Semrush Seo Tools

SEMRush Seo Tools is a tool that helps you analyze your website’s performance from a search engine optimization perspective. It provides you with information about your competitors and the keywords they rank for, as well as the number of links pointing to their sites. You can also use SEMRush to find out which keywords your competitors rank for, how much traffic they get from these keywords and where their visitors are located.

Semrush Seo Tools


Nowadays, various digital marketing tools available on the web. Among them one of the leading and powerful tools which are used by marketers to do SEO for the website is SEMRush. Many digital marketers and SEO analysts use this tool for keyword research, site audit, competitive analysis, site positioning, backlink source, content creation with the keyword, etc. SEMRush is great for both new as well as expert digital marketers.

However, if your new to SEMRush, this article will guide you and answer all your question like how to use SEMRush, how to add keywords in SEMRush, how accurate is SEMRush, is it free, etc.

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What is SEMRush?

SEMRush is a software that was founded by Oleg Shchegolev and Dmitry Melnikov in 2008. It helps to optimize companies’ websites for search engines and it also helps companies to run digital marketing campaigns like SEO campaigns, PPC (pay-per-click), social media marketing, and content marketing campaigns.

SEMRush provides you a lot of information with which you can: – identify trends that occur within your industry niche, find link building opportunities, identify valuable keywords for your campaign, identify keywords used by your competitors and how they rank in the search engine and create new web content that is likely to attract traffic. It gives you an insight as to how you rank up against your competition and can also suggest how difficult it will be to rank for specific keywords or search phrases.

SEMRush also audits your on-page SEO, which allows you to understand your page better and optimize it for SEO to improve your rankings and better lead generation. It also suggests websites that are worth for backlinks.

That is just the beginning, there are many other features provided by SEMRush that are designed to help you to improve your website’s performance and position in search engines.

Now, we will go through these features in-depth.

How to use SEMRush?

As mentioned earlier, SEMRush offers numerous features and tools that will help to improve your website performance. Now, we will discuss how to use SEMRush and its tools in detail.

  • Keyword Research – Keyword research help in establishing how many people are searching for a particular keyword, how difficult it is to rank for that keyword, finding out who is already ranking for that keywords, and getting a suggestion for other keywords.

SEMRush keyword research tools make it easy to find out answers to all the above questions. Under Keyword Overview tool you just have to enter a keyword and you will immediately see:

  • Volume: Sum of the users who searches for the exact same keyword.
  • KD: It stands for keyword difficulty which means how difficult it is to rank a website for that particular keyword.
  • Com: Competition of that keyword.
  • Trend: Trend of that keyword.

And other information.

Now, the ‘Keyword Magic’ tool can be used to find keywords related to the phrases you have entered. SEMRush’s keyword research tool provides you with all the key information you need to make a decision on which keywords to target for your SEO project.

  • Rank Tracking – It is a tool that is used to find out how your website is ranking for a particular keyword over time globally or in any specific region. It is easy to use this tool in SEMRush – you go to the position tracker section and enter the domain name and the keyword(s) you would like to track. SEMRush will generate a report showing how your website is currently ranking for those keywords. The data changes over time as more information flows through SEMRush. You can also enter the domain name of your competitors to check how their website is currently ranking for those keywords. You can also subscribe to the regular email updates to monitor your rank tracking.
  • Backlink Analysis – Backlinks are important for websites as they drive traffic from other websites. Website performance in search results depends on how many backlinks are there. It is easy to add backlinks, but it is also important to have quality backlinks as Google and other search engines give priority to websites with quality inbound links.

With SEMRush, there are two options by which you can analyze backlinks: the first is ‘backlink analysis’ and the second option is ‘backlink audit’.

  1. ‘Backlink Analytics’ section lets you search all the backlinks to a particular domain name. Under this section, you can view the anchor text used for each backlink, domain distribution (.com,.org,.gov links, etc.) and information on the IP addresses of backlinks. You can also use this tool to gain insights into competitors’ backlinks.
  2. ‘Backlink audit’ help in establishing the toxicity of backlinks pointing to your website and helps to determine website health. Backlink audits compile a list of all the links that it thinks are spam, which you can review and later upload to Google as a ‘disavow’ file. It is important to upload this file as it tells google to ignore toxic links, otherwise, Google will penalize the sites with lots of toxic and poor-quality backlinks. Disavowing toxic links can positively impact your search rankings. If you think a certain backlink is not toxic, there is an option to whitelist the link. (You can read Google’s guidelines on disavow backlinks here)
  • Link Building – The process of getting other websites linking to yours is known as link building. Link building is of vital importance for the success of any SEO project because search engines typically rank websites with more links pointing to them at higher positions in search results. SEMRush’s link building tools examine the content on your website, ask for the keywords you want to rank for, and then provide a list of websites that might be worth approaching for a backlink.
  • Broken Link Building – Link that no longer leads anywhere is known as a broken link. Broken link building is a very important SEO approach as it helps to find a broken link, allows you to recreate the dead and lost content that is used to point to, and then letting everybody know who used to link to the lost content to link to your new link instead.

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Use of this tool should not be avoided because it allows you to build up new backlinks to your content and as mentioned in the previous point, the more backlinks pointing to your website, the better your content performs in search results.

  • Site Audit – Site auditing is another hugely useful feature of SEMRush. By using this tool, you can find the errors that are hurting your search engine ranking like:
  • Duplicate Content
  • Crawl Errors
  • SSL problems
  • Missing headers
  • Slow-loading content, etc. etc.

The site audit tool scans your entire website and gives you tips for improvement for each page. It not only tells you what you should do but why you should do it. With each suggestion, it explains the reason behind each recommendation.  These suggestions can include:

  • Providing ALT attribute to broken images
  • Which websites to include as backlinks
  • Length of content
  • Overusing of keyword
  • Which keywords to add
  • Adding the tags if necessary
  • How to improve meta tags and meta description
  • Internal linking strategies

and many more.

  • Traffic Analytics – SEMRush’s traffic analytics tool gives you detailed information to know from which source, location, and demography the traffic is coming to the website. By analyzing the data from the analytics tool, you can design the SEO strategies for your website.

Is SEMRush free?

As it is said, “Nothing in life is free”. The same goes for SEMRush.

When compared with other types of software as a service (SaaS) apps, SEO tools like SEMRush are expensive. That is because, with SEMRush you are not just paying for functionality, but you are also paying for access to large quantities of data which includes competitor intelligence.

Currently, SEMRush offers 3 pricing plans:

Pro: $99.95 per month

Guru: $199.95 per month

Business: $399.95 per month

SEMRush also provides a 7 days free trial to its new users. All you have to do is to enter your card details while signing up to avail of a free trial, which is a common practice where SEO tools are concerned. Compared to the trials offered by its competitors, SEMRush is better than Ahrefs’ which offers a paid-for 7-day trial, but it is less generous than Moz’s 30-day free trial.

The main difference between the plan involves the number of reports that you can run per day, the number of keywords you can track per month, access to historical data, content marketing platform, reporting, and additional users.

Pro plan is the best freelancers and start-ups who want to run SEO, PPC, and SMM campaigns and analyze competitors’ traffic, ranking, social media results, and more.  For small and medium businesses, the Guru plan is best as it provides additional features like content marketing platform along with reports and access to historical data. For businesses with an extensive web presence, a Business plan is suggested. Click”>here to check the full comparison table.

How Accurate is SEMRush?

Forecasting is extremely difficult and done badly can be misleading and damaging. There are numerous assumptions, caveats, and uncontrollable factors involved in forecasting. Predictions are nothing more than an educated estimation.

Google, Bing, and other search engines contain incredibly strong algorithms for their SERP which they keep on updating, hence it is not possible to crack the algorithm and guess how they work.

Therefore, it is not possible for any third-party tool to give 100 % accurate results. Results from SEMRush and other tools are not accurate more than 50%. This is because if SEMRush start being accurate more than 50%, then all their users will rank at the top in all search engines SERP.

All SEMRush provides is a rough idea about your site and competitors, based on which you do the hard work to rank your site on the search engines.


SEMRush is one tool that can solve all your Search Engine Optimization needs. It is because it has a plethora of features that can make your website get on the top results of all SERPs. With the help of SEMRush, you can do proper keyword research, create content for your blogs, analyze competitors, check data analytics, and backlinks. It also helps you to understand and manage your social media traffic. It keeps you well versed with the strengths and weaknesses of your website so you can understand what is working well for your website and what is not.

SEMRush does have certain disadvantages like high prices and difficult to understand for beginners. But once you get familiar with it, you will understand that ROI is much higher.

SEMRush is a powerful tool without any doubt. But it can only provide you with the data and lots of information, ultimately you have to analyze, decide, and develop a successful SEO strategy. Therefore, you must begin with a free trial and use each feature thoroughly. Once you are completely satisfied with it, purchase the subscription, you will not be disappointed.

best seo search tools

  1. Ahrefs: SEO Keyword Tool
    Ahref – SEO Keyword Tool
    Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche, check and fix broken links on your website,and get an overview of your best-performing pages (so you can see what information is drawing in the visitors).

Syed Irfan Ajmal

Syed Irfan Ajmal, a Growth Marketing Manager at Ridester, loves the SEO keyword tool Ahrefs. He shares, “Ahrefs is surely our most favorite tool when it comes to various facets of SEO such as keyword research, rank tracking, competitor research, SEO audit, viral content research and much more. We add our site and those of our competitors to it. The tool then shows us the sites which have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t have been so easy if Ahrefs didn’t have the largest database of backlinks. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to 350,000 visitors per month.”

  1. Google Search Console: Top SEO Tool
    Best seo tools
    Offered for free to everyone with a website, Google Search Console lets you monitor and report on your website’s presence in Google SERP. All you need to do is verify your website by adding a code to your website or going through Google Analytics and you can submit your sitemap for indexing. Although you don’t need a Search Console account to appear in Google’s search results, you can control what gets indexed and how your website is represented with this account. As an SEO checker tool, Search Console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results. It’s especially useful for new websites as it lets site owners submit web pages for search indexing.
  2. SEMRush: Marketing SEO Tools
    SEMRush – Marketing SEO Tools

Marketing SEO tools like SEMRush tend to be fan favorites in the SEO community. Experts love that they let you easily assess your rankings as well as identify changes and new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain analysis, which allows you to easily compare your website to your competitors. If you’re looking for analytics reports to help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings and find some recommendations on how to improve your website’s performance.

Liraz Postan – SEO Experts

Liraz Postan, Senior SEO & Content Manager at Outbrain, recommends SEMRush as one of the best SEO tools. She says, “My favorite SEO tool is SEMrush with the feature of “organic traffic insights”. This feature lets me see all my leading articles with one dashboard, along with related keywords, social shares and word count. This gives me a quick overview of what’s working and where to optimize. I generally use SEMrush on my daily work, love this tool, and love using its site audit to optimize our site health. We improved our site health by 100% more since we started using SEMrush, and we increased conversions by 15% more from our content pages.”

  1. KWFinder: SEO Keyword Tool
    KWFinder – SEO Keyword Tool

An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.

George PerryGeorge Perry, an SEM Specialist at Bandwidth, raves about KWFinder. “I like that not only does it show me information on the keyword that I was searching for, but pulls in good suggestions for related terms, and how they compare (volume, CPC, difficulty, etc.) to the term I originally looked at. I’ve been able to help my clients target not only those big, pie in the sky vanity terms, but to better target those terms that are lower in the funnel and more likely to convert, allowing me to target them through focused content that answers the questions they’re actually asking.”

  1. Moz Pro: SEO Software
    Moz Pro SEO software
    SEO software Moz Pro keeps popping up as one of the best SEO tools that experts actually use. Some specialists raved about how Moz was always up to date despite Google’s regular algorithm changes. Others praised Moz’s chat portal that allows them always to get an insightful response to every question asked. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download to see your website’s metrics while browsing any page. If you’re looking to learn more about SEO, you should also consider checking out MozCon, their annual conference.

Keri Lindenmuth

Keri Lindenmuth’s, Marketing Manager at Kyle David Group, go-to SEO tool is none other than Moz Pro. She says, “My favorite feature of the tool is its ‘page optimization feature.’ It tells you exactly what steps you can take to improve the SEO of every single page on your website. For example, it will tell you to ‘Include your keyword in this page title’ or ‘Add an image with a keyword alt tag.’ This tool has substantially improved our client’s business simply by the fact that it gives increased transparency. We can compare their site’s traffic and optimization to that of their competitors. We can see which pages and search terms their competitors perform well in and alter our web practices to compete against theirs. Without a tool like Moz, SEO really becomes a guessing game. You have no idea where you’re doing well and where you can use improvement.”

  1. Ubersuggest: Keyword Tracking Tool
    Ubersuggest: Keyword Tracking Tool

Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPsFrom short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. Metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is.

  1. Answer The Public: Free SEO Tools
    Answer The Public – Free SEO Tools

Free SEO tools like Answer The Public allow you to easily find topics to write about for your blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around keywords like fitness, yoga, running, Crossfit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would only take you five minutes, making it one of the most efficient ways to come up with SEO topics for new websites.

Matt Jackson

Matt Jackson, Head of Content at Wild Shark, loves free SEO tools like AnswerThePublic. He shares, “One of my favorite tools when compiling SEO content for a site is The best feature of the tool is that it presents a list of the questions that web users are asking about a particular keyword. If I’m running out of genuinely useful content ideas, or if I’m compiling an FAQ page, it provides invaluable guidance as to what, exactly, people are searching for. It is not only useful for SEO content, it means that our clients can answer questions on their site, minimizing the number of customer service calls they receive and giving greater authority to a page and the overall business. And here’s a quick tip: prevent neckache by hitting the Data button, rather than straining to read the question wheel.”

  1. SpyFu: Free SEO Tools
    SpyFu – Free SEO Tools

While SpyFu has an amazing premium version, many of our experts raved about its free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword. You can also do some research on your competitors to determine which keywords they use. Additionally, you can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the campaigns they’re running with Google Ads, and more. It’s one of the most detailed SEO analysis tools on the market.

Adele Stewart

Adele Stewart, Senior Project Manager at Sparq Designs, can’t get enough of SEO software SpyFu. She shares, “I have used SEMrush and Agency Analytics in the past, but SpyFu has the one-up on my client’s competitors. All of SpyFu’s features are great, but my absolute favorite is the SEO Research feature. You’re able to plug in a competitor’s domain and pull up information on their own SEO strategy. You can see what keywords they pay for vs. their organic standings, review their core keywords, and even assess their keyword groups. Using SpyFu has been integral to my client’s SEO successes. There’s so much more to track and report on, plus I don’t have to put in as much effort in research as I did with other SEO software. SpyFu pulls the information I need and organizes reports in a way that is presentable and understandable to my clients. I’ve already seen increases in indexing and rank for keywords that we didn’t even think of.”

  1. Woorank: SEO Ranking Tool
    woorank seo ranking tool
    As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can overlap with theirs. Try understanding how keywords perform over time to optimize for users and search engines in the best way possible. And most importantly, understand the things your website is lacking from both a technical and content perspective. Woorank can help you identify duplicate content, downtime, and security issues and provide guidelines on how to fix them.
  2. Majestic: Marketing SEO Tools
    Majestic: Marketing SEO Tools
    Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites. Did your website make the cut? The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have. It also works as an SEO keyword tool to find the best keywords to target while also having features geared to site comparisons and tracking your rank.

Ryan Scollon

Ryan Scollon, SEO Consultant at recommends the SEO tool Majestic. He says, “My favorite SEO tool is Majestic, with its main feature allowing you to check the backlinks of a website that you specify. My favorite feature is the ability to add your own client’s site and a bunch of competitors, allowing you to easily compare a variety of SEO metrics such as trust flow, referring domain count, and external backlinks count. Not only does it help us understand the [client’s optimization] weaknesses, but it also provides a simple table that we share with our clients, so they too can understand the problems and how they stack up to their competitors. We also use Majestic to audit competitors’ backlinks, as we can sometimes find a handful of easy opportunities to tackle before moving onto other link building tactics.”


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