Social media tools for Facebook are designed to help you grow your presence on the platform. The tools can help you create more engaging content and engage with your audience more effectively.
Table of Contents
Social Media Tools For Facebook
1. MobileMonkey
Facebook Messenger marketing has the potential to generate incredible user engagement. MobileMonkey is a great Facebook marketing tool to help you do it the right way.It allows you to build a list of Messenger subscribers, send out Messenger broadcasts and drip campaigns to your customers, as well as automatically respond to comments on your Facebook posts.
MobileMonkey also offers full support for Facebook Messenger ads (Click-to-Messenger Ads) and sponsored ads, pre-built chatbot templates, powerful chatbot analytics tools, and a powerful chatbot builder.
Does this Facebook advertising tool seem too complicated?
Their comprehensive chatbot tutorial provides in-depth information on how to get started with chatbots and Facebook Messenger marketing. This chat marketing platform also offers web chat and SMS marketing tools.
Image via MobileMonkey
2. WASK
WASK is an all-in-one digital advertising platform that enables users to design, publish, manage, and optimize ads. The main focus of this software solution is to provide a simple, affordable, and all-in-one ad solution for Facebook marketing campaigns.
Key Features
- A single panel to create and edit ads, and track metrics from multiple Facebook pages within seconds.
- AI-powered Facebook marketing tool to find the perfect target audiences for your ads based on data gathered from your website or social media accounts.
- Seamless integration with Facebook Pixel and WordPress.
- Brilliant design tool with free templates, images, and layers section.
- Automation features/tools like Autopilot, Scheduler, and A/B testing that save time and optimize your ads.
- Optimization features such as performance comparison and reporting tools.
Cost
- Free Trial: 15 days
- Basic: $9 per month
- Premium: $19 per month
- Professional: $99 per month
You can avail a 15-day free trial.
Pros
- Improves conversion and click rates.
- Easy-to-use and requires no specific skills.
- Affordable pricing, especially the two starting plans.
- All-in-one Facebook marketing tool.
Cons
- Does not have a mobile app, though the site works well on mobile browsers.
Tool Level
Simple enough for beginners as well professionals to use.
Usability
Digital advertising for Google, Facebook, and Instagram. The free design Facebook marketing tool is useful for social media posts and Stories.
Pro Tip: Although the interface is easy to use, ask the support team when you feel stuck, they respond quite promptly.
Image via WASK
3. Sendinblue
Sendinblue can help you create and run your Facebook marketing campaigns more efficiently. You can reach more people with beautifully-designed ads and compelling calls-to-action (CTA).
This Facebook marketing tool enables you to directly retarget a specific list of contacts. You can also use a contact list to find new leads that are similar to your best customers.Once you set your ad parameters, Sendinblue will automatically optimize the amount spent per day to get you the best results. They provide detailed reports to help you analyze your campaign performance.
Do you know the best part? You can start using this Facebook marketing tool for free. Their paid plans start at $25/month.
Image via Sendinblue
4. ShortStack
ShortStack has positioned itself as the most powerful marketing platform for contests and giveaways.
It helps you easily build and publish campaigns and integrates campaign analytics and email analytics into one platform.
What else can you do with it?
You can get real-time insights on views, shares, traffic sources, and more. It helps you make lead generating landing pages.
Image via ShortStack
5. Heyo
Heyo is a Facebook marketing tool that can help you get more leads. It can help you create sweepstakes, contests, and hashtag campaigns for Facebook.
Key Features
- Run social sweepstakes on Facebook or websites
- Manage hashtag campaigns
- Moderate entries for photo and video contests
- Run interactive campaigns with voting, quizzing, and more
Cost
- Basic Plan: $45/month
- Standard Plan: $99/month
- Premium Plan: $249/month
Pros
- Easy to use
- Readymade templates
- Easy integration with MailChimp, MadMimi, and other tools
Cons
- Limited options in the Basic Plan
Tool Level
Beginner to Advanced-level users
Usability
To run quizzes, hashtag campaigns, sweepstakes, and photo and video contests
Pro Tip: When you run contests with Heyo, also collect email addresses from potential customers. It’s a great way to grow your email list.
Image via Heyo
6. Pagemodo
Pagemodo is a great Facebook marketing tool. Using this tool, you can customize your Facebook pages with impressive cover photos, add custom tabs, and create contests for engagement.
Key Features:
- Run Facebook contests and sweepstakes easily
- Schedule posts on Facebook, LinkedIn, and Twitter
- Design appealing Facebook ads
- Optimize Facebook ads
- Create contact forms
- Add product listings with CTAs and site links
Cost
- Basic Plan: $9/month
- Pro Plan: $19/month
- Agency Plan: $59/month
Pros
- Easy-to-use
- Get access to professionally-designed templates
- Good customer support
- Gives complete control for managing contests
- Mobile-friendly
Cons
- Most features work specifically on Facebook only
Tool Level
Beginner to Advanced-level users
Usability
Post scheduling for Twitter, LinkedIn, and Facebook; Facebook marketing
Pro Tip: Using this tool, you can easily save your Facebook ads designs. Make small changes and then compare the results to optimize your future campaigns.
Image via Pagemodo
7. SocialOomph
SocialOomph is one of the best Facebook marketing tools for users who want to increase their reach and the number of followers on their Facebook page.
Key Features
- Easy scheduling of tweets and posts
- Auto RSS feed
- Monitor new Facebook page followers easily
- Self-destruct outdated posts
- Automated publishing limit
Cost
- Free Plan: $0/month
- Advanced Suite: $15/month
- Professional Suite: $25/month
- Business Suite: $55/month
Pros
- Affordable
- Easily sort posts with tags
- Good customer support
- Can upload content in bulk
- You can cancel your plan whenever you want
Cons
- Can add only on social profile in the Free plan
Tool Level
Beginner to Advanced-level users
Usability
Marketing for Facebook pages, Twitter, LinkedIn, Reddit, Pinterest, Discord, mastodon, and other social media platforms.
Pro Tip: If you have a seasonal offer or a discount coming up, it’s self-destruct feature can be really helpful.
Image via SocialOomph
8. Buffer
Buffer is a very popular social media management platform. It helps you schedule and publish Facebook posts and other social media posts.
Its easy-to-use interface is well liked by small and big businesses alike. It contains a browser extension that seamlessly integrates with Chrome, WordPress, and other tools to find content for distribution.
And it provides analytics and insights on the Facebook posts’ reach, likes, and mentions received.
Image via Buffer
9. Driftrock
Facebook marketers use this lead generation software for conversions.
It is a suite of different tools. Each tool serves a specific purpose. And they all can be used together as a complete solution for Facebook ad management and automation needs.
Driftrock helps you create ads quickly and easily. You can test variations easily. It helps you optimize your Facebook ad campaigns.
Image via Driftrock
10. Facebook Ads Manager
Facebook Ads Manager will help you target the right demographics and the right section of people. It helps you set your budget to control cost.
You can learn all about the performance of your ads with the help of reporting tools. And you can pause any ad you want from Ad Manager to optimize the campaign.
Image via Facebook Ads Manager
new facebook tools
- HootSuite
For many social users, HootSuite is the last word in content management. This master of content schedulers has been around for years and offers complete control of what, where, and when you post content to your social media accounts. Hootsuite’s main competitor is usually Buffer and the two apps are quite different, although the basic feature – scheduling content to multiple platforms – is the same. Although less streamlined than Buffer, Hootsuite offers more fine-grained control of your accounts and better performance reporting.
Another strong aspect – HootSuite offers a comprehensive enterprise edition, for really large companies. Although we’re talking about Facebook today, it’s worth pointing out that HootSuite (and pretty much all its competitors) manage multiple social media accounts, not just Facebook.
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- Buffer
Buffer is an old hand when it comes to Facebook. It first launched in 2010, so it’s seen quite a few things and is more than capable of keeping up with whatever changes Facebook throws at it. Buffer is a content scheduler, allowing you to program Facebook and other content so that it is automatically posted to the relevant platform without you having to push a “publish” button every time.
Depending on what plan you go for, you’ll be able to add more social media networks and schedule an even greater number of posts in the future. Organization is a key virtue when it comes to successfully managing a varied and engaging Facebook profile, and if you’re hoping to step yours up with a content scheduling tool, Buffer is a great place to start. It also offers awesome instructional content, so the website is worth checking out no matter what your intentions are.
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- Rebrandly
Rebrandly is a link management platform that enables you to shorten, brand, track and organize every link you create from one central dashboard.
The link retargeting feature it offers is a great addition to any Facebook marketing suite of tools, as it can help you to grow out your Facebook retargeting audience countless times faster than traditional methods.
By simply adding your Facebook retargeting pixel to your links, you can add anyone who clicks on those links to your custom audiences — even if they’ve never been to your website.
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- Sprout Social
Sprout Social is an alternative to apps like Hootsuite, Post Planner, and Buffer. It allows you to create, schedule, analyze, and report on the content you post to Facebook and other social platforms. Now, we have to be honest here. Of all the tools you’re unlikely to have a problem finding alternatives to, it’s a content scheduler. They are a dime a dozen and compete furiously with each other to make sure nobody’s offering something they don’t.
Even so, it’s important to be aware of the alternatives to big guns like Hootsuite, because as your business grows and develops, you’ll find that your needs – and the ability of apps to meet them – change drastically. As a result, it’s good to always have a few options waiting in the wings. Sprout Social stands out for its unified messages folder and the fact that it integrates with customer experience heavyweights like Zendesk, Hubspot, and UserVoice.
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- Fanpage Karma
Fanpage Karma stands out because it focuses on real-time monitoring. Like its social media management competitors, it allows you to curate, publish, and analyze Facebook content and pages, as well as offering real-time monitoring and alerts about your competitors and other pages of interest.
Fanpage Karma isn’t alone in this job – Social Bakers is another tool that does a similar job. What is interesting, however, is that it offers a free tier – which includes only one social network. Luckily for you, it’s Facebook, so if you need monitoring and you’re on a budget, it’s a great option to check out.
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- Agorapulse
AgoraPulse is a social media management/social monitoring tool that specialises in catering to larger teams. If you’re not riding solo, you’ll need a different set of tools to allow everyone to work on the same platforms without doubling-up on work, getting in each others’ way, or accidentally letting things slip through the cracks. This is it!
AgoraPulse looks lighter and more minimalist than clunkier apps like HootSuite. The multi-account inbox is also especially handy – Inbox Assistant creates automatic rules for new messages that enter the inbox, so you can keep customer communication orderly without one person being responsible for the cleanup. Another reason Agorapulse might stand out from the crowd – when you start really maxing out the numbers of accounts or users, the pricing often works out more economical than competitors. And there isn’t a team lead around who won’t love that!
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- eClincher
eClincher may not be the first app that comes to mind in the face of other giants in this space, but sometimes there are definite benefits to being (or using) the underdog. Even though at first glance eClincher doesn’t seem that different to any of its competitors, it does score highly in 3rd party reviews and has a full-featured free trial. At the very least, this makes trying it out a fairly risk-free endeavour.
eClincher also has companion mobile apps for Android and iPhone, and offers integration with Pocket and Chrome.You might be thinking that neither of those features are exactly revolutionary, but half the battle on Facebook is finding super-engaging content that resonates with your audience. You know where’s a great place to find super-engaging content? Pocket, and online as you browse. Suddenly those integrations don’t look so strange after all…
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- Sprinklr
Sprinklr is a social media management tool that deserves a mention because it’s especially strong on social listening.
Social listening involves tracking mentions of your brand and industry in social media channels, traditional media channels, and blogs. It’s an essential aspect to modern business, both big and small, but if Nike trust Sprinklr to do it for them, well, your business probably can too.
Sprinklr is a massive, highly professional company, and can truly claim to offer all-around social media care for brands. For many businesses, this will be too much, but for the lucky few that are seeing massive growth, it will be just what the doctor ordered. If your focus is on Facebook, never fear. Sprinklr is a recognized Facebook marketing partner and will be more than capable of giving you a helping hand with the platform.
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- Social Pilot
Good on supported platforms and coming in cheaper than many other social media management tools, Social Pilot stands out because it supports Facebook Ads, unlike other options like Buffer. If Facebook is your focus, it’s a good bet – it also posts directly to groups and offers carousel posts, which look great and get good engagement.
When you’re faced with the full offer of social media management tools, it can be downright overwhelming. It’s important to realize that most – or at least any worth your time – offer the same basic tools, more or less, and what’s going to sell one to you over another are the minor features that appeal to you as an individual or company. Sure, one tool may have awesome features for Pinterest, but if Pinterest isn’t part of your strategy, it’s important not to be distracted by it. Be sure on your needs, and suddenly your options will narrow down.
Visual, Content, and Brand Tools
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- Design Wizard
Design Wizard is an online graphic design tool that lets you create professional videos and images for your Facebook feed.
Images and, more specifically, videos increase the likelihood of Facebook success and Design Wizard allows even inexperienced users to create professional-looking content to engage and delight their users.
Design Wizard offers thousands of videos, thousands of design templates and over 1.2 million images. Their easy-to-use editing suites makes the design process quick and simple.
This range of creative possibilities offer a major advantage to any marketer who uses the tool. Design Wizard enables users to upload their own videos, images and fonts and include them in their design. It also offers a variety of images through it’s free stock sister website PikWizard. You can choose from a library of high-quality images and turn them into custom designs. Design Wizard is also integrated with social media marketing tools Buffer and Hubspot.
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