When you’re running a business, you have a lot of things on your plate. You need to be able to juggle everything from making sales to managing your team and keeping up with industry trends. And then there’s SEO.
SEO is one of the most important things you can do for your B2B company—but it’s also one of the most challenging. With so many competing businesses out there, you need to be sure that your website is optimized for search engines like Google, Bing and Yahoo so that you show up when potential clients are searching for your products or services.
But how do you know if your website is optimized? What should it look like? How can you tell if it’s working? There are tons of tools out there that can help answer these questions—and more!
We’ve compiled some of our favorites here, along with links so that you can easily find them.
Seo Tools For B2b
Improving search rankings certainly isn’t as simple as it sounds. At the same time, having targeted and relevant organic visibility is vital to the overall success of a B2B organization. When determining the best approaches to drive organic visibility, there are several tools that should be used to help make more informed decisions and guide B2B SEO strategies.
Here we’ve outlined some of our favorite tools for B2B SEO programs. Everything from keyword research to link building, content development, technical auditing, performance analysis, and more.
1. Moz Link Explorer
Evaluate link profiles and determine new opportunities.
Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website. This tool allows SEOs to research a site’s backlink profile and dig into competitive backlink data. This infomation can uncover new link building opportunities and potentially harmful links.
Pro Tip: Run competitors’ sites to see where they are getting inbound links from and what their top pages are. This will help determine relevant link building opportunities, and generate new content ideas.
2. Screaming Frog
Determine overall site health and prioritize technical updates.
This website crawler allows search marketers to dig into every URL on a website and analyze key SEO elements to consider. I think this tool does a really great job of making it more tangible for SEOs to analyze the overall health of a site.
Key features include the ability to discover broken links, see what redirects are in place or missing (301s, 302s, etc.), analyze html titles, meta descriptions and heading tags, find duplicate pages, generate sitemaps, review blocked URLs, and more.
Pro Tip: Technical findings can seem overwhelming, whether due to the amount and/or complexity of updates required. Break it down into categories – high, medium, and low priority, so the team knows what needs to get implemented first and what’s less urgent.
3. SEMrush
See how a site stacks up against the competition and meets industry standards.
SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. However, I’d like to focus on the specific uses that can be most beneficial from an SEO perspective.
Some of these key features include keyword performance and position tracking, keyword analytics for organic research, backlink analysis, domain vs. domain comparisons, site auditing of on-page content and technical elements, and more.
Pro Tip: Find out where competitors are ranking in organic search results and analyze their keyword strategies. Track competitors’ rankings against your keyword list.
4. Google Analytics
Turn data into valuable reports and dashboards to prove SEO value.
This may go without saying, but Google Analytics is absolutely necessary to the work of search engine marketers on a daily basis.
Having a solid understanding of what’s driving performance will help identify the right strategies moving forward. SEOs should analyze performance in Google Analytics throughout the month for a clear view on organic traffic performance – what’s driving traffic, what may be hindering it – and tailor strategies accordingly.
Beyond analyzing organic traffic trends, Google Analytics will also help build out actual performance reports to prove the value a B2B SEO program. Integrate with Google Data Studio to turn this data into easily digestible reports and dashboards that can then be shared with key program team members and high-level executives.
Pro Tip: To get the most out of Google tools, search marketers should also use Search Console, Trends, and Adwords, which I will explain in greater detail below.
5. Google Search Console (+ New Features)
Monitor search performance and improve organic visibility.
Search Console can be used to track a site’s organic presence in Google search results. This data can help marketers gain a better understanding of how Google interprets a site, and determine where to further optimize it in order to improve performance.
For B2B SEOs, Search Console helps monitor and maintain a website’s organic visibility, optimize keyword rankings, guide technical decisions, and inform decisions about where the site shows up (or needs to show up) in search results.
Pro Tip: The new and improved Search Console is slated to roll out in early 2018, and includes some awesome new features like over a year’s worth of data (previously, data only went back 90 days). Finally a bigger picture view of website impressions and the ability for year-over-year comparisons!
6. Google Adwords Keyword Planner
Determine what keywords present the most opportunity.
AdWords Keyword Planner is a tool that every B2B search marketer should use as part of the initial keyword research process and ongoing work. This keyword research tool can be used to spark keyword ideas, determine what keywords are most relevant based on volume and competitiveness, and build a highly targeted keyword list to guide optimize efforts.
Having access to important data like search volumes and estimated bids helps B2B marketers better align their overall online marketing strategy with the keywords and themes that present the most opportunity for the business.
Pro Tip: If you’re looking for more specific keyword research tactics, I highly recommend checking out this Keyword Planner guide.
7. Google Trends
Gain insights into the latest trends with data and visualizations.
See trends around a particular topic and what information people are looking for on Google. This real-time data gives SEOs a better idea of what people are searching for, how they are searching for it, and when it is (or was) most timely.
Simply type in a keyword or phrase and Google Trends will suggest some of the most popular and related topics to improve your search. From there, adjust the timeframe and geography based on the information needed to get a holistic view of popularity over time.
When looking at a particular topic over a few years, are there any obvious trends? Was the topic more relevant at one point than it is now? Did popularity just recently spike? Is there seasonal interest? These types of questions can be used to guide B2B SEO strategies.
Pro Tip: This tool can help align content publishing with when a topic is most timely. For example, to generate maximum visibility around a timely or seasonal blog post, look at Google Trends to determine when the topic is most searched for.
8. BuzzSumo
Analyze top performing content around a particular topic, or on a competitive site.
BuzzSumo is a key tool for B2B SEO and content marketing as it allows marketers to better understand what content is working (or not working) effectively, and tailor their strategies accordingly.
This tool can be used to evaluate what content gets shared the most and generates the most backlinks. Based on content that has proven successful in the past, B2B SEOs can make more educated decisions about what types of content to publish, when to publish it, how to format it, how long it needs to be, etc.
Pro Tip: If you’re looking for more insights into what content gets shared the most, BuzzSumo analyzed the social share counts of over 100 million articles and determined what elements increase shareability of content.
seo tools for b2b websites
This list of best search engine optimization tools for B2B marketers is curated and enlisted based on their offerings for the success of the B2B SEO strategy. So take a look and implement any one tool or the combination of tools that best suits your business.
SEMrush
SEO tools
It is the most trending SEO tool for B2B marketers. It is an all-in-one marketing tool that focuses on keywords, competitor analysis, backlinks, etc.
SEMrush helps you track your business’s the social media, content, SEM, and SEO features.
Benefits and Pricing of SEMrush
SEMrush is a favorite tool of B2B users as it has all the options to determine how, why, and where of your website behavior.
SEMrush has proven capability to enhance content marketing and improvise keyword research practices. Its USP is deep knowledge of keyword analysis, tracking keyword movement, and solid competitor research.
Here are some features of SEMrush
Keyword analysis
360-degree competitor research
Tools to analyze and improve off-page SEO
Conducts technical SEO audits
Analyze PPC strategy
Schedule social media posts
Pricing
The main features of SEMrush are free. All you have to do is create an account on their website. But they do have pro packages to provide you with helpful management tools and deeper search marketing analysis.
The packages start from US$ 119.95 /month. The variations of paid packages are pro, guru, and business. They have enlisted the add-ons and exact prices on their website for comparison. So you can avail the one that suits your business the best!
Case Study:
Challenge:
Uplift content struggled to grow brand awareness and divert organic traffic to its website.
Solution:
With the help of SEMrush, Uplift reviewed the SEO performance of all of its website pages and optimized 75% of them based on insights from the analysis. As a result, it increased brand awareness, traffic, leads, and revenues.
Ahrefs
analysis tool
“My theory is that people don’t sign up for your tool and then learn how to use it. My theory is that people first learn how to use your tools, and they sign up because they know how to use your tool.” – Tim Soulo, Head of Marketing at Ahrefs.
Ahrefs is one of the most trusted tools for search marketing by business owners and digital marketers. A survey by aira.net found that 70% of digital marketers use Ahrefs as a link-building tool. It provides more than keyword analysis, backward link predictions, and varied content ideas. Once you register your website on this site, you will have access to unlimited predictions and analysis to rank your business in the best possible way.
Benefits and Pricing of Ahrefs
You can implement this tool to analyze, monitor, and improve your website health. This tool provides an array of benefits and, most of them are free.
This tool performs:
Keyword research
Complete competitor analysis
Backlink research and suggestions
Content audit and research
Tracking of web page ranking
Tracking of backlinks
Gains and losses of backlinks
Pricing
Ahrefs provides all the necessary checks in the free version. But the paid version gives you access to upgraded features. So once you know how to utilize this tool for your business, you might upgrade it to the paid version. Their packages start from as low as US$99 and go up to US$ 999. These are named lite, standard, advanced, and agency. You can look at the features and then decide which one to incorporate.
Ubersuggest
SEO tools
Ubersuggest is an SEO tool that helps to generate new keywords. All you have to do is type in the keyword, and it will give you suggestions of all the long-tail keywords related to it. It also provides data insights about each keyword like monthly search volume, CPC, PPC, and competitor analysis.
Pricing and Benefits of Ubersuggest
The Ubersuggest keyword tool generates keywords of different types. These types are:
Relatable keywords
Keywords in the form of questions (does, how, where)
Prepositional keywords (for, without, on)
Comparative keywords (vs, or, and)
So basically, Ubersuggest
Analyzes the overview of your keywords
Informs how the keyword’s search volume has been trending
Suggests the internal and backlinks links to your posts to rank better
Provides content ideas and SERP overview
Pricing:
Ubersuggest provides keyword analysis features in the free version. But it also has three different plans. These are individuals at $12.00 per month, businesses at $20.00 per month, and agencies at $40.00 per month.
Moz
search engine optimization free tools
Moz is a “check my listing” tool. This tool helps you check how your site is performing on various search engines. All you have to do is enter your business name and postal code and check your listing. It immediately gives your listing score in percentage, and the closer you are to 100, the better you are performing.
Benefits and Pricing of Moz
Moz indefinitely measures your website performance and displays it to you. Once it performs the analysis, it also assists you with ideas that can help your site perform better.
It gives you a list of complete, incomplete, inconsistent, and duplicate tabs. These tabs particularly tell you about the excellent and poor things affecting your listings. Then there are links that you can click and make the required changes to rank better.
This tool provides the boost that your website requires. In addition, the accessible version of this tool gives you good insights into your website behavior.
Pricing:
The premium version of Moz starts from US$ 99/ month and ranges up to US$ 599/ month. The packages are divided into standard, medium, large, and premium. In addition, they have designed an easy-to-understand table for you to compare and decide the best plan for you.
Google Analytics
best set tools
Google Analytics is one SEO analysis tool wherein all your data is located centrally, and you can check, improve and edit it regularly. Moreover, when Google Analytics is used with the Google search console, the results of your website performance are presented more precisely. This tool has a paid and a free version. But marketers use the free version widely.
Google analytics tool analyses your website like no other tool in the market. It provides valuable insights for you to rank your business better.
Pricing and Benefits of Google Analytics
As the name suggests, Google Analytics provides all the analytics necessary for digital marketers. The free version gives such a deep insight into the site performances that one should avail the paid version only when they are well-versed with its use.
Google Analytics can be used to
Improve SEO
Remove spam traffic
Get detailed analysis about organic and paid traffic
Analyze each webpage based on the traffic they attract
Get site content reports with detailed engagement metrics of each page
Know what led to sales and conversions on the site
Pricing
Google Analytics does not believe that one size fits all. So they do not have monthly or yearly subscription offers. Instead, they assign sales representatives to you, and you both analyze your business requirements and customize your package. Thus, you have a tailor-made package that includes your exclusively required features.
Google Search Console
trending seo tools
Google search console provides in-depth insights about the technical aspects of the website. For example, what is the use of producing quality content, using correct keywords? What if your site does not attract any visitors?
Well, not to worry about these metrics when you have a google search console. The combination of google search console and google analytics is all you need to know about improving your site ranking and everything about it.
Benefits and Pricing of Google Search Console
“There are plenty of robust SEO analytics tools available today, but ultimately nothing beats a smart GA + GSC setup. Both tools with Google Sheets and Data Studio allow for endless analyses and visualization. Sure, you might need to do a bit of customization yourself, but why reinvent the wheel?” — Alex Williams, Head of Research and Reviews at Hosting Data.
Google search console is trusted and recommended by successful marketing heads. And that is because of the fantastic analysis it provides.
Some of its unique features include;
Complete metrics on keywords ranking
Complete knowledge of how your site appears on SERPs
To identify pages that tend to lose organic traffic
To identify sitemap issues and fix them correctly
Knowledge of AMP, responsiveness, and mobile-friendliness of your site
To identify broken links
Nobody can stop your site from ranking at the top, when you have all the technical aspects and quality content in place.
Pricing
Google search console is a free tool that only requires the details of your site to provide analysis. It is the best free SEO tool for business owners, sales and marketing teams, site administrators, and web developers.
Screaming Frog SEO Spider
trending seo tools
Screaming Frog SEO Spider is the ultimate search engine optimization tool for technical and SEO audits. It will give out minor glitches on the site. However, there is no technical or on-page, off-page SEO that this tool will miss.
It takes a little longer but ensures that every little thing on your website is checked.
A beginner may find it challenging to grasp the work, but they provide an excellent learning video to understand the tool.
Pricing and Benefits of Screaming Frog SEO Spider
Screaming Frog SEO Spider ensures to run the best SEO and technical audit through the entire website.
It provides an in-depth analysis of
Internal, external and broken links on any website
All the technical files and their extensions are working properly
Website pages that are not ranking or getting indexed
Pages that are missing the analytics or tag manager tracking codes
Pricing
It is a tool that gives you the best features if you go for the paid version. The free version does not provide an in-depth analysis like the paid ones. The price for the license of Screaming frog is £149.00 per year. No matter what the cost, it is pretty worth it.
How to Decide Which Tool Suits You the Best
Look at some of the stats that influence SEO before you decide which search engine optimization tool suits you the best.
Aherfs stated that there are 90.63% of pages get no organic search traffic from Google.
A Moz survey stated that most businesses spend more than US$ 5000 every month for SEO marketing.
Think with Google claims that nearly 2 in 3 smartphone users buy from businesses that customize their sites according to location.
Google states that 39% of its users are influenced by related searches.
SEMRush states that 53% of digital marketers consider that guest posting is the most effective link-building strategy.
Some businesses survive solely on SEO marketing and are doing well.
For example, Hydroworkx, a company that develops hydrotherapy pools, increased their organic form submissions by 131% by using the right SEO practices.
So here are a few things to keep in mind before deciding which SEO tool suits you the best.
The tool should be able to
Evaluate your linked pages/websites
Determine overall site health
Assess technical health
Check if the site meets industry standards
Provides in-depth competitor analysis
Produces valuable reports and dashboards relating to SEO
Monitor search performances
Determine best and worst-performing keywords
Provide insights into the latest marketing trends
Provide top-notch assistance to boost rankings
Thus, let your businesses soar to great heights when these search engine optimization tools act as your wings!
Conclusion
Let us know your thoughts in the comment section below.
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