10 Best Email Marketing Tools

Seen enough of marketing automation and social media? Overwhelmed by the seemingly bottomless pit of digital tools that promise to make your life easier? We get it. With so much to choose from, it can be hard to know where to start. Or even which tools will actually help you in your quest for conversion optimization supremacy.

Want to jump straight to the answer? The best email marketing service for most people is Sendinblue or Constant Contact.

Email is one of the most powerful marketing tools at your disposal. It can drive engagement, build relationships, and deliver a higher ROI than every other type of marketing campaign.

Success with your email strategy starts with finding the right email marketing service. Whether you’re starting a new list from scratch or just need an easier way to reach your audience, this guide has a solution for you.

Top 10 Best Email Marketing Services

  • Sendinblue — Best for growing your customer base
  • Constant Contact — Best drag-and-drop builder
  • MailerLite — Best for the essentials at an affordable price
  • HubSpot — Best for automated email marketing
  • Moosend — Best for AI-powered ecommerce sales
  • Omnisend —Best omnichannel email marketing platform
  • AWeber — Best value for low subscriber count
  • GetResponse — Best for automated lead generation
  • Drip — Best for new ecommerce businesses
  • ConvertKit — Best for influencers, bloggers, and creators
How to choose the best email marketing services. Quicksprout.com's methodology for reviewing email marketing services.

Over my career, I’ve managed email lists with more than 100,000 subscribers and used about every email marketing tool in existence.

Whether you’re starting a new email list from scratch or looking to switch to a new provider, this guide will help you find the best email marketing service for your situation.

Your customers miss 100 percent of the emails you don’t send. Get started today for free with one of my top recommendations.

Email Marketing Service Reviews

Sendinblue – Best for Growing Your Customer Base

SendinBlue

Visit SendinBlue

  • PRICE STARTS AT FREE
  • UNLIMITED CONTACTS
  • DRAG & DROP EDITOR
  • HIGHLY CUSTOMIZABLE

TRY IT FOR FREE TODAY

Sendinblue offers one of the most popular email marketing services on the market. Everything you need to launch and track an email campaign is built in. Add your content to their machine and watch your outreach take flight.

This is a mature platform–it’s got all of the features you expect and more. You can add live chat to your site and grab new email addresses from folks browsing your store or learning about your company.

There’s a lot to like. More than 40 customizable templates, simple tools to build workflows, and a built-in CRM with room for as many contacts as you like.

Don’t just take my word for it–you can use the free forever version of Sendinblue right now. Once you see how it drives, you’ll understand why it’s so popular.

In terms of reaching more people, Sendinblue has everything you need. They provide a host of lead nurturing tools to help you grow your contact list:

  • Landing pages. Create actionable and engaging web pages to collect leads for you.
  • Sign up forms. Place forms anywhere on your website to get user information.
  • Facebook ads. Leverage the power of Facebook marketing to nurture more leads.
  • Retargeted ads. Powerful ads based on a user’s previous online interactions.

Make it as simple as possible to build that list with eye-catching forms that turn website traffic into subscribers. Sendinblue’s intuitive interface makes embedding a form no harder than a few clicks.

Screenshot of how to embed a form on a landing page in Sendinblue

It’s easy to see how these tools help you cultivate audience, lead, and customer growth. And, unlike other email marketing services, Sendinblue can support chat and SMS if you want to drive leads on your site or by text.

The platform is available via a fantastic free plan that gives you unlimited contacts and up to 300 emails per day. That’s a pretty great deal—especially if you’re running a bootstrap startup or solo operation.

Their email builder has a beginner-friendly editor that allows you to easily create the look and feel of your email.

They currently offer four different pricing tiers:

Free — 0$ per month

  • Up to 300 emails per day
  • Unlimited contacts
  • Chat
  • SMS marketing
  • Email template library

Lite — $25 per month

  • Up to 100k emails
  • No daily sending limit
  • A/B testing
  • Remove the Sendinblue logo

Premium — $65 per month

  • Up to 1MM emails
  • Marketing automation
  • Facebook ads
  • Retargeted ads
  • Landing pages
  • Telephone support

Enterprise — Customized pricing

  • Customized email volume
  • 20+ landing pages
  • Customer success manager
  • Access for 10+ users
  • Dedicated IP

The Lite plans should be more than enough for most small businesses and startups.

However, as your business scales, the Premium option is always a great option. That comes with even more marketing features such as Facebook and retargeted ads, along with telephone support.

Try Sendinblue today. Start out for free, and upgrade when it’s time to grow.

Constant Contact – Best Drag-and-Drop Builder

Constant Contact

Visit Constant Contact

  • PRICE STARTS AT $20/MO
  • DRAG-AND-DROP EMAIL BUILDER
  • 100+ MOBILE-FRIENDLY TEMPLATES
  • SIMPLE AUTOMATION TOOLS

GET A 60-DAY FREE TRIAL

Constant Contact is a great platform for those newer to the email marketing world.

Their intuitive drag-and-drop email builder allows you to easily create new emails that look good and on-brand—no coding knowledge is needed. Adding text, images, videos, coupons, polls, and events to any message is simple and straightforward.

Plus they provide more than 100 pre-built, mobile-optimized templates.

Constant Contact's template options page.

It’s a really welcoming platform to work with. People who aren’t “techy” will quickly find themselves producing much more polished newsletters.

With Constant Contact, you can track the results of your campaigns in real-time. You’ll see everything from open rates to click-through rates, as well as data for each individual subscriber.

This is so important–how else are you going to know which strategies are working and which need to be put on pause?

Automation is a key benefit of Constant Contact. A lot of the legwork can be set on autopilot. For example, you can trigger welcome messages for new subscribers and set up drip campaigns based on their actions.

Constant Contact even offers a 60-day free trial, which is one of the best you’ll find in the industry.

Constant Contact Free Trial

Pricing for Constant Contact’s email software is straightforward. There are two plans for you to choose from—Email and Email Plus.

Like most email marketing platforms, your rate will be based on the number of subscribers on your list. Both plans allow you to send unlimited emails.

Here’s what some of the prices look like for each plan:

Email

  • 0 – 500 Subscribers — Starting at $20 per month
  • 501 – 2,500 Subscribers — Starting at $45 per month
  • 2,501 – 5,000 Subscribers — Starting at $65 per month
  • 5,001 – 10,000 Subscribers — Starting at $95 per month

Email Plus

  • 0 – 500 Subscribers — Starting at $45 per month
  • 501 – 2,500 Subscribers — Starting at $70 per month
  • 2,501 – 5,000 Subscribers — Starting at $95 per month
  • 5,001 – 10,000 Subscribers — Starting at $125 per month

These tiers continue all the way up 50,000. Once you eclipse 10,000 subscribers, you’ll automatically be upgraded to the Email Plus plan.

For basic and professional emails, the cheaper plan will be fine. But for those of you who want to get the most out of your email campaigns, I highly recommend Email Plus.

This plan comes with more advanced features like subject line A/B testing, dynamic content, and automated behavioral campaigns. You’ll also get access to personalized demographic data, coupons, polls, and surveys.

Learn more and sign up for a free 60-day trial at Constant Contact.

MailerLite – Best For the Essentials at an Affordable Price

MailerLite

Visit MailerLite

  • PRICE STARTS AT $0
  • PREMIUM PLANS START AT $10/MO
  • ALL BASIC EMAIL FEATURES
  • A/B TESTING TOOLS

TRY MAILERLITE FOR FREE

MailerLite offers all of the essentials with none of the frills.

It’s a great option for anyone who wants a straightforward email marketing service. You’re a creator who doesn’t need a ton of bells and whistles. You just need the tools to start your newsletter or manage a simple campaign.

It’s also nice for teams. Nobody is going to be intimidated by this platform, which means everyone is going to use the core features at their disposal.

The platform still offers tools for automation, landing pages, pop-ups, and surveys, so it’s not like you’re extremely limited. But even the UI for each one is fairly spartan and straightforward.

MailerLite has a drag-and-drop editor, which makes it easy for anyone to design a high-quality message. Segment your subscribers to enhance personalization and optimize your campaigns with features like A/B testing.

MailerLite AB Testing

I’d recommend MailerLite for those of you who want simple email software at an affordable rate.

Here’s a look at the price points for MailerLite:

  • Up to 1,000 subscribers — $10 per month
  • 1,001 – 2,500 subscribers — $15 per month
  • 2,501 – 5,000 subscribers — $30 per month
  • 5,001 – 10,000 subscribers — $50 per month
  • 10,001 – 15,000 subscribers — $75 per month
  • 15,001 – 20,000 subscribers — $100 per month
  • 20,001 – 25,000 subscribers — $120 per month
  • 25,001 – 30,000 subscribers — $140 per month

The pricing tiers continue to rise at about $20-$40 per 10,000 subscribers. MailerLite offers a 30% discount if you sign up for annual billing, making it one of the most affordable options on our list.

There is a free plan for up to 1,000 subscribers, but you’re limited to just 12,000 emails per month, and you don’t get every feature. You can use this option as an extended free trial when you’re just starting out. Learn more and try Mailerlite for free.

HubSpot – Best for Automated Email Marketing

HubSpot

Visit HubSpot

  • PRICE STARTS AT $0
  • POWERFUL EMAIL AUTOMATION
  • STUNNING EMAIL TEMPLATES
  • TRAFFIC AND CONVERSION ANALYTICS

TRY HUBSPOT FOR FREE

HubSpot is the king of marketing automation–so it’s no surprise they offer a fantastic email marketing solution for any size business.

Hubspot’s tool allows you to quickly and easily create, personalize, and optimize your emails without the need for designers or IT.

Where the software really shines is in the automated workflows. This allows you to easily set triggers for your email subscribers and nurture the leads into customers (or whatever else you want them to do).

The software’s handy mapping tool also lets you visualize this for greater clarity and easy optimization.

Hubspot mapping tool.

Think of it as a choose-your-own-adventure journey that you set for your subscribers. Depending on the specific actions they take, you can have them branch off to experience different, targeted things via email.

The email marketing service is just one tool in the Swiss Army Knife that is Hubspot. It can stand alone or be used in tandem with other offerings such as Marketing Hub and their CRM. Your email marketing only becomes stronger when coupled with those products, too.

Hubspot also has plenty of pre-made email templates to help you get the results you want. With their drag-and-drop builder, you can create great emails with no coding or development knowledge needed.

HubSpot is simple to use and allows you to customize your layout, add calls-to-action and images, and modify your content and colors to match your brand.

Use their advanced personalization tools to personalize your emails in order to boost your open and clickthrough rates with ease. You can use any information in an email subscriber’s contact records to automatically serve up the most relevant subject lines, content, links, attachments, and calls-to-action.

Their A/B testing tool is top-notch. Use it and dive into the in-depth analytics after you send your emails to see which performed better—and why.

Hubspot email reports

Use this data to determine which subject lines get the most opens and the content and calls-to-action that will earn you more sales. You can also leverage this with landing pages and signup forms to accurately get a sense of the ROI of email campaigns.

The HubSpot email tool is free for up to 2,000 email sends per month, with paid plans starting at $50/month.

Join HubSpot for free to create and send email campaigns that look professionally designed and display perfectly across any device—all by yourself.

Moosend – Best for AI-Powered Ecommerce Sales

Moosend logo

Visit Moosend

  • STARTS AT $0
  • AI-POWERED ECOMMERCE
  • UNLIMITED EMAILS
  • REPORTING & ANALYTICS

TRY IT FOR FREE

Moosend offers an email marketing solution no matter if you’re a complete beginner or if you’re a seasoned pro.

From their easy drag-and-drop email builder, to their easy segmentation tool, to their accurate real-time analytics, they have all the features you need to nail your email marketing campaigns.

Our favorite thing about Moosend is their ecommerce AI. It leverages machine learning and collaborative filtering to target customers with products they might like based on the shopping habits of similar customers.

Moosend AI ecommerce tool.

You’ll also be able to easily cross sell based on customer shopping habits, and keep track of how often they buy certain products (e.g. perishables) so you can regularly promote the products they need to them when they need it.

I haven’t seen any other email marketing service do this. But it has the potential to really help out the newer ecommerce business looking to level up their targeting and segmentation game.

Moosend targeting and segmentation tool and dashboard.

Moosend also does the basics of email marketing very well. Their advanced personalization features allows you to create emails unique for your target customer. Their segmentation tool allows you to spit your audience by purchasing behavior, cart abandoned products, and more.

They don’t offer that many themes with just 40 responsive themes to choose from. However, they’re all highly customizable and eye-catching.

Pricing starts free with their premium plans starting at $8 per month. More detailed information is below:

Free — $0/month

  • Unlimited emails
  • Signup and subscription forms
  • Reporting and analytics
  • No credit card required

Pro — $8/month

  • Landing pages
  • Transactional emails
  • Phone support
  • SMTP server
  • 5 team members

Enterprise — Custom pricing

  • Custom reporting
  • Dedicated account manager
  • SSO & SAML
  • On-boarding and migration
  • 10 team members
  • Service-level agreement

Try Moosend for free today.

Omnisend – Best Omnichannel Email Marketing Platform

Omnisend

Visit Omnisend

  • PRICE STARTS AT $0
  • TAILOR-MADE FOR ECOMMERCE BUSINESSES
  • PRE-BUILT AUTOMATIONS
  • CROSS-CHANNEL SALES TRACKING

TRY OMNISEND FOR FREE

Omnisend is an easy-to-use email marketing solution that’s tailor-made for ecommerce sites. They offer multiple features such as automated email and SMS messaging in order to convert leads into customers.

They do this by going a step further than most, combining text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad retargeting to ensure your connect with the most customers as possible.

All of their channels allow for segmented campaigns. That means you’ll be able to target exactly the customer you need to for your product or services.

They also have pre-built automations for actions your customer might take such as cart abandonment emails/messages, along with welcome emails/messages.

Their library of themed drag-and-drop templates makes creating gorgeous, on-brand emails simple.

Their annual plans and prices are based on how many contacts you have. Below are what it’ll look like based on 500 contacts:

Free — $0

  • Up to 15,000 emails / month
  • Omnisend-branded email campaigns
  • Signup forms, boxes, and pop ups
  • Reports

Standard — $16 per month

  • Up to 15,000 emails / month
  • Email campaigns
  • Signup forms, boxes, and pop ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support

Pro — $99 per month

  • Up to 15,000 emails / month
  • $80 in free SMS credits / month
  • Email campaigns
  • Signup forms, boxes, and pop ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support
  • Web push notifications
  • Facebook custom audiences
  • Google Customer Match
  • Priority support
  • Advanced reporting

Enterprise — Custom pricing

  • Unlimited emails
  • Free SMS credits
  • Email campaigns
  • Signup forms, boxes, and pop ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support
  • Web push notifications
  • Facebook custom audiences
  • Google Customer Match
  • Priority support
  • Advanced reporting
  • Email migration
  • Dedicated account manager
  • Deliverability support
  • Custom IP address

Remember: This is based on a contact list of 500. If you have more, the prices will go up.

I highly recommend at least the Standard plan. Having unbranded emails alone is worth the cost and you’ll also get access to their email and SMS automation tools. The 24/7 email and chat support is a must-have too.

Learn more and signup now at Omnisend.

AWeber – Best Value For Low Subscriber Count

AWeber

Visit AWeber

  • PRICE STARTS AT $19/MO
  • GREAT FOR <500 SUBSCRIBERS
  • A/B TESTING AND AUTOMATION TOOLS
  • 700+ PRE-BUILT TEMPLATES

GET STARTED FOR FREE

AWeber is a traditional email marketing service that’s reliable and very affordable.

Where AWeber really shines, though, is its simple pricing structure. In fact, it’s very lucrative to those with small lists (500 subscribers or less).

Unlike other platforms that add features and capabilities for plans at different price points, AWeber offers all of its features with every plan.

Pricing is based strictly on the number of subscribers on your list. So you’ll get the same features whether you have 20 contacts or 20,000 contacts.

Here’s an overview of the pricing tiers.

  • 0 – 500 Subscribers — $19 per month
  • 501 – 2,500 Subscribers — $29 per month
  • 2,501 – 5,000 Subscribers — $49 per month
  • 5,001 – 10,000 Subscribers — $69 per month
  • 10,001 – 25,000 Subscribers — $149 per month
AWeber email campaign page.

With AWeber, you’ll get all of the basic features that you expect with an email marketing service:

  • 700+ pre-built templates
  • Drag-and-drop email builder
  • Email analytics
  • A/B testing
  • Sign up forms
  • Automation
  • Third-party integrations
  • Subscriber segmentation

AWeber is an industry leader in email deliverability rates. They make sure that your content is optimized to reach your subscribers’ inboxes.

You can try AWeber for free.

GetResponse – Best For Automated Lead Generation

GetResponse

Visit GetResponse

  • PRICE STARTS AT $15/MO
  • AUTOMATED SALES FUNNELS
  • 200+ EMAIL TEMPLATES
  • 24/7 LIVE CHAT SUPPORT

GET A 30 DAY FREE TRIAL

GetResponse is a bit more than a basic email marketing service. It’s more of an all-in-one solution that specializes in automation.

And when we say all-in-one, we mean it.

With tools and features such as audience segmentation, autoresponders, landing page builders, automated emails, advanced analytics, and even a webinar software, you’ll be able to collect beaucoup leads, put them in the right workflows, and turn them into returning customers.

One standout tool that GetResponse offers is called Autofunnel. It can be used to create funnels for sales, leads, webinars, and more. It’s fully automated and very easy to use.

Funnels include things like emails, landing pages, exit popups, marketing automation, Facebook ads, and ecommerce integration. It all depends on your goals and how you want to set it up. But GetResponse provides all the tools you need to grow your subscriber list and monetize those contacts.

Once a user enters your funnel, everything is fully automated by GetResponse. It’s the perfect way to guide customers through the conversion process with multiple digital touchpoints.

Let’s take a closer look at GetResponse’s plans and pricing.

Basic — Starting at $15 per month

  • Autoresponders
  • Unlimited landing pages
  • 1 sales funnel
  • Unlimited lead funnels
  • Sell e-products

Plus — Starting at $49 per month

  • Automation builder with 5 workflows
  • 5 sales funnels
  • Contact scoring capability
  • Webinars with up to 100 attendees
  • CRM software

Professional — Starting at $99 per month

  • Automation builder with unlimited workflows
  • Paid webinars with up to 300 attendees
  • Unlimited sales funnels
  • Unlimited webinar funnels

Max (enterprise tier) — Custom pricing

  • Transactional emails
  • Dedicated IP
  • Webinars with up to 500 attendees
  • Consulting services for email campaigns
  • Dedicated account manager

These prices are all based on 1,000 subscribers. The rate will increase as your list grows. As you can see, even the entry-level plan offered by GetRetresponse comes with advanced features like autoresponders, lead funnels, and sales funnels.

All plans come with 220 email templates, 180 landing page templates, 700 form templates, 40 autofunnel templates, 150 integrations, and 24/7 live chat support.

But to really get the most out of this software, I’d recommend the Plus plan, especially if you don’t already have CRM software. The base rate is definitely higher compared to the other services we’ve seen. However, the plan just comes with so much more.

Instead of just getting email software, you’re benefiting from building automated lead funnels, landing pages, webinars, and lots of other extras that just aren’t included from other providers.

GetResponse offers discounts for annual and 24-month contracts if you pay in advance. At the very least, you can try GetResponse free for 30 days.

Drip – Best for New Ecommerce Businesses

Drip

Visit Drip

  • PRICE STARTS AT $49/MO
  • 24/7 LIVE CHAT AND EMAIL SUPPORT
  • CRM FOR ECOMMERCE STORES
  • AUTOMATIC REVENUE ATTRIBUTION

GET A 14 DAY FREE TRIAL

Drip is a relatively new platform. It’s a CRM that offers email marketing for ecommerce businesses.

I like Drip because they’re great for new ecommerce merchants since they focus on offering smaller, independent shops the same powerful automation and segmentation tools for email marketing as larger ecommerce stores.

As such, they’re great for newer brands looking to get a leg up.

With Drip, you can track valuable commerce metrics related to customer intent and purchase behavior.

You’ll be able to segment new website visitors from returning customers. Drip also lets you target users who abandoned their carts.

Get nitty-gritty without hours of data mining–Drip gives you tools that make it easy to target the right people with timely offers.

Conclusion

Let us know your thoughts in the comment section below.

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