International SEO is an important part of any online business’s search engine optimization strategy. There are a lot of benefits to international SEO—and a few caveats you should know about, too.
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International Seo Tools
Sometimes I was asked or I found myself asking these questions to me regarding International SEO process. Actually, SEO processes are very easy, straight forward and can be easily answered through the help of some tools. There are many tools to support you in the journey of blogging world, like targeting international audience, promoting and optimizing your websites, identifying your potentials, measuring international traffic, achieving international popularity with my list on tools to advance the International SEO process.
When we start a website, we usually have a target audience set. It could be based on demographic, location or various other factors. Harsh has already shared a detailed guide on targeting country specific traffic, and this will make it easier for you to understand about making your website geo-targeted. But, what if your website is for global audience, and ranking in Australia is as important as ranking in Europe.. How would you enhance and check the SEO visibility of your website for different countries? Here I’m sharing a list of awesome SEO tools for International SEO
International SEO Advanced tools for Webmasters
You might be aware of many of below mentioned tools like Google Analytics, SEMRUSH, UbberSuggest, and many of them will be new to you. I suggest you to skip those advanced tool which you know of, and make most out of my international SEO tool-kit post to discover new and unknown services.
Let’s start on with the list:-
1. Google Analytics – Your International traffic analyzer
Google Analytics is most widely used to analyze website traffic offered by Google. It generates statistics in a detail about the website traffic, source from where the traffic is knocking, measuring conversions, and conversion scales. Google Analytics can track the visitors from any reference, including search engines to social networking site. It even tracks visitors from direct site or any referring site. It displays email marketing, advertising and digital collaterals in PDF format documents.
2. SEMrush – Your International Keyword Planner
SEMrush is a keyword finding tool where you can find all the keywords relevant to your search. You can search bulk of keywords in any language and country that you are targeting for. SEMrush is a very useful advanced tool to identify your competitors and current marking activity. Suppose you are finding out the most popular search engine in your target country than the result will be with your relevant search and the most likely result will be Google.
- Related read: SEMrush review – SEM tool to research competitor website
- SEMRUSh coupon: Free Trial account for 14 days
3. Google’s Consumer Barometer – Tool to target your International Audience
Consumer Barometer is a Google’s Interactive tool, which helps to target international audience’s statistical characteristic and online consumers buying preferences not just researching your site, but browsing it too. These sites will let you interact and collect data from almost every country, industry, and statistical characteristics.
4. Google Trends – Tool to create International Web Content
It is important to create a designed and optimized content for international audience that just should not be based on keywords, but it should be crisp and attract audience which will ultimately help you achieve your International SEO goals.
You should be well versed on International trends and current topics to write a good content for your website. You can use Google Trends to take a look on most recent searches across a country.
5. Link Prospector – Your International link builder
To promote your International websites link building is the important factor to build with media and local influences, and to track the best work in country to build your International presence. Link Prospector is one of the most useful link builders with Link Target Score feature. It helps you to find best link at the top of your list and discover the thousands of link building by identifying your keyword.
6. Search Latte – Tool to measure your International visibility
It’s very easy to verify how your International audience sees your website rank, using Search Latte you can check your audience from your desired country and languages. To track visitors from any country to just have to type your desired country and can check your International audience using Search Latte. It will also allow you to search related keywords and top level domain from your desired country.
7. The International SEO ROI Calculator – Tool to measure your International conversion goals
It’s very important to measure your conversion goals and high ROI in your International SEO process while taking the SEO process under consideration. You can use SEO ROI calculator to measure your achieved conversion goals and high Return on Investment.
8. Moz Rank Tracker – Tool to rank your International Search result
It is one of the most important tools to measure the rankings from the relevant country depending upon the visits and conversions. Most important thing is to do currency-setting, country and traffic visits, and cross-domain tracking. To measure for each International web versions, visits, average conversions, locations, source of traffic from different country is done by Moz Rank Tracker.
9. Social Crawlytics – Tool to analyze your International popularity
It is very important that you should understand your International competitor’s strategies, link-building strategies, and popularity gap you have with them. Through Social Crawlytics you can target your International preferences rather focusing on trends, links, sources etc. Have a look on their social profile, most shared content, the terms used, and the most used formats.
10. Google Webmaster Tools Geolocation Feature – Tool to target International website’s location
If you are looking to find the desired website’s country and language, than this global SEO tool will help you. You can find the top level domain and your desired website’s country location on a go. You can even geolacate a domain through this app. You can even track the location of the visitors which are peeping at your website.
Conclusion
This is the most useful International SEO tools list to create your identity in global market, but we should not forget the most important tool is our brain. These tools are not replacing your ideas, they are supporting you. You have to test everything, you have to do analysis and validate it frequently using your brain.
international seo agency
In today’s digital world, it’s never been easier for businesses to expand their reach globally. Operating outside of your home country means gaining access to millions of potential customers. Unfortunately, language, cultural, and other barriers pose a unique set of challenges, and most SEO agencies don’t have the level of experience necessary to deliver a healthy ROI.
Let’s take a look at some of the challenges you’ll face when trying to improve your visibility in international markets, and why choosing the right international SEO agency is critical.
An Effective International SEO Plan Goes Beyond GoogleIn North America and Western Europe, roughly 90% of all searches are made on Google.
As a result of this dominance, most SEO agencies are therefore focused on Google SEO strategies.But it’s a completely different story if your expansion plans include China, Russia, Ukraine and other selected Eastern European countries. 52% of searches in Russia are done through Yandex, for example, while Baidu enjoys a 71% market share in China. And since each search engine has unique SEO requirements, you’ll need an experienced international SEO agency to get results.
Navigating Global SEO Language IssuesIt’s no secret that language is one of the main barriers businesses face when expanding into new markets. Your content not only needs to be written in local languages, but it also has to be tightly optimized through multi-language site SEO and provide engaging information relevant to that particular population.
Miromind: A Global & International SEO Agency
Every day, Miromind helps companies around the globe implement and execute their international SEO strategies. Our diverse portfolio of clients includes businesses based in Europe, North America, Australia, New Zealand, and the Middle East. In each case, our uniquely integrated approach is designed to improve SEO visibility in the corresponding market, with a recommended approach based on your budget, business verticals, and target country.
Miromind’s SEO Strategy for International and Global Businesses
Miromind performs extensive audits and conducts thorough analysis to develop a global SEO strategy that ensures the highest performance and maximum ROI. We’ll accomplish this through a granular approach, including:
- In-depth website audits to identify issues and to target opportunities for performance improvement
- Performing a thorough competitor analysis to identify obstacles, determine opportunities, set goals, and create a roadmap to achieve them
- Conducting extensive language-specific keyword research to identify the keyword clusters most likely to reach your target audience
- Continual testing and strategy refinement to drive maximum results and increase ROI
Our International SEO Best Practice Approach
Targeting an international audience presents a number of technical challenges that go above and beyond traditional SEO practices. These include:
- Optimizing URL structures for international languages
- Implementing language tags correctly
- gTLDs vs ccTLDs for international SEO
- International/multilingual linking strategies
- Content strategies tailored to specific countries instead of ineffective “one-size-fits-all” approaches
- Region-specific search engine optimization (i.e. Yandex, Baidu, etc)
- Understanding competitor analysis of international markets
Learn How Our International SEO Services
Can Maximize Your Global Reach!
The Benefits of Miromind’s B2C or B2B International SEO Services
Miromind’s international SEO services deliver a wide range of benefits to organizations looking to improve international visibility. From improved sales and conversions to increased audience engagement, we’ll help you become a dominant global authority in your niche.
Boost Your SalesThe ultimate goal of any business is to improve the bottom line. Whether it’s to bolster your marketing or for increased direct sales through international eCommerce SEO, Miromind’s strategies will help you maximize your profits for the best possible ROI.
Dominate Search Engine Rankings (SERPs)Wherever your market searches for businesses — whether it’s Google, Yandex, Baidu, or other search engines — taking you to the top of the international rankings is our top priority. Organizations that rank at the top of the SERPs not only improve their visibility — they also garner more trust from potential customers. That’s why we focus not only on driving traffic; rather, we deliver highly targeted leads that more likely to convert by carefully evaluating your target market to identify the best way to reach them.
Establish Your AuthorityThe road to improved sales starts by establishing trust and authority. Customers are much more likely to engage with and buy your product or service if they believe your brand will add value. Without this trust, your time, money, and efforts will be wasted. That’s why our SEO services not only improve your visibility, they also work to establish every page on your site as an authority and infuse your brand with trust.
Captivate and Engage Your AudienceDominating the search engines is meaningless without content that engages with your audience. It’s a major problem with SEO; agencies flood their clients’ websites with uninterested traffic that clicks away, resulting not only in few or no conversions — but also a high bounce rate that will actually quickly tank your hard-earned rankings. That’s why our multilingual team will help you develop and create a content strategy that speaks to your audience’s needs — captivating, engaging, and ultimately converting them into customers.
Optimal Website StructureOur international SEO consultants will optimize your website for peak performance, at home and internationally, to ensure you gain the highest visibility while maximizing your sales and conversions. Miromind’s tech-savvy team uses the best search engine practices — including proper language and country configurations, HREFlang tags, Google Search Console configurations, content duplication avoidance for multiple locations, and much more — with the goal of giving you the international success your business deserves.
Conclusion
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