Seo Tools For Youtube Videos In Laptop

If you are looking for the best seo tools for youtube videos in laptop, then you are at the right place. I have listed the top 5 seo tools that will help you to rank your videos faster and better on google search.

I hope this blog post will be helpful for you to find the right seo tools for youtube videos in laptop.

Seo Tools For Youtube Videos In Laptop

YouTube has been one of the most popular social media platforms for years. In 2022, it has more than 2.6 billion active users, which is likely to cover your target audience as well. YouTube promotion opportunities are pretty extensive too – for example, video SEO tools can help direct the target users to your YouTube channel. In this article, we’ve gathered the best YouTube ranking tools that can help make your YouTube channel even more popular. Let’s take a closer look at them.

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1. Google Trends

Only those channels that publish relevant and interesting videos for users become successful on YouTube. Google Trends will tell you how interesting your topic is to viewers. Google Trends allows you to view queries related to your topic, compare them, and spot the most popular search requests. 

google trends

How to use it? In the search box, enter your topic of interest. Next, enter a region, a category, and a time period. You will see the results of your query’s popularity dynamics. This YouTube ranking tool will also offer examples of other TA searches on your topic. It is worth noting that the tool is free to use and the results can be shared on Facebook, Twitter, LinkedIn, and Tumblr.

2. Google Ads

The right title for your video also plays an important role. It will determine how often the video will be seen by YouTube users. Google Ads can help you choose the right keywords to add to your video title or description.

This Youtube ranking tool will show in seconds the most popular keywords for your topic, as well as the number of impressions for a certain topic and the competition. As a result, you will be able to rank your video according to the most relevant keywords or phrases. This video ranking software allows you to import the results to share with the team.

Google Ads is a free tool that has an intuitive interface, many instructions on how to use it and many different features to help improve your business.

google ads dashbaord

3. Rank Tracker

Another great program that’s worth your attention and that has proven itself to be excellent is Rank Tracker. The software will offer you a list of popular keywords that are most relevant on YouTube itself for your topic. You can also find out the ranking of words and phrases in a certain country, state or even address. The software itself groups queries by topic so you can save time.  You can use Rank Tracker for free in a test period, or purchase paid versions.

rank tracker

4. TubeBuddy

TubeBuddy can also help you optimize your YouTube channel. It’s a YouTube ranking tool that tells you how well you’ve framed your video. 

tubebuddy

After uploading any video to your channel on YouTube, owners have 48 hours to make changes to the metadata. TubeBuddy is like a top proofreader which analyzes all the metadata and accuracy of your video and compares it with YouTube’s own recommendations. Then, video ranking software will tell you where you went wrong and how to fix it.  You can use it for free during the test period and switch to a paid version letter. 

5. VidIQ

Another way to increase the number of views of your videos is with VidIQ. With this YouTube ranking tool, you can compare your videos with your competitors’ content in real-time to quickly spot and correct your mistakes.

The software provides you with keyword, title and description recommendations as well as for analytics on your videos. You can set up notifications to your email with information on the most important events that relate to your channel topic. You can use the tool for free and also buy paid versions.

vidiq

6. YouTube Analytics

The best and most useful recommendations, in our opinion, are provided by YouTube itself. This is a video ranking software from YouTube that is available to every user. It tracks the statistics of every uploaded video and the entire channel. It is indispensable for analyzing your channels on YouTube.

YouTube Analytics contains several main sections:

  • Overview. Here you can see the data for the key parameters.
  • Real-time data. Detailed Youtube channel statistics on the last five video interactions in the last 48 hours.
  • Income reports. Information about income from the channel and advertising efficiency. This data from your channel’s YouTube analytics will be displayed if you are connected to an affiliate network.
  • View time reports. Analytics shows how long a particular video has been viewed.
  • Engagement reports. There are two important points to be made here from YouTube statistics: the metric of “Subscribers” and engagement metrics: likes, comments, and reposts.
youtube analytics

7. Canva

The quality of content on YouTube is constantly increasing. Therefore, to retain and increase the number of users, use Canva design and marketing application. Canva is one of the best tools for creating video thumbnails on YouTube. You can start your design from scratch or find a beautiful template from the thousands Canva has to offer.

You don’t need any specialized knowledge of graphics or design to create a preview image for a video. The service works like a constructor, allowing you to create unique works step by step using a simple algorithm.

Canva has a drag-and-drop interface that makes it easy to create eye-catching visuals that will draw attention to your videos on YouTube. Read more about how to get your video to trend on YouTube.

Free and paid versions of Canva are available to users.

canva

8. Awario

Viral videos get the most views. Does your content include videos that are talked about and shared online? The Awario marketing tool can help you answer that question. 

It’s easy to use: just add a link to your video in the search box, and in a couple of seconds you’ll get data on which publication or social network mentions your content. You can also track your competitors, and monitor comments and likes directly from Awario. If you would like to increase the number of platforms that will lead to your YouTube channel, use the Adsy backlinks building service.

The trial period of the tool is free, after that, you have to pay $29+.

awario

9. Blender

Blender is a free video editing tool with some advanced features. You can use Blender for visual effects, animation, modelling, rendering, 3D and even making video games. In addition to these fun tools, Blender lets you crop videos and add filters and transitions to make your YouTube videos unique and fun to watch.

blender

10. Keywordtool

Keywordtool is a video SEO tool that you can use to find topics that may be of interest to your viewers, based on what they may be searching for. Simply type in a keyword or high-level topic and the Keyword tool will give you options in the form of questions, prepositions and even hashtags.

The paid version starts at $69 a month and gives you access to search volumes, price per click, competition data and trends. Learn more about how to provide attractive content and proceed with this application. 

Wrapping Up

Nowadays, it’s not enough to create good videos. Without the right marketing tools, your content will never be discovered on YouTube. That’s why we’ve gathered the top 10 SEO tools to help you improve your strategy for growth and development, and achieve a top ranking on YouTube.

youtube seo for beginners

You can combine your SEO and video strategy to help supercharge your marketing in a pretty straightforward and simple way. Doing this will not only improve your video watch time, but also get your customers’ attention, and help you further down the line with things like YouTube remarketing. Here are eight steps to improve your YouTube SEO to drive more traffic and video views.

1. Pick your keywords wisely

SERPs are getting more competitive every month. New competitors, new products, new services—everyone is fighting for the top spots. So, finding ways to diversify yourself and your offering is crucial. Do your keyword research, and unless you can compete with really competitive terms, pick keywords that can get you volume, but are less competitive.

You can use the same keyword research tools you’d use for PPC or SEO, like

  • WordStream’s Free Keyword Tool
  • Google Keyword Planner.
  • Moz or Semrush.
  • Google search—search suggest, people also ask, related searches, and more!

2. Use keywords in your video title

Understanding the search intent of your audience is the first step. We know that the most common types of search intent include informational, commercial, navigational, and transactional. So, matching what your video is about with the intent of your customer is going to be really important for getting your video visible in search results.

youtube seo tips—SERP showing the keyword in video titles

Secondly, make sure, you understand WHY you want to create a YouTube video and who the primary audience is. For instance, if you are looking to showcase a product review, then use the product name in the video title and description. It sounds really simple, but there are so many YouTube channels that miss this step and their videos show up low on Google and YouTube search results.

Below is an example of how competitive the term ‘dell computer review’ is. This term is something that someone may be searching for when they are considering a product. These videos are pulling through from YouTube, but also from other websites and blogs around the web.

youtube seo—videos in the SERP

3. Include the keyword in your video file

Super simple, but YouTube may use this as one of the ranking factors when it comes to showing your video in search results. If the file name you are uploading has the target keyword in it, your video will have a much better chance of being ranked—and a much better chance of gaining more search volume.

youtube seo tips-keyword in video filename

When uploading a new video, you can see the filename. YouTube uses this to make sure the video is relevant, so ensure your file name is updated before you upload it!

4. Optimize your YouTube video description

One of the most important ranking factors for YouTube SEO is making sure you have a solid, optimized video description. Whenever you change or update any YouTube video element—which includes video descriptions, subtitles and closed captions, and video thumbnails—YouTube will reevaluate the video. This can be good or bad… so it’s important you get it right the first time!

youtube seo tips—description tab

YouTube recommends that you put your most important keywords in the first couple of sentences of your description – and that your description should be no longer than 200 words. Broadly speaking—make your description useful. If it doesn’t help a user—delete it.

You can see below, that the keyword I have typed into Google is in bold in the descriptions of the videos that have shown up. This is YouTube’s way of telling me the videos are relevant from the video descriptions.

youtube seo tiips—keyword bolded in results

Youtube has some great resources on the Youtube Creator Studio which is a resource that is always updated with current information. It has a handy list that guides you through the steps to a successful video description:

  • Include an overview of your video using natural language—not just a stream of keywords.
  • Insert the most important keywords at the beginning of your description.
  • Pick 1–2 main words that describe your video and feature them prominently in both your description and title.
  • Use keyword tools such as Google Trends and the Google Ads Keyword Planner to identify popular keywords and their synonyms. Including these terms can help you to maximize traffic from search.
  • Omit irrelevant words in your description because it creates a poor viewing experience and may violate Google’s policies.

5. Use video hashtags to drive YouTube search results

Across social media, hashtags (#) are now used to help users find content that answers their questions across a range of platforms. You can use related hashtags (#) in video descriptions to help viewers find your video when they search for a specific hashtag.

Tags specifically help drive search as they make key trends more visible. Once you add a hashtag to the video description, it will be shown above the title of the video and then become hyperlinked.

youtube seo tips—hashtag appearing above video title

It’s also important to remember where you include video hashtags here. If you add in a hashtag in the video title, hashtags from descriptions won’t get displayed about the video title.

6. Select a video category

If users are searching for a particular video with advanced options, they can select the search to show videos from selected categories. When uploading your video, it’s important you contextualize your video with categories so you will have a better chance of getting found by a user.

YouTube has a variety of category options to pick from, so you should be able to find a category that suits your YouTube videos. You can select the category options when uploading your video.

youtube seo tips—video categories list

7. Customize your thumbnail image

Thumbnails can help or hinder your YouTube videos. They are the first thing that grabs people’s attention when they look at YouTube search results. A strong thumbnail can lead to a higher watch time, which can have a big influence on YouTube ranking. Create something that grabs people’s attention and stands out from the crowd so that your video gets noticed. For example, these thumbnails are just taken from the video itself and are probably not the most relevant for grabbing the user’s attention.

youtube seo tips—examples of poor thumbnail images

Creating a custom thumbnail is the best way to see results—showing people what your video is about and how it will benefit them is the real key to success.

A great example of a customized thumbnail:

youtube seo tips—example of good, custom thumbnail

8. Add subtitles and closed captions

Using subtitles and closed captions is the final tip for success on YouTube search.

While video subtitles are designed to communicate video dialogue for viewers who can’t understand the video language, closed captions are for viewers who can’t hear the audio.

Both subtitles and closed-caption files contain the text of what is said in the video, like a transcript. The file will also contain time codes for when each bit of text should be displayed through the video, so it can match up with speech or another visual element. See what file formats YouTube supports here.

The other benefit of having a transcript for your video is that it can be picked up by broad search engines, just as a blog would.

On the video upload screen, you can select your file and video language. There are a lot of really good guides out there for how to create an SRT file for your video. Here is one I use often!

Conclusion

Let us know your thoughts in the comment section below.

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