TweetDeck is an interesting tool to use when trying to manage social media accounts. The exceptional user interface and the desktop application are strong features of this tool. It has many features that allow its users to monitor, schedule, and post updates from Twitter and Facebook accounts in one location.
You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions.
The world is on social media — 50% of it, at least — so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too.
However, social media can be extremely time-consuming. It also spans so many diverse tasks, ranging from data-based activities like tracking analytics, to creative jobs such as designing graphics.
Learn More About HubSpot’s Social Media Software
It can be difficult to find the skills and manpower needed to execute a good social media strategy — which is why you need social media tools to help you out.
Below, we’ll cover the top social media tools you should be using in 2021 to help you save time and increase conversions.
What makes for a good social media tool?
Although the term “social media tool” is very general and can apply to a wide range of services, there are a few key features that your top social media tools should have.
It saves you time.
The goal of a social media tool is to save you time while getting similar — or better — results than you could without it. Look for social media tools that automate a process, but make sure the process still happens correctly, since some shortcuts might be too fast and therefore won’t focus on quality.
It helps you increase brand awareness.
One of the biggest benefits of social media is its ability to increase your brand awareness, which is why each social media tool you select should perform its services with brand awareness in mind.
Maybe your tool of choice is an editing platform such as Lightroom, which can help you create images to match the rest of your feed. Or, maybe it’s an Instagram scheduler like Later so you can preview your profile before you post images. Whatever the case may be, social media tools should focus largely on brand awareness.
It’s easy to use.
Social media tools are only a time-saver if they’re easy and intuitive. Each tool you select should be super user-friendly so that, if needed, your accounting team could edit photos and your creative, right-brained writers could still use the analytics function to track daily social metrics.
Many social media tools provide tutorials on their websites. Others, such as Kicksta, have top-notch customer service so you can get immediate expert advice if you need help getting off the ground.
It’s affordable.
Social media tools should be affordable (and most of them are). Many high-quality social media tools are even free, such as the Unfold app, which is perfect for creating Instagram stories.
With social media tools, there’s no need for you to go back and forth with the accounting department trying to get your budget approved. Most social media tools are already budget-friendly so all you need to do is sign up.
It keeps you organized.
One of the ways social media tools save you time is by keeping you organized, so make sure the social media tools you decide to use are efficient and tidy.
For example, HubSpot’s Social Inbox tool helps you prioritize your social media interactions, and graphic design website Canva saves your designs so you can go back and edit them later.
Best Social Media Tools
- HubSpot’s Social Inbox Tool
- Kicksta
- Lightroom
- Canva
- Unfold
- LightAuditor
- Retouchup
- Marketing Video Builder
1. HubSpot’s Social Inbox Tool
Price: Starts at $800/month, included in the Marketing Hub Professional tier
HubSpot’s Social Inbox tool saves you valuable time while still optimizing your social efforts. Schedule your posts, integrate your social networks with your blog, and monitor messages and mentions so you can nurture new leads.
HubSpot also integrates all of your marketing with your CRM, so it’s easy to figure out how many leads and customers you’re receiving directly from social media. “HubSpot Marketing Hub … puts the potential of corporate marketing within everyone’s reach,” one customer says.
2. Kicksta
Price: Starts at $49/month for individual creatives
Kicksta is an Instagram growth service that helps you get more organic followers on your Instagram business account. Using your company account, the growth service “likes” around 30,000 photos a month on carefully-targeted accounts. Those users — real people, not spam bots or fake accounts — will begin to follow your account, increasing your brand awareness.
Kicksta is a good fit for any industry and provides a friendly, responsive, and helpful customer success team. “Kicksta helps introduce new audiences to our brand while providing consistent organic Instagram growth,” says Ryan Beltran, CEO of watch company Original Grain. “It’s great for social proof too!”
3. Lightroom
Price: Starts at $9.99/month
Adobe’s Lightroom product is a tool that lets you organize and edit photos. Since social media is all about visuals, it’s critical your business’s social media accounts showcase vibrant, on-brand photos.
Sliders, filters, and many other features make Lightroom a user-friendly tool to create beautiful photos even if you don’t have much editing experience. Lightroom is available for both mobile and desktop, and best of all, changes made on one device immediately apply to all devices.
4. Canva
Price: Free, or starts at $9.95/month
Canva is an easy-to-use graphic design website where you can create custom, on-brand graphics for your company’s social media accounts. The website has dozens of templates — everything from Facebook banners to Instagram stories to Twitter posts — so if starting from scratch to create social graphics seems intimidating, use a template instead.
One user said, “Canva has been a lifesaver to me and my business. No more hours sitting in front of the computer coming up with graphics for social media post[s] or Pinterest post[s].”
Source
Check out our video that dives into how Canva built their product into the awesome creative tool it is today: https://www.youtube.com/embed/CsyR5EHXYQE
5. Unfold
Price: Free
Described as “a toolkit for storytellers”, Unfold is an iOS and Android app that helps you create beautiful templates for Instagram stories. Bringing your creative visions to life is the driving idea behind Unfold.
It’s an ideal app for lifestyle brands who want to create stylish collages to keep their social media accounts on-brand and receive the maximum amount of engagement from followers.
Conclusion
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