Social media marketing is a powerful way to promote your business, but it can also be overwhelming. There are so many platforms, and each one has its own strengths and weaknesses.
If you’re just starting out, it can be hard to know which tool is right for you. That’s why we’ve created this guide: to help you find the right social media marketing tools for your business!
Table of Contents
Social Media Marketing Tools Comparions
Platforms: Facebook, Facebook Messenger, Instagram, Instagram Stories, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, TikTok
G2 Ranking: 4.7 out of 5
eclincher might just be the best kept secret in social media due to their grassroots ‘word of mouth’ content marketingefforts. eclincher, as brand advocates tote, has been reviewed as “the swiss-army knife of social media”.
They are pushing out more value and functionality to businesses, marketing agencies and larger teams, than their competitors.
You might expect customer service to be a standard. But, in the SaaS world, eclincher’s support team really takes the clients’ expectation of service seriously. They offer 24/7 live chat support, 1 on 1 demos or meetings and listen to their customer’s feedback. Their customer support is consistently and notably awarded best in class from sites like G2Crowd, Capterra, GetApp and the like.
You’ll capture some serious social media ROI using eclincher’s social media management tool. Centered around marketing automations, eclincher helps marketers and social media managers to save time using a single dashboard. This digital marketing platform automates tasks such as bulk scheduling, publishing from smart queues and RSS feeds, collecting and responding to all social media interactions in one inbox, automated and custom analytics reports, and team collaboration workflows. In addition, you can find a comprehensive content scheduler and publisher, drag and drop visual calendar, campaign tracking, competitor analysis, and omnichannel customized social media post editing.
This top rated powerful social media management tool, or a platform, has everything you need to execute your social media marketing strategy.
If Instagram scheduling is top of mind you’ll love the Insta Link in bio traffic driver, custom Instagram grid planning, and being able to schedule Instagram posts, stories and carousels.
The eclincher’s inbox or a social media CRM is desinged so you never miss an interaction, a message, a comment or a review. All interactions are automatically collected in one inbox. Once you reply, you can complete the item and “clean” your inbox.
In addition, eclincher helps you discover relevant content and eassily curate and publish articles to your social mediaprofiles.
Also included are keywords and hashtags monitoring, social media analytics, Google Analytics integration, URL shorteners, campaign tracking and more.
This social marketing tool really has it all to keep campaigns innovative and organized catering to multiple social mediaaccount(s).
Other integrations to mention are: Yelp, Canva , wave.video , Zendesk , Bitly , Feedly , Unsplash. Slack is coming in 2022 and TikTok for Business was already integrated in 2021.
Remarkably, two of the most amazing benefits of working with eclincher is their agile team atmosphere and their ability to be nimble with the ongoing addition to features benefiting new and current clients without additional cost pushed onto users.
The real value of eclincher evolves when you need to scale. If you have many brands to manage or a lot of franchise locations, that cost adds up in thousands.
Comparing against some of the social media marketing giants like Hubspot, Sprout Social, or Sprinklr, eclincher is the best choice for scaling large accounts with multiple locations or brands.
If a feature doesn’t exist, suggest it with their 24/7 live chat and if it is scalable and beneficial for companies like yours, they will implement that suggestion. How cool is that?
They have recently updated their User Interface in January 2022 and users are loving it! There are a lot of features to choose from, so make sure to get a live FREE personal demo.
Plans are scalable and customizable with add-ons such as Users and Profiles. The platfrom supports large accounts with hundreds of profiles and users for large companies.
Currently they offer a 14-day FREE trial with no credit card required.
Pricing starts at $59/month (1 user) – $219/month (6 users).
Platforms: Facebook, Facebook Messenger, Instagram, Twitter, LinkedIn, YouTube
G2 Ranking: 4.1 out of 5
Falcon.io. is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing content, measuring, and customer data management.
They pride themselves in being versatile for any type of marketer whether it’s for a solopreneur or a digital agency. Toting Auto-Queue posting and visual planning, their tool can be used for monthly planning across different social channels.
They have a Social Inbox feature in addition to social monitoring and listening. They do not have an Influencer Search feature, yet they are a fully encompassed tool that is likely to serve business of any size.
Falcon.io provides users with a content calendar that allows them to plan, create and schedule content in collaboration with marketing teams.
It also facilitates the creation of pages using the campaign builder that consists of pre-designed templates providing APIs that deliver metrics on social data, audience and content, for integration with existing client CRM, CMS and analytics systems.
This social media management software offers support through online guides, tutorials and via email and a ticket submission portal 24/5 on business days and custom hours on weekends.
Pricing starts at $129 per user/month and increases based on custom features.
3. Sprout Social – Rate: 4.3 out of 5 via G2
Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, & Pinterest
G2 Ranking: 4.1 out of 5
Sprout Social has positioned their scalable platform to large organizations and teams known favorably for monitoring, scheduling posts, analytics, and team management with approval workflows. Those interested in employee advocacy will also enjoy this social media management tool.
This simple yet powerful platform is user friendly and offers all of the basics that you’d expect in addition to any customized features upon requests. One such feature is the individual statistics for each post.
Sprout offers post approvals and administering permission settings, which caters to digital agencies in addition to medium sized businesses.
There is a social inbox tool that is great for communicating and engaging with your audience, in addition to a social monitoring and keyword search feature. Unfortunately, it does not have the Auto Post with queues feature or an influencer search feature.
Pricing starts at $99 per user/month – $279 per user/month and increases based on custom features.
Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, & Pinterest)
G2 Ranking: 4.1 out of 5
Hootsuite was first on the social media marketing scene and has been around since 2008. Hootsuite is the most blogged about social media platform out there and you will find they exist on most listicles.
They are well known for content curation, organization, scheduling, monitoring, and RSS integration and have a notable reputation. We feel a lot of teams large and small start with Hootsuite and then scale to other services that might meet their needs better.
But, what we can genuinely appreciate is the sheer size of Hootsuite, their marketing prowess, their educational Hootsuite Academy that helps you learn social media marketing and allows you to pay for certifications to arm you with the skills you need to be successful.
Hootsuite social media management tool allows for bulk scheduling, meaning you can upload several posts at once in addition to client management support. They do not have an Auto Post feature, social inbox or influencer search.
However, it is highly well-known for being a fully integrated tool that has a great social listening feature. They also offer a 30 day trial.
Pricing starts at $49/month – $739/month, billed annually.
Platforms: Facebook, Instagram, Twitter, LinkedIn, & YouTube
G2 Ranking: 4.5 out of 5
Agorapulse, similar to the above fully integrated social media management platforms, contains all of the main features of scheduling, visual calendar, social inbox, analytics, and team collaboration.
Similar to eclincher, Agorapulse also provides a competitor analysis and permits boosted Facebook posts to really capture your audience. Unfortunately, they don’t have an influencer feature so you can’t really stalk your favorite industry leaders. Regardless, Agorapulse has a cult following of niche users that find this social media management software to meet their needs. Don’t count them out!
Pricing begins at $79/month – $399/month, billed annually.
Platforms: Facebook, Instagram, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, & TikTok
G2 Ranking: 4.6 out of 5
Loomly is a social media management tool for branding and content creation.
Compared to other social suites, Loomly isn’t a fully integrated solution as of yet. Due to its core focus on content creation, they unfortunately lack features larger businesses find valuable such as listening and monitoring.
Loomly does have a visual calendar and content suggestion feature to assist social media managers in their curating strategy. While they do not currently have a social inbox, they do provide social monitoring and client management features.
There isn’t an influencer search option, but we still think Loomly is a solution that might make great sense for some solopreneurs and small businesses.
Pricing is from $26/month – $269/month, billed annually.
Platforms: Facebook, Instagram, Twitter, Google My Business, LinkedIn, YouTube, & Pinterest
G2 Ranking: 4.3 out of 5
SocialPilot is a fully integrated social media management tool geared towards digital agencies or medium sized businesses who manage multiple clients or multiple accounts.
If your team is mostly interested in creating workflows with permission settings, collaboration tools, and custom reporting for clientele, SocialPilot is worth a look. While SocialPilot does provide the basics, their tool also includes a full social inbox feature allowing them to engage with their audience in addition to auto posting.
They do not have an influencer search feature but they do provide a social monitoring and listening feature which is becoming an important hero feature required amongst most businesses as we shift focus to remote environments.
Pricing ranges from $50/month – $150/month.
Platforms: Facebook, Instagram, Twitter, LinkedIn, Google My Business, & Pinterest
G2 Ranking: 4.4 out of 5
Sendible is a social media management tool best targeting digital agencies looking for an end to end solution that includes a CRM.
Sendible has a Smart Queue feature similar to e-clincher’s Auto Post, allowing social media managers to repurpose content. Utilize their Social Inbox and social listening tools to monitor keywords, competitors, and mentions of your brand. While there isn’t an influencer search, Sendible does have a CRM system that enables users to interact with influencers and communicate in real-time.
Pricing ranges from $29/month – $399/month.
Platforms: Facebook, Instagram, Instagram Stories, Twitter, LinkedIn, & Pinterest
G2 Ranking: 4.3 out of 5
Buffer is a well rounded and easy to use social media tool offering publishing social media posts with one queue, engagement, analytics, and team features.
Buffer is considered an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media channels.
While you can’t upload hundreds of posts and recycle them, it does integrate from an RSS feed that enables you to publish posts from blogs. Buffer connects to a product called Reply, granting users to a Social Inbox.
Buffer does not feature an influencer search and has a limited client management support system, but it is a very easy to use tool simplifying the content planning process. It also allows for user permissions and creating a user workflow.
Pricing ranges $72/month – $1440/month.
Platforms: Instagram, Pinterest, Facebook (limited), Twitter (limited)
G2 Ranking: 4.7 out of 5
Later’s social media management software is best used for a visual content calendar and scheduler.
Later originally started as a social media posting tool focused on Instagram as the main social channel. It offered content planning to optimize the aesthetic of the Instagram feed but has evolved into a visual calendar incorporating most social media channels. Their offering focuses mostly on visual planning. It does not have a social inbox or an RSS integration but it does provide an analytics feature to optimize your content planning.
If you have seen a Facebook ad for Later, you might be surprised they do allow you to add your Facebook pages to expand your posting schedule. However, the platform is limited for these Facebook and Twitter. If you are focused on Facebook Marketing or on publishing social media posts to multiple social channels, you might want to seek another social media platform since Later is highly focused on Instagram and Pinterest currently.
Pricing falls from $15/month – $80/month.
free social media management tools
Instagram is one of the most popular social networks, with over 1 billion users active on the platform each month. Later started as an app dedicated to Instagram as a scheduling tool, but since its inception, they’ve added support for other social networks and are continuously adding new features. The app has a strong focus on visual content. Whether you want to schedule in-feed image or video posts, stories, or carousel posts — Later supports all of these options. Later has a free plan available that you can use forever, but you get features such as analytics, saved captions, scheduled stories, and more for paid plans. Their paid plans start at $9/month.
Those who rely on Twitter to get their message across will find much to like about TweetDeck. TweetDeck is a free application that enables you to manage multiple (unlimited) Twitter accounts from a unified interface. You can create your own customizable social media dashboard that allows you to send and receive tweets and manage and monitor your Twitter profiles. You can use TweetDeck as a web app, Chrome app, or desktop app. TweetDeck can be set to post scheduled tweets, build Tweet lists, and more. And the extra special part is that it’s always free.
Social media is increasingly becoming more and more visual. Canva is an excellent tool for anyone managing social media accounts to use. You can create designer-level marketing assets using any of the thousands of ready-made designs they have available to you. Now, you can even connect your social channels and publish or schedule directly from Canva. They have a free version available, which gives you decent access to great pre-made templates. The pro plan gives you access to all of the templates for only $12.95/month.
Hootsuite is one of the most established and popular apps for social media scheduling and marketing. You can use it to schedule posts, receive in-depth reports, and collaborate with your team members, thanks to built-in teamwork features. It enables you to view multiple streams at once and monitor what your customers are saying. There is a free limited plan available for 3 social profiles and up to 30 scheduled messages.
Buffer is also one of the best apps for managing your social media presence and scheduling your posts. The app also comes with analytics tools that enable you to track your audience’s activity and figure out when it is the best time to post in the future. We especially love its Chrome extension, which integrates itself seamlessly and never gets in the way, yet it is always there when you need it. It is a more straightforward and more effective way of managing your social media, and you are never more than a few clicks away from setting up anything you want. Buffer supports over 7 different platforms – you can add up to 4 on the free plan.
Planable is a social media collaboration tool helping marketers work together better & faster. So, if you care for efficiency, this is the tool to consider. It’s one of the most visual platforms allowing marketers to create, plan, collaborate, review, and schedule social media content. It supports the most popular social media networks: Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and Google My Business. Planable is 100% focused on collaboration and approval so it allows you to get feedback on each post, have conversations, request & get approval, and schedule automatically. They’ve got a free plan to get you started — so you can test all the features for the first 50 posts.
Bonus Tool: ContentCal
ContentCal is the ultimate tool for bringing your team together. You can share ideas with, create approval workflows, build your content plan and then publish that content to multiple platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and Medium). ContentCal’s analytics will help you understand your content performance and the latest ‘Respond’ features act as a shared inbox for monitoring and responding to mentions, messages, and comments across social media.
One of the star features is the fact that ContentCal integrates with over 2000 other applications so that you can create the perfect social media workflow by connecting ContentCal to tools you currently use (think of things like Slack or Trello) and also distribute content to channels beyond social media, like emails and blog posts. The best content is created together. Involve your team (and clients) into the content creation process, share ideas, gain feedback and watch your content performance soar!
While managing your social media presence and getting your content to reach a wider audience is a challenging task, there are some things you can do to make it easier on yourself. That includes relying on apps to help you handle the jobs which don’t require you to use your creative capacities, and that includes scheduling. We hope you will find these apps helpful. Good luck!
Let us know your thoughts in the comment section below.