Seo Tools For Your Website
As a website owner, you want your site to rank high in Google searches so that people can find it. The higher your site ranks, the more traffic it will get. Using SEO tools is an essential part of optimizing your website for search engines.
This post will cover some of the most useful SEO tools you can use to improve your website’s ranking in search engines.
Seo Tools For Your Website
1. Ahrefs: SEO Keyword Tool
Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche, check and fix broken links on your website,and get an overview of your best-performing pages (so you can see what information is drawing in the visitors).
Syed Irfan Ajmal, a Growth Marketing Manager at Ridester, loves the SEO keyword tool Ahrefs. He shares, “Ahrefs is surely our most favorite tool when it comes to various facets of SEO such as keyword research, rank tracking, competitor research, SEO audit, viral content research and much more. We add our site and those of our competitors to it. The tool then shows us the sites which have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t have been so easy if Ahrefs didn’t have the largest database of backlinks. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to 350,000 visitors per month.”
2. Google Search Console: Top SEO Tool
Offered for free to everyone with a website, Google Search Console lets you monitor and report on your website’s presence in Google SERP. All you need to do is verify your website by adding a code to your website or going through Google Analytics and you can submit your sitemap for indexing. Although you don’t need a Search Console account to appear in Google’s search results, you can control what gets indexed and how your website is represented with this account. As an SEO checker tool, Search Console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results. It’s especially useful for new websites as it lets site owners submit web pages for search indexing.
3. SEMRush: Marketing SEO Tools
Marketing SEO tools like SEMRush tend to be fan favorites in the SEO community. Experts love that they let you easily assess your rankings as well as identify changes and new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain analysis, which allows you to easily compare your website to your competitors. If you’re looking for analytics reports to help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings and find some recommendations on how to improve your website’s performance.
Liraz Postan, Senior SEO & Content Manager at Outbrain, recommends SEMRush as one of the best SEO tools. She says, “My favorite SEO tool is SEMrush with the feature of “organic traffic insights”. This feature lets me see all my leading articles with one dashboard, along with related keywords, social shares and word count. This gives me a quick overview of what’s working and where to optimize. I generally use SEMrush on my daily work, love this tool, and love using its site audit to optimize our site health. We improved our site health by 100% more since we started using SEMrush, and we increased conversions by 15% more from our content pages.”
4. KWFinder: SEO Keyword Tool
An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.
George Perry, an SEM Specialist at Bandwidth, raves about KWFinder. “I like that not only does it show me information on the keyword that I was searching for, but pulls in good suggestions for related terms, and how they compare (volume, CPC, difficulty, etc.) to the term I originally looked at. I’ve been able to help my clients target not only those big, pie in the sky vanity terms, but to better target those terms that are lower in the funnel and more likely to convert, allowing me to target them through focused content that answers the questions they’re actually asking.”
5. Moz Pro: SEO Software
SEO software Moz Pro keeps popping up as one of the best SEO tools that experts actually use. Some specialists raved about how Moz was always up to date despite Google’s regular algorithm changes. Others praised Moz’s chat portal that allows them always to get an insightful response to every question asked. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download to see your website’s metrics while browsing any page. If you’re looking to learn more about SEO, you should also consider checking out MozCon, their annual conference.
Keri Lindenmuth’s, Marketing Manager at Kyle David Group, go-to SEO tool is none other than Moz Pro. She says, “My favorite feature of the tool is its ‘page optimization feature.’ It tells you exactly what steps you can take to improve the SEO of every single page on your website. For example, it will tell you to ‘Include your keyword in this page title’ or ‘Add an image with a keyword alt tag.’ This tool has substantially improved our client’s business simply by the fact that it gives increased transparency. We can compare their site’s traffic and optimization to that of their competitors. We can see which pages and search terms their competitors perform well in and alter our web practices to compete against theirs. Without a tool like Moz, SEO really becomes a guessing game. You have no idea where you’re doing well and where you can use improvement.”
6. Ubersuggest: Keyword Tracking Tool
Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPsFrom short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. Metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is.
7. Answer The Public: Free SEO Tools
Free SEO tools like Answer The Public allow you to easily find topics to write about for your blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around keywords like fitness, yoga, running, Crossfit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would only take you five minutes, making it one of the most efficient ways to come up with SEO topics for new websites.
Matt Jackson, Head of Content at Wild Shark, loves free SEO tools like AnswerThePublic. He shares, “One of my favorite tools when compiling SEO content for a site is AnswerThePublic.com. The best feature of the tool is that it presents a list of the questions that web users are asking about a particular keyword. If I’m running out of genuinely useful content ideas, or if I’m compiling an FAQ page, it provides invaluable guidance as to what, exactly, people are searching for. It is not only useful for SEO content, it means that our clients can answer questions on their site, minimizing the number of customer service calls they receive and giving greater authority to a page and the overall business. And here’s a quick tip: prevent neckache by hitting the Data button, rather than straining to read the question wheel.”
8. SpyFu: Free SEO Tools
While SpyFu has an amazing premium version, many of our experts raved about its free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword. You can also do some research on your competitors to determine which keywords they use. Additionally, you can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the campaigns they’re running with Google Ads, and more. It’s one of the most detailed SEO analysis tools on the market.
Adele Stewart, Senior Project Manager at Sparq Designs, can’t get enough of SEO software SpyFu. She shares, “I have used SEMrush and Agency Analytics in the past, but SpyFu has the one-up on my client’s competitors. All of SpyFu’s features are great, but my absolute favorite is the SEO Research feature. You’re able to plug in a competitor’s domain and pull up information on their own SEO strategy. You can see what keywords they pay for vs. their organic standings, review their core keywords, and even assess their keyword groups. Using SpyFu has been integral to my client’s SEO successes. There’s so much more to track and report on, plus I don’t have to put in as much effort in research as I did with other SEO software. SpyFu pulls the information I need and organizes reports in a way that is presentable and understandable to my clients. I’ve already seen increases in indexing and rank for keywords that we didn’t even think of.”
9. Woorank: SEO Ranking Tool
As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can overlap with theirs. Try understanding how keywords perform over time to optimize for users and search engines in the best way possible. And most importantly, understand the things your website is lacking from both a technical and content perspective. Woorank can help you identify duplicate content, downtime, and security issues and provide guidelines on how to fix them.
10. Majestic: Marketing SEO Tools
Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites. Did your website make the cut? The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have. It also works as an SEO keyword tool to find the best keywords to target while also having features geared to site comparisons and tracking your rank.
Ryan Scollon, SEO Consultant at RyanScollon.co.uk recommends the SEO tool Majestic. He says, “My favorite SEO tool is Majestic, with its main feature allowing you to check the backlinks of a website that you specify. My favorite feature is the ability to add your own client’s site and a bunch of competitors, allowing you to easily compare a variety of SEO metrics such as trust flow, referring domain count, and external backlinks count. Not only does it help us understand the [client’s optimization] weaknesses, but it also provides a simple table that we share with our clients, so they too can understand the problems and how they stack up to their competitors. We also use Majestic to audit competitors’ backlinks, as we can sometimes find a handful of easy opportunities to tackle before moving onto other link building tactics.”
seo tools for digital marketing
- Google Analytics
Why we love it: Google Analytics is a tried-and-true SEO tool that helps you track user behavior, site traffic, conversions, and so much more. It’s a go-to tool for just about everything SEO, and it’s a no-brainer that it landed first on our list of best free SEO tools.
How Google Analytics works: Google Analytics essentially uses a piece of JavaScript tracking code that allows the program to collect information about how users interact with your site by dropping cookies in their browsers.
Benefits of Google Analytics: Google Analytics is truly a catch-all tool that is beneficial to just about every area of your marketing campaign.
Here’s how it can help each area of marketing:
SEO: Google Analytics helps to track page traffic, which is affected by page rankings, which is determined by how you optimize your website with SEO.
PPC: Google Analytics and Google Ads can be linked so that you can keep track of ad success within the platform
Web Design and usability: Google Analytics tracks things like dwell time and bounce rate, which can help you gain valuable insight as to how your website design is performing. It also tracks things like site speed, which falls under usability. You can also link Google Analytics with A/B testing tools which can help you determine what design works best on a page.
Content marketing: Google Analytics gives you insight into how long users stay on a page, how many users complete one of your set goals (like a conversion) on a page, and more, which helps you understand the value of your content.
Why Google Analytics is important to SEO success: Google Analytics provides a treasure trove of information that can help your SEO campaign in countless ways. It can help you determine whether or not your current campaign is working by allowing you to compare metrics in different time frames, as well as helping you visualize increases or decreases in specific metrics. Did you know that WebFX offers Google Analytics consulting to help you understand important metrics on the platform?
It’s true!
- Ahrefs
Why we love it: Ahrefs is another one of the best free SEO tools for any marketer. Although there are paid versions of the program, the free version gives you access to the top 100 backlinks to your URL or any other URL you want to research. You’ll also be able to see the number of backlinks, referring domains, domain rating, and URL rating for any URL that you enter.
How Ahrefs works: Simply plug in any website URL to see the metrics mentioned above.
Benefits of using Ahrefs: Ahrefs crawls the web constantly and can provide you with extremely beneficial information that can propel your marketing campaigns. The tool offers everything from cost-per-click (CPC) metrics, keyword difficulty, and domain rating to traffic value, organic traffic, and even keyword search volume. It helps you track backlinks, keywords, and traffic with the click of a button.
Why Ahrefs is important to SEO success: It helps you find keyword gaps in your content, see how you stack up against your competitors, measure traffic value, and more — giving you insight into how you may be able to improve your SEO campaign.
- Moz Link Explorer
Why we love it: There are free and paid versions of Moz’s Link Explorer, but with the free version, you get a pretty great link analysis. You’ll be able to gain insight into the most impactful links to your site, as well as pages that you link the most to.
How Link Explorer works: Simply plug in a URL and gain insight into the links to and from that site.
Benefits of Link Explorer: Link Explorer is much more than just a link checker.
When you get into paid versions of the tool, you’ll have access to tons of other beneficial metrics including spam scores, link building opportunities, and top-performing content.
Why Link Explorer is important to SEO success: Links are a huge part of SEO, and Link Explorer helps you keep a close eye on the links pointing to and pointing away from your site.
- Ubersuggest
Why we love it: Keyword research is one of the most crucial parts of SEO. Without a tool to help with the process, your SEO efforts will likely fall flat. Ubersuggest is a fantastic keyword tool for SEO that allows you to see the most important keyword metrics to help you decide which ones to include in your content.
How Ubersuggest works: Simply type in a keyword that is important to your company and get tons of alternate keyword suggestions in addition to search trends, search volume, CPC, the probability to rank, and more.
Benefits of Ubersuggest: Unless you want to spend hours upon hours coming up with keywords for your SEO campaign, a keyword tool for SEO like Ubersuggest is crucial. It helps automate the process of keyword research, as well as giving important metrics to help you decide which ones to use. You can also use Ubersuggest for your PPC campaigns to determine what keywords to target with your Google Ads.
Why Ubersuggest is important to SEO success: If you don’t target the right keywords with your SEO campaign, you won’t be able to rank in search engines.
When you don’t rank, that means no traffic, and no traffic means — you guessed it — no conversions.
- Responsive Design Checker
Why we love it: Responsive design is a huge part of your website, and believe it or not, it’s crucial to good SEO, too. When Google ranks websites, it doesn’t only look at things like content, it also checks to make sure that users will have a great experience no matter what device they use. This is where responsive design comes in, and the Responsive Design Checker is perfect for ensuring that your website is squared away.
How Responsive Design Checker works: Simply plug in any URL to see if it’s responsive. You’ll be able to test how the site will look on just about any device, including tablets and smartphones.
Benefits of Responsive Design Checker: It’s super intuitive, easy to use, and gives you the information you need quickly, and all in one place.
Why Responsive Design Checker is important to SEO: Without a design that’s responsive, users won’t be able to search your site on mobile devices or tablets. Responsive design is crucial, especially because 198.8 million users used their mobile device to shop in 2018.
- Page Speed Insights
Why we love it: A tool created by Google, Page Speed Insights helps you understand the speed of your website as well as how you can go about improving it.
How PageSpeed Insights works: Simply plug a URL into the search bar and get a full report of that URL’s page speed.
Benefits of PageSpeed Insights: Not only does this tool show you the speed of your website, but it also provides technical “lab data,” in addition to opportunities to speed up your page. There is also a diagnostics section which gives additional information about the performance of the page.
Why PageSpeed Insights is important to SEO: Page speed, much like usability, is a metric that Google considers when ranking your website.
If your page doesn’t load quickly, users will bounce to another website since they didn’t get their answer quick enough. This can affect bounce rate and time on page, which affects the overall ranking of your site over time. Don’t worry, if your page speed is less-than-desirable, WebFX offers page speed optimization services to ensure that your site is speedy.
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