MailChimp is a great way for you to take your email marketing up a notch.
With MailChimp you can design professional emails and newsletters, send out mass emails to your subscribers, and track the results of your marketing campaign all in one place.
MailChimp has hundreds of free templates that you can use to design your newsletters. They also have easy-to-use drag and drop tools to help you create beautiful emails that will get opened and read by your subscribers.
Best WordPress Plugin For Mailchimp
1. MailChimp WD
Price: Basic Plan, $85; Advanced Plan, $150
MailChimp WD provides seamless integration with WordPress, and it allows you to create unlimited subscription forms, build email lists, and easily manage your subscriptions. It comes with an advanced form editor, which allows you to customize form headers, choose the action of forms, and add custom fields within them.
Among the custom fields, you’ll find a PayPal integration, file uploads, custom select, survey tools, and many more. The plugin features an outstanding conditional field function that you can use to hide or display specific form fields based on the selections your users make.
There are top bar, scroll box, and pop-up form display options. Embedding is possible and easy thanks to shortcodes. MailChimp WD comes with advanced emailing options that let you maximize the effectiveness of the emails you send.
The biggest benefit of MailChimp WD is the massive feature set — from conditional logic to spam protection and customizable notifications, there’s almost nothing you can’t do with this plugin. The caveat? This all comes with a cost: Basic plans start at $85 and only provide six months worth of access to updates, while Advanced plans cost $150.
2. MailChimp Forms by MailMunch
Price: Free, with premium plans available
This plugin allows you to easily add MailChimp sign-up forms to your website. You can add the forms to any of your posts or pages, the sidebar, or the top bar. You also have an option to display them as pop-ups.
Forms are responsive and fully customizable. They feature page targeting and A/B testing functionalities to improve conversion. The plugin is also integrated with analytics, so you track and analyze how your forms perform.
With an unlimited number of forms available and a host of 5-star reviews, MailChimp Forms by MailMunch is worth considering if you’re looking to improve conversion rates and send detailed visitor data — such as names, emails, phone numbers, addresses and dates of birth — to your MailChimp lists.
It’s worth noting, however, that MailMunch is a standalone service rather than a true plugin. While it integrates seamlessly with WordPress websites, the official plugin page notes that a MailMunch account is required to unlock advanced features.
3. Easy Forms for MailChimp
Price: Free, with premium plans available
Easy Forms for MailChimp lets you create unlimited forms for any of your MailChimp lists. You can add them anywhere on your site (including in widget areas) and you can use built-in CSS classes to give forms additional stylized features.
With this plugin, you can fully customize messages sent to your users, disable default MailChimp welcome emails, redirect users to other posts after subscription, remove subscribers from your admin area, and more. The plugin also allows you to schedule forms and use localized dates and times for users. It’s analytics-integrated and developer-friendly.
Easy Forms is just that: easy. You can quickly and confidently add eye-catching forms to posts, pages, and sidebars, and build unlimited forms for any of your lists. It’s worth noting, however, that extended functionality isn’t available via the plugin directly — marketers will need to download additional free or paid plugins from the Easy Forms developer to maximize its impact.
4. MailChimp Forms by Optin Cat
Price: Free
MailChimp Forms is an advanced tool that helps you increase the number of email subscribers with attractive, custom MailChimp forms. It comes with a range of form display types, including post boxes, sidebar widgets, and lightbox pop-ups.
You can add the forms either with shortcodes or automatically to the bottom of posts or pages. These forms are responsive and integrated with analytics to let you know which ones have the highest conversion rates.
And, this is no lazy cat — Optin Cat is all about speed, describing itself as a “super-fast tool” that makes it possible to build customized MailChimp forms in less than two minutes. With marketing now moving at breakneck speed, this fast-first feature is great for WordPress site owners. And, when paired with unlimited forms creation, Optin Cat becomes a solid choice.
Compared to some of our other options, however, Optin Cat isn’t as feature-complete and has fewer user reviews.
5. WooCommerce MailChimp
Price: Free, with paid plans available
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As the name suggests, this plugin provides a MailChimp integration for WooCommerce. It allows you to automatically assign a customer to preferred email lists or MailChimp interest groups upon starting or completing an order.
You can set one or more interest groups and add users to them based on the specific list to which they belong. The plugin supports a double opt-in option and allows you to make adjustments to the opt-in checkbox settings.
This plugin is great for WordPress ecommerce sites that rely on WooCommerce — a number that’s growing rapidly as ecommerce offerings diversify. With the ability to subscribe users at any point in the conversion funnel from order creation to processing to completion, this plugin can help site owners increase the value of their WooCommerce deployments and improve customer connections.
If you want the ability to set product-specific lists, groups, or tags, however, you’ll need to spend on upgrading to WP WooCommerce MailChimp Pro.
best free mailchimp plugin for wordpress
1. Brave
Growing your email list doesn’t have to be hard. With Brave, you can put your lead generation on autopilot. The plugin offers a quick and easy setup process that seamlessly adds optin forms to your site. With Brave, you’ll have more than 200+ pre-styled optins, popups, surveys, quizzes and more. Just choose the one you like (or start from scratch) then use the drag and drop builder to customize it to your needs.
Brave also offers a host of unique feature to help boost signups like content locking, exit intent popups, A/B testing and 1-click optin (via Facebook, LinkedIn and Google). Best of all, when you gain new subscribers the information is saved locally in WordPress as well as in your preferred email service provider, so you’ll never risk losing your subscriber list.
And with Brave you can enable helpful features like a personalized welcome email, custom downloads on signup, and authentication of users submitting forms (so only real emails are validated). Additionally, you can format forms to include additional information required of subscribers (saved as custom tags) so you can further segment your mailing list. With premium plans starting at just $59, Brave is a great investment to optimize your conversions.
2. MailOptin Popup with MailChimp Integration
MailOptin is a lead generation plugin that integrates seamlessly with MailChimp. The free Lite version of the plugin offers you tons of options to convince readers to signup for your MailChimp powered newsletter. Add a popup, sidebar widget or a before/after post style form. Or you can even target specific posts and pages with the page level targeting.
With MailOptin there is a a built-in campaign builder that makes it easy to create your optin forms. Choose your design, customize the headline, add fields and of course select an email provider and list. You can also choose a form completion action, such as close form and reload page or redirect to a custom URL
Or you can upgrade to MailOptin premium plan to add lead generation features, email automation and even newsletters. With these premium options you can A/B split test you signup forms, add notification bar or slide in layouts, detect ad-blockers, choose from 30+ CSS3 animations, create an autoresponder for new signups and tons more. It’s a solid investment if your newsletter is a big part of your marketing strategy.
3. MailChimp for WordPress
MailChimp for WordPress is a free plugin created by ibericode. Once you activate the plugin and grab your API key from MailChimp, your MailChimp data will be available within the plugin’s settings screen. I find this convenient because there’s a table for each email list that includes all of the fields and even the number of subscribers in each group. With this information, you can determine how many fields you want to include in your opt-in form.
This plugin gives you multiple display options. For example, with the top bar opt-in form, you select your email list from a dropdown menu, and then customize it. The bar, button, and email placeholder text can all be filled in with your copy. You can also position the bar on the top or bottom of the page, change its color, and specify the button and text color – all wonderful tools to help you stick with your blog’s color scheme. Alter the look and feel of the sign up box further with the premium version.
Larger opt-in forms can be placed anywhere using shortcodes. Redirect URL options are available, enabling you to point new subscribers to the “Opt-in Success” page of your choosing.
Finally, MailChimp for WordPress also offers checkbox settings. Visitors who leave a comment or register to your website can also opt in to your email list by ticking a box.
4. MailChimp Forms by MailMunch
What I love about MailChimp Forms by MailMunch is that you have a little more freedom customizing opt-in forms without upgrading to their premium plan. This plugin easily syncs with your MailChimp account, and you can create as many forms as you want. So if you offer content upgrades with each blog post, you could create a separate form for each one if you wanted to. This plugin offers five form types: popover, embedded, top bar, scroll box, and sidebar.
The screenshot above is an example of a popover opt-in form. Its animated options include: rubber band, bounce in down, swing, fly in, tada, and wobble. This is quite a selection for a free MailChimp WordPress plugin. You can also choose whether you want this form to pop in on page load and/or exit. If you don’t want frequent visitors annoyed by popup forms, simply alter the frequency of showing this form to the same visitor.
Regardless of which form type you choose, you can selectively publish it using display rules. MailMunch enables you to display forms on specific URLS within your website. This plugin offers lots of options; the only caveat is that if you want to conduct A/B tests, you’d need to upgrade to one of their paid plans.
5. MailChimp Forms by Optin Cat
Another free WordPress MailChimp plugin is MailChimp Forms by Optin Cat. With this plugin you can incorporate embedded forms, popups, and sidebar widgets into your web pages. You can also adjust the frequency of each popup’s visibility and redirect new subscribers to any page on your website after sign up.
Their analytics feature comes standard with the free version of their plugin, but customization options are somewhat limited unless you upgrade your account. Change button, border, and text colors with all three form types. With MailChimp Forms by Optin Cat, you can create an unlimited number of forms for promotions, content upgrades, e-courses, or another creative need making it one of our favorite free MailChimp WordPress plugins.
Conclusion
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