Paid email marketing tools are a great way to keep your business competitive in today’s crowded market. These tools help you find new customers and convert them into repeat customers.
The first step is to choose the best paid email marketing tool for your business. You can use this guide to help you make that decision: [guide name]
Once you have chosen a paid email marketing tool, it’s time to get started! We’ve got some tips on how to get started: [tips]
And finally, some advice on how to make sure that your paid email marketing campaign is successful: [advice]
Paid Email Marketing Tools
1. Constant Contact
Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more.
Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.
Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.
Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.
Aside from online training, they also offer in-person live seminars across the United States. This allow small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.
For all the reasons above, we rate Constant Contact the best email marketing service for small businesses and startups.
Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $ 9.99 /month.
WPBeginner users can use our Constant Contact coupon code to get an additional 20% off.
2. SendinBlue
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.
It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.
SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.
SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.
Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.
They have improved their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.
SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.
3. HubSpot
HubSpot is one of the most well-known softwares in the CRM and email marketing space.
Their email marketing service is free to start, and it comes with a lot of powerful automation features designed to grow your business.
You can use their easy drag-and-drop email builder and a selection of templates to create a completely custom newsletter that matches your brand’s personality and colors.
Because of the native integration with the HubSpot CRM, you can personalize your emails for each subscriber based on things like device type, country, list membership, or any other custom information you might have on the individual subscriber.
HubSpot comes with all the powerful feature you’d expect from an enterprise level email marketing software such as send time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, drip campaigns, and more.
One of the main reasons why small, medium, and enterprise customers choose HubSpot is because they offer an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more.
Hubspot Email Marketing has a free plan, which includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools.
The free version allows you to send 2,000 emails and store an unlimited number of subscribers. You can create custom signup and popup forms, build landing pages, manage and track your online ads, and more. It has all the tools you need to get started.
If you need more advanced capabilities, then their paid plans starts at $45/month.
4. Omnisend
Omnisend is a powerful SMS & email marketing service for eCommerce businesses who are looking for an omni-channel marketing automation solution.
They offer one of the most generous free email marketing plans because it includes all the powerful features like pre-built automation workflows, subscriber segmentation, A/B testing, performance reports, and even SMS + web push notification.
Most other free email marketing plans are restricted, but Omnisend is confident in their value proposition, so they offer most everything in their free plan. As your contact list grows, you will need to upgrade to their paid plans.
Omnisend seamlessly integrates with all the popular website builder and eCommerce platforms like WooCommerce, Shopify, BigCommerce, and more. They also have integration with hundreds of other business tools like live chat software, help desk service, and more.
The best thing that we liked about Omnisend is their pre-built eCommerce marketing automation workflows that are designed to help you drive more revenue. This includes emails like welcome email series, cart abandonment emails, cross-sell emails, and more.
Their email builder is very easy to use and comes with a large selection of email templates, so you can create beautiful, on-brand campaigns. Once it’s set up, you can personalize the email using their powerful targeting and segmentation features.
What a lot of users love about Omnisend is that they offer SMS built-in, so you don’t have to pay for a separate software, and their SMS feature allows you to send messages in 209 regions across the world.
Omnisend free email marketing plan allows you to contact up to 250 subscribers, and their paid plans start at $16 per month.
5. Drip
Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.
Their email software offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-ups / opt-in sign up forms to your website and capture more leads.
What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual drag and drop builder for automation workflows. These features allow you to reach targeted customers in your email list to get more sales.
Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.
We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart eCommerce marketing automation.
Their eCommerce revenue attribution feature shows us exactly how much revenue we generate from each email marketing campaign.
Even though it’s a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts.
Drip offers a free trial, and their plans starts from $49 / month which includes all their features.
Recently, they’ve added SMS notification as a feature to all plans which allows you to connect with your users on both email and SMS marketing channel. This makes them a true all-in-one email marketing platform for store owners.
6. Moosend
Moosend is an affordable email marketing service for small businesses. It comes with a suite of powerful marketing automation features, email list building tools, landing pages, and more.
You can quickly create an email newsletter and customize the email design to match your brand within minutes by either choosing from their dozens of pre-made email templates or by creating a completely custom template.
The nice part about Moosend is that they offer marketing automation features to all plans including the free plan. You can use their automation workflow designer to offer a personalized subscriber journey for your newsletter subscribers.
Moosend offer detailed email analytics that shows you important metrics such as email opens, clicks, bounces, product views, purchases, custom event tracking, and even predicted demographics data.
All plans come with powerful conversion optimization features such as A/B testing, email heatmap analytics, countdown timers, conditional content, AI-engine for product recommendations, popup forms, floating bars, newsletter signup subscription forms, and more.
Moosend offers a forever free plan for up to 1,000 email subscribers and unlimited number of emails (no credit card required). After that their pricing starts at $8 per month for their Pro plan which includes landing page builder, transactional emails for eCommerce websites, team management, and more.
7. AWeber
AWeber is one of oldest and most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing.
Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress.
You get access to ready to use html email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights.
AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag based subscriber segmentation.
Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.
AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.
Bonus: ConvertKit
ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.
ConvertKit’s unique feature is that allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails from their emailing service.
With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.
They have all the powerful features you’d expect from a top-notch email marketing service such as a/b testing, beautiful email templates, landing page builder, smart workflows, and more.
ConvertKit offers email based support and have extensive knowledge base with great learning material.
A lot of ConvertKit features such as paid newsletters are specifically designed for creators and professional bloggers that’s why we rate them the best email marketing service for professional bloggers.
They even added the ability for you to sell digital products & subscriptions from the same platform.
ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.
Their Creator Pro plan also includes advanced functionality like newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences.
Bonus: Mailchimp
Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan.
Although we don’t recommend it anymore since there are better solutions available in the market, the sad reality is that we cannot create a best email marketing software list without including Mailchimp due to their shear popularity.
Mailchimp comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to setup delivery times based on user’s timezones, and you can setup segmenting based on geolocation.
You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms. If you are using WordPress, then see our ultimate guide to using Mailchimp and WordPress for detailed instructions.
When it comes to marketing automation features, Mailchimp platform is quite limited when compared to other providers in our list such as HubSpot, Drip or ConvertKit.
In the recent years, Mailchimp has attempted to add many of the “advanced” features, but having tested many of these, they’re not truly advanced.
Mailchimp support is offered by email, live chat, and a large tutorials knowledge-base. However their support is often slow and no match to the quality of service that you get from Constant Contact.
Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t get features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only which is fine if you’re a hobbyist but as a serious business, you need reliable support that you can count on.
Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers.
However if you want unlimited audiences, advanced audience segmentation, multivariate testing, and comparative reporting, then you’d have to move to their $299 per month plan.
Final Thoughts: The Best Email Marketing Service
There are dozens of email marketing services out there, and we want to make sure you choose the right one for your business needs. Below is our expert pick:
If you’re a small business, non-profit, or a new blogger, then we recommend using Constant Contact. Their pricing is great, and the support team is absolutely top-notch. Their onboarding team will help you find success with email marketing right away.
If you run an online store / ecommerce website, then we recommend using either Omnisend or Drip because they offer the best eCommerce email marketing software. Their personalization and automation features are extremely powerful. A lot of our own business websites use Drip.
If you’re a professional blogger or content creator, then we recommend using ConvertKit. They offer an easy to use platform with advanced segmentation and funnels that will help you take your blogging business to the next level.
If you’re a business owner who wants a powerful marketing automation tool that combines email marketing, SMTP bulk emails, and SMS messages, then we recommend using SendinBlue. Their platform is easy to use, and they allow you to manage both email and SMS from a single interface. They also offer a fairly generous forever free plan which makes them the best free email marketing software.
If you’re looking for an all-in-one email marketing solution, then we recommend using HubSpot. They offer a power suite of marketing tools including email marketing, CRM, sales tools, live chat, website builder, and more. There free plan is great for lead generation because it lets you store unlimited subscribers.
Pro Tip: Get More Email Subscribers, Faster!
Once you have picked an email marketing service for your business, you’ll likely want to start getting more email subscribers.
We use and recommend OptinMonster. It is a powerful conversion optimization toolkit that helps you turn abandoning website visitors into email subscribers and customers.
OptinMonster seamlessly integrates with all the best email marketing service that we mentioned above and dozens more.
WPBeginner founder, Syed Balkhi, is also the co-founder of OptinMonster. He initially built OptinMonster to help grow our own email list. After the launch in 2013, it has grown tremendously with over 1 million active installs of the WordPress plugin.
Today OptinMonster is being used by some of the largest brands in the world including McAfee, Experian, TripAdvisor, Pinterest, Harvard University, Pateron, and more.
Aside from OptinMonster, you can also use the following tools to grow your email marketing list:
- WPForms – #1 WordPress form builder that you can use to create contact forms, surveys, polls, and other type of forms. It comes with built-in integration with all popular email marketing services. Trusted by over 5 million website owners.
- SeedProd – Want to create custom landing pages to boost conversions? SeedProd offers a far superior landing page builder experience. This is why smart website owners use SeedProd along with their preferred email marketing service since it integrates with all the popular email platforms.
- LiveChat.com – One of the easiest ways to grow your email list is to connect your live chat software with your email marketing service. We use LiveChat on several of our sites.
- ChatBot.com – Another smart way to grow your email list is to use chatbot software and connect it with your email marketing service.
- RafflePress – this is the leading WordPress giveaway and contest platform. It lets you use viral marketing to grow your email list.
email marketing tools comparison
ActiveCampaign – Best overall email marketing software
HubSpot – Best for B2B service companies
Sendinblue – Best for building your customer base
Campaign Monitor – Best choice for creating personalised emails
Omnisend – Best for e-commerce businesses
Autopilot – Best for advanced marketing automation
Benchmark – Best for small agencies and consultants
Constant Contact – Best for email marketing beginners
MailerLite – Best way to get all the essentials at a low price point
EmailOctopus – Best choice for web developers
We’ve uncovered the strengths and weaknesses of these popular email marketing services in 9 key areas – cost, deliverability, integrations, ease of use, reporting, security, advanced features, CRM, and support.
Read on to finally find the optimal tool for your email marketing efforts.
1 ActiveCampaign
Best overall email marketing software
With over 130,000 customers, it’s not surprising that ActiveCampaign was the most commonly mentioned tool in our survey of email marketing software options for 2022.
ActiveCampaign has earned its reputation as a leading marketing automation tool by focusing on building a world-class product that provides multiple solutions for B2C, B2B, and e-commerce businesses from around the globe.
ActiveCampaign Email Marketing Automation Builder
ActiveCampaign’s automation builder is as simple to use as a flowchart or mindmap
It’s by far the most advanced email marketing platform on our list, with machine learning and predictive tools enabling marketers to work smarter and deliver higher ROI.
Often credited with pioneering visual marketing automation, ActiveCampaign is impressively intuitive and easier to use than some tools on our list.
ActiveCampaign Drag and Drop Email Builder
ActiveCampaign’s intelligent and responsive email marketing designer
ActiveCampaign also provides exceptional deliverability rates (>99%), integrates with 870+ third-party tools, and goes above and beyond with its security and compliance measures.
ActiveCampaign Third Party App Integrations
ActiveCampaign offers 870+ integrations, including Salesforce, Shopify, Google Sheets, & Slack
As an all-in-one marketing tool, ActiveCampaign comes with a built-in CRM system to manage your sales, live chat, and of course, email campaigns.
A built-in sales CRM connects with ActiveCampaign’s powerful automation engine
You might think all these features come at a hefty cost. Yet, starting at only $9 a month, ActiveCampaign is reasonably priced and more affordable than many of the tools on this list.
And ActiveCampaign recently published their Customer Success Commitment, outlining 22 guarantees from their support team, including free implementation and migration.
ActiveCampaign features overview:
Built-In CRM
870+ Integrations
Split Actions & A/B Testing
Goal Tracking & Attribution
List Segmentation
Win Probability
Dynamic Content
SMS & Site Messaging
Drag-and-Drop Editor
Try ActiveCampaign today with a 14-day free trial – no credit card required.
2 HubSpot
Best for B2B service companies
HubSpot is a well-known and respected tool that provides a dedicated CRM, email marketing software, landing page creation, online chat and forms management, and everything in between.
HubSpot Email Marketing Software
HubSpot offers email campaign A/B testing as a part of their all-in-one marketing platform and sales management system
By using HubSpot as the backbone of your marketing and sales, you can more easily attribute revenue to the marketing campaign, newsletter, or blog post that influenced each sale. In this sense, HubSpot is more of a CRM that also offers email marketing and automation.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
– John Wanamaker
HubSpot has a WordPress plugin that gives you the ability to send email campaigns directly from WordPress. The plugin also lets you use a HubSpot form or chat widget to automatically capture contacts in your CRM, all without leaving WordPress.
Get started with HubSpot for free – no credit card required.
Is HubSpot worth the money?
While loved by many, HubSpot was the second most likely response (behind Mailchimp) to the “Which email marketing software are you leaving?” question in our survey of 1,700+ email marketers. The reason is almost always the same – the high price.
HubSpot positions itself as an affordable option for small businesses by providing free versions of their products. But don’t be fooled by the low entry barrier. As your requirement for more advanced features grows or your email list gets bigger, the platform becomes exponentially more expensive.
One business owner I spoke with started on a $50/month plan, and within a year needed a $2,000/month plan that had to be paid annually. The only difference was an extra 15,000 contacts and adding marketing automation, yet they jumped from seeing $50 leave the bank to $24,000.
I do tend to feel conflicted about HubSpot. On one hand, you can get the same functionality for one-tenth of the price using ActiveCampaign, Benchmark, or similar tools. But on the other hand, if knowing what influenced each sale is a problem worth paying a five-figure sum to solve, HubSpot is a strong contender.
This is why we suggest HubSpot as an ideal choice for B2B service companies, where the value of winning a handful of extra clients a year would easily cover the cost. This extends to larger, more sophisticated agencies that must provide clients with in-depth reports on their marketing funnel.
If you’re only looking for email marketing software, using HubSpot is probably overkill. But if you have a wider plan to improve performance across your entire marketing funnel, HubSpot is a solid option – just don’t expect it to come cheap.
3 Sendinblue
Best for building your customer base
Sendinblue offers multiple nurturing tools to help you easily turn leads into customers, such as their intuitive sign up form options, landing page builder, and an intuitive and responsive email editor.
On top of being a clever all-in-one digital marketing solution, Sendinblue also offers advanced reporting and plenty of customisable templates, making it one of the best-performing email platform choices available today.
You can quickly create an email marketing strategy with Sendinblue, as well as handle SMS and site chat messages, integrate Facebook ad management, and easily keep track of it all with a built-in CRM.
Sendinblue Email Marketing Software Review
Sendinblue allows you to easily build email marketing automations for all of your campaigns
Thanks to all of your digital marketing efforts being in one place, Sendinblue is an excellent way to attract and retarget all of your leads. As an added bonus, you’ll enjoy unlimited contacts and only pay for the emails that you send, instead of shelling out more money as your list grows.
And if you’re interested in customised HTML emails, Sendinblue’s pre-built developer recipes will help you to easily send transactional or bulk emails, as well as several other handy options for developers.
What features does Sendinblue offer?
Marketing Automation
Contact Segmentation
Built-In CRM
Email & SMS Marketing
Shared Inbox
Live Chat
Transactional Emails
Landing Pages & Subscription Forms
Facebook Ads Management
Get started with Sendinblue’s free plan, and send up to 300 emails per day.
4 Campaign Monitor
Best choice for creating personalised emails
If visual appeal is important in your marketing, Campaign Monitor is an email platform you should definitely check out. Especially if you’re looking for a custom email strategy to ensure brand consistency.
You’ll have full control over how every message looks, thanks to Campaign Monitor’s gorgeous templates and a drag-and-drop email builder. Quickly create a great-looking email by customising fonts and colour schemes, and add no-cost stock photos with built-in access to Unsplash.
Campaign Monitor Email Marketing Software Free Trial
Create visually appealing and effecitve campaigns with Campaign Monitor’s Customer Journey email builder
With a 99% customer satisfaction rating, Campaign Monitor offers users a dedicated team of service consultants to provide you with ongoing support for account setup, best email marketing practices, and strategies to increase your deliverability rates.
You’ll also get superior contact segmentation, which allows for laser-focused targeting and uber-personalised emails that stand out from the crowd. And with the included link review tool, you’ll never have to worry about outdated or broken links in your messages again – your emails will be automatically reviewed for URL issues.
What are Campaign Monitor’s key features?
Email Template Builder
Transactional Emails
Analytics & Insights
100s of Integrations
Link Review Tool
Segmentation & Personalisation
Signup Forms & SMS Marketing
Campaign Monitor is free to try, and paid plans start at just $9/month.
5 Omnisend
Best for e-commerce businesses
Designed to help e-commerce brands personalise their marketing, Omnisend is quickly becoming one of the leading platforms for online stores. They offer a full marketing automation toolset across email, SMS, push notifications, and integration with Google Ads, Facebook Lead Ads, and 70+ apps to leverage growth opportunities and drive sales on autopilot.
By focusing purely on e-commerce, Omnisend has built innovative email templates designed to drive repeat buyers. From “Wheel of Fortune” offers to birthday discounts and cart reminders, it’s evident that Omnisend’s built by a team intimately aware of what works in e-commerce.
Omnisend Email Marketing Automation
Quickly create laser-targeted email campaigns with Omnisend’s e-commerce marketing automation feature
Omnisend hooks into most ecommerce platforms, including Magento, Shopify, and BigCommerce. But the benefits don’t stop there. Omnisend goes one step further in helping its customers by integrating with review, loyalty and help desk platforms, such as Yotpo, Smile.io, and ReCharge.
This not only enables Omnisend to report on how your email subscribers and customer segments impact sales, but it also allows you to trigger campaigns based on website visitor behaviour, so you can reduce cart abandonment, increase return buyers, and drive more product reviews.
Omnisend paid plans start at just $16/month, are based upon the size of your contact list, and each comes with the ability to send unlimited emails.
What are Omnisend’s most powerful features?
Surveys & Polls
Popups & Forms
A/B Testing
Email, SMS & Push Notifications
Transactional & Marketing Emails
Dynamic Discount Codes
E-commerce Segmentation
Reporting & Retargeting
Sign up today and take advantage of the Omnisend Free Forever plan.
6 Autopilot
Best for advanced marketing automation
Our next recommendation is all about making digital marketing simple. Autopilot is known for offering one of the best-designed canvases for building email automation sequences, which allows you to focus on creating optimal (and successful) customer journeys.
Gone are the days when marketing was all about sending bulk emails or mindlessly sharing weekly email newsletters. In today’s digital landscape, it’s essential for email marketing to be smart. It’s all about sending the right messages to the right leads at the right time – intuitively and automatically.
Autopilot marketing automation templates
Autopilot offers laser-targeted and easy-to-use email marketing automation templates
Anyone who has ever built an email automation sequence knows how quickly they can become confusing. Autopilot solves this in a rather fun way, allowing you to annotate your automation sequences with emojis, stickers, and explanations, making it easy for teams to collaborate on custom campaigns.
Another feature we love about this tool is the ability to trigger actions inside of Autopilot. This saves you from having to configure integrations using Zapier, and it makes your sequences much easier to understand.
Autopilot’s reporting is excellent (which I’ll talk about more in a later section), but they don’t offer a built-in CRM, and that can be a deal-breaker for some. However, Autopilot is extremely intuitive, making it a great choice for teams that need to collaborate on powerful email automation.
What are the best Autopilot email features?
Website Tracking
Automation Annotation
Customer Journey Mapping
Lead Scoring & Nurturing
Multi-Channel Marketing
Email A/B Split Testing
Grab a free 30-day trial of Autopilot – no credit card necessary.
7 Benchmark
Best for small agencies and consultants
While Benchmark isn’t as well-known as the other tools on our list, it’s definitely an intriguing option, especially if you’re looking to send polished and professional emails without having to be (or hire) an email designer.
Everything from their custom templates to the platform itself is beautifully designed and created to ensure an excellent user experience. While that may seem trivial to some, it makes all the difference when it comes to understanding your data and making the right impression on contacts.
Best email marketing software for agencies
Send effective and polished campaigns with Benchmark’s drag-and-drop email designer
With plans starting at only $10.50 per month, Benchmark is an affordable choice for any small business that needs a beautiful and easy-to-use email tool and marketing automation software.
But it’s likely to be a particularly great choice for small agencies and consultancies, where design is important from both a staff training and optimal client experience perspective.
What are Benchmark’s key features?
Visual Email Builder
Marketing Automation
1,500+ Integrations
Landing Pages
Surveys & Polls
Reporting
Sign-Up Forms
A/B Testing
Enjoy Benchmark for free and send 250 emails to 500 contacts each month.
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8 Constant Contact
Best for email marketing beginners
If you’re new to the world of email marketing and don’t want to feel overwhelmed, Constant Contact is a great place to get started. The super-simple email builder is drag-and-drop, allowing you to quickly and easily add text and images to your messages.
Constant Contact also provides users with 100+ mobile-optimised email templates which make creating professional emails quicker and easier than many other tools out there.
Constant Contact free email marketing templates
Constant Contact is one of the best beginner options for email marketing
A lot of the email marketing work is done for you with Constant Contact’s automation features, including triggers for welcome messages for new subscribers and related drip email marketing campaigns, all based on customer behaviour on your website.
You’ll also be able to make good use of the contact segmentation feature in Constant Contact with a user-friendly contact import function – simply connect your email or CRM account. And you’ll get access to custom demographic data, subscriber surveys, and personalised coupon codes.
What are Constant Contact’s most powerful features?
100s of Templates
List-Building Tools
Event Marketing
Campaign Reporting
App Integrations
Landing Pages
A/B Testing
Get a free trial of Constant Contact for 60 days – no credit card required!
9 MailerLite
Best way to get all the essentials at a low price point
On a tight budget? Look no further than MailerLite! You’ll be able to send up to 12,000 emails per month on their free plan, and it’s only $9 a month for unlimited email sends to 1,000 contacts.
Unlike the other beginner email marketing tools out there, MailerLite is a universally good tool for any industry. Whether you’re growing a small charity, a side-hustle, or you’re a freelancer just starting out, MailerLite offers everything you need to send bulk email marketing campaigns.
Mailerlite newsletter campaign builder
MailerLite is a powerful and affordable option for email marketing essentials
If you’re running a small business and need more marketing features like a built-in CRM and advanced audience segmentation, a tool like ActiveCampaign may be a better fit, and it’s roughly the same cost per month.
But for beginners, personal projects, or if you just need to send simple email campaigns to your audience, MailerLite is truly an ideal (and affordable) choice.
What are MailerLite’s free features?
Drag & Drop Editor
Email Automation Builder
Website Builder
10 Landing Pages
Sign-Up Forms & Pop-Ups
You really can’t go wrong with the MailerLite free plan, but you’ll get even more with their paid plans, including selling digital products, using unlimited templates, and creating auto resend campaigns.
Start your 30-day trial of MailerLite for free and see all they have to offer.
Conclusion
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