There are many tools out there to help you manage your social media accounts. Some of them are free and some of them cost a few dollars a month, but all of them have their pros and cons.
In this post, we’re going to go over some of the most popular free and paid options for managing your social media accounts.
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Social Media Tools For Pr
Social media marketing has a significant influence on modern-day public relations. In the good old days, PR professionals would spread the news via traditional outlets such as newspapers, television or radio. With the rise of social media marketing, the conversation and methods changed. Now, PR professionals have instant access to larger, influential audiences and better opportunities to connect.
Social media is an essential tool to research, follow trends, and build relationships. When it comes to advertising, social media marketing can be an easy, fast and professional way to maintain a brands image in the eyes of the consumer. But wait, isn’t that the job of public relations? Well, it is.
Although social media and PR are two different marketing approaches, both have the same goal: build brand awareness, manage reputation and share a story.
With almost 90% of PR professionals and marketers believing that the future of communications is digital storytelling, are you using social media as your “go to” public relations tool? Here are 3 essential tactics to integrate digital marketing into your PR strategy:
Build a Strategy for Each Social Media Channel
Each social media platform has its own audience, choose which one is suitable for your online marketing efforts, and craft an enticing campaign.
While you can use as many platforms as you want to promote your business, its best practices to create different content for each social media site because your audience is most likely different on each platform.
Here’s a brief description of each platform and how you can use it to boost your PR strategy:
- Facebook: With over 1.74 billion active users on this social media platform, Facebook is a powerful tool for promoting organizations, building brand identity and connecting with media outlets. This social media platform is perfect if you want to build strong, more personal relationships. Use groups, mentions and call to actions (CTA’s) to monitor what’s being said about your brand, engage with your audience, and build campaigns.
- Instagram: This internet community is perfect to craft a visual story. A curated grid, cohesive theme, hashtags, and quality content will help you advertise your business, build a community and share your side of the story.
- LinkedIn: This is where professionals connect with each other for networking purposes. Here you’ll be able to meet influential people of various sectors, nurture relationships, and promote brand advocacy.
- Twitter: Its 280 character limit makes it the perfect platform to publicize and break news, highlight events, products, and promotions. Hashtags and retweets can help you promote your brand and easily track the conversation around your brand.
Focus Your Message on Your Audience
Most social media users go online to connect with each other, not to be bombarded with sales posts. How can you interact with your audience without being too self-promotional? Align your goals and online marketing efforts to your customers’ needs, share valuable content that starts conversations and promotes relationships. Encourage contests, giveaways, collaborations, promotions and different online marketing strategies to keep your audience interested in your brand so when you share your business’ news they’re ready to pay attention.
Use Social Media to Build a Relationship With the Press
As PR professionals, we must build and establish rapport with journalists and media outlets so we can get our news out and they can share compelling stories. Social media has a fantastic reach, why not use it to your advantage? Media outlets are always active on social media platforms, this could mean a great opportunity to connect with them. Social media channels are the perfect tool to engage, interact, and see what topics are journalists talking about.
After a relationship is established, you may get press mentions which will significantly attract more visitors to your social media profiles. Be proud of this accomplishment, it’s not easy! Share it on your social media handles and don’t forget to mention the author and news outlet. This will help boost your brand awareness and establish your business as an authority in its field.
social media promotion tools for startups
1. eClincher
eClincher is the social media management platform I personally use in my business. One of the things I really like about this is that it not only allows me to curate posts online with its Chrome extension and Pocket, but also give me suggestions on what pieces of content are trending across the web and social media channels for my niche.
The dashboard fully integrates with ZenDesk so you can open and resolve tickets without leaving it. This feature comes in very handy since engagement is the heart and soul of any successful social media marketing campaign.
Another thing that I like about eClincher is that it lets you repost content you’ve previously shared in your social media channels. This is a great feature to use when you’re running a campaign, or you just need something to fill in the gap.
2. Buffer
Buffer is another platform that lets you schedule your social media posts in advance across different channels. It has its own browser extension that you can use to collect and curate content on the web.
Buffer’s dashboard provides detailed analytics of your social media channels. That way, you can see which channels are giving you the best results. It also lets you upload videos and GIFs, and even create your own images using its built-in image creator.
3. Sendible
Sendible is the affordable and feature-rich social media management tool that is built for effortless collaboration between team members. Whether you’re a startup agency, or solopreneur, Sendible allows you to simplify the scheduling process by bulk uploading your content or creating posts individually with the Smart Posts feature to maximize engagement across your channels.
Integrating with the main social channels and Google My Business and Pinterest, Sendible even gives you the option to add content to queues, ensuring your channels are continuously active.
Not only does Sendible allow you to assign conversations and send posts for approval, the tool also recommends the optimal time for posting and gives you access to insightful reports with an overview of your social performance.
4. CoSchedule
CoSchedule‘s dashboard allows you to create a unified workflow within a collaborative, cross-functional calendar. That way, you can create a social schedule that ties into your entire inbound marketing strategy nicely. You can also create a pre-defined social sharing plan that you can use over and over again, so you don’t have to keep filling your queue manually.
One of the unique, and helpful, features of CoSchedule is the Best Time Scheduling. Each social media channel has its own distinct optimum times for posting. This function takes out all the guesswork on figuring out when is the best time to schedule your posts to get the most views and engagement from your audience.
Another is the Team Progress Report. With this, you can monitor how each of your marketing team members is performing, and do follow-ups to those who are trailing behind schedule.
5. BuzzSumo
Providing quality content is one of the critical pillars of a successful social media marketing campaign. That said, BuzzSumo is a helpful research tool where you can find which types of content are resonating the most with your target audience.
It also gives you a content analysis for a specific domain. This feature not only lets you analyze how your content is performing. More important, you can study your competitors’ content, and find the top-performing ones so you can implement these on your site.
BuzzSumo is also a great tool to use for creating influencer marketing campaigns. It gives you a list not only of the key influencers within your niche, but also the channels where they’re most active as well as the types of content they’re most likely to share.
6.Promo Republic
Promorepublic is a smart-posting tool which emphasizes an automated social media posting calendar. You can try PromoRepublic platform using the post idea library with 100,000+ visuals and hand-crafted templates which are very often updated.
Another great option is a monitoring tool. You can track and analyze your social media performance. Once you give the thumbs up, PromoRepublic’s platform automatically posts at the best time for optimal reach!
7. Crowdfire
Crowdfire is a mobile app that serves as a handy guide to help you reach your social media marketing goals. It gives suggestions for posts and tasks that you can do each day based on your set goal. That way, you eliminate the guesswork as to what type of content will resonate best with your target audience.
8. Post Planner
Post PlIanner is simple, yet robust, social media platform that lets you optimize and schedule posts for each of your social media accounts, recycle previously published evergreen content so maximize reach and engagement, and find high-quality content to curate and share with your audience.
One of the great things about Post Planner is that it uses a drag and drop dashboard, making it so much easier to schedule your posts. Post Planner also provides you an in-depth analytics report that breaks down the engagement received by each of the posts you published on your social media accounts based on likes, comments, shares, and clicks.
9. Sprout Social
Collaboration is essential to any successful social media campaign. Sprout Social’s social media management platform that comes with a diverse range of tools that will help you and your team in every stage of your social media marketing campaign, from planning all the way to analyzing its performance.
Sprout Social’s platform easily integrates with Zendesk and UserVoice CRMs so you can track and manage customer support inquiries and concerns on your different social media channels.
10. Zapier
Zapier helps you manage different workflows within your business by automating various processes to keep your business running. By automating these procedures, you can now focus on the core business processes crucial to bringing in revenue.
Conclusion
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