of emails via SMTP, API, or a web interface. These tools are generally less expensive than marketing email services, but that’s because they tend to have fewer bells and whistles. Here are the 10 free bulk email marketing services we’re loving right now.
1. Elastic Email
Elastic Email is a free bulk email marketing service that’s easy to use. You can manage your recipient list for each marketing campaign and the platform includes autoresponders. The platform also includes web forms that you can add to your emails as well as a WordPress plugin for the WordPress users out there. Since Elastic Email offers API access, you can integrate the platform with the apps you already use. In addition, Elastic Email allows for sub-accounts and includes A/X testing features.
- Email designer or upload your own HTML email template
- List management
- Sending and scheduling options
- Unlimited web forms
- Subscriber form WordPress plugin
- Landing pages
- Tags and custom fields
- Segmentation functionality
- Unlimited sub-accounts
- Email automations and workflows
- A/X testing
- Detailed reporting
- Email verification
- 24/7 support
✔️ Pros and Cons
- 😊 Web forms and landing pages for lead generation
- 😊 Less expensive than other options
- 😊 Tracking and dashboards have lots of info
- 😊 Great support
- 😩 Emails might end up in spam
- 😩 Reputation can drop quickly if you’re not using the platform correctly
- 😩 Some users reported that their accounts were closed for sending phishing emails
- Free plan allows you to send up to 100 emails per day
- Unlimited: $15/month for up to 5,000 contacts
- Unlimited Pro: $30/month for up to 5,000 contacts
- Email API: $0.10/1000 emails + $0.40/day
- Email API Pro: $0.12/1000/emails + $1/day
Mailgun is another bulk email marketing service that has a robust API for sending, receiving, and tracking emails. It also offers SMTP integration for easy sending of bulk transactional emails, email validation in real-time, advanced email analytics, tracking engagement metrics, and more.
- Email APIs, SMTP relay, and webhooks
- Suppression management
- Email tracking and analytics
- 99.99% guaranteed uptime SLA
- 5 days of log retention (15 days with Growth, 30 days with Scale)
- Detailed documentation
- Limited 24/7 ticket support
Higher-level plan features:
- Inbound email routing
- 1 dedicated IP (foundation 100k and up)
- Email address validations
- Inbox placement tests
- 1-day message retention (3-day with Growth, up to 7 days with Scale)
✔️ Pros and Cons
- 😊 Can set up alias emails without needing to set up new email accounts
- 😊 Easy to set up and use in WHM
- 😊 Clean and useful dashboard
- 😩 Not the easiest interface to customize messages
- 😩 More expensive compared to other bulk email marketing services
- 😩 Some users experienced downtime of system servers
- Pay As You Grow: 5,000 free emails/month for three months, then pay only for what you send
- Foundation: $35/month up to 50,000 emails (additional emails charged at $0.80/1000 emails)
- Growth: $80/month up to 100,000 emails (additional emails charged at $0.80/1000 emails)
- Scale: $90/month up to 100,000 emails (additional emails charged at $0.80/1000 emails)
3. Amazon SES
Amazon SES is a bit complicated to get set up, but once that’s done, it’s an easy-to-use bulk email marketing service. It includes tons of features like tracking and mass mail. Amazon SES offers detailed reports so you can monitor the performance of your account, get anti-spam feedback, and track tons of email marketing metrics.
- Multiple ways to send emails — the Amazon SES console, SMTP interface, and the Amazon SES API
- Shared IP addresses are monitored to ensure high deliverability
- Users can lease dedicated IP addresses or set up dedicated IP pools
- Users can bring their own IP addresses to use with the service
- Supports all industry-standard authentication mechanisms — DKIM, SPF, and DMARC
- Access SMTP endpoint without requiring an internet gateway in a VPC
- Captures information about the entire email response funnel — numbers of sends, deliveries, opens, clicks, bounces, complaints, and rejections
- Use the Global suppression list to remove bounced emails from your sending list
- Reputation dashboard to track issues that could impact the delivery of your emails
- Use CloudWatch to create alarms that notify you when your bounce or complaint rates reach certain thresholds
- Deliverability Dashboard helps you understand and remediate issues that could impact the delivery of your emails (like suboptimal email content or attempting to email users who have unsubscribed or bounced in the past)
- Accept or reject email based on the email address, IP address, or domain of the sender
- Mailbox simulator to test how your application handles certain scenarios (like bounces or complaints) without impacting your sender reputation
✔️ Pros and Cons
- 😊 First 62,000 emails are free to send
- 😊 Has great deliverability
- 😊 Easy to use after initial setup
- 😩 Support is slow
- 😩 Configuration settings are complicated
- First 62,000 emails are free to send from applications hosted in EC2
- Sending email from an email client or other software package: $0.10/1,000 emails + $0.12/GB of attachments
- Receiving email: $0 for the first 1,000 emails you receive, $0.10 for every 1,000 emails you receive after that + $0.09 for every 1,000 incoming email chunks
SendPulse is less a bulk email marketing service and more of an all-in-one communication platform. It lands on our list because it also includes a bulk email sender tool. SendPulse’s free bulk email sender includes automated chatbot campaigns and push notifications. The platform has free email templates, event-triggered emails, and more.
- Resend to unopened with a new subject line
- Segment recipients based on interests and demographics
- A/B testing
- Set user access levels
- Integrate with your CRM or CMS
- Mobile app
✔️ Pros and Cons
- 😊 Analytics are good
- 😊 Easy to use
- 😊 Nice backend site
- 😩 Filters are quite finicky
- 😩 Support isn’t great
- Free plan up to 500 subscribers and 15,000 emails
- Standard: $8/month up to 500 subscribers or $76.80/year
- Pro: $9.60/month up to 500 subscribers or $92.16/year
- Enterprise: $13.44/month up to 500 subscribers or $129.02/year
Sendinblue is a bulk email marketing service that includes automation, email templates, and more with a drag-and-drop interface. You can use it to segment your email marketing list based on demographics and interests and use that information, along with contact information, to personalize your email marketing. We especially like the send time optimization feature (available on higher-level paid plans) that lets you send your emails at just the right time for each contact.
- Email campaign designer (mobile-friendly designer)
- Email template library
- SMS marketing
- Email and SMS personalization
Higher-level plan features:
- A/B testing
- Remove Sendinblue logo
- Send time optimization
- Landing page builder
- Facebook Ads
✔️ Pros and Cons
- 😊 Great contact management, filtering, and segmentation
- 😊 Modern web-tracking and lead-scoring functionality
- 😊 Templates are nice looking and easy to use
- 😩 Transition between drag-and-drop and HTML isn’t great
- 😩 Might be hard to configure with dedicated IP
- 😩 CRM functions might be a bit limited
- Free plan for unlimited contacts and up to 300 email sends per day
- Lite: $25/month for up to 10,000
- Premium: $65/month
- Enterprise: By quote
Sender is another of our favorite free bulk email marketing services that also has great paid plans, too. With Sender, you can send emails using customizable templates or use the drag-and-drop building to create your own newsletters and emails. There’s also a custom HTML editor for coding your own email templates.
- High email deliverability
- Smart automations
- Library of templates to choose from (or build your own)
- Personalize your messages
- Advanced analytics tools
- Advanced email delivery infrastructure
- Plugins for popular content management systems (CMS) like WordPress, WooCommerce, PrestaShop, and more
- Landing pages
- SMS marketing
- Push notifications
✔️ Pros and Cons
- 😊 Support is great
- 😊 Strong deliverability
- 😩 No image library to store used images
- 😩 Can be difficult to navigate
- Free plan for up to 2500 subscribers and 15,000 emails/month
- Monthly Subscription: starts at $11/month for up to 5,000 subscribers and 60,000 emails/month
- Prepaid Credits: $35 for 10,000 credits; cost per credit goes down as you buy more
MailerLite is one of the free bulk email marketing services on our list that is great for beginners. It has drag-and-drop functionality that makes it really easy to create awesome newsletters as well as an easy way for eCommerce businesses to add product listings. With the bulk email sender, you can send automated emails and even make certain sections of your newsletters visible only to certain subscribers. This is called dynamic content and is absolutely great for providing relevant information to your segments without having to create an entirely separate email for each of those segments.
- Create your emails from templates, a custom HTML editor, rich text editor, or the drag-and-drop tool
- Built-in photo editor
- Includes a website builder, landing pages, popups, and embedded forms
- Subscriber management
- Advanced targeting features
- Email automation
- Personalization and segmentation
- A/B split testing
- Deliver by time zone
- Auto resend
- RSS campaigns
- Tracking and analytics including campaign reports, surveys, click maps, and opens by location
✔️ Pros and Cons
- 😊 Free plan includes automation features
- 😊 Easy to use
- 😊 Landing page editor
- 😩 No CRM features
- 😩 Limited reporting
- 😩 No advanced automations
- Free up to 1,000 subscribers and up to 12,000 emails per month
- Paid plans start at $10/month for unlimited emails per month
- Pricing is based on the number of subscribers
- Sites Pro Add-on: $10/month to create as many web pages and landing pages as you want
- MailerPro Add-on: $100/month for priority support
- Dedicated IP Add-on: $50/month and recommended if you’re sending more than 50,000 emails/week
Omnisend’s bulk email marketing services are perfect for eCommerce business owners and others. It includes preset automations, integrates with your shop to give you better customer targeting and key insights into shopping behavior, and offers multiple marketing channels (email, SSM, and MMS) so you can reach your customers wherever they are. Omnisend offers up a template library, automations, product analytics, and funnels with easy-to-use drag-and-drop control.
- Library of templates
- Customize emails to fit your brand — add products, dynamic discount codes, and save them as presets
- Drag-and-drop editor
- Dynamic discount codes
- Automations Library has pre-built workflows
- Drag-and-drop workflow editing
- AI-driven customer analytics, segmentation, and insights
- Customizable, TCPA, and GDPR compliant forms and automated messages
- Aggregate sales and performance metrics as well as detailed campaign and automation reports
- Omnichannel customer experience with email, SMS, and more channels in one platform
- Migration tools
- Multi-store accounts
- Tons of integrations
✔️ Pros and Cons
- 😊 Product picker lets you add products to your emails easily
- 😊 Templates look great
- 😊 Great customer service
- 😊 Easy to track performance of newsletters and automations
- 😩 Can’t integrate multiple shops
- 😩 Monthly fees vary
- 😩 Email designers might find the templated system frustrating
- Free plan for up to 15,000 emails/month
- Standard: $16/month or $156/year
- Pro: $99/month or $960/year
- Enterprise: By quote
- SMS: $0.015 each
- MMS: $0.045 each
Mailjet is a bulk email marketing service that supports real-time collaboration between team members. You can use the drag-and-drop editor to create great mail layouts, add image and text blocks, and even buttons for social media sharing. Mailjet also has subscription forms to help you grow your email list as well as an SMTP server and quite extensive documentation.
- Intuitive drag-and-drop editor
- Responsive email newsletter templates
- Real-time team collaboration
- Inbox Preview tool, so you can see exactly how your email will display
- Native WordPress plugin
- A/B testing tool
- Marketing automation tools
- Advanced statistics
- Integrate Mailgun to schedule, send, and track emails using SMTP server or RESTful API
- Subscription forms
- Contact management to organize and segment subscribers
✔️ Pros and Cons
- 😊 Great deliverability reputation
- 😊 Easy to configure website to send emails from there
- 😊 Useful dashboard and reporting
- 😩 Customer service doesn’t exactly “wow” users
- 😩 System sometimes lags
- 😩 Lack of re-engagement campaign functionality
- Free plan for 200 emails/day (6,000/month)
- Essential: $15/month or $162/year
- Premium: $25/month or $270/year
- Custom: By quote
Mailchimp is one of the more popular bulk email marketing services on our list. It offers inbuilt marketing tools, a bulk email verifier, and custom domains for increasing sales. You’ll also be able to use Mailchimp to create and share social ads, emails, landing pages, and even postcards (yep, actual postcards). Mailchimp has behavioral targeting and predicted demographics features to help you reach the right people at the right time as well as a subject line helper, real-time marketing automation, and A/B testing.
- Build a website with a custom domain
- Signup forms, landing pages, social posts and ads, and a lookalike audience finder
- Customer dashboards
- Segmentation tools
- Integrates with the tools you probably already use
- Pre-built segments, tags, behavioral targeting, and predicted demographics
- Award-winning support
✔️ Pros and Cons
- 😊 Thorough reporting tools
- 😊 Simple and easy-to-use email editor
- 😊 Includes an online store builder (US and UK users)
- 😩 Plans can get expensive, fast
- Free plan for up to 2,000 subscribers
- Essentials: $9.99/month
- Standard: $14.99/month
- Premium: $299/month
- Plans vary depending on the number of subscribers
Let us know your thoughts in the comment section below.