Mautic email marketing software is the simplest and most affordable solution to manage all of your marketing sales and support. Manage your entire business in one place, get the right message to the right person at the right time, track and nurture high-quality leads prior to follow up, create campaigns similar to the pros via drag & drop editor, and generate detailed reports on every interaction.
Table of Contents
Mautic Email Marketing Software
1. Lead Generation And Contact Scoring
Lead generation is one of the most important jobs for every business. If you don’t have leads, who would you target or persuade to buy your product?
Here, Mautic’s lead generation and contact scoring features come into play.
We can use Mautic forms, focus items, tracking scripts for lead generation and assign scores. This can be done on the basis of lead’s behavior and activities on the website like page visits, reading an email, opening an email, etc.
Once you have analyzed and assigned scores to the leads, you can segregate them into different segments.
Source: Raka Creative
Lead scoring helps you generate more targeted, personalized, and relevant content that the customers can relate to. 78% of U.S. consumers say that personally relevant content boosts their purchase intent.
2. Campaign Building
The best thing about Mautic is its campaign builder. It allows you to create campaigns or workflows with several decisions, conditions, and actions. All of these workflows are well displayed and easily understandable that no one faces an issue while understanding the working of the campaign.
You can simply use the drag and drop feature, select & add conditions, actions, decisions and give them a suitable name.
Source: Mautic
For example, if you are creating a campaign for abandoned cart recovery. You can add an action of sending an email reminder to cart abandoners. Then you can add a condition such as when they open an email, check if they’re eligible for a coupon code. If yes, send an email with the coupon code after a few days. The created campaign looks something like this in the Mautic CRM.
3. Contact Segmentation
Segmentation helps you divide your customers into specific groups based on different criteria such as age, gender, location, company size, income, etc.
With Mautic, you can also perform customer segmentation to create highly converting and targeting campaigns. Mautic collects the users information through automated forms and pop-ups which can be used to create campaigns that offer what exactly a user needs.
WebEngage gives a sheer example of customer segmentation with this picture. It explains how a jewelry store will segment its female customers and how you should do it.
Source: WebEngage
By selecting the relevant field in your marketing automation software- Mautic, you can easily get the segmented list of all those customers who match the selected criteria. Then you can pitch the campaigns you created for them.
4. Focus Items
Focus Items is a good feature that helps out merchants in different ways such as increasing their traffic on a specific page. It helps merchants to capture and increase the number of leads.
Focus Items let a merchant select what they want to focus on like data collection, displaying a notice, or emphasizing a link.
For example, if your site is going on maintenance, you can select the focus “Display A Notice ” to display a popup. It will tell your website visitors about the time and other details of your site maintenance. This feature can also be used to display sign-up forms or to redirect visitors to a product page.
Once you have selected the focus, you can select how you want to engage the visitors like on their arrival at your site, or after how many seconds you want to show the popup.
You can select the type of style you want to use to engage visitors. Such as if you want to display a bar across the header, a full-page window, a notification, or a popup?
Source: Acquia
This feature can help you increase the number of leads, sales of a product or service.
5. Email Builder
Emails are still the most preferable type of communication method when it comes to business. They’re used to nurture your leads, bring back the users to complete the purchase, update the readers about your newly published articles.
People may buy your products if your emails and the content inside them are well-written and designed.
This is where the Mautic email building feature comes in handy. It provides you several email templates you can use for your campaigns. With these templates, you can write dynamic content that can be changed as per your needs. This feature makes it very simple to build attractive and elegant emails. You just need to use the drag and drop feature to create emails that attract users, drive conversions, and grow your email list.
6. Page Builder
One of the most significant features of Mautic is Page Builder. Mautic page builder lets you create landing pages for your offers, promotions, programs, and campaigns. Create responsive landing pages by using the easy drag and drop interface.
You won’t face any technical issues while creating your landing pages with Mautic. Furthermore, you can also run A/B tests on these landing pages and add forms to capture leads.
Add forms that play a valuable role in Mautic. They help merchants to collect, organize, analyze data, and customer behavior with ease.
7. Lead Nurturing
Do you know, approximately 96% of users visit your website without an intention to buy something?
Nurturing is needed to convert them into your customers. Lead nurturing is essential for every business. It consistently turns your prospects into customers. It can turn your customers into brand advocates. Mautic does this job pretty easily and automatically.
By creating email campaigns- you can nurture your leads, engage them, and move them forward in your marketing funnel. All you need to do is to create content that resonates with the user’s stage. This software will deliver that content to every single user in that particular stage.
If you keep the customer stage in your mind while creating the content, you’ll make it more personalized. Nothing nurtures a user better than consistent and personalized content.
8. A/B Testing
You have enough time to test your marketing strategy, sales pitch, and emails to make sure they perform well.
Mautic helps you figure out the best online promotional and automated marketing strategies for your business. It has a built-in A/B testing feature for both emails and landing pages.
Use Mautic’s A/B testing to assess which one out of two automated marketing campaigns is more effective in terms of CTR or conversion rates in pages.
In an A/B test, you can set up two variations of the single campaign and send them a part of your total recipients.
Source: Optimizely
Mautic allows you to test a number of different elements so that you can test which content is engaging your target audience. It can be an email subject line, email body or an active CTA.
9. User Activity Tracking
With Mautic, you can track the users activity that help you identify their interests. You can do this by simply adding a code to your Mautic CRM. Once you have done this, it will track which product page a user is visiting, what is he purchasing, and what’s not.
This helps you get a better understanding about in what type of products a customer is interested. So that you can create your campaigns according to it.
10. Dynamic Content For Personalization
Before discussing anything on this, let me show you data about personalized content.
- Emails with personalized content have 6x higher transaction rates.
- Emails with a personalized subject line have 26% higher open rates.
People love to open emails that are created just for them. Mautic allows dynamic customization in emails, forms, and landing pages for specific customer segments, groups of leads, and prospects.
It can be anything like you’re working on your welcome email series, dynamic content, or another marketing automation technique. This effective marketing automation tool will definitely help you.
best email marketing for squarespace
Send on-brand emails as beautiful as your website with Squarespace Email Campaigns, our integrated email marketing feature. Using Email Campaigns, you can:
- Email more efficiently – Update your site and send campaigns in the same interface. Pull content like your site logo and blog posts directly into your emails.
- Enhance your brand – Craft campaigns that are a seamless extension of your site and brand.
- View more analytics – Integrated analytics give you a more holistic understanding of your subscribers and visitors.
Watch a video
Before you begin
- Sites on Mobile Start plans can only access the trial version of Email Campaigns.
- You need an active Squarespace website subscription to send Email Campaigns. If you haven’t built your site yet, visit Starting a Squarespace trial.
- To avoid spam filters, we recommend your website have a custom domain and email address (for example, name@mywebsite.com).
- If you get started and decide you want more hands-on help, you can hire a vetted Squarespace Expert.
Open the Email Campaigns dashboard
To open the Email Campaigns dashboard:
- On a computer – In the Home menu, click Marketing, then click Email Campaigns.
- In the Squarespace app – Tap Settings, then tap Email Campaigns.
Sign up
All sites start with a free Email Campaigns trial, during which you can send up to three blast campaigns. To send more campaigns:
- In the Email Campaigns dashboard, click Upgrade Now.
- Choose a Monthly or Annual billing cycle.
- Select the Email Campaigns plan that fits your needs.
Tip: You can build mailing lists and create drafts without signing up for an Email Campaigns plan.
Set up your sender details and mailing lists
Before you can send email campaigns, you need sender details and at least one mailing list.
Your sender details are the email address and name that your subscribers see in the From: line of the email, and the email’s reply-to address. Visit Setting up sender details to get started.
A mailing list is a collection of email addresses. Visit Building mailing lists to create one.
Help visitors subscribe
After creating a mailing list, it’s a good idea to add places on your website where people can subscribe to it.
One popular option is to add a newsletter block to the site’s footer, which creates a built-in subscription form like the one below. For more suggestions, see our list of options.
Send blast or automated campaigns
Blast campaigns are single campaigns that you send to one or more mailing lists. For example, you might send a blast campaign to let your subscribers know about an upcoming event. To create one, visit Building email campaigns.
Automated campaigns send automatically in response to a visitor’s action. For example, you can automatically send an email when someone subscribes to your mailing list or buys a product on your site. To learn more, visit Sending automated campaigns.
Track results
After you’ve sent an email campaign, use our built-in analytics tools to see how it performed, and review who unsubscribed from your list.
Link to campaigns
We automatically create browser-based copies of each campaign. There are two ways for people to open campaigns in a browser:
- View-in-browser – Add a view-in-browser link to the header of any campaign, so subscribers can open the browser version directly from the email.
- Permalink – Each blast campaign has its own URL, which you can share like any other link.
To add a view-in-browser link to any blast or automated email, enable it in the campaign’s header.
To copy the permalink URL for a blast campaign:
- From the Email Campaigns dashboard, click Sent, then click the campaign.
- Click …, then click Copy Campaign link.
This saves the link to your clipboard. Use the keyboard shortcut ctrl + v on a PC or ⌘ + v on a Mac to paste it.
Conclusion
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