Seo Tools For Business

SEO Tools For Business

SEO tools can help you track, analyze and optimize your website. They’re important for businesses that want to manage their online presence and drive traffic to their site.

There are many different types of SEO tools available, including keyword research tools, link analysis tools and site audit tools. Some of these free SEO tools can be used by beginners while others are more advanced.

Seo Tools For Business

In the highly competitive business world, where everything is conducted online, your company’s success rests on its visibility to potential customers on the web. Companies that are visible instantly on the top search results drive more customers than those buried deeper in the search rankings. Learn 7 tools to help with your SEO strategy.

SEO is essential to modern businesses. For online businesses, SEO is crucial, but even for running a successful physical shop, as people first search online to find out which shops are best to visit. 

It’s not an easy task to drive traffic your way amid fierce competition. Businesses need to target their audiences using the right keywords. They also have to analyze their competitors and track their rankings.

Monitoring traffic, content marketing, and identifying technical problems all require the right optimization tools. You have to precisely target your audience using many SEO tools. Wise optimization professionals understand the value of exploring all such tools simultaneously and to their maximum advantage.

But the dilemma faced by SEO professionals is which tools are best for the desired results. Dozens of such tools are already available to them, but not all of them are equally effective when it comes to achieving the traffic goals.

So, to help you out, here are top SEO tools that every company should be using.

1. Google Analytics Showcases Essential Data

Google Analytics empowers users with the essential analysis data about marketing tactics and their performance. With this information in hand, you can continue with the tactics or make improvements. You also come to know about the marketing tactics that will work well for driving leads. This free tool is a way to achieve more sales conversions.

It is also an excellent tool to look into your visitors’ behavior on your site. If you find out that they leave your site early, you can then revise your strategies or even redesign your website. The analytics tool gives insight into your visitor’s preferences about the content type. Once you know which type of content they like the most, it will help in recreating your content marketing strategies.

2. Google Search Console Gives Insight Into Site Performance

Google Search Console, previously known as Google Webmaster Tools, is yet another free SEO tool from the repertoire of Google. This site is especially useful in giving advanced warnings and alerts about anything going wrong with your website. It provides users with a lot of valuable analytical data to review about their website’s performance.

The platform allows users to have access to crucial data such as keyword rankings that lets them know where their website ranks for a particular keyword. Users also get to know about the number of clicks per keyword. One of the most useful data users can access is how many times the site was visible to the users for each keyword.

Users also can see the click-through rate when their website shows up for visitors. This means you can find out how many viewers who saw your website link and actually clicked on it to visit your website.

3. Rank Ranger Tracks Specific Keywords

Rank Ranger is most commonly used for tracking keyword rankings. Users have the option to know where their website stands in rankings for primary keywords of business.

The service shows a rank risk index to measure Google’s SERP fluctuations. It helps users understand if the positive or negative change in theirwebsite data is due to page optimization, or due to any change happening in Google’s algorithm. Its rank tracer tool gives an insight into website’s performance through reports and graphs.

This tool also lets you track and analyze your backlinks, and find the best keywords for PPC and SEO. You also can view your competitors’ ranking performance in the top search engine results. It gives you a side by side comparison of both your competitors’ and your website performance, along with each ranking for each keyword.

4. Moz Local Manages New and Duplicated Data

Moz Local is particularly helpful to audit citations quickly. With this tool, users can find out about the consistency of their information across various directories. The listings alerts feature helps users know on the spot if their listings have been edited, or if other sources such as Google are showing incorrect information related to their business.

Moz Local will also let users know if any duplicate listings are causing the lowering of the website’s ranking on the SERP.

5. Ahrefs Analyzes Backlinks and Search Results

If you want serious backlinks and SEO work done for your website, then Ahrefs is the right choice. The platform has a whole package of backlink tools.

The first step for using Ahrefs is to find out where your website stands. You can analyze your site to find out if its backlinks profile is right. The backlinks should be from credible and legitimate websites.

In case, there are many backlinks from spammy sites; Google may punish your site. That means ranking higher in search results will become increasingly difficult for your website. Therefore, Ahrefs helps detect those undesirable backlinks so that they can be easily removed.

Ahrefs is also a useful tool to know more about your competitors’ backlinks. You can easily find out where are they getting their backlinks from. This will help your business come out with a winning SEO strategy.

6. Ubersuggest Performs Extensive Research

If you want to use quality SEO tools for free, then Ubersuggest is the option your business should be exploring. This comprehensive tool lets users do extensive research. It uses the power of the phrases suggested by Google to deliver the right results. You can create your own piece of content that is SEO-friendly.

Ubersuggest is the perfect tool for keyword research. It allows users to do real-time keyword research backed by Google. This means that you have access to Google’s science behind the data search. 

7. SEMRush Optimizes and Creates Content

SEMRush is one of the popular SEO tools amongst bloggers. They use this site to create and optimize content. The site allows them to know which content is mostly wanted by the audience. They can then create blogs for their target audience. This site allows you access to profitable keywords.

Another reason for the popularity of SEMRush is that you can use it simultaneously for many sites. So, for example, if you own a corporate website as well as a personal blog, this tool will work for your both the sites at the same time.

You should also explore this site to know which trends are emerging up in your business niche. You can identify and target them with the right keywords. Besides these features, SEMRush also lets users check backlinks and rankings.

Find the Perfect SEO Tools for Your Business

Each of these SEO tools is equipped with essential SEO functions. At the same time, they are also known for a specific tool that is their specialty. Therefore, users need to access their SEO requirements of the website at present and then opt for the right tool. Your new business can start with free tools due to a tight budget. After some time, you can opt for the paid tools.

But before you start using them, make sure that your website is user-friendly. Your website design is crucial to the success of your SEO strategies. If you are a small business owner, you can outsource your website design work to sites like Designhill. This marketplace entices many website designers to work on your brief, allowing you to pick a winning design quickly.

seo tools for digital marketing

1. Ahrefs: SEO Keyword Tool
   Ahref – SEO Keyword Tool
   Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche, check and fix broken links on your website,and get an overview of your best-performing pages (so you can see what information is drawing in the visitors).

Syed Irfan Ajmal

Syed Irfan Ajmal, a Growth Marketing Manager at Ridester, loves the SEO keyword tool Ahrefs. He shares, “Ahrefs is surely our most favorite tool when it comes to various facets of SEO such as keyword research, rank tracking, competitor research, SEO audit, viral content research and much more. We add our site and those of our competitors to it. The tool then shows us the sites which have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t have been so easy if Ahrefs didn’t have the largest database of backlinks. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to 350,000 visitors per month.”

2. Google Search Console: Top SEO Tool
   Best seo tools
   Offered for free to everyone with a website, Google Search Console lets you monitor and report on your website’s presence in Google SERP. All you need to do is verify your website by adding a code to your website or going through Google Analytics and you can submit your sitemap for indexing. Although you don’t need a Search Console account to appear in Google’s search results, you can control what gets indexed and how your website is represented with this account. As an SEO checker tool, Search Console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results. It’s especially useful for new websites as it lets site owners submit web pages for search indexing.
3. SEMRush: Marketing SEO Tools
   SEMRush – Marketing SEO Tools

Marketing SEO tools like SEMRush tend to be fan favorites in the SEO community. Experts love that they let you easily assess your rankings as well as identify changes and new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain analysis, which allows you to easily compare your website to your competitors. If you’re looking for analytics reports to help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings and find some recommendations on how to improve your website’s performance.

Liraz Postan – SEO Experts

Liraz Postan, Senior SEO & Content Manager at Outbrain, recommends SEMRush as one of the best SEO tools. She says, “My favorite SEO tool is SEMrush with the feature of “organic traffic insights”. This feature lets me see all my leading articles with one dashboard, along with related keywords, social shares and word count. This gives me a quick overview of what’s working and where to optimize. I generally use SEMrush on my daily work, love this tool, and love using its site audit to optimize our site health. We improved our site health by 100% more since we started using SEMrush, and we increased conversions by 15% more from our content pages.”

4. KWFinder: SEO Keyword Tool
   KWFinder – SEO Keyword Tool

An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.

George PerryGeorge Perry, an SEM Specialist at Bandwidth, raves about KWFinder. “I like that not only does it show me information on the keyword that I was searching for, but pulls in good suggestions for related terms, and how they compare (volume, CPC, difficulty, etc.) to the term I originally looked at. I’ve been able to help my clients target not only those big, pie in the sky vanity terms, but to better target those terms that are lower in the funnel and more likely to convert, allowing me to target them through focused content that answers the questions they’re actually asking.”

5. Moz Pro: SEO Software
   Moz Pro SEO software
   SEO software Moz Pro keeps popping up as one of the best SEO tools that experts actually use. Some specialists raved about how Moz was always up to date despite Google’s regular algorithm changes. Others praised Moz’s chat portal that allows them always to get an insightful response to every question asked. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download to see your website’s metrics while browsing any page. If you’re looking to learn more about SEO, you should also consider checking out MozCon, their annual conference.

Keri Lindenmuth

Keri Lindenmuth’s, Marketing Manager at Kyle David Group, go-to SEO tool is none other than Moz Pro. She says, “My favorite feature of the tool is its ‘page optimization feature.’ It tells you exactly what steps you can take to improve the SEO of every single page on your website. For example, it will tell you to ‘Include your keyword in this page title’ or ‘Add an image with a keyword alt tag.’ This tool has substantially improved our client’s business simply by the fact that it gives increased transparency. We can compare their site’s traffic and optimization to that of their competitors. We can see which pages and search terms their competitors perform well in and alter our web practices to compete against theirs. Without a tool like Moz, SEO really becomes a guessing game. You have no idea where you’re doing well and where you can use improvement.”

6. Ubersuggest: Keyword Tracking Tool
   Ubersuggest: Keyword Tracking Tool

Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPsFrom short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. Metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is.

7. Answer The Public: Free SEO Tools
   Answer The Public – Free SEO Tools

Free SEO tools like Answer The Public allow you to easily find topics to write about for your blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around keywords like fitness, yoga, running, Crossfit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would only take you five minutes, making it one of the most efficient ways to come up with SEO topics for new websites.

Matt Jackson

Matt Jackson, Head of Content at Wild Shark, loves free SEO tools like AnswerThePublic. He shares, “One of my favorite tools when compiling SEO content for a site is AnswerThePublic.com. The best feature of the tool is that it presents a list of the questions that web users are asking about a particular keyword. If I’m running out of genuinely useful content ideas, or if I’m compiling an FAQ page, it provides invaluable guidance as to what, exactly, people are searching for. It is not only useful for SEO content, it means that our clients can answer questions on their site, minimizing the number of customer service calls they receive and giving greater authority to a page and the overall business. And here’s a quick tip: prevent neckache by hitting the Data button, rather than straining to read the question wheel.”

8. SpyFu: Free SEO Tools
   SpyFu – Free SEO Tools

While SpyFu has an amazing premium version, many of our experts raved about its free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword. You can also do some research on your competitors to determine which keywords they use. Additionally, you can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the campaigns they’re running with Google Ads, and more. It’s one of the most detailed SEO analysis tools on the market.

Adele Stewart

Adele Stewart, Senior Project Manager at Sparq Designs, can’t get enough of SEO software SpyFu. She shares, “I have used SEMrush and Agency Analytics in the past, but SpyFu has the one-up on my client’s competitors. All of SpyFu’s features are great, but my absolute favorite is the SEO Research feature. You’re able to plug in a competitor’s domain and pull up information on their own SEO strategy. You can see what keywords they pay for vs. their organic standings, review their core keywords, and even assess their keyword groups. Using SpyFu has been integral to my client’s SEO successes. There’s so much more to track and report on, plus I don’t have to put in as much effort in research as I did with other SEO software. SpyFu pulls the information I need and organizes reports in a way that is presentable and understandable to my clients. I’ve already seen increases in indexing and rank for keywords that we didn’t even think of.”

9. Woorank: SEO Ranking Tool
   woorank seo ranking tool
   As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can overlap with theirs. Try understanding how keywords perform over time to optimize for users and search engines in the best way possible. And most importantly, understand the things your website is lacking from both a technical and content perspective. Woorank can help you identify duplicate content, downtime, and security issues and provide guidelines on how to fix them.
10. Majestic: Marketing SEO Tools
    Majestic: Marketing SEO Tools
    Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites. Did your website make the cut? The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have. It also works as an SEO keyword tool to find the best keywords to target while also having features geared to site comparisons and tracking your rank.

Ryan Scollon

Ryan Scollon, SEO Consultant at RyanScollon.co.uk recommends the SEO tool Majestic. He says, “My favorite SEO tool is Majestic, with its main feature allowing you to check the backlinks of a website that you specify. My favorite feature is the ability to add your own client’s site and a bunch of competitors, allowing you to easily compare a variety of SEO metrics such as trust flow, referring domain count, and external backlinks count. Not only does it help us understand the [client’s optimization] weaknesses, but it also provides a simple table that we share with our clients, so they too can understand the problems and how they stack up to their competitors. We also use Majestic to audit competitors’ backlinks, as we can sometimes find a handful of easy opportunities to tackle before moving onto other link building tactics.”

11. Google Trends: SEO Checker Tool
    Google Trends Wireless Phone Charger
    Google Trends has been around for years but has been underutilized. Not only does it give you information regarding a keyword but it offers great insight into trends around the topic, which can be invaluable at any stage of a business’s growth. Search for keywords in any country and receive information around it like top queries, rising queries, interest over time, and geographical locations depending on interest. If you are unsure which trends are the ones for you, this is the best SEO tool to use.
12. SEOQuake: Free SEO Tools
    SEOQuake – Free SEO Tools

SEOQuake is considered one of the best free SEO tools. This Chrome extension acts as an SEO checker tool that performs on-page site audits, assesses both your internal and external links, and also does website comparisons to determine how you perform against your competitors. Other features of this SEO analysis tool include keyword analysis such as keyword density, an easy to read SEO dashboard, and an export feature that allows you to easily download and send data to key people on your team.

Brin Chartier

Brin Chartier, an expert digital marketer, and SEO content creator, loves the free SEO tool SEOQuake. She says, “I love a good browser extension, and SEOquake is the best free SEO tool for instant SEO metrics on any website or SERP. I can instantly pull an on-page SEO audit for myself or competitors, and the SERP overlay feature is an awesome visualization of key page metrics that I can export to CSV & share with my team. This tool saves me hours of manual work that I can use to actually move the needle creating SEO optimized content instead.”

13. Siteliner: SEO Analysis Tool
    Siteliner – SEO Analysis Tool
    Siteliner is an SEO checker tool that helps you find duplicate content on your website. What’s duplicate content? Identical content to other websites. And Google penalizes websites with it. With SEO tools like this one, you’ll be able to scan your entire website to find duplicate content, broken links, average page size and speed, the number of internal links per page, and more. It also compares your website to the average of websites checked with this tool to help you better understand where you stand.

Tieece Gordon

Tieece Gordon, a Search Engine Marketer at Kumo Digital, recommends the SEO tool Siteliner. He shares, “Siteliner is one of my go-to SEO tools whenever I’m presented with a new site. Identifying and remedying potential problems almost automatically improves quality and value, reduces cannibalization, and adds more context to a specific page if done correctly, which is the whole reason for using this tool. For a free (paid version offering more available) tool to offer the ability to check duplicate levels, broken links, and reasons any pages were skipped (robots, no-index, etc.) though, there can be no complaints at all. The key feature here that Siteliner does better than any other I’ve come across is the Duplicate Content table. It simply and easily lays out URLs, match words, percentages, and pages. And because it’s smart enough to skip pages with no-index tags, it’s a safe bet that most showing a high percentage need to be dealt with. I’ve seen a lot of ecommerce sites relying on manufacturer descriptions, service sites that want to target multiple areas with the same text, and sites with simply thin pages – sometimes a combination of these, too. I’ve seen that adding valuable and unique content has seen rankings, and in turn, sessions and conversions jump up for clients. All of this has stemmed from Siteliner. It may not be the enterprise-level, all-singing, all-dancing software that promises the world, but its simplicity is perfect.”

14. Fat Rank: SEO Tools
    Fat Rank – SEO Tools

SEO Chrome extensions like Fat Rank allow you to easily analyze your website’s performance. This SEO keyword tool lets you know the ranking of your keywords. You can add keywords to your search to find out your rank per page for each keyword you optimized for. If you don’t rank for the top 100 results, it’ll tell you that you’re not ranking for that keyword. This information allows you to better optimize your website for that keyword so you can make adjustments as needed.

Blake Aylott

Blake Aylott’s, SEO expert at Project Build Construction, favorite free SEO tool is one no one ever really talks about. “The SEO tool is called Fatrank. It’s a Chrome extension, and it shows the rank for any search query you type in as for a URL as long as you’re on that URL. If I need to know how I am currently ranking for a keyword, I can simply type it in and see. It is extremely accurate and live. The tool is a lifesaver when clients want to know their current ranking for something, and I can tell them with 100% accuracy. Fat Rank is free and should be a part of every SEO’s arsenal of tools.”

15. Keywords Everywhere: SEO Keyword Tool
    keywords everywhere seo tool
    Keywords Everywhere is another great SEO Chrome extension that aggregates data from various SEO tools like Google Analytics, Search Console, Google Trends, and more to help you find the best keywords to rank for. Free SEO tools like these simplify the process of determining the best keywords for your website. So rather than going through several websites each day, you can use this one tool to save you a huge amount of time.

Eagan Heath

Eagan Heath, Owner of Get Found Madison, is a huge fan of the SEO tool Keywords Everywhere Chrome extension. He shares, “It allows both me and my clients to see monthly U.S. keyword search volume right on Google, which is great for brainstorming blog topic ideas. It also allows you to bulk upload lists of keywords and see the data, which Google now hides behind enormous ranges unless you pay for Google Ads. Unbelievable value for a free tool!”

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