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What Is The Best Free Email Newsletter Service
Free email marketing services can benefit both small businesses and large companies. Small business owners, in particular, can benefit from easily deploying marketing campaigns without incurring additional costs.
Wouldn’t it be great if you could send unlimited emails to all your subscribers without having to pay a single penny? Well, that’s exactly what dozens of free email marketing services offer. With these free plans, you’ll not only get to test an email service provider before you commit, but you also won’t have to worry about exceeding any limits and can start sending your first email campaign right away.
There are dozens of wonderful email marketing services that are perfect for businesses and personal users. But all those great options might be overwhelming to choose from, especially if you don’t have a lot of money to spend on an email marketing service, and many offer free email newsletter service plans. Your search can be discussed under the following header;
Best Email Marketing Tools
Best Free Email Marketing Service
Best Email Marketing Software 2022
Free Mailing List Service Google
When you’re looking for a way to run your email marketing efforts without spending a ton of money, it certainly helps to have a list of some of the best free email newsletter services to get you started. These are all excellent services that are available for free (or at least for a very low cost), but many of them put limits on the number of emails you can send each month or the number of subscribers you can have in your mailing list. On this page we cover the best free email newsletter services and provide tips on how to use them.
Best Free Email Marketing Services in a nutshell
Here are the top solutions that we’re going to cover:
- Sendinblue (www.sendinblue.com)
- Mailchimp (mailchimp.com)
- MailerLite (www.mailerlite.com)
- Benchmark (www.benchmarkemail.com)
- Omnisend (www.omnisend.com)
- Sender (www.sender.net)
Before we get started, here’s a quick rundown of the free email marketing services we’ll be discussing, as well as the various limitations of each service’s free plan:
| Service | Subscriber limit | Monthly email sends | Daily email sends |
| Sendinblue | Unlimited | 9,000 | 300 |
| Mailchimp | 2,000 | 10,000 | 2,000 |
| MailerLite | 1,000 | 12,000 | – |
| Benchmark | Unlimited | 250 | – |
| Omnisend | Unlimited | 500 | – |
| Sender | 2,500 | 15,000 | – |
While there are other popular email marketing platforms on the market, such as ConvertKit, GetResponse, Mailjet, AWeber, Constant Contact, Moosend, HubSpot, SendPulse, ActiveCampaign, and others, we felt that their free offerings were either not up to pace with the lineup that we ultimately chose (or nonexistent at all). Continue reading for a closer look at each service that made the cut.
1. SendinBlue
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.
It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.
SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.
SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.
Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.
They have improved their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.
SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.
2. Mailchimp
Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan.
Although we don’t recommend it anymore since there are better solutions available in the market, the sad reality is that we cannot create a best email marketing software list without including Mailchimp due to their shear popularity.
Mailchimp comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to setup delivery times based on user’s timezones, and you can setup segmenting based on geolocation.
You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms. If you are using WordPress, then see our ultimate guide to using Mailchimp and WordPress for detailed instructions.
When it comes to marketing automation features, Mailchimp platform is quite limited when compared to other providers in our list such as HubSpot, Drip or ConvertKit.
In the recent years, Mailchimp has attempted to add many of the “advanced” features, but having tested many of these, they’re not truly advanced.
Mailchimp support is offered by email, live chat, and a large tutorials knowledge-base. However their support is often slow and no match to the quality of service that you get from Constant Contact.
Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t get features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only which is fine if you’re a hobbyist but as a serious business, you need reliable support that you can count on.
Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers. However if you want unlimited audiences, advanced audience segmentation, multivariate testing, and comparative reporting, then you’d have to move to their $299 per month plan.
3. MailerLite:
Is the easiest email marketing software to use because it has a drag-and-drop interface that makes it fun and intuitive to create the design you want. Simplicity is at the heart of the company’s mission, which is why the software has a clean and streamlined look.
Pros
- Drag-and-drop interface makes it easy to design emails
- Free plan for up to 1,000 contacts
- Email support
- Lots of email templates to choose from
Cons
- Doesn’t include CRM functionalities (Though it allows for integration)
- Limited integrations
- Need to provide a lot of company information to get an account set up
MailerLite has designed a superior user-friendly platform, making it the best choice for ease of use. Should users experience any problems, there is email support to answer any questions and troubleshoot.
It offers a free-forever plan that includes 1,000 subscribers and 12,000 email sends. If you need more bandwidth or want more advanced features (like the ability to remove MailerLite branding), there is a paid plan. Cost depends on how many subscribers you have. You can pay monthly or annually, but with an annual plan, you get a 30% discount. Nonprofits also receive a 30% discount. Here’s a breakdown of the cost:
- Up to 1,000 contacts: $10 per month
- 1,001 to 2,500 contacts: $15 per month
- 2,501 to 5,000 contacts: $30 per month
- 5,001 to 10,000 contacts: $50 per month
MailerLite includes all of the essentials for email marketing, without cluttering their system with advanced features. This makes it the perfect fit for businesses looking for a straightforward approach to email marketing that they can master in days, not months.
4. Benchmark (www.benchmarkemail.com)
Benchmark boasts a speedy email designer made just for busy marketers. You can edit photos right in the editor and the templates are great for a wide variety of businesses. At the same time, their free email marketing tool is easy enough to use that your people will be able to subscribe/unsubscribe without added hurdles.
How many emails/subscribers do you get for free?
The free plan lets you have unlimited subscribers and send up to 250 emails per month, which is almost exactly what you get with Mailchimp.
If you’d like to upgrade, you can start with 600 subscribers and unlimited email sends per month for $13.99.
What makes this one of the best free email marketing services?
- It doesn’t take much time to craft email marketing campaigns using their drag-and-drop email builder.
- You can easily custom code your emails.
- The email automation options include welcome emails, abandoned carts, and follow-ups.
- Polls and surveys are included.
- You receive tools for A/B testing and integrating with hundreds of apps.
Who should use it?
Since the free plan is one of the best on the market, I would recommend this platform to those who can’t afford to pay anything for an email marketing tool. Otherwise, it works well for bloggers and eCommerce stores (running on WooCommerce and other tools)
5. Omnisend (www.omnisend.com)
Omnisend is a must among these email service providers for users who are running online stores only. It quickly pulls products from your store and generates beautiful and fun emails and opt-in forms to grow your email list.
How many emails/subscribers do you get for free?
The free email marketing plan offers you 500 emails per month, and you can reach 250 of your subscribers. It is possible to have a larger contact list but you will only be able to send to 250 of your contacts.
Upgrading depends on whether you need more emails per month or more advanced features. The pricing plans start at $16 per month for 500 subscribers and 6,000 emails. The email count and pricing goes up with more subscribers.
If you’re interested in any of those paid plans, you can get a limited time discount of 20% – for Themeisle readers only. The discount is valid for six months on the Standard plan. Click here and redeem the coupon code INFLUENCES206 during checkout.
What makes this one of the best free email marketing software?
- The free plan is a steal and the upgrades are rather flexible.
- The eCommerce integrations instantly pull products you want to sell into the email.
- It has creative signup forms like popups, landing pages, and a wheel-of-fortune game.
- Send out discount codes or scratch cards.
- Create automation reports and A/B test campaigns.
- Retain mobile audience using mobile-friendly email templates.
- Send out automated emails for abandoned carts and order confirmations.
- Also offers enterprise solutions for bigger companies.
Who should use it?
Omnisend is a great free option for eCommerce stores. You can still use this free email marketing software if you’re not running a store, but you’ll miss out on a lot of the unique functionality.
6. Sender (www.sender.net)
Sender is yet another email service with a wonderful free plan. It also offers push notifications to go along with its segmentation, integrations, and stunning designs that you can customize.
How many emails/subscribers do you get for free?
The free plan lets you have up to 2,500 subscribers and send 15,000 emails per month.
The next upgrade is $10 per month for 5,000 subscribers and 60,000 emails per month.
What makes this one of the best free email marketing services?
- It has plugins for most popular content management systems.
- Video gets converted into animated GIFs inside emails.
- The analysis tools include click maps and Google Analytics – so you can track all your metrics effectively and in an user-friendly way.
- Adding eCommerce products is done by quickly copying and pasting links.
- It can help you automate your social media marketing efforts.
It will also give you pointers on optimization of your subject lines.
Conclusion
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