Small Business Seo Software

As a small business owner, you know that your website is your most important marketing tool. You want to make sure it’s optimized for search engines, so that people can find you when they search for what you offer.

The problem is: how do you know if your site is being seen by Google? How do you know if your meta descriptions are effective? And what about those keywords? You could hire an SEO professional to audit your site and tell you how to fix the problems, but that costs money.

That’s where [product name] comes in! We’ve developed a tool that lets you see exactly how Google views your site—and we do it for free!

Small Business Seo Software

1. Google Analytics

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Google Analytics is a powerful and completely free website analytics tool.  Once installed properly on your website, you’ll be able to report on which marketing tactics drive the most traffic, which marketing tactics drive the most leads and sales conversions, how visitors use your site, which content they prefer, and so much more.

2. Google Search Console

Google Search Console (formerly known as Google Webmaster Tools) is Google’s free SEO tool. Once you set up your account, you’ll get alerts if Google finds errors on your website and you’ll be able to view key stats like keyword rankings, number of clicks per keyword, number of times your website showed up in the search results per keyword, and your click through rate when your website showed up in the search results.

Plus, you can link Search Console to Analytics to unlock even more reporting tools in your Analytics account.  For example, once you’ve linked these two tools, then in Analytics you’ll be able to review keyword rankings, click through rates, impressions, and the landing pages that are ranking in Google.

3. AgencyAnalytics

AgencyAnalytics is our go-to platform for reporting. AgencyAnalytics offers automated reporting, client visible/shareable dashboards, as well as a clean interface for teams to review performance for various different services. We use AgencyAnalytics to report on and review metrics for Google Analytics, Google Search Console, Google Ads, Facebook, Facebook Ads, Bing Ads, Yelp, LinkedIn, and many others. Whether it’s sending out reports each month in a timely manner or drilling into metrics to review client performance, AgencyAnalytics is one of our most widely used tools and we can’t recommend it enough.  

4. Rank Ranger

Rank Ranger is a robust, all-around SEO analysis tool.  But before you get lost in the data, focus on what Rank Ranger does best: tracking your keyword rankings.  You’ll be able to track your website’s organic rankings over time in the major search engines, plus your local rankings in the “map” results.  This will help you identify trends up or down in your rankings so you can adjust your strategy accordingly.

Rank Ranger also offers automated SEO reporting, competitor analysis tools, and many other helpful features for analyzing the performance of your SEO campaigns. 

5. Screaming Frog

Screaming Frog is another SEO tool with lots of bells and whistles.  What sets it apart is the free SEO Spider tool that you can use to quickly conduct a technical SEO audit of your website. After downloading the tool, all you need to do to get started is type in your website’s domain name, and click Start.

The best part is that this tool is free (for crawling up to 500 URLs per website.) After downloading the tool, all you need to do is enter the website’s domain name, and click Start.

In just a couple of minutes, you will see a detailed audit of all of your webpages. From meta tags to error status codes, you can spot problems without taking the time to manually audit each and every one of your website’s pages.

6. Ahrefs

Ahrefs is our favorite tool for analyzing backlinks, SEO content opportunities, and SEO keyword research. 

The main tool we love at Ahrefs is the Site Explorer tool. Ahrefs is probably best known for the backlink analysis functions within their Site Explorer tool. This tool is very helpful for identifying the different types of websites that are already linking to your website. You can also view trends in the growth of your backlinks over time. In addition, you can use the Site Explorer tool to analyze backlinks to competitors and find new link-building opportunities. 

In our experience, the Site Explorer tool is also incredibly valuable for analyzing top-performing SEO content on your website. You can use this tool to identify what pages and keywords are already ranking well in Google and driving traffic to your website. For example, you can see what pages are driving the most SEO traffic, and which particular keywords the pages are ranking for in Google. 

And then, you can also use the Site Explorer tool to identify what pages and keywords are working best for your competitors, and then apply those lessons to your own SEO strategy. For example, if you see some competitors have certain types of SEO landing pages that you don’t have, and they are generating traffic on some keywords that you aren’t focused on, you may want to incorporate those types of content ideas into your SEO plan.

In addition to Site Explorer, we also love Ahrefs’ Keyword Explorer tool. It provides a fast, easy way to generate dozens of new keyword ideas for SEO content creation. 

7. Moz 

MozPro (including Link Explorer)

Moz is one of the most popular SEO software suites and we use their tools regularly. Moz is probably best known for their ‘Domain Authority’ (DA) metric. DA predicts how likely a website is to rank in Google, with a range from 0 to 100, with higher scores corresponding to greater likelihood of ranking. The main factor with DA is the quality and quantity of links. 

Moz Pro is a suite that includes many tools, including Link Explorer, a backlink analysis tool.  Unfortunately, no tool is 100% accurate when it comes to finding all of your backlinks or the backlinks of your competitors.  That’s why we recommend using multiple tools (Ahrefs, Moz, among others) to get the full picture.


MozBar is a simple tool but saves a tremendous amount of time when reviewing websites. It’s a Google Chrome extension that allows you to quickly and easily view a site’s Domain Authority, Page Authority, backlink information, and spam score. At the click of a button, you can also view a Moz page analysis, as well as followed and no-followed links on a page. 


One of the biggest factors in your local “map” rankings is citations.  A citation is simply a mention of your name, address, and phone number (NAP) on another website online.  The most common citations are business directories like Yelp, Bing Local, and even Facebook business pages.

Moz Local is one of the best tools available to quickly audit your citations.  You’ll see if your information is consistent across all directories, if you’re missing any important directories, and if you have duplicate listings that could be dragging down your rankings.

8. SpyFu

SpyFu is an amazing tool that allows you to see how your competitors are performing with SEO (as well as Google Ads). By using this tool, you’ll be able to find out:

  • The keywords your competitors are ranking for in Google organically
  • Which pages are generating SEO traffic
  • What types of inbound links they have
  • SEO traffic estimates and trends in SEO traffic

Plus, SpyFu is our go-to tool for Google Ads competitor intelligence. With SpyFu, you can see competitor Google Ads data such as: 

  • Which of their keywords are performing the best.
  • How long their ads ran or have run for certain keywords.
  • The clicks and impressions they received from their ads.
  • The best performing ads.
  • Your competitors’ ad copy.
  • Your competitors’ monthly ad spend on campaigns.

So if you’re managing SEO as well as Google Ads campaigns, we definitely recommend using SpyFu to analyze your competitors.

9. SEMrush

SEMrush is one of the most complete all-in-one SEO software packages. 

This platform pretty much does it all, including: 

  • Competitor research
  • Keyword research
  • Backlink analysis
  • Automated On-page SEO audits
  • And much more

Our favorite feature with SEMrush is the toxic backlink audit feature. In our view, their backlink audit tool is the best option for quickly analyzing potentially toxic backlinks to disavow via Search Console.

10. WhiteSpark

Citations (directory listings with your business name and contact info) are important for ranking high in Google’s local “map” results.  But how do you find citations?

That’s where WhiteSpark comes in…

Citation Finder is one of our favorite tools offered by WhiteSpark. In a simple interface, Citation Finder allows you to add a business alongside some priority keywords. Once you’ve added the business info, the tool will start running and after a few minutes, Citation Finder will present you with a list of citation opportunities that competitors have. At this point, you also have the ability to add additional competitors. Once the list of competitors is set, you can review citations the business you added already has, you can review opportunities in a single list, and finally, you can review opportunities in comparison to the full list of competitors. In particular, we’re big fans of the ability to export these findings as a CSV. 

Plus, WhiteSpark also provides the option to pay them to set up the citations to save you time.

11. BrightLocal

BrightLocal is yet another citation building tool that is similar to WhiteSpark.  In our experience, these tools will uncover different citation opportunities so using both can ensure you get the most exposure.  Plus, BrightLocal has the same option to pay them to create the citations for you.

12. SEO Quake

SEO Quake is an all-in-one SEO toolbox that comes in the form of a browser plugin. Essentially, it’s a very handy quick reference tool for evaluating both your own site as well as the competition. Quick and easy SEO metrics for individual pages or a full SEO Audit function which instantly evaluates the quality of a site’s on-page and off-page SEO.

13. ImportXML

OK, this one isn’t exactly a tool, it’s a formula that is available in Google Spreadsheets.  If you’re comfortable with spreadsheets, but you’re not familiar with ImportXML, then you’re going to love this!

Although it can be used to pull any type of data into a Google sheet, from sources as diverse as XML, HTML, CSV, TSV, and RSS feeds, it is particularly useful for businesses trying to organize SEO webpage data. For example, you can pull the current title tag, meta description, and even headers of a webpage into a single sheet, so you can review and document edits. Here’s a quick primer on using ImportXML for SEO.

seo submission software

It is challenging to determine which provider offers the features you need at the right price for you with so many options. Fortunately, we’ve taken a look at some of the most popular software to separate the best options from some of the less impressive alternatives. In the end, we found that these ten providers stand out from the rest in terms of functionality, ease of use, and overall value.

Ahrefs: Best Overall
Netpeak Spider: Best User Review Scores
Yoast: Easiest To Use
Google Search Console: Best Free Option
Conductor Searchlight: Best Customer Service
SEO Panel: Best Open-source Option
SEOptimer: Best White Label Reports
Semrush: Best for Digital Marketing
Link Research Tools: Best for Link Building
KWFinder: Best for Keyword Research
Ahrefs: Best Overall

Ahrefs is an all-in-one SEO tool that can help users improve their rankings and web traffic. This software is web-based and has many capabilities. A variety of monthly membership plans are available from $99 to $999 per month, and there are discounts for annual billing. Online support is available during business hours.

Here’s a look at all of the tools available with Ahrefs:

Site Explorer: Allows users to look at the search results and the traffic profile of any website
Site Audit: Allows users to analyze a website’s on-site performance
Keywords Explorer: Allows users to generate keywords, analyze keywords and calculate their traffic potential
Content Explorer: Allows users to find content and analyze top-performing content in their industry
Rank Tracker: Allows users to monitor rankings and compare them over time
Pros and Cons of Ahrefs
There are a lot of things to like about Ahrefs. This is a feature-packed SEO solution with many great tools. It’s easy to research competitors. Ahrefs also integrates well with other apps. It’s important to know that no free trial is offered and the monthly subscription can also be quite pricey for larger teams.
Offers many tools, including keyword research and keyword tracking tools
Integrates well with many other tools
Makes it simple to do competitor research
No free trial is offered
The cost can be expensive for bigger teams
What Customers Are Saying
Customers appreciate that this all-in-one SEO management tool lets them handle many of their needs. One customer says, “The keyword research part of Ahref’s is super cool, especially the fact that we can see country-wise keyword volumes. But more importantly I love that I can do backlink research so easily and check what the competition is doing.”

search engines ahrefs ke

Starting Price Lite: $99/month
Standard: $199/month
Advanced: $399/month
Enterprise: $999/month
Free Trial/Demo Does not offer a free trial
Competition Analysis Yes
Deployment Web-Based, Cloud, SaaS
Integrations SEMrush, WooRank, Moz, SpyFu, Authoritas
Web-based cloud system compatible with SaaS
Includes keyword research and keyword tracking tools
Online support is available during business hours
Visit Ahrefs

Netpeak Spider: Best User Review Scores
netpeak spider logo

Netpeak Spider is a good SEO software option for companies and individuals who want to improve their content and links. This program makes it easier to detect errors and fix them. It also has competitor analysis tools. This is an immensely powerful tool for brands that have a lot of old web content that needs to be SEO optimized or improved. Netpeak Spider integrates well with SimilarWeb, Google PageSpeed Insights, Google Mobile-Friendly Test, Google Safe Browsing and LinkPad. Here are some of the top capabilities that are offered with Netpeak Spider:

Do a thorough on-page SEO audit
Find and fix linking issues and errors
Improve internal linking strategy
View website data by segment
Analyze competitors’ SEO strategy
Set up crawl rules to automatically alert about issues that need to be fixed
Check page load times generated from Google Page Speed Insights
Pros and Cons of Netpeak Spider
The pricing for this tool is very affordable, especially for those who commit to annual billing. The software also has a user-friendly layout. Another thing to like about Netpeak Spider is that it integrates nicely with Google tools. Unfortunately, this software doesn’t work with Mac computers at this time.

It’s very affordable
It’s a user-friendly tool
Integrates well with Google tools
Not currently available for Mac
It may take time to learn how to use all of the features
What Customers Are Saying
Customers appreciate that this is an affordable software option. One client also noted that, “The tool works fast, prepares handy reports, and the tech support team is… always glad to help.”

Netpeak Spider

Starting Price Freemium
Lite: $20.80/month
Pro: $31.20/month
Business: 55.20/month
Free Trial/Demo Free Trial
Competition Analysis Yes
Deployment Installed – Windows
Integrations SimilarWeb, Google PageSpeed Insights, Google Mobile-Friendly Test, Google Safe Browsing, LinkPad
Can be installed on Windows computers
Includes content management and link management tools
Online support is available during business hours
Visit Netpeak Spider

Yoast: Easiest To Use
Yoast is yet another option to consider when looking at SEO software options. With Yoast, there are a variety of tools that make it easier to improve keyword optimization when writing web content so that your content is optimized and you’re prioritizing the right keywords. It also includes a built-in readability tool to make sure that your content is easy to read. Yoast also includes a variety of linking tools to help improve linking within your site. This plugin integrates well with WordPress, WooCommerce, Magento, Drupal and BuddyBoss. Here are some of the top features of Yoast:

Keep track of keyword usage and keyword optimization while writing
Internal linking suggestions to improve internal linking strategy
Easily market links as no-follow or do-follow
Alerts to help avoid outdated content
Get powerful insights for the content that you created
Easily redirect old and broken links
Preview your webpages in Google
Preview your page in social media
Pros and Cons of Yoast
Many benefits come with using Yoast. It has a user-friendly, simple design. It integrates easily with WordPress. Yoast offers more than just SEO and keyword suggestions. It also has tools built-in to help users improve their writing. No free trial is available, and the free WordPress plugin has many limitations, making it necessary for most users to invest in the premium subscription.

The design is simple, making the tool easy-to-use
Integrates well with WordPress
Includes tools that help users improve their writing, while also improving SEO
No true free trial is offered
The free wordpress plugin has very limited capabilities, making it necessary to purchase the premium version
What Customers Are Saying
Customers like that Yoast breaks down technical terms and data into more digestible, easy-to-understand explanations. One reviewer says, “The feature that makes Yoast Plugins more attractive is its SEO analysis, as it gives you a report of what it is doing well, and what it is not doing, so that your website is visible to search engines.”

Yoast Dashboard

Starting Price Yoast SEO Premium: $99
Plugin Subscription: $299
Free Trial/Demo Does not offer a free trial
Competition Analysis Yes
Deployment Not disclosed
Integrations WordPress, WooCommerce, Magento, Drupal, BuddyBoss
Available as a WordPress plugin
Includes keyword research and keyword tracking tools
24/7 Online support is available to Premium subscribers
Visit Yoast

Google Search Console: Best Free Option
Google Search Console is an entirely free service developed by Google. It’s a search-engine-based SEO tool that anyone can access. This tool makes it easier for website owners to monitor their search presence and better decide how to improve their SEO strategy. Since it’s a free tool, it’s worthwhile for website owners to check it out and play around. Here are some of the best features of Google Search Console:

Detailed keyword analysis of a website’s ranking keywords
See the number of impressions for specific search queries
See which search queries are resulting in clicks
Receive alerts related to website and search issues and get recommendations for suggested improvements
Find ways to improve the mobile-friendliness of a website
Submit new web pages to be crawled and indexed by Google and submit requests for the re-indexing of updated pages
See what websites link back to yours
Submit sitemaps directly to Google
Pros and Cons of Google Search Console
There are many pros to using Google Search Console. The first is that it costs no money to use, making it accessible to anyone. It’s also a relatively user-friendly tool, and it has a variety of features included. While this tool is excellent, it’s not quite as advanced as some paid SEO tools that are available.

It’s completely free to use
It’s a feature-packed tool
It’s user-friendly
It’s not as advanced as some paid SEO tools
What Customers Are Saying
Users appreciate that this tool is available at no cost, unlike many other SEO tools out there. One customer says, “I love that you can see exactly where your website stands in Google listings based on the keyword provided. This allows you to build up backlinks and view how your website competes against others for competitive keywords.”

Google Search Console

Starting Price Not disclosed
Free Trial/Demo Does not offer a free trial
Competition Analysis No
Deployment Web-Based, Cloud, SaaS
Integrations Google Ads, AdMob, Play Store, Google Marketing Platform, BigQuery
Web-based cloud system compatible with SaaS and Android
Includes keyword tracking tools
Offers an online support center with documentation and answers to FAQ
Visit Google Search Console

Conductor Searchlight: Best Customer Service

Conductor is another powerful SEO software option. It’s a platform with a mix of SEO marketing and content marketing tools so that users can improve their SEO results by making necessary changes. This software has custom reporting capabilities and detailed competitor data is available. Subscribers find that the design is user-friendly. All subscription costs are priced on a custom basis, depending on each individual or company’s needs. A free trial is available so that the platform’s features can be tested. Here are some notable features of Conductor:

Integrates well with Gooogle Analytics, Adobe Analytics, and Google Search Console
Allows users to track their competition
Includes an on-page editor to make content and optimization changes quickly
Offers a Chrome Extension to use for SEO on the go
Supports both paid search and organic search SEO
Includes both keyword research and keyword tracking tools
Users can easily track SEO results over time
Pros and Cons of Conductor Searchlight
There are a lot of things to like about this software. It’s user-friendly and has a lot of great tools built into it. For users who want to generate reports and track data, the reporting capabilities are excellent. One negative is subscription pricing is custom, and companies must reach out to get a quote based on their needs.

There are a variety of tools included in this software
It has excellent reporting capabilities
Pricing is custom and companies must reach out to discuss their specific needs and goals to get a pricing quote
What Customers Are Saying
Customers love the keyword research and keyword ranking tools and praise the customer service. One reviewer notes, “The product is fantastic, but I would say in my opinion what puts Conductor above the rest is how much they care about the success of the client after you purchase the product.”


Starting Price $99 a year for up to 100 supported WordPress websites.
Free Trial/Demo Free Demo
Competition Analysis Yes
Deployment Web-Based, Cloud, SaaS
Integrations Samsung, Black&Decker, SAP, Visa, Classpass
Web-based cloud system compatible with SaaS
Includes keyword research and keyword tracking tools
24-hour weekday support is available
Visit Conductor Searchlight

SEO Panel: Best Open-source Option
SEO Panel Logo

SEO Panel is another SEO software. It can be accessed via the cloud or users can install the software on their Mac or Windows computers. Unlike many of the other tools mentioned in this write-up, SEO Panel is open-source software that is free to use. It includes some great features to help users improve their SEO rankings. Here are some of the best capabilities of this powerful free tool:

Check keyword ranking position for targeted keywords
Automatically submit websites to directories
Check social media details
Get valuable insight from the SEO audit tool
Check Google and Alex rankings
Get insight into page load speeds
Check Moz page rank, domain authority, and page authority
Easily import keyword lists
Check backlinks
Pros and Cons of SEO Panel
The nice thing about SEO Panel is it’s 100% free to use, making it an excellent tool for anyone who wants to improve their SEO. It’s also an easy-to-use software option. This software also offers many features that are comparable to those provided by paid SEO software brands. Some users may find that there are some limitations to these tools.

It’s 100% free to use
It’s easy to use
Offers features that are comparable to paid SEO software brands
Some users may find it has some limitations
What Customers Are Saying
Customers appreciate that they don’t have to pay to use SEO Panel. They also like the number of features that are included in this free tool. One customer says, “I like this product because it is really full of trunks and essential plug-ins for SEO.”

SEO Panel

Starting Price Not disclosed
Free Trial/Demo Free Trial
Competition Analysis Yes
Deployment Installed – Mac
Installed – Windows
Web-Based, Cloud, SaaS
Integrations Not disclosed
Web-based cloud system compatible with SaaS, can be installed on Windows and Mac computers
Includes keyword research and keyword tracking tools
24/7 live support is available
Visit SEO Panel


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