Semrush Marketing Seo Tools

Semrush Marketing Seo Tools

SEO is the most important part of any marketing strategy. It’s the reason why people are able to find your website and convert. If you don’t have an SEO strategy or don’t have a budget for an agency, then SEMrush is the perfect solution for you!

Semrush Marketing Seo Tools

The SEMrush marketing suite is one of the most comprehensive and powerful tools on the market today. It provides businesses with a complete overview of their digital presence and helps them optimize their marketing efforts by showing them how they can improve their rankings based on keywords and competitors. There are several tools within this suite that we will review below:

Semrush Marketing Seo Tools


Nowadays, various digital marketing tools available on the web. Among them one of the leading and powerful tools which are used by marketers to do SEO for the website is SEMRush. Many digital marketers and SEO analysts use this tool for keyword research, site audit, competitive analysis, site positioning, backlink source, content creation with the keyword, etc. SEMRush is great for both new as well as expert digital marketers.

However, if your new to SEMRush, this article will guide you and answer all your question like how to use SEMRush, how to add keywords in SEMRush, how accurate is SEMRush, is it free, etc.

What is SEMRush?

SEMRush is a software that was founded by Oleg Shchegolev and Dmitry Melnikov in 2008. It helps to optimize companies’ websites for search engines and it also helps companies to run digital marketing campaigns like SEO campaigns, PPC (pay-per-click), social media marketing, and content marketing campaigns.

SEMRush provides you a lot of information with which you can: – identify trends that occur within your industry niche, find link building opportunities, identify valuable keywords for your campaign, identify keywords used by your competitors and how they rank in the search engine and create new web content that is likely to attract traffic. It gives you an insight as to how you rank up against your competition and can also suggest how difficult it will be to rank for specific keywords or search phrases.

SEMRush also audits your on-page SEO, which allows you to understand your page better and optimize it for SEO to improve your rankings and better lead generation. It also suggests websites that are worth for backlinks.

That is just the beginning, there are many other features provided by SEMRush that are designed to help you to improve your website’s performance and position in search engines.

Now, we will go through these features in-depth.

How to use SEMRush?

As mentioned earlier, SEMRush offers numerous features and tools that will help to improve your website performance. Now, we will discuss how to use SEMRush and its tools in detail.

  • Keyword Research – Keyword research help in establishing how many people are searching for a particular keyword, how difficult it is to rank for that keyword, finding out who is already ranking for that keywords, and getting a suggestion for other keywords.

SEMRush keyword research tools make it easy to find out answers to all the above questions. Under Keyword Overview tool you just have to enter a keyword and you will immediately see:

  • Volume: Sum of the users who searches for the exact same keyword.
  • KD: It stands for keyword difficulty which means how difficult it is to rank a website for that particular keyword.
  • Com: Competition of that keyword.
  • Trend: Trend of that keyword.

And other information.

Now, the ‘Keyword Magic’ tool can be used to find keywords related to the phrases you have entered. SEMRush’s keyword research tool provides you with all the key information you need to make a decision on which keywords to target for your SEO project.

  • Rank Tracking – It is a tool that is used to find out how your website is ranking for a particular keyword over time globally or in any specific region. It is easy to use this tool in SEMRush – you go to the position tracker section and enter the domain name and the keyword(s) you would like to track. SEMRush will generate a report showing how your website is currently ranking for those keywords. The data changes over time as more information flows through SEMRush. You can also enter the domain name of your competitors to check how their website is currently ranking for those keywords. You can also subscribe to the regular email updates to monitor your rank tracking.
  • Backlink Analysis – Backlinks are important for websites as they drive traffic from other websites. Website performance in search results depends on how many backlinks are there. It is easy to add backlinks, but it is also important to have quality backlinks as Google and other search engines give priority to websites with quality inbound links.

With SEMRush, there are two options by which you can analyze backlinks: the first is ‘backlink analysis’ and the second option is ‘backlink audit’.

  1. ‘Backlink Analytics’ section lets you search all the backlinks to a particular domain name. Under this section, you can view the anchor text used for each backlink, domain distribution (.com,.org,.gov links, etc.) and information on the IP addresses of backlinks. You can also use this tool to gain insights into competitors’ backlinks.
  2. ‘Backlink audit’ help in establishing the toxicity of backlinks pointing to your website and helps to determine website health. Backlink audits compile a list of all the links that it thinks are spam, which you can review and later upload to Google as a ‘disavow’ file. It is important to upload this file as it tells google to ignore toxic links, otherwise, Google will penalize the sites with lots of toxic and poor-quality backlinks. Disavowing toxic links can positively impact your search rankings. If you think a certain backlink is not toxic, there is an option to whitelist the link. (You can read Google’s guidelines on disavow backlinks here)
  • Link Building – The process of getting other websites linking to yours is known as link building. Link building is of vital importance for the success of any SEO project because search engines typically rank websites with more links pointing to them at higher positions in search results. SEMRush’s link building tools examine the content on your website, ask for the keywords you want to rank for, and then provide a list of websites that might be worth approaching for a backlink.
  • Broken Link Building – Link that no longer leads anywhere is known as a broken link. Broken link building is a very important SEO approach as it helps to find a broken link, allows you to recreate the dead and lost content that is used to point to, and then letting everybody know who used to link to the lost content to link to your new link instead.

Hire the best SEO Consultant

What Are Sneaky Redirects

Use of this tool should not be avoided because it allows you to build up new backlinks to your content and as mentioned in the previous point, the more backlinks pointing to your website, the better your content performs in search results.

  • Site Audit – Site auditing is another hugely useful feature of SEMRush. By using this tool, you can find the errors that are hurting your search engine ranking like:
  • Duplicate Content
  • Crawl Errors
  • SSL problems
  • Missing headers
  • Slow-loading content, etc. etc.

The site audit tool scans your entire website and gives you tips for improvement for each page. It not only tells you what you should do but why you should do it. With each suggestion, it explains the reason behind each recommendation.  These suggestions can include:

  • Providing ALT attribute to broken images
  • Which websites to include as backlinks
  • Length of content
  • Overusing of keyword
  • Which keywords to add
  • Adding the tags if necessary
  • How to improve meta tags and meta description
  • Internal linking strategies

and many more.

  • Traffic Analytics – SEMRush’s traffic analytics tool gives you detailed information to know from which source, location, and demography the traffic is coming to the website. By analyzing the data from the analytics tool, you can design the SEO strategies for your website.

Is SEMRush free?

As it is said, “Nothing in life is free”. The same goes for SEMRush.

When compared with other types of software as a service (SaaS) apps, SEO tools like SEMRush are expensive. That is because, with SEMRush you are not just paying for functionality, but you are also paying for access to large quantities of data which includes competitor intelligence.

Currently, SEMRush offers 3 pricing plans:

Pro: $99.95 per month

Guru: $199.95 per month

Business: $399.95 per month

SEMRush also provides a 7 days free trial to its new users. All you have to do is to enter your card details while signing up to avail of a free trial, which is a common practice where SEO tools are concerned. Compared to the trials offered by its competitors, SEMRush is better than Ahrefs’ which offers a paid-for 7-day trial, but it is less generous than Moz’s 30-day free trial.

The main difference between the plan involves the number of reports that you can run per day, the number of keywords you can track per month, access to historical data, content marketing platform, reporting, and additional users.

Pro plan is the best freelancers and start-ups who want to run SEO, PPC, and SMM campaigns and analyze competitors’ traffic, ranking, social media results, and more.  For small and medium businesses, the Guru plan is best as it provides additional features like content marketing platform along with reports and access to historical data. For businesses with an extensive web presence, a Business plan is suggested. Click”>here to check the full comparison table.

How Accurate is SEMRush?

Forecasting is extremely difficult and done badly can be misleading and damaging. There are numerous assumptions, caveats, and uncontrollable factors involved in forecasting. Predictions are nothing more than an educated estimation.

Google, Bing, and other search engines contain incredibly strong algorithms for their SERP which they keep on updating, hence it is not possible to crack the algorithm and guess how they work.

Therefore, it is not possible for any third-party tool to give 100 % accurate results. Results from SEMRush and other tools are not accurate more than 50%. This is because if SEMRush start being accurate more than 50%, then all their users will rank at the top in all search engines SERP.

All SEMRush provides is a rough idea about your site and competitors, based on which you do the hard work to rank your site on the search engines.


SEMRush is one tool that can solve all your Search Engine Optimization needs. It is because it has a plethora of features that can make your website get on the top results of all SERPs. With the help of SEMRush, you can do proper keyword research, create content for your blogs, analyze competitors, check data analytics, and backlinks. It also helps you to understand and manage your social media traffic. It keeps you well versed with the strengths and weaknesses of your website so you can understand what is working well for your website and what is not.

SEMRush does have certain disadvantages like high prices and difficult to understand for beginners. But once you get familiar with it, you will understand that ROI is much higher.

SEMRush is a powerful tool without any doubt. But it can only provide you with the data and lots of information, ultimately you have to analyze, decide, and develop a successful SEO strategy. Therefore, you must begin with a free trial and use each feature thoroughly. Once you are completely satisfied with it, purchase the subscription, you will not be disappointed.

semrush competitors

Semrush competes with numerous search solutions. The competitors you should evaluate alongside Semrush depends on which features you plan to use.

Tools like Ahrefs, the top Semrush competitor, compete with Semrush across all feature categories. Others, like AccuRanker and Screaming Frog, compete with individual Semrush tools.

Would you prefer an all-in-one SEO tool to do everything? Consider Ahrefs, Moz, Serpstat, and SE Ranking.
Are you looking for a keyword rank tracker? Try AccuRanker.
Do you need a tool for site audits? Try Screaming Frog.

Top Semrush Competitors
The top Semrush competitors are:

SE Ranking

Semrush Competitors by Feature Category
Another way to understand Semrush’s competitors is to evaluate them by feature category. Here’s a full breakdown of Semrush competitors by feature category:

What Feature Do You Need? Top Semrush Competitors
All Features Ahrefs, Serpstat, SE Ranking, Moz
Keyword Research KWFinder, Long Tail Pro
Competitive Research SpyFu, Alexa
Keyword Rank Tracking AccuRanker
Backlink Analysis Majestic
SEO Site Audits DeepCrawl, Screaming Frog
Content Research BuzzSumo
Traffic Analytics SimilarWeb
Listing Management Yext
Social Media Management Sprout Social
All-in-one SEO Tools

Ahrefs is an excellent all-in-one SEO solution. It’s actually Semrush’s top overall competitor. If you’re focused on backlink analysis, then we recommend Ahrefs. If you’re more interested in doing keyword research and rank tracking, then Semrush is your better option.

Ahrefs Starting Price: $99/month

Ahrefs vs. Semrush:
Ahrefs is better for backlink analysis.
SEMrush keyword rank tracker is updated more frequently.
SEMrush’s Keyword Magic Tool is better for keyword research.
Visit Website

Serpstat is another popular all-in-one SEO solution that offers most of the same features as Semrush. It is slightly cheaper than Semrush and allows you to track a much higher keyword volume. As a result, many cost-conscious marketers believe that Serpstat is the better option. We recommend testing both of these tools to determine which is best for you.

Serpstat Starting Price: $69/month

Serpstat vs. Semrush:
Serpstat is cheaper – you can track 15,000 keywords for $69 per month.
Serpstat does not offer listing management or social media tools.
SEMrush has stronger domain traffic analytics.
Visit Website
SE Ranking
SE Ranking is a solid all-in-one SEO tool used by over 300,000 customers. It’s $19 starting price is significantly lower than Semrush’s $99 entry plan. While the systems offer many of the same features, the tools in Semrush are generally more robust. Keyword research is an important example where the quality of the two systems differs greatly.

SE Ranking Starting Price: $19/month

SE Ranking vs. Semrush:
SE Ranking is significantly cheaper, but does charge an extra fee for some features.
SEMrush is much stronger for keyword research.
SEMrush rank tracker provides more detailed data.
SE Ranking
Visit Website
Moz offers many of the same features as Semrush, including keyword research, rank tracking, backlink analysis and business listing management. It is a very popular tool among online marketers. However, Moz does not offer the same breadth of tools. In addition, its keyword research provides far less data than Semrush.

Moz Starting Price: $99/month (Moz Pro), $129/year (Moz Local)

Moz vs. Semrush:
Moz keyword research tool provides less data (e.g. keyword difficulty, by device, SERP features, etc.).
Moz does not provide the same level of insight into paid search.
SEMrush allows you to monitor a higher volume of keywords for the same price (500 vs. 300).
Visit Website
Keyword Research

KWFinder is a keyword research tool developed by Mangools. It is a good option for beginners on a budget.

KWFinder has a few significant drawbacks compared to Semrush. For example, it limits results to 200 keywords (vs. 10,000) and does not offer a keyword gap analysis tool. Overall, we recommend Semrush for keyword research.

KWFinder Starting Price: $49/month

KWFinder vs. Semrush:
KWFinder is about half the price of Semrush.
KWFinder only returns 200 keyword suggestions per search (with Basic Plan). Semrush includes 10,000.
Does not offer keyword gap analysis found in Semrush.
Visit Website
Long Tail Pro
Long Tail Pro is another leading keyword research tool. At $37/month, it is far cheaper than Semrush.

However, for most use cases, its keyword research tool is less valuable than what Semrush provides. And with Semrush, you get a portfolio of tools that will provide incremental value. Once again, for keyword research, we recommend going with Semrush.

Long Tail Pro Starting Price: $37/month

Long Tail Pro vs. Semrush:
Long Tail Pro’s Starter Plan limits you to 800 keyword results per day.
Long Tail Pro does not provide search trend data.
You can only track 30 keywords using Long Tail Pro’s keyword rank tracker.
Long Tail Pro only does keyword research. It does not offer the breadth of tools found in Semrush.
Long Tail Pro
Visit Website
Competitive Research

SpyFu is a competitive intelligence tool for online marketers. It is used by customers to spy on the organic and paid search activity of their competitors.

At $39 per month, SpyFu costs much less than Semrush. If you want a solution for competitive research only, then SpyFu is a great option. Semrush costs $99 per month, but does come with a wide range of tools.

SpyFu Starting Price: $39 per month

SpyFu vs. Semrush:
SpyFu is significantly cheaper than SEMrush.
Both tools provide rich competitive data on organic and paid search activity.
SpyFu reports have slightly less data and filtering options compared to SEMrush.
SpyFu solely provides competitive intelligence; SEMrush offers over 30 tools.
Visit Website
Alexa is a competitive intelligence tool used by marketers to better understand their competitors’ audiences & online marketing practices. Some of the audience insights provided can only be found in Alexa.

Alexa is a solid option worth testing. However, in general, Semrush offers a wider range of tools at a lower price-point.

Alexa Starting Price: $149/month

Alexa vs. Semrush:
Alexa provides intelligence on competitor audiences not found in Semrush.
Alexa has share of voice data similar to that found in Semrush’s new Market Explorer tool.
Both Alexa and Semrush share data on competitors’ organic and paid search campaigns.
Semrush offers a wider range of tools at a lower price.
Visit Website
Keyword Rank Tracking

AccuRanker and Semrush are our two favorite keyword rank tracking tools. The key difference between these products is their breadth of features – Semrush offers a wide range of tools, while AccuRanker is focused specifically on keyword rank tracking. If you are in the market for a specialized tool to monitor your website’s performance in Google search, AccuRanker is worth a look.

AccuRanker Starting Price: $109/month

AccuRanker vs. Semrush:
SEMrush has a portfolio of tools. AccuRanker just does rank tracking.
AccuRanker integrates seamlessly with Google Analytics and Search Console to calculate advanced, valuable metrics.
AccuRanker’s Basic Plan does not include competitive analysis.
Visit Website
Backlink Analysis

Majestic is a backlink analysis tool that leverages data from the company’s enormous link intelligence web index. Other SEO software applications actually pay Majestic to use its proprietary database of websites and backlinks.

The Majestic offering is most similar to Semrush’s Backlink Audit Tool. Semrush’s basic tool is valuable, but is nowhere near as advanced as Majestic. If you want the richest understanding of your website’s backlinks, Majestic is the option for you. You might also consider evaluating Ahrefs.

Majestic Starting Price: $49/month

Majestic vs. Semrush:
Majestic has one of the largest databases of websites and backlinks in the world.
Majestic provides significantly more data than SEMrush’s Backlink Audit Tool.
Majestic tells you the topics your site is trusted for, and to what degree.
Majestic is just a backlink analysis tool. It does not have the breadth of features found in SEMrush.
Visit Website
SEO Site Audits

Semrush does come with a site audit tool that crawls your website to surface basic technical SEO issues. These include broken links, duplicate content, missing title tags and H1s.

However, website crawling is not Semrush’s core competency. It’s crawler works for smaller websites, but does not provide the level of insight and detailed analysis that larger sites require. If your goal is to run a thorough crawl of your website to surface and fix technical SEO issues, then we recommend a solution like Deepcrawl.

Deepcrawl Starting Price: $14/month

Deepcrawl vs. Semrush:
Semrush Pro and Guru Plans limit you to 20,000 pages per crawl vs. 40,000 with Deepcrawl’s Lite Plus Plan.
Semrush’s crawler and reporting are far more basic than Deepcrawl.
Deepcrawl is only a crawler. It does not offer the breadth of features found in Semrush.
Visit Website
Screaming Frog
Screaming Frog is a top Deepcrawl competitor. They’re both best-in-class crawlers that website owners use to detect and fix technical SEO issues.

As we explained above, crawling is not Semrush’s core competency. As a result, crawls performed by Screaming Frog result in deeper insight and more actionable reports. If you’re in the market for a crawler, we recommend evaluating Deepcrawl and Screaming Frog.

Screaming Frog Starting Price: £149.00 Per Year

Screaming Frog vs. Semrush:
Semrush Pro and Guru Plans limit you to 20,000 pages per crawl vs. unlimited with Screaming Frog.
Semrush’s crawler and data are far more basic than Screaming Frog.
Screaming Frog is a desktop crawler, so it has no monthly or annual limits on usage.
Screaming Frog is only a crawler. It does not offer the breadth of features found in Semrush.
Screaming Frog
Visit Website
Content Research

BuzzSumo is a popular content marketing tool. Marketers use it to find content ideas and influencers.

Semrush includes a Topic Research tool that shows you topics related to any keyword, as well as the top performing content for your keyword. BuzzSumo offers several advanced tools in addition to these basic features.

If you are looking for a tool specifically to improve your content marketing, then BuzzSumo is a great option. Keep in mind that it only does content marketing; it does not offer the breadth of tools found in Semrush.

BuzzSumo Starting Price: $99/month

BuzzSumo vs. Semrush:
SEMrush offers a basic Topic Research tool.
BuzzSumo provides the same functionality, but with more data and filtering options.
BuzzSumo includes other features such as influencer discovery & trending feeds.
Visit Website
Traffic Analytics

SimilarWeb leverages its massive panel of users to produce traffic analytics reports for websites. The company tracks the behavior of hundreds of millions of users to understand each website’s traffic, traffic sources, audience interests, and competing websites.

Similar Web’s product is most similar to Semrush’s Traffic Analytics Tool. The Traffic Analytics Tool provides basic audience and traffic insights for any website.

SimilarWeb Starting Price: Custom Quotes Only

SimilarWeb vs. Semrush:
SimilarWeb has a massive proprietary panel it uses to produce audience and traffic insights.
The Semrush Traffic Analytics Tool is similar, but is far more basic than SimilarWeb’s offering.
SimilarWeb’s solution is likely far more expensive than Semrush.
Visit Website
Listing Management

Yext is popular listing management software used by thousands of small businesses to control the data they share with business directories. Popular directories include Google My Business, Apple Maps, Facebook and Yelp.

Semrush has partnered with Yext to offer its service for $20/month through the Semrush platform. We are not aware of any advantages of purchasing it through Semrush vs. directly from Yext.

Yext Starting Price: $199/year

Yext vs. Semrush:
Semrush resells the Yext product through it’s website for $20/month.
We are not aware of any advantages or disadvantages of purchasing it through Semrush vs. directly from Yext.
Visit Website
Social Media Management

Sprout Social
Sprout Social is the best social media management system for SMBs. It is used by thousands of customers to create, publish and measure social media content across all the major social media platforms. While Semrush does offer basic features for social media, this is not its core competency.

If you are in the market for a tool to streamline your social media operations, try Sprout Social or another social media management tool.

Sprout Social Starting Price: $99/month

Sprout Social vs. Semrush:
Sprout Social is a leader in social media management, it is not an SEO tool
Semrush can be used to post on social media, track performance, and monitor brand mentions
Sprout Social has numerous social media management features not found in Semrush
Sprout Social
Visit Website

Bottom Line
Because Semrush offers so many tools, it can be challenging to determine if it is the best solution for you. However, there are really only two types of Semrush competitors:

All-in-one SEO tools like Ahrefs and Serpstat that compete with Semrush across all feature categories
Point solutions that specialize in one of Semrush’s feature categories
We’ve highlighted the best options in both categories above. Hopefully this has brought clarity to your software evaluation process. We’d love to hear any feedback: info[at]


Let us know your thoughts in the comment section below.

Check out other publications to gain access to more digital resources if you are just starting out with Flux Resource.
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