Welcome to the SEO Software Syllabus!
This is a comprehensive guide to using SEO software for your website’s search engine optimization. There are many different kinds of tools available, but we’ve narrowed it down to just the most effective ones. We’ll start with basic principles and then dive into more advanced strategies.
We’ll start by looking at how you can use these tools to improve your site’s reputation in the SERPs (search engine results pages). Then we’ll move on to keyword research and content creation, followed by on-page optimization. Next we’ll talk about off-page optimization and link building, before wrapping up with some tips on how to keep track of your progress and learn more about what makes a good result in Google’s algorithms.
On Page Seo Software Syllabus
It is an SEO Course syllabus of SEO Blueprint (A online SEO Training Program) by an Expert SEO Trainer.
These SEO course details are just for reference, while we cover more than these during online training.
This SEO course content we have designed to teach Search Engine Optimization step by step after ten years of working experience.
Regularly we update this SEO training course outline as per the current algorithm update of search engines like Google, Bing, and Yahoo.
- SEO Course Syllabus : 2022
- Module 1: Introduction To SEO
- Module 2: Technical SEO
- Module 3: Keyword Research Process
- Module 4: Content Planning and Creation
- Module 5: On-Page SEO
- Module 6: Off-page SEO
- Module 7: Avoid Negative SEO
- Module 8: Local SEO
- Module 9: YouTube SEO
- Module 10: Analysis
- Module 11: Certification
- Frequently Asked Questions
- 1. Why You Should Join Online SEO Training Course?
- 2. What Is SEO Course Duration And Fees?
- 3. Is It Best SEO Course For Beginners?
- 4. How Easy Is SEO Learning?
- 5. What is the language of training?
- Top SEO Ranking Factors
SEO Course Syllabus : 2022
This course content covers the basic level to the advanced level of SEO Training.
This not only a Google SEO course. After completing this course, you will be able to rank a website in any Search Engine.
We have designed this SEO Course Syllabus in such a manner anyone will also be able to crack any SEO Interview.
This SEO training course Outline will give you complete information about what you will learn.
Module 1: Introduction To SEO
In this module, we will discuss each and every basic terms to clarify the concept of SEO. That will help you to understand SEO from basic level.
After completing this module, you will know the answer to the following.
- What is a search engine?
- How search engines works?
- What Is SEO?
- What is the need of SEO
- History Of SEO
- How SEO Works
- What is Googlebot (Google Crawler)
- Types Of SEO technique
- What Is Google’s SEO Algorithm updates?
- How to create planning and strategies for SEO
- What is SEO tools and why we need it?
Module 2: Technical SEO
It is the first step of SEO as you can not participate in a race without your body’s fitness.
Similarly, in technical SEO course, we discuss the critical technical SEO factors required to optimize and how one can make a website free from technical errors.
Following topics will be covered in Technical SEO technical SEO training.
- What Is Technical SEO
- Technical SEO Ranking factors
- Type of meta tags and their effect on SEO
- Website architecture Optimization
- Breadcrumbs
- Permalinks optimization
- Canonicalization
- What Is Robots.txt File & How to create it
- Setup of CDN
- Installation of SSL
- How to Improve Website Performance & Speed using Plugin
- How to perform the PageSpeed Test
- XML and HTML sitemap creation and optimization
- How to Add and verify a website in Google Console
- Google Analytics setup and monitoring
Module 3: Keyword Research Process
Keyword research is the heart of SEO. Without the right keyword at the right time, you can not rank a website in SERP.
The following topics will be covered in Keyword Research.
- What Is Keyword
- The impotence of Keyword Research?
- Different types of keywords
- How to do Analysis of keywords using Free & Paid Tools
- How to find easy to rank keywords related to your website and business
- How to do Analysis of Keyword Using Chrome Extension
- How to find the Ranking Keyword Of competitor
- Selecting the right keywords for the project
- How to Know Top ranking Keywords of your sites
- How to Find hidden ranking keywords of your website
- What Is LSI Keywords : Easy Strategies To find LSI Keywords
Module 4: Content Planning and Creation
Content is the king of SEO to boost the ranking of any website. This module will discuss how we can create content that search engines will love to rank.
- Content Research
- Content Structure
- Content Planning With Keywords
Module 5: On-Page SEO
On page SEO is key of success for an SEO campaign.
In this module of On-Page SEO training we teach optimization of the content of a web page. That can be either a post or a page on a website.
In this On-Page SEO Course The following factors will be discussed as per our On page SEO syllabus.
- What is On Page SEO?
- On-page SEO checklist : we have a proven checklist with help of that you can verify your on-page seo efforts.
- Title Optimization: How to select the right title for your page which will boost your CTR
- Content optimization: How to create content that will make visitor like to read and search engine will love to rank
- Header Tags Optimization: how and where to use ( H1, h2, h3, h4……) tags
- Meta Description optimization: how to write meta description to increase your CTR
- Image optimization: how to optimize Image for Search Engine
- How many images you add to your post
- Internal links: How many Internal links you should add to your post.
- Outbound links: Which & How many outbound links you should add to your post
- Schema Markup
Module 6: Off-page SEO
In this technique of optimization, we don’t do anything on a website that we optimize.
Whatever step we will take to optimize a website, that will be out of that website.
The following factors will be discussed as per our Of page SEO course syllabus.
- On page Vs. Off-Page Optimization
- Introduction to Back Links: Why is it important for SEO?
- When you should start creating backlinks
- Some of the proven ways to get backlinks organically
- Easy Method to generate high-quality Do-follow backlinks
- Social media submission
Module 7: Avoid Negative SEO
Negative SEO refers to the mistake done by us, knowingly or unknowingly. We should avoid that.
Our competitors also do some time negative SEO. We also need to protect our website from that kind of negative SEO.
- What falls under Negative SEO
- Avoid duplicate content on your website
- What is Black hat SEO?
- Some deadly Mistake that is done by website owners
- Some bad practice you should never do on the website
- Common Negative SEO practiced by your competitor
- What step should you take to defend against negative SEO
Module 8: Local SEO
Local SEO is an SEO strategy that makes any business more visible for local searches on Google. Local SEO is beneficial for any business that serves in a specific area or has a physical address.
- What is local SEO and why is it important
- Important Local SEO factors
- Setup of Google My Business (GMB)
- How to optimize GMB Listing
- Important elements you must optimize on GMB listing
- Citations: What is citation & Benefits of citations in Local SEO
Module 9: YouTube SEO
- YouTube SEO Ranking Factors
- Video Optimization
- Title Optimization
- Description Optimization
- Thumbnail Optimization
- How to Increase YouTube Subscribers Organically
Module 10: Analysis
An analysis is an essential part of strategies while optimizing a website. It helps you to keep an eye on your website performance.
- How to make SEO Strategy from Google Search Console & Google Analytics?
- How to maintain the position of existing ranking keywords
- How to keep Eyes On Competitor Ranking Keywords
Module 11: Certification
In this module, we will show a step by step process of getting certification from Google to become a google certified professional.
- Google Analytics Certification
- Google Ads Certification
That will keep your resume unique from the crowd by showing you are a google certified professional.
Above mentioned SEO Course Syllabus is an overview of the course content we discuss during the training program.
We also provide valuable information that our SEO Expert Trainer has learned from their experiences.
At the time of making this SEO course syllabus, we have considered so many points. That a beginner face during learning SEO.
Our SEO training program helps anyone, either blogger or those who want to make their SEO career.
advanced seo training
What do you do after you’ve mastered Moz’s SEO starter guide? The answer may be Advanced SEO.
Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let’s just say you probably won’t master these your first few months.
Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google’s algorithm. Anyone can master advanced concepts with study and hard work.
Here, we’ve listed some of our favorite posts on advanced SEO, and you’ll find the most recent blog posts below.
20 New Graphics on Google’s Valuation of Links : A classic resource, here you can explore the many different ways Google uses the simple hyperlink for ranking websites.
Log File Analysis 101 : Log File Analysis definitely sounds like advanced SEO. Britney Muller shows you the basics of getting started.
More than Keywords: 7 Concepts of Advanced On-Page SEO : Google still uses keywords, but their understanding of what your content is about goes way beyond this simple concept.
How to Diagnose and Solve JavaScript SEO Issues in 6 Steps : JavaScript SEO is another advanced concept that can scare people, but it shouldn’t! This post shows you how to easily diagnose JavaScript issues like a pro.
Topical SEO: 7 Concepts of Link Relevance & Google Rankings : Another post that dives deep into Google’s algorithm, this post demonstrates several advanced ways Google may look at link relevance when ranking sites.
Most Recent Articles on Advanced SEO
By: Felicia CrawfordFebruary 21, 2022
The Professional’s Guide to SEO: Link Building Sneak Preview
Link Building | Advanced SEO
When we think of link building, one of the first people we think of is our friend Paddy Moogan at Aira, the architect of the Beginner’s Guide to Link Building, MozCon alumni speaker, and industry thought leader. That’s why we’re jazzed to announce that the link building chapter of our upcoming Professional’s Guide to SEO is authored by none other than the fine folks at Aira. And today we’re sharing an excerpt of that very chapter.Read this postBy: Felicia CrawfordJanuary 31, 2022
The Professional’s Guide to SEO: Advanced SEO Strategy Sneak Preview
Advanced SEO
Over the coming weeks, we’ll be sharing chapter excerpts from our new Professional’s Guide to SEO, with the full guide releasing at the end. First up, we’re sharing a portion of our chapter on advanced SEO strategy. Brought to you by the inimitable Kavi Kardos, Moz alumni and SEO Manager at Automox, this chapter looks at getting started with a next-step strategy, tactics to implement, and resources for leveling up.Read this post
By: Crystal CarterJanuary 27, 2022
The Top Tech SEO Strategies for 2022 and Beyond
Technical SEO | Advanced SEO
Last year was an incredible year for core updates, and for changes to how SEOs improve page quality for users. Moving forward, we can expect to see increased diversification of SERPs and new features from tools like Google Lens. These developments will change how we manage our SEO now and in the future.Read this post
By: Tom CapperJanuary 18, 2022
Page Experience is Here to Stay: Moz Launches Performance Metrics Suite
Moz Tools | Advanced SEO | Moz News
Today, we’re announcing the full launch of Performance Metrics, including a host of new features and improvements based on the feedback we’ve received from early adopters, as well as our own experts and data.
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By: Cyrus ShepardJanuary 7, 2022
22 Smart Google SEO Tips for 2022
Search Engines | Advanced SEO
We’re back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: SEO expert Cyrus Shepard shares his top 22 tips for successful Google SEO in 2022. Watch to find out what to prioritize and what to look out for in the year ahead!Read this postBy: Cyrus ShepardDecember 17, 2021
Best of Whiteboard Friday 2021: 21 Smart Google SEO Tips
Advanced SEO | Marketing Industry | Whiteboard Friday
Our top Whiteboard Friday episode of the year was originally published all the way back at the beginning of January! So much has happened in the marketing industry since then, but Cyrus’s 21 SEO tips for the year are still definitely smart.Read this post
By: Britney MullerOctober 1, 2021
Intro to Python [Part 2]
Whiteboard Friday | Technical SEO | Advanced SEO
Britney is back (with her special co-host, Pumpkin!) to give you more tips on how to get started using the programming language Python.Read this postBy: Tom CapperSeptember 24, 2021
Crawl Budget
Whiteboard Friday | Technical SEO | Advanced SEO
Google has a finite amount of time it’s willing to spend crawling your site, so if you’re having issues with indexation, you might want to look into your crawl budget.Read this post
By: Irwin HauSeptember 15, 2021
How Our Website Conversion Strategy Increased Business Inquiries by 37%
Conversion Rate Optimization (CRO) | Advanced SEO
See how, through several little tweaks to their conversion strategy, the team at Chromatix attracted a higher tier of customers, more inquiries, plus over $780,000 worth of new sales opportunities.
Read this post
By: Hayley BowyerJune 30, 2021
MozCon Virtual 2021 Interview Series: Dana DiTomaso
SEO Events | Advanced SEO | Moz News
We’re thrilled to welcome Dana DiTomaso back to this year’s MozCon Virtual where she’ll discuss modern web development that puts SEO first. Check out what she has to share ahead of the show!
By: Nicole HallbergMay 18, 2021
How Optimizing for Voice Search Will Impact Your SEO Plan in 2021
Advanced SEO | Search Engines | Marketing Industry
A sizable chunk of web traffic and online purchases now come from voice searches. Because users ask for content differently when they use Siri or Alexa, optimizing content to capture more of that traffic will work a bit differently.Read this post
By: Jason MelmanMay 4, 2021
Page Level Query Analysis at Scale with Google Colab, Python, & the GSC API [Video Instructions Included]
SEO Tools | SEO Analytics | Advanced SEO
Given the apparent limitations with the Google Search Console traffic data available to the SEO community, the data engineering team at Inseev Interactive developed a simple script that allows you to get the data you need in a flexible format for many great analytical views. Better yet, it’s all available with only a few input variables.Read this postBy: Crystal CarterApril 26, 2021
Technical SEO Implementations to Increase the Impact of Your Link Building Campaigns
Advanced SEO | Technical SEO | Link Building
In this blog, we’ll examine some of the technical SEO strategies you can use for your site before, during, and after your link building campaigns in order to optimize the performance and long-term impact of each campaign.Read this post
By: Dr. Peter J. MeyersApril 21, 2021
Long Tail SEO in 2021: How You Can Have It All or Die Trying
Keyword Research | Advanced SEO | Competitive Research
Due to Google’s advancements in Natural Language Processing, the long tail of search has exploded. However, I will argue that NLP has also imploded the long tail, and understanding how and why may save our collective sanity.
Conclusion
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