Email marketing is one of the most effective ways to reach customers and generate revenue for your business. But you don’t need to be a professional marketer or have experience in email marketing to get started. We’ve spent years developing the best learning resources for marketers of all levels, so that anyone can build their skills in email marketing.
Whether you’re just getting started with email marketing or have been doing it for years, our collection of free resources can help you learn more about what you’re doing, make sure you’re following industry-standard best practices, and take your email marketing to new heights.
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How To Learn Email Marketing For Free
In Sendinblue’s email marketing course, you will learn email marketing from the ground up. Upon completion of the certification, you’ll have the knowledge to create an email marketing strategy that effectively builds lasting engagement and stronger relationships with your customers as you grow and scale your business!
Learn email marketing the way it should be done from our email marketing experts as they show you hands-on practical tips and give you insights from the latest market trends! Get expert advice on how to handle personalized contact management, segmentation, optimizing your campaign’s performance, and growing your subscriber list with compelling signup forms.
This course is designed to give you the full view on how to become a successful email marketer! Give your career a boost by getting the email marketing certification!Sign up now to get your email marketing certificate!
4 Hours
63 Videos
8 Quizzes
Who is this email marketing course for?
Sendinblue’s extensive email marketing certification course is expertly designed for beginners and advanced marketers alike! We take a pedagogical approach to covering each aspect of email marketing in detail from the ground up.
It’s perfect for anyone who wants to step up his/her email marketing game: email marketing managers, CRM managers, online marketing managers, content managers, and even sales managers; as well as CEOs, CMOs, individual consultants, and agencies.
Get certified as an email marketing expert!
Learn everything you need to know about email marketing – from email deliverability, to A/B testing, and even the GDPR.
After finishing this email marketing training certification, you will receive your personal expert certificate. You can add this to your CV or LinkedIn to show that you are an email marketing expert. This can help increase your career opportunities within your company as well, and prove that you know how to use email marketing successfully.
Learn how to use a professional email marketing tool with confidence, increase your market value, and actively contribute to the success of your company with your newly acquired knowledge. Success knows no boundaries. Continuing education with Sendinblue Academy can help you justify your next salary increase and give you more job security.
Get started for free!
The Fundamentals of Email Marketing
(Module 1 | 23 min | 5 videos)
- Basic terms of email marketing
- What advantages does email marketing offer?
- What goals can you pursue with email marketing?
- Email deliverability: How does it work?
- What requirements should a newsletter software meet?
- How do you know if email marketing is the right channel for you?
Introduction to Sendinblue
(Module 2 | 19 min | 6 videos)
- How to create an account in Sendinblue
- How to add contacts to your Sendinblue account
- How to create your first campaign in Sendinblue
- How to create a sender in Sendinblue
- Sendinblue’s pricing plan
- Overview of all Sendinblue apps
Data Protection in Email Marketing
(Module 3 | 25 min | 4 videos)
- General information on data protection
- What is the EU GDPR?
- How to follow GDPR in your email marketing?
- How to sign a DPA with Sendinblue
Managing Contacts & Segmentation in Email Marketing
(Module 4 | 39 min | 10 videos)
- Overview of the general contact management in Sendinblue
- Difference between engaged and unengaged contacts
- What are validated and flagged contacts?
- How do you blacklist contacts at Sendinblue?
- How to manage contact lists in Sendinblue
- How to effectively apply segmentation in email marketing
- How to use segmentation and filters in Sendinblue
- How to create customized contact attributes
- Lead scoring in email marketing
- How to implement a lead scoring process in Sendinblue
Become an email marketing expert!
Growing Your Subscriber List
(Module 5 | 41 min | 11 videos)
- Reasons for a newsletter subscription
- What added value do you offer in your subscription form?
- Where do you place your subscription form?
- What other methods and tactics are there for generating more subscriptions?
- How to create a signup form at Sendinblue
- Expert Tip: How welcome emails boost your list growth
- How to create a welcome workflow at Sendinblue
- Common use cases for a profile update form
- How to create a profile update form in Sendinblue
- The ideal unsubscribe process for newsletters
- How to create an unsubscribe page at Sendinblue
Campaigns & Reporting in Email Marketing
(Module 6 | 53 min | 13 videos)
- How to use the editor at Sendinblue to create professional emails
- How to get a personalized premium template at Sendinblue
- Overview of Email Marketing KPIs
- How to analyze the reports and statistics in Sendinblue
Boosting Your Email Marketing KPIs
(Module 7 | 30 min | 6 videos)
- What does the email marketing conversion funnel look like?
- How can you optimize your delivery rate?
- How to get a dedicated IP at Sendinblue
- How can you optimize your open rate?
- How can you optimize your click rate?
- How can you minimize your unsubscribe rate?
- What is Responsive Design and why is it important for optimizing conversion?
A/B Testing in Email Marketing
(Module 8 | 27 min | 5 videos)
- Why should you do A/B testing for your email marketing?
- What elements can you test using A/B testing?
- How do you set up an A/B test strategy?
- 8 real world examples of A/B tests
- How to create an A/B test in Sendinblue
udemy email marketing free course
Requirements
- No experience required.
- Suitable for all types of businesses – online or traditional offline.
- Some WordPress skills are an added advantage.
Description
Learn how to start email marketing WITHOUT paying for tools or software. Ok, so you might need to spend a little on a domain name and hosting a website, but that’s it! You’ll be using industrial-grade tools like Amazon AWS SES, MailChimp, WordPress, SendGrid, phpList and more without the fees.
Compared to other courses, this course offers lots of details with real-life examples and case studies. Some are from the instructor’s 14 years of experience as an entrepreneur. He ran his own email marketing campaigns without paying much.
His motto is “I don’t just teach you how to pass your driver’s license test, I teach you how to drive”.
He’s not an instructor that tells you what others are telling him. He’s teaching you based on his own hard-earned experience as a real-life entrepreneur, mostly via trials and errors.
You can search for him on Wikipedia.
Note: There’s a little bit of echo in the audio, but the instructor has fixed this issue in future courses.
Credit: Presentation slide used in this course is provided by SlidesCarnival for free.
Who this course is for:
- Anyone looking to generate more sales and traffic via email marketing.
- Anyone with existing email database or without.
- Anyone looking to build a huge email subscriber list.
- New and existing online business owners.
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