SEO Tools For Website Free Download
SEO is a term that stands for Search Engine Optimization. It is the process of getting your website to rank higher in search engine results, which in turn leads to more visitors. There are many different tools available for SEO, but some of the most popular are:
Google Analytics: This tool allows you to track how many people visit your site, where they came from, how long they stayed on your page, and what they did while there. You can also see what keywords people used when they searched for you or your site. Google Analytics will give you all this information in a very easy-to-read format so that you can make changes as needed in order to improve your rankings.
WordPress SEO by Yoast: This plugin allows users to optimize their WordPress sites with ease. It comes with built-in explanations on how each feature works so even those who aren’t familiar with SEO can use it without having any trouble at all!
Seo Tools For Website Free Download
1. Bing Webmaster Tools
While Google Webmaster Tools gets all the glory, folks forget that Bing Webmaster offers a full suite of website and search analytics. Especially useful are keyword reports, keyword research, and crawling data.
Get it: Bing Webmaster
Also useful: Yandex.Webmaster
2. Data Studio
If you need to merge data from different sources (say Search Console and Google Analytics), visualize, and share it – this is Google Data Studio’s comfort zone. For an idea of all the SEO tasks and dashboards that you can build for free, check out these Google Data Studio Resources from Lee Hurst.
3. Enhanced Google Analytics Annotations
How do you know if your dip in traffic (or rise) is associated with a Google Algorithm update, or perhaps a major holiday? This is a highly-recommended Google Chrome plugin that overlays additional data on top of your analytics, so you can easily send screenshots to clients showing exactly how outside forces impacted traffic.
Get it: Enhanced Google Analytics Annotations
Alternatives: Panguin Tool, Zeo Tools
4. Google Analytics
The big kahuna, and the most widely-used web analytics package on earth. For being free, Google Analytics is surprisingly robust and plays well with other Google products, including Optimize, Search Console, and Data Studio. Some folks have privacy concerns with GA — though Google swears they don’t use this data for search rankings.
Get it: Google Analytics
Alternatives: Clicky, Open Web Analytics
5. Search Console
Probably the most useful free SEO tool on this entire list, it’s hard to imagine doing modern SEO without access to the data inside Google’s Search Console. This is the most reliable location for information on how Google crawls and ranks your site, and is one of the only places where you can get reliable keyword data. Search Console limits downloads to 1000 rows, so also bookmark the free Search Console Data Exporter to download up to 25,000 rows at a time.
Get it: Search Console
Helpful Add-on: Search Analytics for Sheets
6. Keyword Hero
Did somebody say (not provided)? Keyword Hero works to solve the problem of missing keyword data with lots of advanced math and machine learning. It’s not a perfect system, but for those struggling to match keywords with conversion and other on-site metrics, the data can be a valuable step in the right direction. Pricing is free up to 2000 sessions/month.
7. MozCast
The brainchild of Dr. Pete and the original Google SERP tracker, MozCast is the go-to algorithm tracker whenever there’s a big update, or not. Also useful are the SERP tracking features showing the prominence of such features as ads and knowledge panels.
Get it: MozCast
Also useful: Algoroo, Rank Risk Index, Ayima Pulse
Crawling/Indexing
Specific tools to make sure your site is crawlable and optimized.
8. Beam Us Up
If you need a free, desktop crawler, you can’t do better than Beam Us Up. While it doesn’t have as many features as Screaming Frog, it does offer 100 percent free crawling with no limits. Windows only.
Get it: Beam Us Up
9. Link Redirect Trace
A free Chrome extension, lots of SEOs recommend Link Redirect Trace as the “all-in-one redirect path analyzer.” The extension reveals information about HTTP headers, rel-canonicals, robots.txt, and basic link metrics from LinkResearchTools. The “Save Screenshot” feature is super useful too.
Get it: Link Redirect Trace
10. Redirect Path
Similar to Link Redirect Trace, Redirect Path is a nifty tool from the good folks at Ayima that shows redirect paths and header information for every URL you visit. Gotta admit, I’ve used this extension for years and it’s almost “always on” in my browser.
Get it: Redirect Path
11. Screaming Frog
Aside from having one of the best Twitter accounts of any SEO tool maker, Screaming Frog is the most popular desktop-based crawler available today. Many people don’t realize that there’s a free version that allows for up to 500 URLs per crawl. While not as fully functional as the paid version, it’s great for small projects and smaller site audits.
Get it: Screaming Frog
12. Screaming Frog Log File Analyzer
Most folks in the SEO space are familiar with Screaming Frog, but many don’t realize that the Frog also offers a standalone free/paid Log File Analyzer tool. The free version is very robust, though limited to 1000 lines.
Get it: Screaming Frog Log File Analyser
13. SEOlyzer
SEOlyzer is a log analysis tool recommended by Aleyda Solis in her very excellent SEO podcast Crawling Mondays. SEOlyzer is a terrific log analysis tool with some cool features like real-time analysis and page categorization.
Get it: SEOlyzer
14. Xenu
Gotta be honest, although Xenu has been on every “free SEO tool” list since the dawn of, no way did I think it would make this one. This Windows-based desktop crawler has been virtually unchanged over the past 10 years. That said, a lot of folks still love and use it for basic site auditing, looking for broken links, etc. Heck, I’m leaving here for sentimental reasons. Check it out.
Get it: Xenu
Keyword Research
Tools to discover what people are searching for, along with volume and competition.
15. Answer The Public
It’s hard not to love Answer The Public. The interface has an almost “Cards Against Humanity” rebel vibe to it. Regardless, if you want to generate a massive list of questions from any keyword set, this is your go-to tool.
Get it: Answer The Public
seo powersuite free download
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Easy to use, effective and reliable SEO tools
Links, ranks, on-page and social — SEO PowerSuite is the most complete set of effective SEO software that has every feature you need to achieve and maintain top positions in any search engine.
Powerful keyword research. Find the most profitable keywords for your own website — those that will bring you a lot of visitors who are likely to buy from you.
Accurate rank monitoring. Monitor search engine rankings of an unlimited number of sites for an unlimited number of keywords.
Site audit and content optimization. Tune up your website’s structure, as well as HTML-coding and content of every page.
Profound link analysis. Find, monitor, analyze and compare — dig all the backlink data you need for safe and effective link building.
Effective link management and outreach. Find new link opportunities and manage your link data the most convenient way.
In-depth competition analysis. Spy on your top-ranking competitors, get detailed information on why they rank well — and draw up your own SEO strategy!
Professional SEO reporting. Decide exactly which modules, stats, and metrics you’ll be including in your reports. Save, print, email and upload reports to the Web on auto-pilot (Enterprise version only).
Optimization for international and local search engines. Promote your websites in 597 local and international search engines.
Website traffic and social media stats. Analyze Google Analytics stats right in the SEO software and monitor social media signals for your and your competitors’ websites.
Plus more!
Conclusion
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