Email marketing has been a staple of small business marketing for decades, and it’s no surprise. Email is still one of the most effective ways to reach customers, no matter what kind of business you’re in. It’s also incredibly easy to create an email list—and even easier to start sending emails.
But if you’ve ever tried to set up an email campaign on your own, or if you’ve been paying someone else to do it for you, you know that it can be hard to know what works and what doesn’t when it comes to getting your message across. That’s why we’ve put together this list of the best email marketing tools available right now: so that everyone can get their hands on the resources they need for effective small business email campaigns.
Small Business Email Marketing Tools
1. Constant Contact
Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more.
Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.
Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.
Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.
Aside from online training, they also offer in-person live seminars across the United States. This allow small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.
For all the reasons above, we rate Constant Contact the best email marketing service for small businesses and startups.
Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $ 9.99 /month.
WPBeginner users can use our Constant Contact coupon code to get an additional 20% off.
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.
It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.
SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.
SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.
Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.
They have improved their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.
SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.
HubSpot is one of the most well-known softwares in the CRM and email marketing space.
Their email marketing service is free to start, and it comes with a lot of powerful automation features designed to grow your business.
You can use their easy drag-and-drop email builder and a selection of templates to create a completely custom newsletter that matches your brand’s personality and colors.
Because of the native integration with the HubSpot CRM, you can personalize your emails for each subscriber based on things like device type, country, list membership, or any other custom information you might have on the individual subscriber.
HubSpot comes with all the powerful feature you’d expect from an enterprise level email marketing software such as send time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, drip campaigns, and more.
One of the main reasons why small, medium, and enterprise customers choose HubSpot is because they offer an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more.
Hubspot Email Marketing has a free plan, which includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools.
The free version allows you to send 2,000 emails and store an unlimited number of subscribers. You can create custom signup and popup forms, build landing pages, manage and track your online ads, and more. It has all the tools you need to get started.
If you need more advanced capabilities, then their paid plans starts at $45/month.
Omnisend is a powerful SMS & email marketing service for eCommerce businesses who are looking for an omni-channel marketing automation solution.
They offer one of the most generous free email marketing plans because it includes all the powerful features like pre-built automation workflows, subscriber segmentation, A/B testing, performance reports, and even SMS + web push notification.
Most other free email marketing plans are restricted, but Omnisend is confident in their value proposition, so they offer most everything in their free plan. As your contact list grows, you will need to upgrade to their paid plans.
Omnisend seamlessly integrates with all the popular website builder and eCommerce platforms like WooCommerce, Shopify, BigCommerce, and more. They also have integration with hundreds of other business tools like live chat software, help desk service, and more.
The best thing that we liked about Omnisend is their pre-built eCommerce marketing automation workflows that are designed to help you drive more revenue. This includes emails like welcome email series, cart abandonment emails, cross-sell emails, and more.
Their email builder is very easy to use and comes with a large selection of email templates, so you can create beautiful, on-brand campaigns. Once it’s set up, you can personalize the email using their powerful targeting and segmentation features.
What a lot of users love about Omnisend is that they offer SMS built-in, so you don’t have to pay for a separate software, and their SMS feature allows you to send messages in 209 regions across the world.
Omnisend free email marketing plan allows you to contact up to 250 subscribers, and their paid plans start at $16 per month.
Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.
Their email software offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-ups / opt-in sign up forms to your website and capture more leads.
What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual drag and drop builder for automation workflows. These features allow you to reach targeted customers in your email list to get more sales.
Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.
We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart eCommerce marketing automation.
Their eCommerce revenue attribution feature shows us exactly how much revenue we generate from each email marketing campaign.
Even though it’s a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts.
Drip offers a free trial, and their plans starts from $49 / month which includes all their features.
Recently, they’ve added SMS notification as a feature to all plans which allows you to connect with your users on both email and SMS marketing channel. This makes them a true all-in-one email marketing platform for store owners.
Moosend is an affordable email marketing service for small businesses. It comes with a suite of powerful marketing automation features, email list building tools, landing pages, and more.
You can quickly create an email newsletter and customize the email design to match your brand within minutes by either choosing from their dozens of pre-made email templates or by creating a completely custom template.
The nice part about Moosend is that they offer marketing automation features to all plans including the free plan. You can use their automation workflow designer to offer a personalized subscriber journey for your newsletter subscribers.
Moosend offer detailed email analytics that shows you important metrics such as email opens, clicks, bounces, product views, purchases, custom event tracking, and even predicted demographics data.
All plans come with powerful conversion optimization features such as A/B testing, email heatmap analytics, countdown timers, conditional content, AI-engine for product recommendations, popup forms, floating bars, newsletter signup subscription forms, and more.
Moosend offers a forever free plan for up to 1,000 email subscribers and unlimited number of emails (no credit card required). After that their pricing starts at $8 per month for their Pro plan which includes landing page builder, transactional emails for eCommerce websites, team management, and more.
AWeber is one of oldest and most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing.
Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress.
You get access to ready to use html email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights.
AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag based subscriber segmentation.
Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.
AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more
bulk email marketing services
A bulk email service is an email service capable of sending emails to a large number of recipients at once. Bulk emails are generally used for advertising or marketing campaigns as well as to send out updates to your email list. The types of emails you might send include newsletters, promotional emails, transactional emails, shipping notifications, reports, password resets, and more.
You need a reliable bulk email service provider to send emails at this volume because doing it from your own email server is likely to get you flagged as a spammer. Bulk email services are specifically built with large volumes of email in mind and know how to send your emails so your sender reputation remains intact and so you don’t find yourself on the wrong side of the email gods.
What to Look for in a Bulk Email Service
There are a few key features that you’ll want to look for in a bulk email service before committing:
Security and reliability
Security and Reliability
Security and reliability are hands down the most important feature to look for in your bulk email service. When you’re sending out a large volume of emails in a short amount of time, you need to be able to do it without triggering any spam filters. Your bulk email provider should give you the option to choose an SMTP server and use batching (sending emails out in smaller batches) to send out your bulk emails instead of sending them out all at once.
Most bulk email services will give you at least some basic email tracking tools so you can check open and click rates, deliverability, and other common email marketing benchmarks and metrics. Some of the more powerful tools will offer in-depth analytics.
The bulk email service you choose should give you the option to add and manage your email marketing list. This includes features that will help you segment your list and keep your list clean and free from duplicates and inactive emails.
Typically, a bulk email service isn’t going to include as many design options as the average email marketing service provider, but it should include at least some basic design tools. If there aren’t any design tools available, the platform should at least give you the option to import your own design or paste an HTML email template.
Cost is going to be a factor for some businesses. On our list, we’ve included free bulk email marketing services that include additional features and functionality on their paid plans. No matter your budget, you’ll be able to find a bulk email marketing service for you on this list.
10 Free Bulk Email Marketing Services
As we mentioned, bulk email marketing services are used to send a large volume of emails via SMTP, API, or a web interface. These tools are generally less expensive than marketing email services, but that’s because they tend to have fewer bells and whistles. Here are the 10 free bulk email marketing services we’re loving right now.
- Elastic Email
elastic email Email Marketing Service
Elastic Email is a free bulk email marketing service that’s easy to use. You can manage your recipient list for each marketing campaign and the platform includes autoresponders. The platform also includes web forms that you can add to your emails as well as a WordPress plugin for the WordPress users out there. Since Elastic Email offers API access, you can integrate the platform with the apps you already use. In addition, Elastic Email allows for sub-accounts and includes A/X testing features.
Email designer or upload your own HTML email template
Sending and scheduling options
Unlimited web forms
Subscriber form WordPress plugin
Tags and custom fields
Email automations and workflows
✔️ Pros and Cons
😊 Web forms and landing pages for lead generation
😊 Less expensive than other options
😊 Tracking and dashboards have lots of info
😊 Great support
😩 Emails might end up in spam
😩 Reputation can drop quickly if you’re not using the platform correctly
😩 Some users reported that their accounts were closed for sending phishing emails
Free plan allows you to send up to 100 emails per day
Unlimited: $15/month for up to 5,000 contacts
Unlimited Pro: $30/month for up to 5,000 contacts
Email API: $0.10/1000 emails + $0.40/day
Email API Pro: $0.12/1000/emails + $1/day
Mailgun bulk email marketing solution
Mailgun is another bulk email marketing service that has a robust API for sending, receiving, and tracking emails. It also offers SMTP integration for easy sending of bulk transactional emails, email validation in real-time, advanced email analytics, tracking engagement metrics, and more.
Email APIs, SMTP relay, and webhooks
Email tracking and analytics
99.99% guaranteed uptime SLA
5 days of log retention (15 days with Growth, 30 days with Scale)
Limited 24/7 ticket support
Higher-level plan features:
Inbound email routing
1 dedicated IP (foundation 100k and up)
Email address validations
Inbox placement tests
1-day message retention (3-day with Growth, up to 7 days with Scale)
✔️ Pros and Cons
😊 Can set up alias emails without needing to set up new email accounts
😊 Easy to set up and use in WHM
😊 Clean and useful dashboard
😩 Not the easiest interface to customize messages
😩 More expensive compared to other bulk email marketing services
😩 Some users experienced downtime of system servers
Pay As You Grow: 5,000 free emails/month for three months, then pay only for what you send
Foundation: $35/month up to 50,000 emails (additional emails charged at $0.80/1000 emails)
Growth: $80/month up to 100,000 emails (additional emails charged at $0.80/1000 emails)
Scale: $90/month up to 100,000 emails (additional emails charged at $0.80/1000 emails)
- Amazon SES
Amazon SES is a bit complicated to get set up, but once that’s done, it’s an easy-to-use bulk email marketing service. It includes tons of features like tracking and mass mail. Amazon SES offers detailed reports so you can monitor the performance of your account, get anti-spam feedback, and track tons of email marketing metrics.
Multiple ways to send emails — the Amazon SES console, SMTP interface, and the Amazon SES API
Shared IP addresses are monitored to ensure high deliverability
Users can lease dedicated IP addresses or set up dedicated IP pools
Users can bring their own IP addresses to use with the service
Supports all industry-standard authentication mechanisms — DKIM, SPF, and DMARC
Access SMTP endpoint without requiring an internet gateway in a VPC
Captures information about the entire email response funnel — numbers of sends, deliveries, opens, clicks, bounces, complaints, and rejections
Use the Global suppression list to remove bounced emails from your sending list
Reputation dashboard to track issues that could impact the delivery of your emails
Use CloudWatch to create alarms that notify you when your bounce or complaint rates reach certain thresholds
Deliverability Dashboard helps you understand and remediate issues that could impact the delivery of your emails (like suboptimal email content or attempting to email users who have unsubscribed or bounced in the past)
Accept or reject email based on the email address, IP address, or domain of the sender
Mailbox simulator to test how your application handles certain scenarios (like bounces or complaints) without impacting your sender reputation
✔️ Pros and Cons
😊 First 62,000 emails are free to send
😊 Has great deliverability
😊 Easy to use after initial setup
😩 Support is slow
😩 Configuration settings are complicated
First 62,000 emails are free to send from applications hosted in EC2
Sending email from an email client or other software package: $0.10/1,000 emails + $0.12/GB of attachments
Receiving email: $0 for the first 1,000 emails you receive, $0.10 for every 1,000 emails you receive after that + $0.09 for every 1,000 incoming email chunks
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SendPulse is less a bulk email marketing service and more of an all-in-one communication platform. It lands on our list because it also includes a bulk email sender tool. SendPulse’s free bulk email sender includes automated chatbot campaigns and push notifications. The platform has free email templates, event-triggered emails, and more.
Resend to unopened with a new subject line
Segment recipients based on interests and demographics
Set user access levels
Integrate with your CRM or CMS
✔️ Pros and Cons
😊 Analytics are good
😊 Easy to use
😊 Nice backend site
😩 Filters are quite finicky
😩 Support isn’t great
Free plan up to 500 subscribers and 15,000 emails
Standard: $8/month up to 500 subscribers or $76.80/year
Pro: $9.60/month up to 500 subscribers or $92.16/year
Enterprise: $13.44/month up to 500 subscribers or $129.02/year
Sendinblue is a bulk email marketing service that includes automation, email templates, and more with a drag-and-drop interface. You can use it to segment your email marketing list based on demographics and interests and use that information, along with contact information, to personalize your email marketing. We especially like the send time optimization feature (available on higher-level paid plans) that lets you send your emails at just the right time for each contact.
Email campaign designer (mobile-friendly designer)
Email template library
Email and SMS personalization
Higher-level plan features:
Remove Sendinblue logo
Send time optimization
Landing page builder
✔️ Pros and Cons
😊 Great contact management, filtering, and segmentation
😊 Modern web-tracking and lead-scoring functionality
😊 Templates are nice looking and easy to use
😩 Transition between drag-and-drop and HTML isn’t great
😩 Might be hard to configure with dedicated IP
😩 CRM functions might be a bit limited
Free plan for unlimited contacts and up to 300 email sends per day
Lite: $25/month for up to 10,000
Enterprise: By quote
Sender is another of our favorite free bulk email marketing services that also has great paid plans, too. With Sender, you can send emails using customizable templates or use the drag-and-drop building to create your own newsletters and emails. There’s also a custom HTML editor for coding your own email templates.
High email deliverability
Library of templates to choose from (or build your own)
Personalize your messages
Advanced analytics tools
Advanced email delivery infrastructure
Plugins for popular content management systems (CMS) like WordPress, WooCommerce, PrestaShop, and more
✔️ Pros and Cons
😊 Support is great
😊 Strong deliverability
😩 No image library to store used images
😩 Can be difficult to navigate
Free plan for up to 2500 subscribers and 15,000 emails/month
Monthly Subscription: starts at $11/month for up to 5,000 subscribers and 60,000 emails/month
Prepaid Credits: $35 for 10,000 credits; cost per credit goes down as you buy more
MailerLite is one of the free bulk email marketing services on our list that is great for beginners. It has drag-and-drop functionality that makes it really easy to create awesome newsletters as well as an easy way for eCommerce businesses to add product listings. With the bulk email sender, you can send automated emails and even make certain sections of your newsletters visible only to certain subscribers. This is called dynamic content and is absolutely great for providing relevant information to your segments without having to create an entirely separate email for each of those segments.
Create your emails from templates, a custom HTML editor, rich text editor, or the drag-and-drop tool
Built-in photo editor
Includes a website builder, landing pages, popups, and embedded forms
Advanced targeting features
Personalization and segmentation
A/B split testing
Deliver by time zone
Tracking and analytics including campaign reports, surveys, click maps, and opens by location
✔️ Pros and Cons
😊 Free plan includes automation features
😊 Easy to use
😊 Landing page editor
😩 No CRM features
😩 Limited reporting
😩 No advanced automations
Free up to 1,000 subscribers and up to 12,000 emails per month
Paid plans start at $10/month for unlimited emails per month
Pricing is based on the number of subscribers
Sites Pro Add-on: $10/month to create as many web pages and landing pages as you want
MailerPro Add-on: $100/month for priority support
Dedicated IP Add-on: $50/month and recommended if you’re sending more than 50,000 emails/week
Omnisend’s bulk email marketing services are perfect for eCommerce business owners and others. It includes preset automations, integrates with your shop to give you better customer targeting and key insights into shopping behavior, and offers multiple marketing channels (email, SSM, and MMS) so you can reach your customers wherever they are. Omnisend offers up a template library, automations, product analytics, and funnels with easy-to-use drag-and-drop control.
Library of templates
Customize emails to fit your brand — add products, dynamic discount codes, and save them as presets
Dynamic discount codes
Automations Library has pre-built workflows
Drag-and-drop workflow editing
AI-driven customer analytics, segmentation, and insights
Customizable, TCPA, and GDPR compliant forms and automated messages
Aggregate sales and performance metrics as well as detailed campaign and automation reports
Omnichannel customer experience with email, SMS, and more channels in one platform
Tons of integrations
✔️ Pros and Cons
😊 Product picker lets you add products to your emails easily
😊 Templates look great
😊 Great customer service
😊 Easy to track performance of newsletters and automations
😩 Can’t integrate multiple shops
😩 Monthly fees vary
😩 Email designers might find the templated system frustrating
Free plan for up to 15,000 emails/month
Standard: $16/month or $156/year
Pro: $99/month or $960/year
Enterprise: By quote
SMS: $0.015 each
MMS: $0.045 each
Mailjet is a bulk email marketing service that supports real-time collaboration between team members. You can use the drag-and-drop editor to create great mail layouts, add image and text blocks, and even buttons for social media sharing. Mailjet also has subscription forms to help you grow your email list as well as an SMTP server and quite extensive documentation.
Intuitive drag-and-drop editor
Responsive email newsletter templates
Real-time team collaboration
Inbox Preview tool, so you can see exactly how your email will display
Native WordPress plugin
A/B testing tool
Marketing automation tools
Integrate Mailgun to schedule, send, and track emails using SMTP server or RESTful API
Contact management to organize and segment subscribers
✔️ Pros and Cons
😊 Great deliverability reputation
😊 Easy to configure website to send emails from there
😊 Useful dashboard and reporting
😩 Customer service doesn’t exactly “wow” users
😩 System sometimes lags
😩 Lack of re-engagement campaign functionality
Free plan for 200 emails/day (6,000/month)
Essential: $15/month or $162/year
Premium: $25/month or $270/year
Custom: By quote
Mailchimp is one of the more popular bulk email marketing services on our list. It offers inbuilt marketing tools, a bulk email verifier, and custom domains for increasing sales. You’ll also be able to use Mailchimp to create and share social ads, emails, landing pages, and even postcards (yep, actual postcards). Mailchimp has behavioral targeting and predicted demographics features to help you reach the right people at the right time as well as a subject line helper, real-time marketing automation, and A/B testing.
Build a website with a custom domain
Signup forms, landing pages, social posts and ads, and a lookalike audience finder
Integrates with the tools you probably already use
Pre-built segments, tags, behavioral targeting, and predicted demographics
✔️ Pros and Cons
😊 Thorough reporting tools
😊 Simple and easy-to-use email editor
😊 Includes an online store builder (US and UK users)
😩 Plans can get expensive, fast
Free plan for up to 2,000 subscribers
Plans vary depending on the number of subscribers
Let us know your thoughts in the comment section below.