SEO tools are an essential part of your affiliate marketing business. They can help you to build links, optimize your website, and monitor your performance in the SERPs.
In this post, we’ll talk about what SEO tools are available for affiliates, how to use them, and the best ones to choose from. Let’s get started!
Table of Contents
Seo Tools For Affiliates
EMRush
SEMrush is one of the world’s biggest digital marketing brands, with a database of 20 billion keywords and 310 million ads informed by 17 billion URL crawls a day.
That database powers more than 40 individual SEO tools, which help users with everything from running backlink analysis to building better Google Ads.
Think of it as a powerful keyword research tool, Moz, Google Trends, and Hootsuite all rolled into one.
With such an impressive feature set, it’s no wonder SEMrush is used by more than seven million SEO agencies and in-house marketers worldwide, including household-name brands like Apple, Nike, and Tesla.
Of course, that vast toolkit doesn’t come cheap, with prices starting at $119.95 a month.
That means there’s plenty of commission to be made through its affiliate program, with affiliates earning:
- $200 for every new subscription sale
- $10 for every new lead
- $0.01 for each new signup
Those commissions are paid 27 days after the end of each month.
URL: SEMrush affiliate program
Commission rate: Up to $200
Cookie duration: 120 days
KWFinder By Mangools
Like SEMrush, Mangools offers a vast range of SEO tools that help users perform SERP analysis, complete site auditing, and much more.
But its most popular feature is definitely KWFinder, which makes it easy for customers to track down low-difficulty long-tail keywords.
Mangools may not have quite the brand strength of some of the bigger players in the search engine optimization space, but it’s also a whole lot cheaper, with prices starting at $29.90 a month.
Better still, it offers a 10-day free trial, which is a fantastic tool for affiliates. Importantly, you still earn a commission if someone upgrades to a paid account after clicking your affiliate link and registering for the trial.
The Mangools affiliate program pays an average of $487 a month to its affiliates. And because it offers a recurring commission, it’s a great way to start building a job replacement income.
URL: Mangools affiliate program
Commission rate: 30% lifetime commission
Cookie duration: 30 days
AccuRanker
AccuRanker describes itself as the world’s fastest keyword rank checker.
It’s used by more than 25,000 SEO agencies, consultants, and brands, including big names like Havas, iProspect, and WPP.
Customer service is a big deal at AccuRanker. Far from just being a rank tracking tool, it offers free one-on-one best practice sessions and extensive self-help guides.
As with several of the other affiliate programs on this list, AccuRanker pays recurring commissions.
That means once someone hits your affiliate link and signs up, you earn 20% of their monthly payments for as long as they stick with AccuRanker.
It also offers a generous 120-day cookie window, plus a 14-day free trial to help you close the deal. What’s not to like?
URL: AccuRanker affiliate program
Commission rate: 20% lifetime recurring commission
Cookie duration: 120 days
Surfer SEO
Want to drive more organic traffic from your content marketing efforts? Surfer SEO is the tool for you.
It identifies target keywords to help you create content that Google loves. It works, and it’s so simple to work with — trust me, I’m using it right now!
And I’m not the only one, with its customer base comprising more than 4,500 search engine optimization specialists and digital marketers.
Surfer’s monthly prices start at just $29 and climb as high as $649, so there’s something here for small business owners, huge enterprises, and everyone in between. That gives you a huge target audience to drive affiliate sales.
The Surfer SEO affiliate program pays a recurring commission of 25%, while affiliates also get the chance to win a monthly cash prize.
URL: Surfer SEO affiliate program
Commission rate: 25% recurring
Cookie duration: 60 days
SEO PowerSuite
SEO PowerSuite is an all-in-one search engine optimization platform used by over two million customers, including Amazon, IBM, and Nestle.
It includes a rank tracker, backlink analysis, a website auditor, and much more, making it a powerful SEO and outreach tool. Many of its key tasks can be fully automated through a simple two-minute setup.
So far so good, but how about the SEO PowerSuite affiliate program?
With an average order value of $197 and the chance to earn up to $230 in commission from a single sale, there’s plenty to like about it.
The commission rate of 33% is higher than most other SEO affiliate programs we’ve looked at, plus you earn commission on renewals too, which is always nice.
To help you drive affiliate sales, you also get access to high-converting promotional materials and dedicated affiliate program management.
URL: SEO PowerSuite affiliate program
Commission rate: 33%
Cookie duration: 120 days
Hunter.Io
Hunter is a simple but smart email marketing tool that allows users to find professional email addresses in seconds.
You can get up to 25 email searches a month without paying a single cent, but after that you’ll need to sign up for a subscription, priced from €34 – €279 per month.
The Hunter affiliate program pays recurring commissions of 30% — but unfortunately, unlike some of the other affiliate programs here, those payments only last for 12 months rather than the full life of the customer account.
Still, it has a lot of high-profile customers — including Adobe, Google, and Microsoft — and has been featured by publications like Entrepreneur, Forbes, and the Guardian, so it’s not short on brand awareness.
Coupled with the “freemium” model, that makes Hunter a comparatively easy sell.
URL: Hunter.io affiliate program
Commission rate: 30% recurring commissions for 12 months
Cookie duration: 45 days
Link Whisper
If you know anything about SEO, you’ll know how important internal links can be to driving search traffic.
That’s where Link Whisper comes in, using AI to make intelligent internal linking suggestions while you write blogs or landing page copy within the WordPress editor. Just tick a box, hit “save”, and the arduous task of internal linking is done for you!
Prices range from $77 – $167 for a full year, which makes Link Whisper one of the most affordable SEO services on this list.
While that means a single sale won’t earn you as much as a lot of the other SEO affiliate programs in this article, recurring commissions of 30% mean there’s still a lot of earning potential here — especially because the Link Whisper affiliate program also pays out on renewals.
URL: Link Whisper affiliate program
Commission rate: 30% recurring commissions
Cookie duration: Undisclosed
NitroPack
PageSpeed is one of the most important SEO metrics. Search engines hate slow websites (and so do users), so site owners are happy to invest time and money in boosting their speeds.
NitroPack helps them do it. Its PageSpeed tool has helped reduce load times for more than 72,000 websites, with its customers seeing an average 69% increase in Speed Scores and a 383% upturn in their Speed Index. Impressive stuff!
The NitroPack SEO affiliate program pays a healthy recurring commission of 20% for the first 18 months after a customer clicks your affiliate link and makes a purchase.
As an added incentive, users who buy a monthly or yearly plan through an affiliate program get a 5% discount on their first payment, worth up to $88.
URL: NitroPack affiliate program
Commission rate: 20%
Cookie duration: 30 days
Serpstat
Serpstat is a pretty big deal in search engine optimization land. It’s another of those SEO tools that do pretty much everything, from SERP analysis to keyword research and link building insight.
But it’s not just the feature set that makes the Serpstat affiliate program such an attractive prospect — the brand also has an impeccable reputation as the most-upvoted tool on G2, with more than 400 reviews.
As if that wasn’t enough, it’s the bestselling product in its category on Appsumo.
You really can’t put a price on trust factors like those.
The Serpstat affiliate program is based on the volume of new business you send its way, as defined by the number of “first payments” you drive. Commissions start at a flat rate of 5% and climb to:
- 10% from 1st to 5th payment
- 20% from 5th to 20th payment
- 30% from 22nd first payment
URL: Serpstat affiliate program
Commission rate: Up to 30% recurring lifetime commission
Cookie duration: 30 days
Cloudways
As all affiliate marketers know, web hosting platforms are a fantastic earner.
So while hosting might not be directly related to SEO, it’s at least adjacent, which makes the Cloudways affiliate program well worth mentioning.
Cloudways targets individuals, small business owners, and agencies, and has a portfolio of over 250,000 successfully managed websites with a customer satisfaction score of 94.7%.
As a cloud hosting platform, it offers customers a choice of hosting infrastructures, including Google Cloud Engine and Amazon Web Services.
Now to the good stuff. The Cloudways affiliate program offers two different commission models:
- The bounty payment model pays at a rate of up to $125 for 46 – 80 sales a month
- The lifetime commission model offers an upfront payment of $30 per sale, plus 7% of the subscription for every month a customer keeps using Cloudways
URL: Cloudways affiliate program
Commission rate: Up to $125 per sale
Cookie duration: 90 days
GeneratePress
GeneratePress is one of the leading WordPress plugins that makes it quick and easy for users to build WordPress websites.
It’s certainly popular, with almost 3.5 million downloads, over 80,000 happy customers, and more than 1,000 five-star reviews.
And with the GeneratePress affiliate program paying commissions of up to 30%, it’s safe to assume it also has plenty of happy affiliates.
You don’t necessarily need to be a GeneratePress customer to be part of its affiliate program, but the more familiar you are with its features, the easier it’ll be for you to recommend it.
To make your affiliate application, just fill out a simple on-site form in the GeneratePress affiliate area.
URL: GeneratePress affiliate program
Commission rate: Up to 30%
Cookie duration: 30 days
Rank Math
On the subject of WordPress plugins, Rank Math describes itself as the Swiss army knife of SEO tools for WordPress sites.
It gives users total control over their site’s on-page SEO, helping them to earn more search traffic.
With recommendations from the likes of Ahrefs, Moz, and SEMrush, and an average rating of 4.9/5 from over 3,000 reviews, Rank Math is clearly good at what it does.
It’s also pretty cheap, with prices starting at just $59 per year, which makes it an easier sell than some of the more expensive tools on this list.
The Rank Math affiliate program offers a 30% commission and a pretty generous 60-day cookie window.
What’s more, you don’t even need to have your own site to make an affiliate application — if you do paid search, email marketing, or guest blogging, you’re welcome to join too.
URL: Rank Math affiliate program
Commission rate: 30%
Cookie duration: 60 days
Authority Hacker Affiliate Program
Well, we had to mention ourselves didn’t we?
Authority Hacker might not be an SEO tool, but we offer tons of valuable information on how to grow your traffic from search engines through Authority Hacker Pro.
We definitely know our stuff when it comes to search engine optimization, because we’ve helped more than 6,000 people build and grow their own authority sites.
There’s plenty to like about our affiliate program, too. You can earn up to $990 per sale by promoting our premium courses, with many of our affiliates seeing EPCs of more than $10.
And we have tons of high-quality marketing materials to help you drive sales.
However, we don’t just work with anyone, so you should definitely read our affiliate requirements before applying.
URL: Authority Hacker affiliate program
Commission rate: Up to $990 per sale
Cookie duration: 60 days
Conclusion
There’s obviously no shortage of high-value SEO affiliate programs offering bags of passive income potential.
But if you think it’s easy making money as an SEO affiliate, you’re wrong.
With big commissions at stake, competition in the SEO niche is fierce. To stand a chance, you need to:
- Launch your affiliate site
- Do effective keyword research
- Write quality content
- Grow your authority through link building
- Choose the top SEO affiliate programs
It’s tough. You definitely won’t start making a ton of affiliate income overnight. But with us in your corner, it’s a whole lot easier!
benefits of seo affiliate programs
Affiliate marketing allows companies to effectively market a product with a low budget, low effort and time, and at a well-contained risk level while guaranteeing a high return on your investment, increase in brand awareness, and business growth.
Of course, some things sounds too good to be true, but in this case the benefits are a consequence of marketing that is highly targeted and effective. Businesses are able to identify a target market and select the perfect set of representatives that’ll suit the brand—this is exactly what affiliate marketing does.
Before you launch out, you should first learn about best practices and tips that you’ll need to perfectly execute your affiliate marketing campaign. Let’s go over what affiliate marketing is and some of the key benefits that come from adopting it as a strategy.
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What is Affiliate Marketing?
This type of marketing involves hiring people to promote your product and rewarding them for their efforts on a commission basis—this is an effective strategy that brands employ to improve sales. Quite often, it’s better used in tandem other marketing outreach strategies.
Affiliate marketing usually involves a partnership between a business and an affiliate to help promote the sale of their product, with the retailer agreeing to pay a commission to the affiliate marketer for every sale they drive.
For online-based businesses, the affiliate uses a unique link that’s created to track traffic that’s directed to the site. The affiliate gets a certain percentage of sales made through those links.
Since 2015, revenue from affiliate marketing programs grows by 10% annually. The projections are this impressive trend to continue at least until 2021.
affiliate marketing stats
Benefits of Affiliate Marketing on Your Business
According to Statistica, affiliate marketing spending in the U.S alone is expected to reach $8.2 billion by 2022.
Why are companies spending so much on affiliate marketing campaigns? Below are some of the benefits of using affiliate marketers in your business:
- Low cost of start-up
An affiliate program does not require that you have an advertising team for ad visuals or purchase ad space.
Rather than that, you’ll have to depend on your affiliates to come up with their marketing content. Other than the initial effort of selecting and vetting affiliates, there’s little effort required from you to market your products, which is one of the reasons it’s become such a popular method of marketing.
Once a company is comfortable working with an affiliate and has built a good relationship, they can for the most part let them get on with marketing your service or product.
- Low ongoing costs
Since most of your marketing activities are done by affiliates, they’ll also bear the chunk of the cost attached. And since it’s a commission-based program, it means that you’ll only pay affiliates from sales they bring in.
This marketing model makes cost easy to manage and does not interrupt your cash flow, unlike other marketing models such as PPC advertising that requires you to pay for every click leading to your website. But affiliate marketing ensures that you only part ways with your money when sales are made.
- Low risk
Lost cost means low risk. There’s little risk of loss since payments are only made when there’s an actual conversion; perfect for businesses on a tight budget. - Targeted Traffic
Since the affiliates are handpicked by you, it can ensure that the traffic that comes to your site is from individuals that find your product or service useful. This is because affiliates that resonate with your brand will most likely have individuals with their area of influence that’ll find your brand useful. - Flexibility
You can easily make your affiliate program smaller or bigger at little or no cost. It also offers you a great way to scale up your business without breaking the bank. - High ROI
Having the keys to product innovation and effective management skills doesn’t guarantee a high ROI; you’ll also need to get your marketing right.
Affiliate marketing has been proven to have a much higher return on investment than the majority of marketing strategies.
One major reason for this is because your target audience will hear of your product or service from affiliates that are within their spheres of influence. In short, you’re channeling your marketing efforts through an affiliate who has direct access and influence over a highly targeted audience that is receptive to what you have to offer.
Bottom Line
Affiliate marketing is quickly becoming a central aspect of many marketing strategies, largely because of the high bang for your buck that other strategies cannot offer.
As the market continues to grow, the benefits of affiliate marketing are more apparent to businesses of all sizes, and we can expect to see more organizations use the method more frequently in the future.
Conclusion
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